All posts by Antje Jager

How to Craft the Best Social Media Content Calendar?

social media

One of the most essential tasks for business teams is social media calendars. They help you plan posts ahead of time and avoid last-minute fire drills to produce content and keep your social media organized. Without them, you are left struggling to keep your social media posting schedule full.

What Is a Social Media Calendar?

Social media calendars are spreadsheets or Apps used to schedule social posts in progress. They’re also used to plan when and which post will be shared, manage campaigns, and track deadlines.

Social media content calendar is especially essential because the time you post on Instagram is essential. Post at the best time on social media or other networks would help the App show your posts more to other users.

The probability of getting more likes and fans on social media is higher when you post frequently.

Different types of social media content calendar

Creating a social media calendar sounds easy enough. Let’s take a look at various formats you can use.

  • Printed calendars:

The old-school way. These can be effective for planning out content themes and making a note of upcoming posts and events which need social media promotion.

  • Spreadsheets:

Shared spreadsheets are manageable and free. But, they don’t support automation as well as dedicated social media calendar App.

Dedicated social media calendar Apps and scheduling tools:
Spreadsheets are a good choice when you’re starting. But when you need more control and automation, a holistic marketing management platform is the best choice.

How to make a social media calendar?

Your company might be new to the idea of setting up a content calendar for social media, or if you want to find out about individual ways of setting one up. Here is an easy four-step process for creating and managing an efficient social media calendar for your business:

1-Figure Out What Content Resonates

Before you start seeking content to share on your social media, you need to find out what your followers actually like. An excellent way to do that is to look at your past social media posts to see which one was most successful.

2-Choose How Often to Post

This depends on different things like the business, your target audience, the campaign, and the social networks you are using. Always keep your audience in mind and make sure you are not bombing them with posts that are unrelated or inappropriate.

Here are some basic standards of how often to post on each social media:

  • Instagram: 1-3 posts per day
  • Facebook: 3-10 posts per week
  • Twitter: up to five posts per day
  • LinkedIn: 2-5 posts per week
  • Google+: 3-10 posts per week
  • Pinterest: 5-10 posts per day

3-Create high-quality Content

Once you have an idea of what kind of content your audience likes and how often you need to post on social, it’s time to find content to share.

your audience will want to know when you have a trade, but they also want to get other types of content from you, such as:

  • related articles, videos, and news stories from your industry
  • User-generated content
  • Personal communications and responses to questions

By testing over time, you can figure out the combination of content that works for you. But the rule of thirds is an excellent place to start. That means:

  • ⅓ of your content should promote your brand or generates leads
  • ⅓ of your content should come from other references that align with your brand
  • ⅓ of your content should engage with followers directly, either by answering inquiries, responding to their comments, or reposting user-generated content.
  • or you can follow the 80/20 rule:
    80 percent effective and exciting content for every 20 percent of content that’s promoting your product.

Planning your social content ensures you are publishing an equal amount of content from each section.

Example of social media content calendar

Hootsuite has a great practices of social media calendar on its blog, in which you can read more about social media calendar of National Geographic, Hootsuite, or DOT.

Who should Use a Social media content Calendar?

Anyone who creates content on social media, whether for a company, media business, or a severe blog, should consider using a calendar:

  • Marketing groups:

Marketing teams often have a lot of process going on, such as social components. You should give all your marketing groups visibility on what’s going out, and when, this way everyone will know what’s going on and when is the deadline.

  • Small brands:
    Staying organized with a calendar makes it much easier to save time and maintain consistency. This is critical for small businesses, where resources are limited.
  • Media companies:
    If you are creating editorial content, it will surely need social media promotion. You can Keep it all together on your social media content calendar.
  • Bloggers:
    If you are a professional blogger, you don’t have time to waste with dysfunctional tools. You can make sure every post gets promoted on your social calendar.

Conclusion

Creating a social media content calendar is easy. All you need to have is the best time to post and the topic of posts. Then you can make the calendar using the Google Spreadsheet.

The History of Social Networking

Fun, Information, social media

Communicating with friends and family from long distances has always been a concern for humans. As we are social creatures; therefore, we have always relied on interaction to improve our relationships.

What is social networking?

When it was impossible or inconvenient to have face-to-face discussions, people have dreamed up lots of creative solutions. The origins of social networking are decidedly older than you can imagine. Sites like Facebook are the natural result of several centuries of social network development.

Social networking is the method of increasing the number of one’s social or business contacts by making connections through people, often on social media platforms such as Facebook, Google, Twitter, LinkedIn, etc.

Now, along with social media there are many tools available specially for business to grow their business or even sell online through social media, and networking.

The history of social networking and social media

While social networking has gone on as long as civilizations themselves have subsisted, the exceptional potential of the Web to promote connections has directed to an exponential and continuous development of that phenomenon.

Timeline of social media history

Here is the list of very social media and social networking systems all around the globe. Despite of many people idea, Facebook is not the first social media ever, but it can be counted as a very first popular social networks that reached to millions of users instantly. Advent of social connections back to sending email in 1971 and social media sharing stories and pictures and finding mutual friends back to LinkedIn in 2002. However, LinkedIn was more about connecting the professional users to find jobs.

E-Mail (1971)

The first email was sent within two devices sat right next to each other. They were connected only by the ARPANET (Advanced Research Projects Agency Network).

  • ARPANET: was designed by the U.S. Department of Defense and later lead to the evolution of the Internet.
  • “SNDMSG“: was an application which enabled users to write, address, and send a message to the mailbox of the other user. A mailbox was just a file with a specific name. At that time, the sender could only add the data; they could not overwrite or read what was in the mailbox.
  • “CPYNET“: was a file transfer application which composes and reads files on a remote computer. Ray Tomlinson decided to combine these two programs, so the message could drive within the network connection to remote mailboxes in addition to adding messages to limited mailbox files.
  • Ray Tomlinson is the one to decide on the “@” symbol for use in e-mail. He said the content of the first e-mail was something like “QWERTYUIOP.”

BBS (1978)

Bulletin board system (BBS) was a network application devoted to sharing or exchange simple messages on a network. The BBS became the first of online society before the World Wide Web appeared.

USENET (1980)

Usenet was a worldwide spread Internet conversation system. Users read and post messages to categories, identified as newsgroups.

The difference between a BBS and Usenet is the lack of a primary server and dedicated manager. Usenet divided between a massive conglomeration of servers which store and forward messages to one another called news feed.

Friendster (2002)

Friendster became a social gaming site in 2011 and promoted in Southeast Asia, so it is a significant site in that area of the world.

LinkedIn (2002)

LinkedIn which is still working and has millions of users was known for its connection to the professional users or employees. Soon, having a LinkedIn profile become necessary for professional to build their resume and show it up to millions of employers.

