A part of a website accessed that is created specifically for the purposes of a marketing or advertising campaign and is designed to convert visitors into leads.
Are you using Instagram to promote your business? Do you want to direct your Instagram followers to your website? Once you build an audience on your Instagram, How can you get their eyes from your feed to convert on your site? The answer is you need to focus on how you can drive traffic (organic traffic) and conversions from Instagram. But before anything, you should make sure your profile will successfully drive traffic to your website.
How to make a website on Instagram?
You should make an excellent website on Instagram with iLink to draw users in and encourage them to follow you. The first thing your customers see from you on Instagram is your Instagram bio. Usually, people may see one of your pictures before they come to your profile. But if they want to follow you, they will look at your bio. So, it’s the first impression that you are making on them.
How can I write a good Instagram bio?
I can give you some suggestions to consider:
Your name (username)
Your name should be unique (your business name or your actual name)
Don’t use weird words, funny spellings or other versions of your name. This is how people know you, and your brand.
Your username and name on Instagram are the only things that Instagram considers in search queries.
Make it interesting
Social media is about having fun, especially on Instagram.
Your bio should show the fun side of your personality too. Know your audience and make them laugh.
Use some keywords
Keywords on Instagram aren’t used the same way as keywords on websites, hashtags are easy to search and find, but if you use them on your bio, they won’t show on search results.
You can create a custom hashtag for your brand and use it to connect with other users.
Include your website link
The only way to post a clickable link on Instagram is to place it in your bio. Most users link to their website’s homepage.
But what if you want to share more than one link on Instagram?
You can’t always update or change your link on bio, it’s frustrating.
There is a way to fix this problem
You can use iLink to convert as many links as you want into one short link and place it on your Instagram bio or anywhere you like.
iLink lets you create a source page to store your multiple links via one link and use it on your Instagram bio.
by using this tool, you can direct more traffic to your web pages and promote your products.
You can customize your profile by adding profile pictures, addresses of your other social media accounts, your location, and phone number, etc.
Place a call to action on your caption or image
You can throw a contest or giveaway on Instagram and ask them to click the link on the bio and enter your website.
Like this post of canva. The photo has a call to action that asks followers to enter a contest for a year of free access; the caption directs users to click on the bio link of canva.
Conclusion
Now that you get a few ideas about how to drive traffic to your site from your Instagram bio, its time to get started.
Take your first step and make sure you don’t get obsessed with it.
Every business in the world of technology needs essential tools to perform better and faster. However, with an ever-increasing number of business apps, it could be challenging to find the best one throughout thousands.
If you are running a business, you should know the best tools and apps in your field of work. However, there are some apps that you can use in your every day of work, especially those to manage your social media.
Growing a business is essential, and social media now has a significant role in how a company. Every business now has a social account on which they introduce their new products, or show any photo or video that is interesting for customers. Current fans become their future customer, and this is a great asset for them. So, having enough tools to perform better is necessary for every business.
1. iLink landing page
A must-have tool to add all your URLs in one place is iLink. You can have a stunning landing page with all your business connections. Everyone may dream about their own business and company style. Now, with the help of technology, it is become more convenient than the past to create an online or eCommerce website. There are many companies out there helping new businesses, build their dream store.
Having a website for your business is now not a dream, and everyone can make it with the newest technology and ready themes.
2. Zoon cloud meeting
A well knows an app for online meetings and conferences. Zoom got more popular after the pandemic and now is the first cloud meeting app on android devices. However, some other apps are the same as zoom like Google team (which is available directly from Gmail), and Microsoft team which are at the second and third most popular app for the conference and meeting.
3. WhatsApp business
The first messaging app for your business that you should try is WhatsApp business in which you can get verified. So, it would increase the trust and loyalty of customers. WhatsApp is a free app, and it is audio, and video call is quality. You can also share the link in any place to get in touch directly with customers.
4. Scanner app
A must-have app that can scan and save all your documents. With the high quality and editing options. This is also good to study any notes, books, or reports. You can share the records from your phone anywhere. If you are not at the office, or for any reasons you have no access to the scanner, you can use it.
