Category Archives: Marketing

Social marketing searches for developing activities aimed to change marketing concepts of people’s behaviour for the benefit of individuals and communities for the greater social good.

How to remove “powered by Shopify”? (Fast and easy)

Shopify is one of the best marketing platforms on which you can set your store and sell your favorite goods. However, there are some features about Shopify that can make users annoyed. Today, we want to talk about a statement on the footer, which is “powered by Shopify.”

Although not all merchants are against the famous Shopify’s footer statement, it can negatively affect the marketing of large businesses since it is unnecessary and a kind of humiliation. This post will show you how to quickly get rid of “powered by Shopify” from your store.

What is “powered by Shopify”?

As you know, Shopify is an eCommerce platform that allows people to set up online stores and sell products with ease. The statement “powered by Shopify” is the default and standard text placed in every store by Shopify to message people that the store is using Shopify’s service.

As a subscription Shopify customer, you license Shpifys site-building software and hosting services. So that is what allows you to build a sophisticated eCommerce site in a simplified way. Because of that, the powered by Shopify tag is placed in the footer of every new store. It is also seen on the password page.

Can you remove “powered by Shopify”?

In the world of bytes, there is nothing we can’t do. The decision to remove “powered by Shopify” is entirely optional, but merchants prefer to remove it due to three main reasons;

  1. Users don’t want to confuse customers when they see a brand that does not belong to their store.
  2. Merchants want to control all parts of their store and customize their footer rather than dedicate it to Shopify.
  3. The Shopify store is part of a more significant business which also have stored on other platforms. Thus, the “powered by Shopify” footer will send a message to the customer that this brand is limited only to Shopify.

Based on one study from Consumer Reports, the average customer paid more attention to the superficial aspects of the site than the actual content. As a result, it is essential to focus on your store pages’ elements along with your products quality and the brand’s power.

How to remove “powered by Shopify.”

Now it is time to view how we can remove the statement “powered by Shopify” from our store pages. The methods honestly depend on your technical knowledge and preferences, but you can use them anywhere most of the time.

We have three methods here which you can choose in order to remove “powered by Shopify”;

  • Use Edit code

The first method is to access the Edit code on your store and remove “powered by Shopify” on it. To use the Edit code, follow these steps;

  1. Open your Shopify and log into your store account.
  2. On your account dashboard, go to the “Themes” section and find the theme you want to edit. Select the “Edit code” button when you see a drop-down Actions.
  3. Next, Open the folder for Section, which will contain the “footer. liquid” file. After that, the coding option appears on the right side of the screen.
  4. To open the code search box, if you are using Mac, press the Command and F at the same time. But if you are using a PC, press the Ctrl and F simultaneously.
  5. The next step is to remove a specific code on the search box. Make sure to delete the following code here: <small class=””site-footer__copyright-content” site-footer__copyright-content–powered-by”=””>{{ powered_by_link }}</small>.
  6. Although the form of the code can be different based on the type of theme you are using, all of them should include {{ powered_by_link }}.
  7. Finally, click on the “save” button on the right upper-hand corner of the page. If you delete the mentioned links on your store, you have successfully deleted Powered by Shopify from your site.
  • Use Edit language

These methods and the previous one have the word “Edit” in common, but the process is entirely different. This method also is recommended by Shopify headquarters themselves. Follow the steps;

  1. Open your Shopify and log into your store account.
  2. On your dashboard, click on “Online stores” and choose the icon labeled Themes.
  3. A drop-down menu will appear on the screen which contains the “Edit language” option. Click on it.
  4. You can see there is a faded “Powered by Shopify” placeholder text appearing under sections such as the “Check out & systems” tab. All you need to do is press space, and the faded text will disappear. Do the same thing with the HTML search bar.
  5. Finally, go to the top right of the screen and click the “Save” button to save your changes. As a result, you have successfully removed the “powered by Shopify” statement.
  • Using the mobile app

In most cases, editing Shopify stores are done via PCs and laptops. However, if you want to use your smartphone to manage the Shopify online store, we have a method to remove “powered by Shopify” on the store page.

Follow these steps. Note that the method is the same both on Android and iOS smartphones;

  1. Open your Shopify app and go to the dashboard.
  2. From the Sales channels section, go to “Online Store” and then “Themes.”
  3. Now, choose the theme you want to edit, and from the “Actions” section, click on “Edit languages.”
  4. In the Filter box, search “powered.”
  5. After that, insert a single space in the Powered by Shopify box.
  6. Finally, click on the “Save” button to save the changes

Summary

Thank you for reading this post. Here, we have introduced three methods (two for PCs and Mac, and one for mobile versions) to get rid of the powered of Shopify. All plans are almost %100 are working, but if you have any problem with removing powered by Shopify, you can send a help request to headquarters.