Myspace (2003)

Myspace is a social networking platform designed by Specific Media LLC and Justin Timberlake. In 2006, Myspace became the most visited social networking site in the world. In 2008, it was overtaken by Facebook in the number of users.

Facebook (2004)

Facebook launched at Harvard University to connect students. As of 2011, Facebook has more than 800 million users.

Mark Zuckerberg and his college friends organized Facebook. The platform’s membership was limited to Harvard students but extended to other universities in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at many other universities, and finally for anyone aged 13 and over.

Twitter (2006)

Twitter is a social networking site that allows users to send and view text-based posts known as “tweets.” Twitter quickly reached worldwide popularity, with more than 200 million active users as of 2011 producing over 200 million tweets per day.

Instagram (2010)

Instagram is an American photo and video sharing platform which was created by Kevin Systrom and Mike Krieger in 2010. The first device was iOS on which they lunched Instagram. later, Facebook bought Instagram and it was nominated for teen choice award for choice social network. Instagram now is one of the main platforms of small and medium sized business.

Though, there are some limitations to this app such as not adding more than one link in Instagram bio. Fortunately, adding multiple links is possible with iLink in which you can as many links as you need to any social media bio.

TikTok (2016)

TikTok is basically a Chinese short video sharing platform and social networking by ByteDance. TikTok is one of the most popular apps among young generation which has lots of features that is attractive to create short video.

Conclusion

Most of us now get news from the Internet–especially the younger ones. Social networking has moved from our PCs to our smartphones. Therefore, it has become more ‘intrusive.’ Do we want to know what you had for breakfast at work or your cousin just lost her car keys? We should use them in the right amount.

What Is the Concept of Social Media?

Information, social media

Social media is being used by everyone these days, but there are still many unknown points to social media that confuse some people, from “why people love twitter this much” to “how does copyright law work on the internet.”

Let’s clear out the things you might be wondering about social media.

What is social media?

Social media is a form of interactive media that lets users communicate with each other through posts, videos, blogs, forums, comments, and messages. Social media is the content we create and share.

Now, social media is an inevitable part of everyone ‘s life, and more than 2 billion users all around the world are active on social media like Facebook monthly.

What was the first social media?

Social media, like other media, has its revolution. LinkedIn was one of the very first platforms to share content from many users in one place. However, Facebook is the first social media that was different in many ways and become popular among all age groups very fast. 

Now, you can see different types of social media like video sharing platforms, pictures sharing networks or messaging boards, and even forums can be called social media since people are interacting with each other. 

The concept of social media

The idea of social media has been around for thousands of years, even early caveman wrote on each other’s walls.

However, the Internet has scaled social media to a whole new level. Over 2 billion people use social networks every month, and that number is still increasing by hundreds of people every day!

Facebook, Instagram, Twitter, YouTube, Pinterest, and TikTok are among the most popular social networks from all age groups. 

Social networks like TikTok are for creating and sharing short videos that get very popular among young age groups. 

However, another app, like Facebook, Instagram, and even YouTube, provided features for users to create funny and entertaining videos. 

 

Difference between social media and social networking

Some people think social networking and social media are the same, but this is not true.

Social media are the platforms that we use to share information with others throughout the content, photo, and videos. Social networking is a platform that allows people to connect with others. Social networking and social media can overlap.

What social media is used for?

Social media is now one of the leading platforms of marketing for small and medium-sized businesses. People can even sell online using online store builders and gets lots of customers.

Social media is a must for all types of businesses, celebrities, and influencers.

What is social bookmarking?

Social bookmarking is the act of using websites such as Dig and StumbleUpon (now Mix). With social bookmarking, you can share your bookmarks and resources with anyone. This allows users to get access to more resources and information.

There are some facts about social media that each user should know before being active on these platforms like copyright, content quality, and myths about social networks.

  •    Social media copyright laws

You should not use someone else’s work without their permission, even on social media. You can’t just copy-paste some article from someone and post it on your social media account.

Instagram, for example, has music copyright, and it does not allow you to copy someone else music to your feed or stories. It most probably blocks the content unless you appeal and claim that there is no issue with that.

  •    Social media myths

There are some myths about social media. One of these is that Social media will replace advertising. As we see, in the coming years, the business will spend more on influencer marketing. So, we are facing a new form of advertising which looks like a recommendation by a real person who has lots of fans.

Conclusion

The Internet is making human connections to a whole new level. Social media is one of the channels that the Internet has added to our online world. You can use it to make your life easier.

3 Steps to make money online for beginners

iLink shop

you have recently started your business, or you are wondering how to make money online from home in your spare time. This blog would help you to get an idea of making your online store and website to sell online and get customers from google search engine. 

A couple of years ago, having a website was a big challenge, and it needed coding and technical knowledge. You could never think of building a website or even an online store to make money. 

Now, with the help of technology, everyone can have its website. If you have not started your site yet, I highly recommend it to start here. Making your website now is better than building it tomorrow with this fast rapid, and competitive environment. 

3 Steps to make money online for beginners

I would start by giving an overview of how you can make money online! 

  1. You need any products (services, physical, or digital products)
  2. Build an iLink Shop 
  3. Share your iLink Shop URL everywhere you can* (or get customers from Google by following the tips in step #2 below)

*Tip: you can copy your iLink shop URL from the dashboard directly. The URL is located on the top left of your dashboard (it is ending with your username). 

STEP #1: Prepare your products to sell 

If you have your products in your hands, then you are lucky. You can search the internet for ideas of handicrafts you can make quickly or any art stuff. If you get some physical products in wholesale like clothes, shoes, accessories are also great! 

If you have none of this! Join some of the affiliate programs and sell Amazon, eBay, or any other websites products. 

You can search the internet for some of the highest-paid affiliate programs, and join them to have service or products to sell (without paying in advance). 

STEP #2: Build your iLink shop 

Setting up the iLink shop is easy, and you can go to iLink to sign up and prepare your store. 

To build an iLink shop: 

  • Sign up to iLink 
  • Add basic information 
  • Add products, pictures, and prices. 

The most crucial point here is the descriptions and titles. If you get customers by sharing your website on all social media, that is fine, and you need a satisfying title and descriptions. 

However, if you aim to get customers from Google search engines (users that search for your specific products), the story is a bit different. 

iLink product descriptions and titles would help users to see and find your products from google search engines across the world. Therefore, take your time and prepare the description with all possible words that users might search for. 

STEP #3: share your iLink shop 

The last step is to share your iLink shop URL everywhere you can. I would list some of these places.