5. Facebook page manager
If you are running several Facebook pages for your business, having a Facebook page manager can save you tons of time and energy. This is especially good if you are a social media manager of a company, and you may need to work out of office. If you have no access to the desktop at any time, you can check the pages out through this app.
6. Call recorder
Sometimes, you need to record the calls, which is not available on phones, and you should install an app. Usually, they are not free, and you should pay. But it depends, typically it cost per hour of recording but sure not too expensive.
7. Trello organize anything
One of the most popular apps among all types of businesses, to organize, manage, and plan tasks. Trello is giving updates to its app, and it gets more professional day by day. You can create different boards, cards, add tasks, documents, comments, and any other features for your work. Trello is especially great for teamwork, and many of the big companies all around the globe use this.
Overall
Having several apps and tools to make your business easy is necessary. These apps help you to boost your connections and provide better support for your customers.
Yes, paid media can boost your landing page traffic, but at what cost? Some businesses like insurance and legal services historically experience very high keyword bids.
Of course, spending money on clicks like this doesn’t translate to sales most of the times. Instead, there are many productive ways to gain free landing page traffic, and ultimately conversions.
To get what you want from your landing pages, you need to be more optimal. And to make your landing page optimal, you need to refine and improve your performances continually.
What is a landing page?
A landing page is a web page that lead users from different places to it. It can be consisting of different links, or call to actions. A landing page can be a mix of social media links, important URLs, as well as purchase links of any products.
A landing page has only one purpose: to gather information from a visitor by using a form. Every piece of information on the webpage should encourage visitors to fill out the form.
You may have many sections on your website with forms to collect data, but unless that section has no other functions, it isn’t considered a landing page. A useful landing page will present information about an individual offer and lead the visitor to the form to take action.
How to create a landing page?
Making a landing page is easy and you no need any technical knowledge or coding. All you need to make a landing page having a picture for your profile, your social media links, and all the URLs you are going to include. To register to a landing page builder website, you must have an email address, that you have access to.
How to make a landing page?
Prepare your profile picture and URLs
Go to iLink and register by giving your email address
Go to the dashboard and click on add URL
Paste the URL you want one by one and change their design if you want
Add your social media in the info section
Add the profile picture or change it in the info section
Check the preview on the right side of the dashboard
Copy the iLink username on top left of the dashboard
Insert the link on social media, or share it anywhere you can
Landing page builders
iLink is one of the best platform to make a landing page. the way it works, is that you register to the iLink with an email address. Once you register, and enter the basic info you will be entered to the dashboard. On the iLink dashboard you can build your landing page, by adding all the social media (Facebook, Instagram, Pinterest, medium, YouTube, Tumblr, and so on), and your URLs.
These URLs can be your purchase links, your different contact links, or any other place you are going to lead people. Indeed, a landing page is where people are lead. iLink has two main services, first is making a landing page. Second service is to make an online store. Which is similar to a landing page, but you can add all purchase links to it.
Landing page benefits
Landing pages are beneficial because they give each of your content offers a place to stay, making it simpler to funnel customers more efficiently. For instance, suppose you provide a free PDF about different sorts of decking materials, and you also give free consultations for refinishing.
Having separate landing pages for each presentation will let you funnel visitors from a blog post about keeping a cedar deck to your free consultation, and an article about the advantages of composite decking to your eBook on materials.
How to drive more traffic to your landing page?
Let ‘s say you own a bunch of landing pages that are waiting to generate some leads. How do you get more visitors? Here some helpful techniques.
1. Calls to action
· On your blogs
Instead of putting a form on a busy homepage, you should use a call to action that leads to one of your best products, this way you can quickly steer new customers right to the goal.
A call to action that leads to a relevant offer should be on each of your blog posts. If you have quality content on your site, you can create personalized calls to action on your blogs and cycle through depending on who your visitor is.
· On popular pages
Whether it is a blog post, an article or an educational page on your website, these pages are already getting lots of hits. Make them more efficient by placing a call to action to a related offer and turning some of those viewers into qualified leads.
2. Email marketing
If you are sending out emails to your current customers, make sure you are directing traffic from those emails to your targeted landing page and not your home page. These visitors are already qualified, so they don’t need persuasion to convert. You can even send your blog posts with calls to action that are precisely targeted to an individual, to make them more likely to click through.
