If you are looking for a way to boost your online presence, reach new customers, and showcase your products or services, Instagram for Business can be one of your top choices. The social media platform has long turned into something more than just a place to share photos and videos from a social gathering or a recent trip across Europe.
Using Instagram for business development, marketing, and sales presents companies with huge opportunities, including extensive reach, increased brand awareness, and new ways of monetization. In this article, we will explore the benefits of using Instagram for business and how you can make the most of them.
Instagram’s advanced business features
Instagram for Business comes with a set of advanced features such as Instagram Shopping and Instagram Ads, making it a powerful tool for companies to drive their sales. Since Instagram is all about visual content, it is an especially effective platform for brands in creative industries such as fashion, beauty, and design. It can help you showcase your products or services in a creative and engaging way by using high-quality images, videos, and captions and grab the attention of their target audience.
Instagram Shopping feature is a game-changer for businesses, allowing them to sell their products directly on the platform. By setting up an Instagram shop, businesses can tag products on their posts, add them to their profiles, and feature them in Instagram Stories to convert views into sales.
Furthermore, by utilizing extensive analytics available in an Instagram Business account, which displays link hits, leads, conversions, and A/B split testing, businesses can get the most out of their Instagram marketing efforts and determine the best-performing ad approach. All of this makes the platform an excellent choice for businesses of all sizes to establish an e-commerce presence and generate additional revenue streams.
Extensive audience reach
Instagram’s extensive audience reach is another reason why businesses should consider incorporating it into their marketing strategies. With over 2 billion active users per month, Instagram is one of the most widely used social platforms globally. Such an audience presents a great opportunity for businesses to expand their user bases and interact with new segments of their target market.
By targeting specific segments of an audience via Instagram Ads, businesses can show their offers to a selection of people based on their age, hobbies, activity, and geography. Additionally, the platform lets companies target individuals who have already seen or heard of their brand. As potential customers are directed to your website via an ad, make sure you have free live chat installed to quickly answer any questions.
Numerous studies prove that businesses should focus on building trust and communicating the value of their products or services through Instagram to increase consumer purchase intention. For example, research performed by Xavier Institute of Management and Entrepreneurship, which surveyed Instagram users, has found that the platform had a significant impact on consumer purchase intention, with perceived value and trust mediating the relationship between Instagram usage and purchase intention. It also showed that, while perceived risk had a negative influence on purchase intention, the positive effects of perceived value and trust largely offset it.
Various monetization tactics
There are several ways in which businesses can monetize their Instagram accounts. Sponsored posts, affiliate Instagram marketing, selling physical and digital products, and offering services — these are just some of the most common ways to monetize your company’s Instagram account. Influencers and brand ambassadors with a significant following on Instagram can also earn money through sponsored posts and collaborations with brands. With Instagram, enterprises can explore a variety of monetization options to generate revenue and reach a broader audience.
Brand awareness boost
By establishing a visually appealing and consistent profile, businesses can create a strong brand identity that resonates with their target audience. The key to building a memorable brand identity on Instagram is to create high-quality content that is both visually appealing and relevant to the brand’s values and message. It is also essential to engage with followers by responding to comments and featuring user-generated content on the brand’s page.
To make such engagement more effective, Instagram CRM systems, such as Umnico, can be used to process incoming inquiries and comments from Instagram and other social media channels in a single interface. An omnichannel messaging platform allows several employees to work in a single Instagram account, keep a unified base of customer profiles linked to all of their conversations across various channels, as well as provides tools for managers to monitor employees’ performance. Umnico is an effective solution to streamline text-based customer communication across all channels, Instagram included.
Summing things up
Instagram is a powerful platform that can help you grow your business in many ways. By using Instagram, you can reach new customers, show them what you have to offer, interact with them, provide customer service, and monitor your results. It is not only a fun and creative way to share your story but also a smart and effective way to market your business.
By using Instagram’s features like Instagram Shopping and Instagram Ads, businesses can reach their target audience with ease, while utilizing Instagram’s extensive statistics can help determine the best-performing ad approach. Additionally, by developing a visually appealing profile and engaging with followers via comments and user-generated content, businesses can establish long-term brand loyalty and enhance engagement and reach. Overall, Instagram provides businesses with a platform to connect with customers and create meaningful relationships, ultimately resulting in increased revenue and growth.