  • Instagram (insert the URL in bio, website section). 
  • Facebook as posts or your story
  • YouTube (in the description section of a video) 
  • Pinterest as posts
  • Twitter, insert in the bio. 

Sum up

If you are a beginner, to make money online, you no need to have any expertise and you can do it from anywhere with any time. All you need is finding a service or products to see, be brave to start and continue the journey, make your iLink shop and sell them online.

Top 10 e-Commerce websites (with reviews & plans)

iLink shop, Information

With the ever-increasing growth of the online store, having an eCommerce store is necessary. Knowing which eCommerce website is suitable for you helps you to choose more comfortable. This blog listed the best eCommerce platform for you. 

If you are running a small business, you most probably own a website, but you were wondering about its cost or the process. 

Building the eCommerce website is secure now, using ready templates provided by the following platforms. 

What you should do is sign up to the dashboard and start building your store only with the pictures and price of any products you have. 

Best eCommerce websites builders are:

  1. iLink Shop
  2. PrestaShop
  3. Weebly
  4. SquareSpace
  5. Magneto
  6. Wix
  7. WooCommerce
  8. BigCommerce
  9. Shopify
  10. 3dCart

For your ease of use, I have included the starting price, so you would have an idea about which is the best value. 

1.  iLink shop 

iLink is the best eCommerce website builder in which you can build your online store with affordable prices and the highest quality. There are other options beside iLink shop like link in bio using iLink. The dashboard is user friendly and easy to set up. All you need is adding pictures and price tags. The plan is about $6 per month, and you can use iLink for free. 

2. PrestaShop

PrestaShop’s apps can become costly, but SEO performance is its positive reviews. Slower load time makes it complicated for stores with lots of products, and if the customer needs to choose between a variety of options. 

3. Weebly

Weebly is suitable for the primary store for its price, and stunning template designs are available. Though there are no amazon integrations and weak SEO are its disadvantages. Value is its strongest point, and if you have a limited budget so, it is a good option. 

4. SquareSpace 

Overall it is very good; excellent template design and easiness to set up is of great help for simple stores. Though there is no phone support, and limited payment gateways are its disadvantages. 

5. MagnetoCommerce

One-click selling apps are available in this platform, and SEO strength is another advantage. However, development skills are disadvantages if you have no technical or coding knowledge. 

6. Wix

I recommend WIX for website building but not for its online store because of poor SEO and https issues. Overall, WIX is not a great option, but if you had no choice, you could use Wix. Lacks of marketing features and integrations are other negative reviews of this platform. 

7. WooCommerce

woocommerce has a strong point for SEO platform, so if you are looking to attract more customers from Google, you can use woocommerce. However, its high price could be troubling if you have just recently started your business. Or you are not sure about the income at first, so the rental could be risky. 

8. BigCommerce

Big-commerce is flexible, and you can sell multiple products. Big-commerce is also known for its SEO performance, but there are some disadvantages to it. For high volume stores, you should pay more, and it is not very strong on designs and themes, but performance, in general, is excellent. 

9. Shopify 

Shopify is known for its fastest load time and easy setup; however, weak SEO performance and apps that are costly and some limitations in checkout are of its disadvantages. Ease of use is its strongest point, so if you are not looking for customers from Google, and your business size is small can be a good option for you. 

10. 3dcart 

The overall performance is good, and value is the strongest point of 3dcart. Tons of integrations, better blog features than others are other advantages. If you are more into blogging, it can be the right choice then. 

How To Add Links On Instagram Posts?

Instagram, social media,

As it stands, Instagram only allows users to share one clickable link on their Instagram bio; any links added to captions or comments are not clickable and must be copied and pasted to be accessed. There are some less effective workarounds available to users, but no way to reliably get a workable link anywhere but the profile page.

Social media managers have always talked about the importance of Instagram traffic for websites and online pages. But how to add links to Instagram posts and stories? Fortunately, there are some ways and tricks to add links to Instagram posts and stories, keep reading to get the secret!

Why doesn’t Instagram allow links in posts?

As frustrating as it is, Instagram has a good reason to limit the linking. Once upon a time, users could include links in captions and comments. However, this function was heavily abused with link spamming in comments and frequent hacking and misusing of profiles, so Instagram took a firm stance against excessive self-promotion.

Is there a workaround?

Yes and no. If you are an individual with a casual blog and no interest in spending money to get your link out there, you’ll need to settle for having your blog link on your profile.

If you’re concerned that your followers won’t know about the link unless they visit your profile page, include a call to action in your caption that directs them to your page to find your blog’s link. Obviously, this isn’t ideal because it requires a couple of steps from the follower, but it’s better than nothing. The most welcomed workaround is using links in bio, and today we are going to talk about it.

How to add link to instagram post?

Actually, it is possible to add links on Instagram posts, didn’t you expect it? Well, that’s right, you can add links to Instagram posts. With an Instagram business profile, you can share clickable links in posts as long as you pay for them and promote the posts.

So, if you are a business, using promoted posts is worth trying, if not, there is no logical reason to promote a post for any irrelevant link! Instead, it is better to use a free service that lets you add several links in one link, such as iLink.

You may remember the time that users weren’t allowed to add multiple links in Instagram’s bio, and had to choose one link over the other ones! Fortunately, the bad days are gone, and today you can add several links in one link and share it on the Instagram bio or any social media platforms.

Benefits of using links on Instagram:

•        Increase the website’s traffic

•        Increase sales

•        Get more clients

•        Measure Instagram’s effectiveness

•        Analyze the number of new clients

What is iLink?

It is a tool to optimize the Instagram bio link, for any Instagram users such as marketers, bloggers, businesses, etc. Luckily, iLink lets you direct your customers from anywhere to your blog page, websites, YouTube, Social media accounts, new product introductions, etc. Just for free!

When users click on the custom link, they will be redirected to the page you have designed, and they’ll see all you have shared on the platform.

Now, let’s know more about iLink’s features:

  • Customize your profile (shows your email, phone number, mobile number, and your current location)
  • Add a description about yourself and your business.
  • Upload a profile photo for your iLink page.
  • Easy to set up.
  • Unlimited beautiful free themes.
  • Provides stats, including the number of clicks on every link.
  • Easily counts the clicks.
  • You can add your social accounts to your page via default.
  • Shows your visitors little clickable icons of every social media.
  • No limits; you can add many links.
  • Add music
  • Add video
  • Add your website
  • Different button style options
  • It provides both an avatar profile and your own photo.

As I mentioned, iLink is free with all its provided features, so don’t miss it!

How to add links to Instagram stories?

Since Instagram users tend to check stories more than posts, many businesses or users who want to promote a product or service, prefer to share links on stories rather than posts.