50 top influencer marketing platforms

Influencer marketing nowadays is an industry many people are still joining it. As this industry grows, more and more agencies are offering their expertise to make the process easier for influencers. In this case, influencer marketing platforms act as a support to facilitate the way these guys have in their front. An “Influencer Marketing Platform” is a software solution designed to assist brands with their Influencer Marketing Campaigns. There are many tools and databases which influencers can use for upgrading their business via these platforms.

Other influencer platforms offer an opt-in method for the influencer to see if they are willing and suitable for a specific job. More after, some platforms also offer relationship management, campaign management, influencer marketplaces, and third-party analytics.In this article, we will introduce 50 top influencer marketing platforms which you can boost your performance by using easily.

50 best platforms you can find in 2021

  1. Tagger

Tagger offers all the features of an influencer marketplace but has so much more. You can perform advanced searches on a database of influencers. You can create campaigns available only to those that you invite or make them open so that anyone can apply. In many ways, Tagger is an incredibly in-depth social listening tool – not only of a brand and its potential influencers but also of the company’s competitors.

  1. Infusionsoft

This platform focuses more on enterprise clients. Its Discovery module is highly detailed. You can make in-depth searches of the millions of influencers in Influsionsoft’s database. However, as most of this information comes from third-party sources, Influsionsoft prefers not to focus on this module.

Influsionsoft also includes a Plan module where you can undertake all the upfront tasks needed for a campaign. Once you have planned your campaign, you can shift to the Measure module, which gives you a live update on how your campaign is performing.

  1. Grin

As you see, Grin’s philosophy is that influencer marketing is marketing to the influencer. If you build a trusting relationship with them, all else falls into place. Offering all the significant features that a top-tier marketing management software should, the platform is easy to use.

It organizes everything all into workflows so that users never get lost. Grin pulls all the registered users from your eCommerce site in and finds their social profiles. This provides you with a list of potential influencers and their relevant statistics, all of whom have previously purchased and enjoyed your products.

  1. Influencity

Influencity, founded in 2014 and more Instagram-oriented, offers an overwhelming amount of data. You can apply filters to your search to dig deep into an influencer’s profile. Nothing appears confusing or oversaturated. You can do a deep dive into any influencer profile for information on audience quality, performance metrics, brand affinities, and audience data.

  1. Creator.co

This platform, formerly called “Shop and Shout”, has recently rebranded itself to Creator.co. This reflects the platform’s focus as being as much on creating content as it is on the dissemination of it. With a database of 500 million influencers, you should find some who should fit with your brand. And Creator.co provides surprisingly in-depth data on these influencers and their audiences.

  1. Klear

Klear was created in 2017 by three brothers and they planned to give permission to their users to choose a simple, limited search option or more advanced with 1 on 1 consultation. There is also an option for small businesses, the $250 / month Startup Plan. This allows small firms to participate in most influencer marketing activities

  1. Julius

Formerly named “Thuzio” as a web-based agency for athletes looking to make extra money with appearance fees, Julius now covers a wide range of social media channels such as Facebook, Twitter, Instagram, Vine, Snapchat, and YouTube. The platform benefits from a comprehensive search facility.

  1. Hypr

Considering as the “talent agnostic” search engine, Hypr is the only real management tool is the ability to create lists of different groupings of influencers. Hypr’s main strength is the power of its search engine, which allows for very comprehensive and targeted searches for particular types of influencers.

  1. NeoReach

As a child of Stanford University, NeoReach uses an algorithm to mine the social web for data and indexes it through their platform. It targets large companies and is not designed for small to medium businesses, with annual subscription fees being customized for each client, but in the range from $50K to $500K.

  1. Famebit

Famebit initially was created to focus mostly on video content, especially YouTube-related files. Brands provided content on the platform for popular influencers to post on YouTube, or they allowed creators to come to them with proposals. Over time, the activity of Famebit has extended to Facebook, Tumblr, and even Instagram. Both brands and creators can sign up for FameBit.

  1. Post For Rent

Post For Rent was built to serve all sizes of brands, but it also makes plenty of room for agencies and talent managers, as well. It also offers an exceptionally clean interface for creating campaigns. The process is broken up into discrete steps, and the platform saves the brief as a draft every time you move on to the next page.

  1. InstaBrand

InstaBrand contains a database of 100,000 influencers on Snapchat, Instagram, Twitter, Facebook, and YouTube. It uses keywords for search rather than predetermined verticals. It offers multiple search options for brands trying to locate the perfect influencers.

  1. Exposely

Esposely is one of the greatest social advertising platforms, which aims to connect brands with top online influencers. All types of social influencers, web influencers, or video influencers can join this platform if thinking they are good enough to cooperate with the best.

  1. Blogmint

With no doubt, Blogmint is the most powerful influencer marketing platform. It uses a self-selection method where those who think of themselves as influencers sign up on the site. On this platform, brands create campaigns they want and post them and influencers can apply as a part of the campaign or they can be invited particularly by the brand themselves.