3. Facebook landing pages
Facebook landing pages help you funnel your social media audience back to your website and offers. When you present a proposal on Facebook, instead of leading visitors to your home page, send them to a targeted landing page to achieve the lead.
4. Social media sharing
Share your product with a link to your landing page to all of your fans, friends, and followers. If your product is good enough, some of your audience will share it, and it will help increase your reach even further. While it can be tempting to post to every social media platform every time, take some time to find out what products are most suitable for a specific platform’s audience, which can really increase leads and engagement.
Those familiar
with online marketing are most likely
to know about landing pages because they are closely related to each other. A
landing page is a page dedicated to encouraging visitors to take a particular
action such as filling a form, downloading an app, attending an event, starting
a free trial, etc. The more visitors complete the action after landing on the
page, the higher the conversion rate will be.
While it matters
a great deal where you put the link to your landing page (it can be via
Google ads, Facebook ads, …), there is no
denying that its design is of great importance in getting more users to convert.
Below tips will
help you get the most out of your landing page by designing it effectively:
1-Use minimal navigation
The main reason why businesses create a landing page is to convince visitors to click on the call-to-action (CTA) button or buttons, not making them wander aimlessly through the page in a hope to find other valuable information. Depending on your landing page’s primary purpose, remove navigation items as much as possible to more highlight your main goal and offer.
The landing page of Progressive Corporation – an American insurance company
As illustrated in
the above example of an insurance landing page, people should only fill in the
two fields: “Zip Code” and a service or product and then press “Get a Quote”,
nothing else. People rarely click on privacy or terms of use and as you see
they are not prominent enough to attract attention. Progressive company has
decreased navigation buttons to the least possible to eliminate all confusion.
2-Stick to short and clear texts
Your unique value
proposition (UVP) should be expressed as clearly as possible. UVP tells
visitors why they are on your landing page, what you are
offering to them, how you can solve their problems or what the benefits are. It
is the key element of your online marketing strategy when you are promoting a
product or service.
Below image shows the upper part of the landing page for a website which offers free answers to your legal questions. As you see, the UVP is expressed clearly both in the heading (which is “Get answers from lawyers 24/7) and subheading (which is “Unlimited chat – one-week trial membership for $5. Cancel anytime”).
‘askalawyeroncall.com’ landing page design
The heading is the
first thing that catches the eyes of a visitor to your page, so it should be
written in such a way that people can grasp it in a second and askalawyeroncall.com
couldn’t be better at it. Otherwise, people will bounce from your page as soon
as they got there. Subheadings are used to complement heading and show people transparently
what they can do to get the available benefits. Both heading and subheading
should be placed in such a way that get noticed without scrolling the page.
There are also
other items that are worthy of attention for the above-mentioned landing page.
If you scroll down the page, you come across more information about their
service and what the experts can do for you. It is up to you if you want to
include other pieces of information in your own landing page; however, try not
to make them as showy as heading and subheading and aim not to make your
visitors confused.
If you have a lead generation landing page and aim to collect leads’ data, it’s recommended not to get obsessed with collecting extra information. As per below, just name and email address will do. It’s frustrating for many to go to the effort of filling out long forms or they might even think you are violating their privacy.
an example of the design for a lead generation landing page
3-Use appealing visuals
It is widely
known that humans respond to visual data much better than any other types, so
take advantage of this feature and invest in the image or images you choose in
your landing page. They should be striking, unique, and of high quality.
Many high-converting
landing pages have opted for using larger images to make themselves stand out
and be more attractive. But pay attention to your page’s loading time and avoid
using excessively large photos. Use tools to compress your images, adjust their
size, add effects and do not neglect to write proper Alts for them. Short
videos or slide shows are also popular to be used in landing pages if you want
to make thing clearer to your prospects.See below samples and come up with a clever idea for your own landing page.
an example of the design for a lead generation landing page landing page design an example of a landing page design using video
4-Make it mobile-friendly
The growing importance of smartphones cannot be
overemphasized. Many people have their phone with them everywhere and it’s
unimaginable for them to live without it, so you cannot underrate optimizing
your landing page design for mobile phones at any cost. By doing this, you are
making sure you are getting traffic from all possible sources and also you are
getting more support from Google. Note that your page should load fast enough on
cell phones to be effective and prevent causing friction for users.