Happily, adding links to Instagram stories is much easier than posts, and you don’t need to pay for the shared link. Instead, you must have been verified by Instagram or have 10k followers; then, you can add links to the Instagram stories whenever you want.

To get verified on Instagram, do the following:

  1. Open the Instagram app
  2. Tap the profile icon in the right button corner
  3. Then tap the menu icon on the top right corner
  4. Select “Settings”
  5. Tap on “Account”
  6. Scroll down and tap “Request Verification.”

After completing the asked information, you should wait until Instagram checks your request and approve it. It may take some days or even some weeks to hear from Instagram, so you should be patient!

The last word

Now that you have learned how to share several links on Instagram, you are a step ahead of others, and you can promote your products and services on one of the most popular platforms such as Instagram.

What is your idea about iLink? We are all ears to hear your recommendations and experiences about iLink.

How to Make Money from Instagram Influencer Marketing?

Instagram, Marketing, social media,

Instagram, as a
visual platform, has one billion monthly active users, which sounds to be a
good opportunity for making money. While it was only popular as a photo-sharing
platform, it gradually became a business platform as well.

You might have spent time on the “Explore” tab and see a lot of active
influencers who share two or three videos every day. That’s the time the
question comes to your mind, “How influencers make money on Instagram?” Follow
me to get the answer.

Can you
make money on Instagram?

Of course
YES! Everyone can earn money on Instagram, but something that makes you
successful and different from others is the strategy you use on Instagram.

Believe it
or not, there are some mysteries of how to make money on popular social media
platforms; today, you’ll know some of them about Instagram.

Now let’s
know some ways of earning money on Instagram:

  • Affiliate
    marketing
  • Sponsored posts
  • Sponsored blog
    posts
  • Start your own
    business
  • Start copywriting
  • Sell your
    photography

Moreover, you should take a look at successful Instagrammer’s
accounts and combine what you have learned from their strategies and use them
to strengths your marketing and business.

Who is an Instagram
influencer?

Instagram influencers
are good at building reputations by doing various things on their shared videos
and photos.

Since
Instagram influencers have a lot of following, brands and businesses try to
become their partner; also, they ask influencers for sharing the sponsored
posts about their service and product.

Influencers can persuade their followers based on their trustworthiness and authenticity. So, they can influence people, and they use this ability to recommend products and services.

Why do people
decide to make money on Instagram?

  • Instagram has 1
    billion monthly active users.
  • There are 500
    million active users every day on Instagram.
  • %80 of Instagram
    users follow at least one business on the platform.
  • The spent time
    on Instagram increases every year.
  • The number of
    brands that promote their business on Instagram is increasing every year.
  • 300 million
    Instagram users use Instagram stories every day.
  • Most Instagram
    users are adults and young adults.
  • The user-generated
    contents have a higher conversion rate.

How to
build an Instagram following?

  • Complete the bio
    and add the link in bio
  • Post regularly
  • Engage with
    followers
  • Use relevant
    hashtags
  • Write compelling
    captions
  • Share high-quality
    photos
  • Share videos
  • Try to build a relationship
    and partner with influencers
  • Take advantage
    of Instagram stories
  • Choose a niche
  • Run contest
  • Go live
  • Ask users to tag
    their friends
  • Use Instagram
    ads to reach more users

How to become an Instagram
influencer?

Now,
becoming an Instagram influencer has become easier than it used to be; all you
need to do is doing the following and see the results:

  • Choose a niche

As an
influencer, your brand is your personality. The more real and unique you can
be, the more successful you will be. You should ask yourself what you are
passionate about, and What do you have to share the most?

So, pick up a pen and start writing down your passions. They don’t have to fit into standard categories like travel, makeup, etc. Anyone Can write down about the likes—for example, Disney animations, green stuff, bohemian life, electronic music.

  • Find something unique to do

There is a
lot of unsuccessful lifestyle blogger out there. They have the passions about
something, but they can’t get a following. Why? Because they are trying to be
liked by others. Be yourself, be unique, and you will be successful.

  • Plan a strategy for your content

You should
create a strategy for your content on Instagram. Make a list of content that
you want to post for the next month. Schedule your posts at the best time.

  • Create high-quality content

Try to
create the best content you can. Search about the thing you want to post,
gather some new information relevant to your niche, then share a post on Instagram.

You can post
funny, educational or artsy content about your niche.

  • Be consistent

You should
post regularly to gain more engagements. For example, you can post every Tuesday
at 3 pm!

  • Promote your account

you should
spend more of your time on creation. Promoting your account needs a lot of free
time to find users and interact with them via like, comments and followings.
So, they would get to know you.

Now you are
a step ahead of typical users, and you’ll be an Instagram influencer soon.

Make sure
you have listed your email in your bio, and only promote things you truly
believe in their quality, and you think they would have benefits for your
audience.

How to make money from
Instagram influencer marketing?

Now, after getting a lot of followers and being popular on Instagram, you
might be thinking, “How should I make money and how to work with brands?”

Influencers can recommend a brand or a service to their audience and earn a
commission for it. It’s mostly common on social media like Instagram, facebook,
and twitter.

Well, after having a lot of followers and being popular on Instagram, you
should expect the brands to reach you out. Also, you should try to find some
brands and businesses to offer them for sponsored posts and advertisements.

Also, you should keep in mind that being active on Instagram is not enough,
and you should be active on other popular social media platforms as well.  For example, YouTube sounds to be a good option
for creating video content based on your account’s niche.

Once you advertise a product or service on your Instagram posts as an
influencer, brands will offer you two kinds of payments; they can either pay
you in cash or give the product or service to you for free.

What if I am not lucky to have an offer for being
sponsored?

Don’t get disappointed and never give up on what you have started until you
reach it! There are a lot of brands and businesses that offer affiliate links,
put the links in bio, by using a free service such as iLink that lets users add several links in one link.

Then you should look for related products to your niche that provide
affiliate links.

How can I add several links in one link?

Since
Instagram doesn’t let users add several links in bio, it is recommended to use iLink
to get rid of Instagram’s link sharing limitations. iLink is a platform
that will let you convert as many links as you want into one general and a
short link.

By using
iLink, you can customize your profile photo and add your contact info (phone
number, email, location, etc.) or your other social media accounts into your
iLink profile. This can help you to be in touch with your customers. buy alprazolam for dogs uk https://www.sunjournal.com/ And you
will no longer have issues with sharing the brand’s link.

All in
all

Keep in mind
that you can’t become an Instagram influencer overnight, and reaching your goal
as an Instagram influencer might take a few months so, be patient and don’t get
disappointed.

Please share
your experiences with us; we are all ears!

How to fix Facebook notifications not loading?