  1. InkyBee

InkyBee is considered a professional digital marketing platform, which provides a suite of web-based tools to help these marketing professionals to manage their entire digital outreach process. Marketers can sort and filter this data in multiple ways to help them determine which influencers are the best fit for their needs. More after, it also offers a brilliant tool to find and engage with top influencers.

  1. IZEA

IZEA as a SaaS platform offers a single platform that covers all aspects of content production and distribution by influencers on their blogs. Furthermore, it can support social media accounts such as Twitter, Facebook. Instagram and YouTube. IZEA gives each creator a score, depending on their social reach.

  1. InNetwork

This is one of the top opt-in influencer marketing platforms you can find in this world. I told this because not all so-called “influencers” can sign up for this system and they have to pass a complex screening process. InNetwork also provides analytics for blogs, Twitter, Facebook, Instagram, YouTube, Pinterest, Tumblr, Vine, and Snapchat, when calculating an influencer’s InNetwork score.

  1. Adly

As an opt-in network for influencers, Adly describes itself as a digital marketing software provider that connects brands and agencies with influencers and celebrities. Adly covers many social media influencers like Facebook, Twitter, Instagram, and LinkedIn. It also contains tools to help with campaign building and analysis.

  1. Mustr

Mustr works similarly to a Customer Relationship Management system, except that it stores the information for journalists and bloggers, rather than customers. It helps agencies to organize their network of journalists and bloggers.

  1. Onalytica

According to history, Onalytica is one of the earliest digital marketing platforms on the internet. This system takes a hybrid approach to its influencer database. It uses an algorithm to search through social media posts to find relevant influencers. Customers can search for influencers by categories, platform, demographics, or content.

  1. Find Your Influence

As one of the leading marketing technology system, Find Your Influence operate with influencers across blogs, Facebook, Instagram, Twitter, YouTube, Vine, and Pinterest. Find Your Influence also has a vast of pricing options, giving a wide spectrum of businesses access to their SaaS platform, which small businesses can use just by $300 and large companies can benefit from its unlimited search option with $15,000.

  1. Content BLVD

This platform is also somehow mono channel-oriented, basically on YouTube. They aim to make it easy for brands to match up with popular YouTube creators who match the brand’s niche. Content BLVD can see the videos go live, track any physical product shipments, message YouTubers, and examine video performance from their dashboard.

  1. Traackr

As one of the oldest platforms for digital marketing, Traackr gives plenty of options for firms searching through its database of influencers. The database is hybrid and uses a mix of a computer algorithm and human input. Traacker offers coverage of Twitter, Instagram, YouTube, Pinterest, and Tumblr.

  1. Zoomph

Data is the main focus of Zoomph. According to a vast collection of 220 million identities, Zoomph has enough power to run rich analysis and management. Zoomph enables brands to explore new communities and links them to their business. Zoomph supports Twitter, Facebook, Instagram, RSS, YouTube, and Chatter.

  1. TapInfluence

TapInfluence focuses on selling banner ads to companies looking to connect to targeted companies. It offers a range of plans to firms, from a self-serve plan giving firms access to the TapExchange software platform, to higher plans such as cooperating directly with TapInfluence developing team. This platform provides data on the influencers’ performance history and an estimated cost per engagement.

  1. SocialBakers

SocialBakers was founded under the title of “Candytech” in 2009 and started its journey to analyze data related to Facebook APIs. It also collects a lot of data on your engaged audience. Bots, ghosts, and lurkers are all discounted to keep the data relevant. SocialBakers provides information on each influencer’s follower count, engagement, frequency, and hashtags.

  1. captiv8

Captuv8, initially as a listening tool platform, now has many additional features such as marketing and/or API partnerships and end-to-end influencer marketing. You are allowed to research tons of accounts, hashtags, and locations on Captiv8. This platform targets large agencies and brands exclusively, so they customize their pricing and services to their clients’ needs.

  1. Webfluential

All things are somehow opposite in Webfluential. Rather than linking brands to influencers, Webfluential focuses on quality social media stars, finding them brands to work with. This means that Webfluential only works with a roster of quality social media influencers. Influencers must register as a part of the system and after getting enough points in evaluating process, they are given a dashboard to set up a profile, provide rates and publish a media kit.

  1. Brybe

Unlike most influencer marketplaces, Brybe focuses on micro-influencers and small and medium-sized businesses. On Brybe, influencers can create custom packages, offering a bundle of services for a flat fee. Also, they are allowed to use the site to connect with buyers who need assistance with content creation.

  1. Doverable

Doverable is one of the newest platforms we have on the list, founded in 2017. It offers four plans, including a free plan where up to three users can manage five Community Members (influencers). As businesses grow and desire more Community Members or users, they can upgrade through the paid plans.