5-Choose catchy call-to-action (CTA) buttons
Pay attention to the placement and design of the CTA button. It should instantly grab the attention of users and encourage them to click on it. That’s the final goal of your landing page. Isn’t it?
What is more, the message
of the CTA button should be consistent with your purpose and your heading.
Different landing pages choose different texts depending on the action they
want users to take. Some examples are as below:
For signing up landing pages:
Get started
Create account
For apartment booking pages like Airbnb:
Start hosting
For eBook landing pages:
Download now
Download your guide
Get the eBook
Some landing pages instill
creativity into their CTA button to be more alluring to their audience, for
instance, by using “I’m In” instead of “Join Now”, or color-changing or
animated buttons. If you search on the Internet, you can get inspiration from
many samples available to create a stronger CTA.
6- Show social proof
Social proof has
the power to convince visitors that others are valuing your service or product,
and your landing page is trustworthy. Showcase testimonials, reviews, trust
badges, received endorsements, etc. to reassure users that their decision is
worth, persuade them to convert, and boost your brand image. Bear the burden of
background check for them!
7-Analyze your performance
You will not know
if your page is working well if you do not monitor your page’s metrics such as
conversion rate, traffic source, average time on page, bounce rate or other
factors depending on what you want to measure. Analytic tools, such as Google
analytics, help you test and try everything possible to reach the maximum
efficiency on the landing page. It is recommended to create a ‘thank you’ page
to better measure your performance. The more people directed to that page, the
higher the conversion rate!
Final Thoughts
When it comes
to creating great landing pages, you will have a larger impact by sticking to minimalistic
designs. Be transparent and do not overwhelm users by too much confusing
information as it will drive them away and leave you wondered what’s wrong.
Convince visitors that your offer is worth pursuing by taking above tips into
account and we will be pleased if you comment us below for other components of
a good landing framework.
As everyone knows, digital marketing is like a root for
every business. Things have changed, people are more into social media, and so
they spend more hours of their life in it rather than real life.
So, every marketer finds social media and its tools the best
place to promote their business. But the important things are people. People are the ones who
can make you the most Successful businessman or vice versa … you should make
them your loyal, active audience which can turn to your customers.
Some tips to avoid annoying your audience by your content
Choose simple content to avoid annoying your audience
The majority of
people Think professional and difficult words are showing the high range of
their knowledge, but unfortunately you are all wrong. Researches show that the
simpler a text is, the better people can understand it, so avoid wordy and
complicated content.
Be clear and honest. Do not push yourself to use and write
tricky words to seem more knowledgeable. People love to read fast and get a lot
of Information in a short time.
“We don’t have time to read a 5,000-word article – or a long video or big volume of images on social media.”Connie Chi, CEO, The Chi Group
“Unnecessarily twisting an article by adding useless and irrelevant words to make the post-2,000-plus words to satisfy Google. It comes at the cost of bad audience experience.” Yogesh Jain, founder, Concept Allies
Do not use Repetitive content
We all spend hours searching and finding a solution to solve our problems. Imagine all the data and materials are repetitive. All the websites are the same as each other. Put yourself in your consumers’ shoes for a while. What would be your reaction? The most annoying thing in our life is repetition, especially when you tend to find new things. It makes people exhausted.
In this industrial world that all the brands try to get the
best result, being unique and fresh is the key to unlock the success path lock.
Try to create new content rather than copying the existing ones. The more
unique a content is, the more loyal customers you will have. People Will visit
your site for two reasons:
1: They want to learn
something that they don’t know before
2: They are looking for a product and want to buy something.
So, focus. Boring content is worse than no content at all.
“Blog posts that just sum up what you can find through Google searches. Regurgitation of basic Information that’s reformatted on a company blog with a lot of injected ads, unnecessary links, and keyword stuffing in hopes of achieving a high SERP rank. If all your blog post does is tell me the same Information I can find through a simple Google search, then it’s (weak).” Dew-Smith, managing editor, Vendasta
Use update and fresh topics
As I mentioned in the first two paragraphs, the importance
of simplicity and unique content. The next step is being updated.