Facebook, Fix the problem, social media,

On Facebook, you
will receive updates about any activity through notifications. Depending on the
platform you are using, they are of different types such as red alert, email or
push notifications. These alerts inform you about new friend
requests or ulpoaded a photo edited with the facebook picture editor. And Facebook has notifications of different events and some of you are waiting for more than usual. For example, you have made a new video in a free video editor and are waiting for comments from your friends.

Sometimes you come across the problem that these alerts are not working. To solve this issue, some solutions are provided as below:

1. Make sure App Notification is turned on

Maybe
your notification has been turned off unexpectedly due to some bug in the
system caused by an app or other unknown reasons. To turn it on again in iOS
mobile phones, enable ‘’Allow
Notifications’’ for Facebook in settings of your phone.

For
Android mobile phones, go to “Application Manager” in settings and tap
“Notification” on Facebook and switch it on from the Facebook app.

On
Google Chrome or Firefox, as stated in the Facebook help center, first make sure your
browser is up to date, then log in to Facebook, and then:

How to turn
Facebook notifications on and off:

  • Click on the upside-down triangle in the upper right corner and go to Settings.
  • Go to Notifications on the left menu.
  • Here, you can turn notifications on for all sorts of activity. They are clearly categorized as comments, tags, reminders, birthdays, etc.
Instruction to turn off and on the Facebook notifications

2. Clear cache memory

Applications store files
in “cache” for later reference as you use them. When you visit any page on your
browser, the logos and images and other items are downloaded to increase the
later load speed and save you time and data. If you want to have more space or
fix a malfunctioning app, erase cache memory.

Fix Facebook notifications not working on Android or iPhone

Uninstalling
an app will erase all app data, not only its cache. So, if you have important
files in an app it’s not wise to go for uninstalling. First, try to clear cache
memory as below and if it doesn’t work try other solutions.

For iPhone, you
can clean up all cache data by using a professional iOS clear
cache which can be found simply by googling it.

For
Android, follow the following steps

  • Tap the Storage heading in your phone Settings.
  • Tap the Other Apps heading.
  • Find Facebook or Messenger app.
  • Tap the Clear Cache button.

If you
want to clear cache data from your desktop browser, note that each type of
browser requires a different method.

Fix Facebook
notifications not working on Chrome, Firefox, Explorer

You can use the clear
cash method for your browsers also. Follow the instructions bellow:

Firefox

  1. Press the “Alt” key on your keyboard to make the top menu
    appear.
  2. Click “Tools,” then click “Clear Recent History.”
  3. Select “Everything” from the “Time range to
    clear” drop-down menu.
  4. Click the arrow next to “Details.”
  5. Place a check in the box next to “Cache” and remove a check in
    the box next to any other item.
  6. Click “Clear Now” to clear your cache for Facebook and all other
    websites.

Internet
Explorer

  1. Click the “Tools” icon, then click “Internet Options.”
  2. Click “Delete” under “Browsing History.”
  3. Remove the check in the box next to “Preserve Favorites website
    data.”
  4. Click “Delete” to clear your cache for Facebook.

Google
Chrome

  1. Click the “Tools” icon, then click “Options.”
  2. Navigate to the “Under the Hood” tab.
  3. Click “Clear Browsing Data.”
  4. Click to select “Everything” from the drop-down menu.
  5. Place a mark next to “Empty the cache” and remove marks from all
    other options.
  6. Click the “Clear browsing data” button to clear your cache for
    Facebook.

3. Check for power saving modes

Data restriction enabled
by power saving modes or a third party battery saving apps such as Greenify can
cause Facebook, Messenger or any other app to misbehave in unexpected ways.

The
chances are if you uninstall the doubtful third-party software, your Facebook app
starts to function properly again.

This image shows low power mode in iPhone mobiles that can be turned on or off manually. https://poppromos.com

4. Update Facebook App

If you have an older version of the Facebook app on your cellphone, it may misbehave for no specific reason. So, update it from App Store if you have an iPhone. If it’s not updated it will be shown on the list of apps that need to be updated.

For Android:

  1. Open Google play store.
  2. Search for “Facebook” and click on the app.
  3. If you see ”update” instead of “open”, it means Facebook is out of date. Click on “update”.

5. Reinstall the app

If the problem still exists, you have no choice but to delete Facebook and install it once more.

For iPhone users, you should tap and hold down on the Facebook app without exerting much pressure. After the app icon begins to shake, tap the (X) button on the top right corner of the app and click ‘’Delete. Then download it from App Store

For Android users, press and hold Facebook and drag it to the trash bin at the upper left corner. Then, download it from Play Store.

Link in bio: iLink vs. Manylink

iLink

There are websites and tools that help you put as many links as you desire in your social media bios? One of these websites is iLink, which provides social media users with more functionality and lead.

Most of us, be it, marketers, brands, influencers, or ordinary users of social media, would be most grateful if there was a possible way to add more than one link to our bios. Almost all the social media platforms allow only one link in bio, which is a huge limitation for the users.

But, what if we told you some websites and tools help you put as many links as you desire in your social media bios?

One of these websites is iLink, which provides social media users with more functionality and lead. Sites similar to iLink let you create a free landing page and add to it as many interactive buttons with links to your desired destinations. Then all you need to do it to put the link to this page in your social media bio.

A similar service to iLink is manylink, with almost the same functionality and some slight differences.

In this article, I want to clarify the differences and similarities between the two: iLink vs. manylink.

What is the benefit of having multiple links in Instagram bio?

Well, as a blogger, marketer, business owner, or any ordinary user on social media, you have some ideas and links that you might wish for others to see them. Social media platforms are one of the best and most easily accessible places where people can share and reach for links.

The problem is, for all of the users on almost all social media platforms, it is impossible to put multiple links in their bio. These social media allow only one link at a time in bio, and this is a significant constraint for those who want to share things with people.

With services that help you add multiple links to your social media bio, this limitation is removed, and you can get more leads and clicks via different social media websites. More lead and more centered traffic are what link in bio services grant you.

iLink

What is free in iLink?

  • Profile customization
  • About me description.
  • Easy setup.
  • Free spectacular themes.
  • Stats, including the number of link clicks
  • Click counts separately for each link
  • Social media links and buttons
  • Unlimited number of links in one page
  • Music specific links
  • Video specific links
  • Different button styles
  • The possibility to add an avatar or your photo as a profile picture
  • Different background colors
  • Animated design for pages (optional)
  • Phone, address, and email spaces

What comes with a cost in iLink?

iLink offers two kinds of paid services for those who seek a more professional aspect of this software: iShop. This feature is most useful for business owners and marketers. Now let’s explain more about this program.

iShop:

Affiliate marketers, drop-shippers, social media influencers, and small business owners who own no website or have no plans for establishing their website will definitely find this feature very helping and beneficial.

iShop provides you with a professional shopping page where you can add links to your products, with a brief explanation and a photo for each item. iShop is most favorable for shop owners and those who have something worthy to sell. The analytics of the iShop page is also available on your iLink dashboard.