  1. influence.co

The platform termed influence.co is a social influencer marketplace that provided a nice environment for brands to search for influencers easily and interact socially with them. The good news about influence.co is that anybody can participate in the social aspect for free. However, those who buy the Business Pro plan gain access to campaign management tools to handle all the applications.

  1. PitchBoard

As a fact, there is no influencer discovery feature in PitchBoard, which has made it strange and irrelevant. Instead, it focuses on executing campaigns and uses its machine-learning algorithm to parse through influencer data from several sources to identify the influencers whose audiences are the most suitable. All the packages are well-defined on PitchBoard, and you can view updated information every moment.

  1. trendHERO

To be honest, trendHERO’s main focus is on influencer discovery. It includes data on over 80 million influencers and uses advanced machine learning to process and understand it all. Although trendHERO mostly focuses on Instagram and the results are limited, it includes valuable data about the influencers it suggests.

  1. Grapevine Logic

Similar to Content BLVD, Grapevine Logic focuses on YouTube creators. Anybody with a YouTube channel can join the Grapevine community, accessing their Creator Match tool to find and collaborate with other content creators. This platform provides detailed data about each relevant influencer to brands wanting to set up campaigns.

  1. Advowire

Adowire was created in 2015 to provide an influencer marketing service for its clients. It uses an opt-in model for its community of influencer creators. It charges brands for their connections with its influencer community, using a system of credits. All sizes of businesses can work with this platform, according to wide-ranged subscriptions from $99.99 to $1399.99.

  1. CreatorIQ

CreatorIQ includes some very recognizable names amongst their clients, including Disney, Tiffany & Co., Unilever, Dell, and Ralph Lauren. They freely acknowledge that their client base is large companies, so it makes a trustworthy connection between client and system.

CreatorIQ integrates directly with social platform APIs, and its AI-powered algorithm analyzes over 1 billion public social accounts, checking everything against a set of criteria to see if they merit being added into the platform database. The AI assigns each influencer an “Integrity Quotient,” which can help you discern just how authentic an audience is or isn’t).

  1. Upfluence

Upfluence is a self-serve platform, allowing it set its pricing at a level affordable by small businesses, though companies like Microsoft and PayPal also utilize its services. It uses a massive database with 500 million items of content, spread across Facebook, Twitter, Instagram, YouTube, Pinterest, and blogs.

This system provides tools for brands to manage each influencer relationship. They can track the performance of their influencer campaigns, and collaborate on content.

  1. Heepsy

Heepsy uses advanced filters to find influencers using hashtags and usernames and enables its user to access more than 10 million influencers. Heepsy contains both free and paid (pro) subscriptions and provides advanced reports to analyze the audience demographics and authenticity of each influencer.

  1. MightyScout

MightyScout offers 24/7 tracking of influencer content in real-time, which helps agencies identify performers and lock in campaign ROI. It contains many features such as an engagement calculator to analyze influencers’ engagement rates, Story and post tracking, and Resource Library for content creation. Furthermore, MightyScout has a Free 30-day trial and after that, you can purchase different types of subscription-based on your budget. On the other hand, it doesn’t handle influencer communication and only supports Instagram.

  1. Tidal Labs

Tidal Labs help large businesses to develop and maintain their influencer programs with automated and AI-based tools. Brands can discover and recruit the perfect influencers by a list of fine filters on their dashboard. Tidal Labs is known for its strong influencer relationship building through unlimited custom communication templates. The platform has 3 types of subscriptions; “starter” with a $750/month fee, “Advanced” with a $2000/month fee, and “Enterprise” with a $4000/month fee.

  1. Carro

Carro is a Shopify-based influencer marketing platform that allows brands to seek their desired influencers by name and email. In this environment, influencers can pitch collaboration ideas through product requests and there is also a particular feature which you can partner with fans and customers, and it is only one of many free influencer discovery tools you will achieve.

  1. Fohr

Fohr is one of those platforms which can make your influencer marketing simpler. With Fohr, SMBs and large businesses Can create campaign briefs, send offers, get comprehensive reports, and even more. It is also managed to export influencers’ performance information whenever brands decide. However, none of the plans are free on Fohr.

  1. Juulr

Juulr is an all-in-one influencer marketing solution. It can help you find influencers, manage campaigns, and optimize campaign results. It has plenty of influencer and blogger tools and brands have 24/7 online support from Juulr.

  1. Mavrck

Both beginner and professional marketers can benefit from Mavrck. All brands can manage their database and the whole influencer marketing campaign. More after, Mavrck contains more than 15 criteria to filter influencers, including audience demographics and fraud risk. You can use the unlimited Pro version or just for free.

  1. Tribe Dynamics

Tribe Dynamics can be a candidate platform to manage large-scale campaigns and analyze influencer content across all social channels. Many monster brands are working with Tribe Dynamics because it provides accessible community analytics and earned media data with just a few clicks. Although Tribe Dynamics doesn’t offer in-app contract negotiation tools, it has enough power to translate tactical efforts into a variety of performance metrics that are easy to showcase internally.