A couple of days ago, I was searching for one topic that was
too old. There were lots of websites that have newly released articles about
that topics. Although they obey all the rules and the content were unique and
straightforward, but that was out of date, and of course, it won’t get the
number of users they want. Nowadays, people are up-to-date and love to learn
new Information and news.
Choose the best page design
After managing the excellent content, your page design is
the next thing you should focus on. People are always nagging about the
infographic images in blogs and websites. Pay attention to choose the design
that best suits your content.
The design of one page or blog is the first thing that
attracts the majority of your audience, whether they are educated or not. Make
your infographics eye-catching and easy to understand. A good infographic post
is the one that supports your content and helps you send your message easier.
Stop Begging your audience to increase your engagement
Marketers want to promote their job and get to their high
level, so they decide to choose some methods that help them, but unfortunately,
they mostly destroy everything.
“Follow us,” “tweet this,” “like us,” these are the expressions that cause a negative impression on your audience. These are some examples that shows you are begging them to increase your engagement, and it sucks.
So, STOP
Irrelevant content annoys your audience the most
All the people who are on your page or website seek a goal and want to get something. So, when they find your content irrelevant to their need, they prefer to leave than stay. Keep searching about your target audience’s need and stay on that field. Do not forget that there are lots of exciting and funny stuff on social media to entertain them. Until you can provide their need, they will stay at your site.
conclusion
As a conclusion, try to consider the above issues and find
the best solution to solve them. Because nobody knows their content sucks. Review
your text. Avoid using synonyms and antonyms when it is not really necessary.
Before you publish your content, ask an expert to check your content, or you
can review your text after one or two days. It would help you to see another
aspect of your mind.
Pinterest is my BFF! It has been my BFF for a long time, and I have found out that it has huge potential for business if you know how to
use it. According to the recent researches, Pinterest is driving more online
traffic referrals than Reddit, YouTube, Twitter, LinkedIn and Google and the average pin results in .78
sales. That’s something, isn’t it? Ok,
now that I have tweaked your interest, do you want to know how to use Pinterest
for your business? You have come to the right place, in this article I am going
to share 10 Pinterest tips and tricks for you, business users.
Pinterest has taken the same concept as the other social
platforms and created a social networking site that lets you create picture
collections online – like an online scrapbook. It is fundamentally a photo
sharing platform where the users are allowed to create albums on a theme or
pattern.
Pinterest is an excellent opportunity for businesses because
it can be a gateway for their services, products, and even their content. It is
a good way to lead with content and allow
the social interaction to take a secondary role. Brands will be able to see
what their audience care about instead of who they care about. The market research on its own is priceless from a branding
perspective! Are you there yet? If not, this is how you can get started:
Create quality content related to your niche
You should create content-rich boards and share your content
just as you would on any other social media platform. Pin your content and
product to themed boards on Pinterest followed by shortened links that let you
track your Pinterest traffic. Make sure that you are representing your service,
product, and content in a visually
appealing way, because it will draw people’s attention. They won’t read the
subtext in other words. Stand out, try to
be creative and most important; be unique.
I recommend a minimum of 10 boards with at least five pins in each, because that’s where people
check when they come to your site. Whatever you do, just do not leave your boards empty. You should give your visitors a
good first impression. They should know that you are engaging, active and have great content.
Make yourself a brand
Remember to feature your business name on your Pinterest profile. If you are trying to brand your business name, you should have your business name as your Pinterest username. In the “about” section, write a short description about who you are, what you do and what are you passionate about. This section is similar to the bio area on Twitter and should be as brief as possible but provide a proper description of your work and how you solve a pain point for your target audience.
Connect your Pinterest account with your Twitter and Facebook accounts. And of course, remember to include a link to your website as it’s displayed as a clickable link under your bio! You can use URL Shorteners like iLink if you can’t decide which link to put on your Pinterest bio.
Interact with other users
If you come across a pin that you like but are not
necessarily beneficial to your audience or be something that you would pin to
one of your boards, you should consider liking them rather than repining them.
Anytime you like someone’s pin; they will get notified. So, it may grab their
attention and get them to follow you on Pinterest.