Manylink

What is free in manylink?

  • Profile customization
  • Easy setup.
  • Free themes.
  • Click counts separately for each link
  • Social media links and buttons
  • Unlimited number of links in one page
  • Profile picture

All of the above features in are free in manylink.co. This website has no paid program for more professional use. But it is a very easy-to-use tool for those who want to have a space to share and save their links simply.

The simple design, also, is more attractive to some people and makes them want to use this website and their choice to put multiple links in bio.

To wrap up

So many other tools and websites provide link in bio services for social media users. The ones introduced in this article are those of an excellent reputation, among others. If you want to learn about more tools like these, please read iLink vs. Linktree and iLink vs. about.me. These articles are also about a comparison between iLink and two of the most well-reputed tools for adding multiple links in bio.

Useful Instagram tips you need to manage your audience

Instagram, Marketing, social media, Tips,

Instagram tips is absolutely essential for marketing on Instagram to grow your audience and persuade them to the purchasing process and then manage your product sales by considering positive and negative comments.

If you are depth in how to manage your audience effectively on Instagram space, Seek for Instagram tips to get the best reaction.

Today a large number of brands and businesses are getting benefits of  Instagram marketing to attract their customer’s satisfaction by forming a secure relationship. But what would be the best solution to manage your audience without any decreation in number and product sales?

The intriguing point is that the followers’ expectations are going up every day because of social media abilities and strategies progressing at any moment, especially Instagram, which is surrounded by popular influencers, top Instagrammers, and of course, a variety of users with so many interests and ideas.

Lets started with a term customer service which is the essential part of marketing on Instagram, imagine there is a store near the most crowded street what strategies or in simple words which ways do you follow to gain many satisfied customers? In fact, Instagram is the visual but virtual store you need to use its abilities and features to serve the customers like waiters, in that case, a complete, efficient guide can expose you as a top  Instagram account on Instagram search.

Instagram business tips to market on Instagram

Instagram business tips mean how to use Instagram tools well enough to have significant market sales and attract audience attention to recommend us to other Instagram users who are leads, to maximize the engagement rate. Not only it refers to engagement rate, but also it helps to give excellent service to respond immediately and answer their questions on Instagram. There are so many instagram tips but here,I devide it into two different parts one from business side the other from customer side.hopful it matches with your marketing strategies on instagram.

A comprehensive Bio for Instagram business account is a must

The importance of crafting a professional bio is so much because, among Instagram profile searches, your account can draw the reader’s eyes to tap on the follow button. Thus, bio for Instagram account shows the Instagram activity and niche and validate it properly.

  • Use brand hashtag as well as your niche market hashtag like #art
  • Use short sentences contains important words with a good sense of humor
  • Consider a bio link to direct the audience to your website
  • Remember to have Call to action, location,

Best time to post on Instagram is the best Instagram marketing tip

When to post on Instagram is the most crucial Instagram marketing tip, to grow a business page posting on Instagram at the best time can lead to more engagement. In that case, Many people can visit the Instagram posts and engage with them to do that,  5:00 AM CDT from Tuesday to Friday is the best time to post for considerable views because people typically check their Instagram page right when they wake up.

The best Instagram caption build a brand personality 

The more engaging caption you write, the more customer you can get to generate sales. A caption is a piece of a description you type to talk about a photo you just published, remember separate from a great best Instagram caption; it should include emojis, relevant hashtags, tags to come top of Instagram profile search. Also, using up to 250 words in Instagram caption impacts on Instagram engagement rate.

  • Use a question in the caption place to make a striking impression.
  • Take advantage of your sense of humor to make it elegant.
  • Follow Storytelling voice  in the caption to persuade a sense of curious

Your tone should be adjusted with your brand identity; It is acceptable to be a little more casual. Social media is a less formal channel for communicating with your audience. You can get a better reaction if you reflect your customers’ tone in writing the Instagram captions.

Instagram tips to provide high-quality customer service  

People on Instagram feel more brand loyalty if you start with high-quality customer caring with some beneficial business tools. These tools actually can create a huge opportunity to bring customer satisfaction. Although it seems to be small and usual tools, they can build a brand reputation very well. These Instagram tips can help marketers to facilitate their Instagram marketing tasks and strategies with different kinds of features such as Instagram DM, rich content, analytical tools. Here is how.

Instagram direct message leads you to get in touch with customers without fail

Instagram direct message is another most fabulous Instagram tips you can make the most of it meet success in managing the buyers. Fortunately, Via this Instagram feature, you can directly interact with the customers of your brand quickly without wasting time. One thing I want to clear is that with such an Instagram tool, the combination of your Instagram DMs to the facebook messenger is also possible.

  • Use Instagram DM on pc both mac and windows to manage to message better
  • Send DM to all followers, e.g., to advertise a product with a discount or to announce a piece of news.
  • Share a clickable link with your Instagram followers to drive more traffic towards the website
  • Discover the customer’s common interest and DM them the best fit posts to get more engagement.
  • Start a conversation with them to identify their expectation, ideas,

What to post on Instagram to promote your business

Test out some in-depth storytelling Instagram posts to grow your audience effectively. In this era, people are crazy about casual content even when you are marketing a piece of a product on Instagram. The majority of top brands take the beneficiary of indirect Instagram marketing to promote their business by various high-quality rich Instagram blogs causes to get likes and sales. Lacoste brand has done it correctly with the marketing slogan, “Life is a beautiful sport.”. 

How to get noticed on Instagram

The last word I should mention is to contemplate Instagram insight as an Instagram marketing tool that is available for business accounts for analyzing audience interest, likes, comment, save, and also as a discovery tool for finding out from which location and profiles hashtags you come to Instagram search engine result. It works as an Instagram strategy to evaluate the Instagram account strength and weakness. In that situation, you get notified by many users on Instagram because the stat is helping you to grow your business in a way to attract newcomers and serve them by Instagram features, tips, and tools as well as possible.

How to Become a Successful Vlogger on YouTube?

more, social media, Tips

First, let me explain who a vlogger is and what he/she does. A vlogger is a person who produces online video blogs and posts them online. A video blog is a short film in which you express your thoughts and ideas or show your lifestyle, interests, or skills.

Vlogging on YouTube is an ever-growing trend allowing businesses, influencers, or even ordinary users to gain in popularity and make money. Vlogs are effective tools in attracting the target audience more effectively because of being more relatable and more real.