  1. Publicfast

Publicfast is an easy end-to-end digital marketing platform in which you can choose your partners from over 20 million influencers across multiple platforms such as Facebook and Instagram. It has many advanced measurement tools to run analysis and track CPC, CPM, and the number of impressions. However, it can take some time to learn the platform when you are using it for the first time.

  1. TRIBE

TRIBE is a lovely and cost-effective platform that helps micro-influencers to link with each other in a world-class form. All types of customers such as Solopreneurs, SMBs, Large businesses, and agencies can use TRIBE. The main disadvantage of TRIBE is that you cannot communicate with influencers out of the system. 3 types of subscriptions are available on TRIBE;

Self-Serve: $299 activation fee per campaign

Semi-Pro: $3,999/year (Free activation)

Pro: $4,999/year (Free activation)

  1. Buzzoole

One of the digital marketplaces designed for SNPs and Startups, Buzzoole helps brands to analyze and understand the true influencer of a content creator. As an end-to-end platform, Buzzoole is so easy to use and also provides real-time measurement and in-depth post-campaign reporting. All the subscriptions are paid versions on this system.

  1. Sideqik

There is no limitation for users of Sideqik because all types of marketers from Startups to large businesses can try it. Sideqik integrates with Google Analytics, Facebook Remarketing, and more. With this platform, you are not only able to discover influencers but also enable you to manage the entire campaign.

  1. Popular Pays

Popular Pays is programmed to find influencers of every size, from celebrities to micro-influencers from their pool of over 60K influencers. It can also enable you to collaborate with expert content creators so that you can meet your growing content needs. Furthermore, you can track major metrics to determine your ROI. Both free and Pro subscriptions are available.

Conclusion

In today’s competitive space, companies are trying to become more efficient in their businesses. While influencers can be a great asset, collaborating with them comes with its own set of challenges.

With these platforms, the process will be easier for you, and you can connect better with your audience and increase trustworthiness.

A complete guide about Amazon Influencer Program

There are lots of methods and ways in which you can use your social media for monetizing, but the Amazon Influencer program is one of the latest methods. By using your influence, you can get paid to promote products you think your audience will love and all this can be done without any special investment or incurring upfront costs.

What is exactly the Amazon Influencer Program?

This program is an extension of Amazon’s Associate’s program in which anybody with a qualifying website can earn money on sales they bring to Amazon. The commission a user can earn by selling products can vary from 1% to 10%.

In this article, we are going to discuss the Amazon Influencer and even more!!!

How does the Amazon Influencer Program work?

At first, you should know there is a big difference between Amazon Associates and Amazon Influencer Program; the first is set for all people with their blogs and websites but the newer one is suitable for the people who have a loyal and large audience in their social media. Another difference is the way program members direct their audience traffic toward the product they choose. With Associates Program, users can only share their affiliate links for the goods they have on their website or social media. But in Amazon Influencer, can custom the way customers view the products. According to this statement, people can see all of an Influencer’s product recommendations together with just one link.

With this method, influencers can even classify their products into a different types of classes for easy navigation and better performance.

Each Influencer’s storefront has its own and specific URL which is easy for followers to remember. By this specific link, influencers can share their Amazon storefront across several platforms; such as Youtube, Facebook, Twitter, and so on.

How can we start our career in the Amazon Influencer Program?

Another difference between Amazon Associates and Amazon Influencer Program is the requirements for qualification. For the Associate’s Program, all you need is your website or blog but for Amazon Influencer Program, it is somehow more rigorous. To be honest, Amazon will analyze your social media to see if you are good enough for their project or not.

If you apply for the Influencer program, Amazon will ask to allow them to review the social media account that you won’t use in their platform and have the most influence. Although Amazon does not have a threshold for the number of followers required to become an influencer, your follower account will affect your further activities. Currently, your options as an influencing platform include Instagram, Youtube, and Facebook. Maybe it will be options for the users in the coming days.

What are the main criteria of qualification for Amazon?

As a career, the more loyal and active followers you have, the more valuable your profile or account will be considered. It is not important how much your total audience is. Amazon will review your post account, consistency, and follower engagement and in fact, these parameters will make your eligibility.

Your Task must be focusing on the improvement of your engagement rate by posting consistent, high-quality content that your audience enjoys, and remember, you should be always accessible.

For writing good content and improving engagement, you can use these tips;

  1. Instead of writing many unrelated posts, focus your content on your desired niche. For example, if you are a shoe seller and want to promote your products, you can build your posts around a specific kind of shoes, such as women’s shoes or sport shoes.
  2. Always be up-to-date and keep your social media or website updated.

How can I apply to Amazon Influencer Program?