Include keywords to show up on search results
Hashtags are no longer useful on Pinterest as the platform
looks for keywords in pin descriptions. While writing your pin description,
make sure you use the relevant keywords., keywords most users would use to find
your content. This makes it easier for
you to be exposed and will gain more
followers for you as well. And as you may know, more followers = more exposure.
Mention other Pinterest users
You can mention people in your Pinterest comments or pin descriptions to catch their attention or to recognize someone special. A ‘mention’ on Pinterest is much like Facebook and Twitter. Just type the @ symbol before the person’s name. A drop-down box will appear, and you can select from the users appearing in the search result. But remember you can only mention people who are following you on at least one board.
That’s all guys; you
can use these tips to grow your business on Pinterest. Also if you have any
other questions about social media marketing, you can ask us in the comments
below.
Instagram has made it a priority to help companies interact their followers in meaningful ways beyond just likes and follows, if you are struggling to drive traffic to your website from your Instagram, this article is for you.
Here are five simple ways how Instagram enables you to earn clicks:
The easiest way to drive traffic to your website from Instagram is by adding a link to your Bio. You can remove or update the link anytime you like, to any webpage that you would like
Most people link to their homepage and never change it up. However, users that are getting the most revenue from Instagram frequently update their link and include a call-to-action or a swipe up on their posts and stories that tells followers to click a link in their Bio. But if you don’t have the time to change the Bio link frequently, you can use a platform such as iLink to convert all of your essential links into one short link and use it in your Bio. You can create a landing page on iLink and add all of your product links or web pages in it. It also tracks your hits so that you can use it for your affiliate programs too. As you know, time is the most precious thing in our life, so you have to save as much time as you can. You can try using it; it’s free!
2- Instagram ad campaign
Another easy way to drive traffic to your website from Instagram is by running an ad campaign. Unlike regular posts, Instagram ads are clickable. Instagram will also include a “Learn more” call-to-action button in your posts, to increase your click-through rate. Instagram Ads use the Facebook Ads backend, meaning you can target almost all type of user. Here are just a few of Facebook targeting options you will have at your order:
Age
Gender
Educational level
Relationship status
Job title
Location
Interests and hobbies
Device usage, brand preference, and behavior based on purchase history
You can use a combination of these targeting options so that you don’t waste your time by showing ads to people who are not interested. You can begin with only $5 per day, and you could even pause your campaigns after $1 is spent (I wouldn’t recommend that, though). It’s better to let your campaigns run for a while so that you can obtain statistically related results
3- Tagging products
Instagram has recently rolled out a new feature that allows the brands to tag their products in their posts and stories called “shoppable posts.” When a user clicks the product tag, they are shown a short description of the product and then they can click-through to the website to make a purchase or learn more. This feature is only available for U.S. brands which meet the following criteria:
If your business meets the requirements for this service and you are interested in trying it out to drive more traffic to your site – you can join the waiting list now.
4- Swipe up on Instagram stories
While you can’t add a clickable link to your Instagram posts, stories are linkable if you have a verified account. Many users can become qualified for verification, and you don’t necessarily need a significant amount of followers. As you can see in the picture, there is a little arrow at the bottom of the story that allows you to swipe up or see more. Once you swipe up on a linked story, you will direct to the webpage that the brand decided in. If you are not verified on Instagram, you can ask an influencer to post it for you.
5- Analytics and insights
Instagram insights provide brands for key metrics to help improve their social strategy. Including:
Account activity:
Impressions ( the number of times all of your posts have been seen)
Profile visits (number of your profile visits)
Reach (Individual accounts that have observed any of your posts)
Link clicks (number of clicks on a link in Bio)
Content insights:
Profile visits ( the number of times your profile was visited)
Follows ( number of new followers)
Impressions (total number of times your post was viewed)
Reach (number of individual accounts that have seen your post)
Stories
Replies
Taps (forward)
Taps (backward)
Completion rate (number of users who watched all the way through)
Exits (number of users leaving your story)
These data can help you know your audience better and improve your social media strategy. When are your followers most engaged? What kind of content is working better for you?
Did you find this article helpful? Please comment us if you have anything to add to this post.