Start setting up your YouTube channel and growing your vlogging brand. The following tips will help you get insights into how to achieve more success.

  1. Be creative

Bunny Meyer is an American beauty vlogger who has gained 8 million and a half subscribers on her YouTube channel so far. What’s interesting about her is the use of funny gestures, weird body languages, and having unusual appearances in her vlogs. She advertises for different products of the beauty industry such as trimming devices, body foundations, face washes, etc. mostly entitles “Does this thing really work?”


Bunny Meyer – a successful beauty vlogger on YouTube

In my opinion, what has made her successful in her vlogging journey is the courage to be different. You can also be unique if you stop giving in to your fears and step out. Find ways to stand out by creating something fun or inspiring.   

2. Be authentic

Don’t go to extremes to be influential. It just drives people away. Being the real you will ensure more sustainable growth in your vlogging career. Show emotions in your videos and behave in an open, natural, and uninhibited manner. Believe me! People will eventually fall in love with your true personality. You might impress people by being pretentious for a while, but the impression will fade away sooner or later.

See your viewers and subscribers as typical individuals who are seeking joy, happiness, and sometimes someone to empathize with their situation! Educational contents can also appeal to many users as they provide value or solutions to problems. The thing is you have to showcase whatever you want in its simplest form and passionately like a human, not a robot.

3. Edit your vlog

There are various tools which provide you video editing features such as trimming, cropping, merging, changing the motion speed, adding metadata and effects, etc. Some of these programs include Windows Movie Maker, Filmora Video Editor, or iMovie (for iPhone). Polish your videos by taking advantage of these to make sure not to fall behind several other vloggers who make high-quality ones.

4. Be patient

Keep in mind that getting more views and subscribers takes time. It surely doesn’t happen overnight. While you should not feel worried or be obsessive about what type of content you should upload (when you are a newbie), the patience on getting popularity will pay off. Instead of focusing on the numbers or making money, try to gradually improve the quality of your videos, make them more engaging, and be persistent in your activity.

Pay more attention to the comments people leave below your videos and implement their recommendations if reasonable. What’s more, be in contact with people on your level and ask them for advice. This way, you may speed up your success.


Shane Lee Yaw – a successful American YouTuber

5. Engage with people

Shane Lee Yaw, with over 22 million subscribers on YouTube and being amongst the top YouTube channels, has started his activity in 2008 as a nineteen-year-old boy. He began by posting comedy videos in which he impersonated celebrities or joked about popular culture. He managed to reach over half a billion views in two years. The thing is he never stopped moving forward and continued to shine as an actor, film director, and musician. Thinking big and persistence is the key to accomplishing your biggest or most complicated goals!

There are several ways whereby you can increase engagement on your vlogs. To become successful, you need to get more feedback from viewers or have more comments and shares. Some ideas are listed below:

  • Ask viewers to answer a particular question or share their experience in the comment section
  • Respond to comments
  • Show gratitude when people share your content
  • Don’t stop posting frequently
  • Use annotations and CTAs
  • Go live

6. Join social media

You can leverage social media platforms other than YouTube to drive more traffic and boost your presence. First, find the best-suited social networks and then put the link to your YouTube channel on your bio. See if Twitter, Pinterest, Facebook, Instagram, or other tools can be to your benefit.


Get the most out of your Instagram link in bio

On Instagram, if you want to add multiple links to the bio, use iLink to convert them all into one. When visitors click on the produced iLink URL, they are directed to a page with all the information and links showing your contact details, photos, YouTube channel, and other social media accounts.

7. Use YouTube analytics

Monitor your channel performance by analyzing your efforts via YouTube Analytics. You can get reports on earning, watch-time, and interaction, which will help you get more insights into the weak and strong points. You are also able to understand when is the best time to post your video or what type of content sparks your audience’s interest more.

To sum up

If you go through the biography of the most popular YouTubers, you’ll make sure that hard work and determination were priceless assets in their journey to fame and success as vloggers. Take wise steps from the beginning by trying to create appealing contents and engaging your audience. Take advantage of YouTube automation tools to look more professional and track key metrics of your video performance to better judge your success.

How Much Time Do People Spend on Social Media (2019)?

Information, social media

Nowadays, our world seems to be dominated by social media. People spend long hours in there doing different stuff such as checking on their friends’ updates, replying to comments, finding pieces of information, marketing their business, etc. But for what? For socializing, filling in their free time, making money, learning, or just because they are addicted to social sites.

It’s interesting to know how much time users devote to social media platforms daily, monthly, yearly, or in a lifetime, no matter the motivation behind it. The time might depend on the type the social network, the region, the age range, or other factors. Let’s get into numbers.

Average time spent on social media sites in 2019

  • The type of social media platform

The time spent on social media per day has been rising significantly from an average of 1 hour and a half in 2012 to 2 hours and 23 minutes in 2019. This data shows the increasingly important role of social media in the modern world and why many businesses should give primacy to social media for marketing purposes.

Users are expected to spend more time on Facebook, as the most popular social network, in comparison to other known platforms such as Instagram, YouTube, Snapchat, and Twitter. As illustrated below, Facebook takes up about 58 minutes of users’ time on average on a daily basis, and less time is dedicated to Instagram, YouTube, Snapchat, and Twitter, respectively.


Average daily time spent on social media

However, when the data was obtained for social media use in a lifetime, YouTube exceeds Facebook in terms of the average time. It may be mainly because of the video-based nature of YouTube that people stay much longer there. We can also infer that each user sets aside about five years and four months in a lifetime for social media use.


Source: broadbandsearch.net

In America, a survey was conducted to get insights into how often people use social media on a daily or weekly basis or less often. It was shown that about 75% of Facebook users visit the platform at least once a day, which justifies the popularity of this social network. The next popular social platforms are Instagram and Snapchat, respectively.


Survey conducted Jan. 8 to Feb. 7, 2019.

Another study was performed in the United States, for which some of the data is summarized below:

  • Facebook and Instagram users are mostly between 18 and 34 years old, and each of them spends more than 1000 and 350 minutes a month on them, respectively.
  • Snapchat number of users are less than Instagram and Facebook, but they spend 400 minutes per month on it, which is more than Instagram.
  • The age range

It’s no surprise to say that the youngsters in the age range of 16-24 years old are on top of the list regarding global daily social media use. They spend about three minutes a day, while for older generations the time decreases by increasing age. The data is shown below (Although the data is for the year 2018, it can also be used for now as a fundamental change is not expected):


Source: GlobalWebIndex

Another survey indicates that 20% of 16-24-year-olds spend more than seven hours a day in the social networking sites, which is an issue of considerable concern according to online experts. In fact, this age group is wasting most of their precious time doing unnecessary stuff in the digital world while the time can be spent doing something more productive such as doing sports, learning a skill, reading books or simply interacting with peers in the real world.