If you think your social media or blog is strong enough and many followers are engaging, then why not trying Amazon Influencer Program?

According to Statistics, the market for influencers is growing and nearly 10% of Amazon sellers are hiring influencers to promote their products and Nowadays more and more people are planning to grow their business through social media such as Instagram and Youtube.

Here, we will teach you how to apply to Amazon Influencer Program easily. Follow these steps;

  1. Go to the Amazon Influencer Program homepage
  2. Click the “Get started” button
  3. If you have an available customer account, you can log in and continue the application process. If not, tap on the “Create new account” to make one.
  1. At this level, you need to connect one of your social media accounts to your application to let Amazon determine your eligibility. You can choose to connect to Instagram, Youtube, or Facebook as three options.

Caution: if you choose Youtube or Facebook, you will know whether you are approved or not in a fraction of a minute. But if you choose to continue with Instagram, it may take up to a week or so to check your status. In this process, Amazon will ask you some questions about your Instagram handle,  follower count, and post count. Amazon will use these data to see if you are good enough to move forward with registration or not.

  1. After that, enter the name you want to use, a short description of your bio, what you promote, and other essential information and links
  2. Enter your storefront name and tagline
  3. At last, enter your account information. After completion, click the “Save and Finish” button and you will go to your Amazon Associates dashboard.

After entering your dashboard, you need to follow the Amazon Influencer Program on Instagram with your account. After following, your application will be approved.

How much I can earn money as an Influencer?

The main point is that the Amazon Influencer Program uses the same payment structure like the Amazon Associates Program. If you review, you will see each category on Amazon has its commission rate for influencers and it can be as little as 1% up to 10% in some categories like Amazon Coins and Luxury Stores Beauty. For more information, you can read Amazon’s Commission Income Statement before deciding which category to promote.

You may think the commissions for some categories are too low, but this low amount can be really valuable if the payments continue over time and the sum of these payments will be huge. More after, it costs nothing to throw your storefront link to your Instagram bio or Youtube description.

As an example, you will earn a 2% commission for your product and you have 20K followers. The product is listed 69.99$ on Amazon. If we imagine just 2% of your followers decide to buy your product, you will make 560$ just by linking it in your Instagram bio!!!

How can I create my Influencer store?

Similar to the Amazon storefront, you as an influencer can add your logo and portrait to custom your landing page. As we discussed earlier, you can choose different products you recommend into different categories. If a visitor clicks on a category, he or she can view all the products it contains. More after that, you can add your shoppable posts to your store like many other social media platforms.

To start adding products to your storefront;

  1. Tap on the link provided in your dashboard
  1. Now, click on the “Create Content”
  1. Now you can choose from four options which are an idealist, a shoppable photo, a video, or a live video.

With this method, you can add in as many products as you like and after the follower purchases your product, you will earn a commission on that sale.

How can you promote your store in the Amazon Influencer program?

After getting approved a starting your career in this program, the second imported question is “how can we promote it?”

Remember, the promotion requires a large following to be approved, the best way is to start promoting your own social media account and make a trustful relationship with your audience via your valuable recommendations and so on.

Furthermore, Amazon also provides some great methods on how you can promote your store to increase your commissions. These are some tips which you can try;

When you are on Instagram;

  1. Add a link to your influencer page or your bio. Also, you can put your influencer link in your captions so people can find your further products and recommendations.
  2. Use Instagram stories to engage with your followers, increase your audience and upgrade your personality view.
  3. You can encourage your audience to purchase the products via the link in your bio.

When you are on Facebook;

  1. You can add your link of influencer page to your “About”
  2. You can add a “Shop Now” button to your Facebook profile and link it to your influencer page
  3. in every post, include a link to both your influencer page and the corresponding product detail page

When you are on Youtube;

  1. You can put a link to your influencer page in your channel’s “About”
  2. You can add your link in your videos’ description and you can tell your viewers to shop your video by clicking the link in the description

When you are on Twitter;

  1. You can add your influencer page to your Twitter bio
  2. You can tweet about your products and include your influencer link if possible

When you are using your website or blog;

  1. make some notes comparing your products with others and make attractive recommendations on your website.
  2. make a list of products and content your audience is interested in, and create blog posts to support it
  3. Write new notes frequently to keep your readers alert and engaged. You can include your links to your products and point readers to your influencer page.

Also, you can use promote Amazon services for your career. These services are called “Bounties” and include 5 services;

  1. Amazon Baby Registry
  1. Amazon Business
  2. Amazon Music Unlimited Free Trial
  1. Prime Video Channels Free Trial
  1. Amazon Home Services

This program offers a fixed commission for each specific service promoted by the influencer. The best choice can be the combined promotion of both products and services. For example, if your activity field in your Website or Social is video editing, by promoting your account there will be a nice chance somebody also likes them in “Prime Video Channels for trials” and it will be an additional earning for you.

