In the mood of the first month of spring, social media platforms mostly improved their features and rolled out new ones. There were no violent wrongdoings, and even Facebook somehow managed to stay out of trouble. Still, there were a lot of tiny adjustments that can influence your social media marketing strategy, particularly, social media promotion. Let’s dip into them and see how businesses are going to spend their funds differently from now on.

• Facebook

Facebook Page Admins are now able to reply to Instagram Messages from their Page Inbox

The Feb 2019 update from Facebook is concentrating on simplifying the messaging process for page admins. Eventually, Facebook Page admins can reply to Instagram direct messages (DMs) from their Facebook messenger inbox.

This update is a good opportunity for all social media admins that want to join all messaging under one platform, and a piece of good news to those who wish to respond to private messages from Facebook and Instagram Ads.

• Instagram

Allow sharing on multiple accounts

Earlier, to share the same post using the Instagram app, you needed to switch between your personal and business account back and forth all the time, and this was not practical.

With this update, you can share posts to multiple accounts simultaneously. No more using the third-party management tools like Buffer and Hootsuite to post.

• LinkedIn

Eventually, it’s their turn for live streaming

All the new features in LinkedIn are precisely as same as Facebook feeds, Instagram Stories, and somewhat similar to YouTube in the same way. The launch of the LinkedIn live streaming platform is long expected since videos usually get the highest engagement rate.

As the most extensive professional network on the internet, live streaming on LinkedIn is useful for live events, workshops, gatherings or corporate related videos. From Instagram Live Facebook Live,  YouTube Live, Twitter Periscope and now LinkedIn Live, you can be sure that live video streamings would be a big hit in 2019 for social media marketing.

• YouTube

To all YouTuber users, YouTube is improving its community guidelines with a different policy for rule breakers.

The new disciplines after getting a strike are as follows:

• “The first strike will result in a one-week freeze on the ability to upload any new content to YouTube, including live streaming, and other channel activities. Strikes will expire after 90 days.
• The second strike in any 90 days will result in a two-week freeze on the ability to upload any new content to YouTube.
• The third strike in any 90 days will result in channel termination.”

In summary, all content uploaded to YouTube must remain by YouTube’s policies and community guidelines.