Is spending time on social media worth it?

It’s not easy to say whether social media is a waste of time or a useful medium. It really depends on the reason why you are using it. For instance, it has undeniably become a major part of marketing for different businesses and brands, and so they have no choice but to put a huge amount of time and effort into it. Regular users are also fans of social networks as a valuable tool to keep in touch with their loved ones or learn about a diverse range of topics.

On the other hand, many experts relate the excessive social media use by teens to their anxiety and isolation and ask parents to take control. Social media addiction is also being seen in adults as well as youngsters and affects mental health negatively. So, in some cases, social media can put us in serious danger, and its use should be restricted.

To conclude

People spend more time than ever on social media. It is deeply affecting our lives, whether we are personally using it or not. Facebook is the most popular in the world having the largest number of users in which people spend more time compared to other social networks such as Instagram and Twitter. Most of these users are young people between the ages of 16 and 34 years old.

How much time do you spend on social media? Track your daily activity online and share it with us in below comment section. (If you have an iPhone, you can check your screen time on each app in your settings.)

How to Choose your First Facebook Post to See?

Facebook, social media, Tips, Uncategorized,

Facebook, just like other social media platforms, uses its own algorithm to decide on the order of posts shown in your news feed; and, as you may know, it’s not chronological. However, it also gives users an option by which they can have more control over what they see first in their news feed. This way, people can prioritize posts of some brands and friends in their feed.

While many famous brands find this feature amazing, other lesser-known businesses say they are being ignored by people. If the latter wants to stand out, they have to try their best to create quality content to their target audience to make sure users choose to see them on top every day. For those Facebook users with lots of followers, the option seems to come in handy for they can choose to see their close friends’ post first in their feed.

So, how we should do it? Stay tuned!

How to select which Facebook posts appear on top

For Desktop

If you want to see the posts from a specific brand on top each day, go to that brand’s page, click on the “Following icon” and then on “See First.” You have to do the same about the posts of your close friends or family members, as shown below.


How to choose the posts of your favorite brand to appear on top

How to choose the posts of your close friend to appear on top

Another way to prioritize who to see first on PC is to go to your home, tap on the three-dots icon beside news feed on the top left, and then click on “Edit Preferences.” Then, hit “Prioritize who to see first” in the appeared page, select those pages whose posts you want to see first, then click on “Done.”


Prioritize who to see first on PC

For mobile devices

To adjust your Facebook newsfeed preferences on a mobile phone, open the Facebook app, go to your friend’s page, tap “Following” and select the “See First” option on the window that pops up.

The process is nearly the same for brands’ pages, as shown below.


Steps to prioritizing who to see first on mobiles (for friends)

Steps to prioritizing who to see first on mobiles (for brands)

Another way to do it on mobile phones is to tap the three horizontal lines in the bottom-right corner of the screen. Tap “Settings”. Tap “News Feed Preferences”. Hit “Prioritize who to see first” to go to a list of your friends and “liked” Facebook pages and do your job.


Steps to prioritizing who to see first on mobiles

Takeaways

It’s hard to say whether this feature is good or not. It may be a nice option for well-known brands, but disappointing for beginners. The new and emerging brands will fall to the bottom of their prospects’ news feeds and have a little chance to hit the market. They find it really discouraging to put efforts and time on content only to realize they fade into obscurity. It seems that businesses should double down on good work to stand out in users’ crowded feeds.

What is more, this feature can be very functional for those who have a big network on Facebook and don’t want to miss out on their favorite friends’ or brands’ posts in such a crowded feed. If your close friend asks whether you have seen their posts, you can’t say it was probably lost in my feed!

What is Social Media Marketing (SMM)?

Marketing, more, social media, Tips

“Social media marketing refers to the method of increasing traffic or brand awareness through social media platforms.”

Social media is a phrase used for sites that may produce different social activities. For example, Twitter is a social platform created to let people share brief messages or “updates” with others. Facebook, on the other hand, is a full social networking platform that provides for sharing photos, updates, joining events and a lot of other activities.

Social media is growing even faster than the internet itself! https://thelyrically.com/ It is reaching nearly one in six people on the earth!

What is social media marketing used?

The primary purpose of social media marketing is to increase interaction with users, improve brand awareness and reach more new customers.social media marketing is being done by producing quality content that the social network users share with their friends.

The point of social media marketing is to receive direct feedback from users (or potential consumers) so that the brand gets an individual stamp at the same time and appears more like a human being.by using interactive opportunities on social networks, the clients get the chance to be heard, either by inquiries or making complaints.

This type of SMM is called Social Customer Relation Management (Social CRM), which can drive to improving trustworthiness and return on investment (ROI), of course, if the users are satisfied with the content, relationship with the business and the service presented.

How to use social media marketing?

Social Media Marketing (SMM) works on the system of Social Media Optimization (SMO), the promotion of business image on social networks.Like Search Engine Optimization (SEO), Social media optimization brings new, individual visitors to your targeted website.

Social media marketing that is SMO can be done in two ways:

  • Active social media marketing promotion
  • Passive social media marketing promotion

Active social media marketing promotion

Active SMM promotion means adding links which drive from the content on the website through social networks (RSS and social media share buttons). Social networks that can be used for SMM are :

  • Twitter
  • Facebook
  • Google+
  • LinkedIn
  • Instagram
  • YouTube
  • Pinterest

Every social network has specific Terms of Use, which is different for real person and companies.

Passive social media marketing promotion

passive SMM promotion means increasing activities on social networks by updating statuses, publishing pictures, tweets or posting articles on blogs. Customers’ reactions can be investigated to resolve issues and remove dissatisfaction and improve your brand exposure. This is very useful because that information is collected in real-time, which can speed up the entire process of cooperation.

Social media marketing strategy

The primary strategy used in social media marketing is to generate content that you know the users will share with their friends, family, and coworkers.

This strategy relies on word-of-mouth and offers several advantages:

  • It increases the content extension to networks and users that a social media manager may not have been able to reach otherwise.
  • Shared content provides a specific advertisement when sent by someone who they know and trust.

Social media strategy includes the production of content that is “sticky,” indicating that it will receive a user’s attention and increase the opportunity that they will attend the desired action, like purchasing your product or sharing the content with others.

Conclusion

Social media marketing can present a lot of benefits, but it also can produce obstacles which businesses may not have had to deal with otherwise. But after all, we are living in a world of internet and online networks, so we recommend using social media for your marketing business.