Conclusion

I hope this guide can be useful for you. For more information, you can download tutorial videos on the Internet or contact experts who are ready to give you a consultation about the field. Technically, any skill needs to be practiced over and over to be perfectly performed and you can start your career by join groups and rise your talents.

What are the Benefits of Social Media for Business?

Imagine spending a few hours a day I order to increase your brand awareness, traffic, and sales with little to no cost.

Social media marketing is more than just an online popularity contest; you should know that using social media in the right way can actually boost your brand.

Social media has turned into a great marketing channel for businesses of all types and sizes. So you should learn how to be a professional in social media to be able to compete with others in the marketplace. With this wide range of technology, it’s hard to find out how these services can work for you.

Benefit of having a social media strategy

  • Social media helps you expand your other marketing efforts.
  • Social media helps you attract buyers.
  • Social media is a key driver for word-of-mouth marketing.

However, send better emails is NOT one of the benefits of social media for business. So, social media may not help the email marketing strategies.

  • Increased brand awareness/Exposure

Social media is a great place to reach new potential customers who are already interested in your business and helps you expose your brand or service to modern eyes. By spending a few hours per week, you can increase your exposure, and you can generate a wide audience for your brand.

  • Humanize your business

A lot of people do not trust a company until they see a “real-world proof” that the brand will keep its promises. So if you want to connect with your potential customers, you have got to show them the human side of your brand. You can create a real human connection on social media to promote your business.

Try to introduce your followers to the people who are working for your company.

  • Increased inbound traffic

Without using social media, your incoming traffic will be limited to your usual customers. So, you will have difficulties reaching anyone outside of your existing customers.

Every social media account you create a gateway to your website, and each content you post on social media is an opportunity to gain new followers.

With social media marketing, you can open your brand to a wider variety of potential customers all over the world.

  • Better customer service

Sometimes an audience would not reach out to you if they have a problem. Instead, they would post a complaint online on social media platforms like Twitter and Facebook! Many customers are using social media as a way of contact with a brand and expect an immediate response.

The faster you respond, the better you can help them. So people will become customers and recommend your brand to others.

  • Collecting Leads

Social media is a great marketing tool that helps you manage leads and build a stronger email list for your brand.

One of the best ways to attract new customers on social media is to post content which is relevant to your brand and your target audience.

  • Social selling

Social media can be a channel to create sales which can keep your business afloat. Social selling gives your marketing brand the opportunity to build relationships and rapport with existing networks and connections.

An active and engaging social presence will help you keep on top, so if someone wants to purchase again, they will come to you first.

  • Study competition

You should know what people are saying about your competitors. For instance, you can track mentions of your competitors to reveal the pain points of their products.

You can use social media to target the fans of your competitors and find out what they are doing that you can do better!

  • Feedback

Social media lets you get instant feedback from your customers no matter good or bad. As soon as you find out about your pain points, you can fix them.

  • Customer engagement

Social media lets you interact directly with users who are already interested in your business. Also, it will give them a direct line to contact you and your business.

Be consistent on social media and stay engaged with your audience and let them see that you are there for them when you need them.

  • Higher conversion rate

By increasing your visibility, you will gain more opportunities for conversion. Each of your blog posts, videos, images or products will lead viewers to your website and increase traffic. It also allows your brand to make a good impression through a humanization item.

When you are interactive by sharing content, posting comments and commenting on social media, it personifies your brand. People like to purchase from other people rather than companies.

Conclusion

All of these points show that social media marketing is a great benefit for business owners. Social media marketing can affect the bottom line of your business by boosting the sales.

4 practical ways To Make Money On Twitter

When you search for “how to make money online” in Google, several results come up. You may get confused since there is a broad range of ideas and tips on how to earn money in online environments. Let’s narrow it down to Twitter as a money-making platform.

Twitter is a popular social networking platform used by businesses and individuals to send short messages to their followers. Before starting to monetize your Twitter account, check if your business or field of activity is a candidate for this platform. Then begin your job by having an appealing bio description, profile photo, well-defined niche or niches, and a large follower count just like other social networks. Engagement on your tweets is also very important because you are more likely to sell your items or services or receive advertisement requests from businesses or brands if you have consistent likes, comments, retweets, and, in short, a quality presence.

Can you make money off Twitter?

Yes, you can make money on tweeter if you a lot of followers. The more you have fans, the more you can earn money. However, it is said that to make money on social media, you should have more than 10K followers. But if you don’t have, you still can start from a few followers.

How much does twitter pay celebrities? It depends on the account and the number of followers. Twitter influencers can earn money up to S10,000, per tweet. For example, Frankie Muniz, by the handle of @frankiemuniz, who has more than 175K followers, earn about 13,000 per tweet.

Afterward, you can start your money-making journey on Twitter by taking smart steps gradually. Your strategy depends on whether you want to sell your own products or services or be an affiliate marketer or use your account as a traffic generator to your main website. See the below overview to figure out what you need to do.

  • Sell your products or services

Making a website was a challenge previously, but now, you can create your online brochure using iLink iStore. So, if you can prepare your products, make an online brochure, and share it on Twitter. When users are visiting your website, they will click on the link, and they may become your potential customers.

All you need to do is going to the iLink website, sign up, and add your products. Then, copy the URL and paste in the twitter website section.

To add your online store on Twitter:

  • Go to iLink
  • Follow the instruction to sign up
  • Select Create an online store, or I have products
  • Follow the on-screen instruction
  • From the dashboard add your products using pictures and details 
  • Copy the unique URL and paste in the Twitter bio

You can make self-promotional tweets to encourage potential customers to buy from you and increase your visibility day by day. But do not forget to include other types of tweets from time to time to humanize your profile and avoid driving your followers away. Post tweets that aim to encourage, entertain or inspire your audience from time to time in order to keep them interested and give them a reason to listen. Make sure your timeline conveys your business and product expertise while still being helpful to your followers.

As an example, I can mention some people who use their Twitter account to get more bids for their handmade stuff available on eBay and Etsy. They broadcast their product by making use of the relevant link along with best-suited hashtags and a short description of the craft in a tweet to direct their fan to the page on eBay and Etsy and generate more leads.


This picture was taken from Lucy Bearne Twitter’s account (https://twitter.com/Lulaveggie).

Another example is when someone owns a website, offers a service or product and uses Twitter as a traffic generation tool. The link can be used both in Twitter bio and in tweets. Given Twitter’s high domain authority, every click on their website link contributes to the higher rank in Google’s search results page. What is more, they increase the chances of making sales and finding more prospects.

It is also to your advantage to ask influencers who are interested or expert in your field of activity to put your name out there and so maximize your online reach.

  • Make money with affiliate marketing

You should put a lot of time and effort if you aspire to be a successful affiliate marketer. It can be very profitable if you choose the right niche and have already reached a good engagement on your account.

In case you don’t know what affiliate marketing is, I can explain it to you in simple terms. It is sharing the link of a particular product or service of a certain vendor that fits your niche and get a part of the revenue generated if someone clicks on the link and purchase that product or service. This link is specific to you only and easily trackable.


This image was taken from a blog on https://landerapp.com/ which explains types of affiliate marketing.

To turn from a newbie to a successful affiliate marketer, put a lot of time into learning how to master online marketing, release effective campaigns, and organize your performance. The Internet abounds with information on the essentials. Be careful not to stuff affiliate links into your Twitter profile because you may get flagged or suspended. You can use tools including M studio to schedule your tweets and save time. 

  • Make money with Twitter Ads

You are able to monetize your tweets or videos by getting paid when ads are shown in them. Media studio enables you to upload your contents in it, make a library, add different elements such as thumbnail and links to improve them and post them on Twitter. Just log in, check your eligibility and select what kind of ads you want to be shown in your contents. It doesn’t matter if you have a personal or business account.


This infographic was taken from an article on https://mobilemonkey.com/ which explains the reasons for using Twitter Ads.
  • Use Platforms that help you make money on Twitter

If you are looking for advertisers who will pay you for endorsing them on Twitter, some websites such as the following have already done it for you.

  • Sponsored Tweets

Sponsored Tweets is a well-known Twitter advertising platform providing you with a large number of available ads. You can use it only if your account is more than 60 days old and you have at least 50 followers and 100 tweets. You as a tweeter can set your price as you want, participate in a competition to attract your desired advertisers and earn money if you win.

  • Adly

Ad.ly also pays you if you send out tweets on behalf of brands. Advertise will see your profile and they may choose you to publicize a particular campaign and pay you if you agree to tweet it out based on a pre-determined schedule. You need to showcase your interests to attract brands that you love.

  • PaidPerTweet

PaidPerTweet is another tool that connects you with lots of different advertisers that will pay you to spread the word on their business on Twitter. You should create a profile and wait for their offers.

Other similar tools and websites are TwitPub, PayWithaTweet, PayDotCom. Let us know in comments if you know any other platform.

Wrap it up

With regards to the above-mentioned ways on how to make money on Twitter, keep in mind that you might not get the desired results in a few months. Do not give up, always appreciate your efforts and celebrate small wins. Besides, do not rely exclusively on Twitter. Although Twitter is an amazing platform to make money, it is not the only one. Check if other social media platforms including Instagram or Facebook can also work for you.

What are top social media sites for business?

If you have tried social media marketing for your business and you didn’t get the result you expected, it might be because you were using the wrong platform.

There are a lot of social media available these days, and it can be frustrating to work with all of them, you should limit your Online works by only launching social accounts that will benefit your business immediately.

Do you need top social media for your business? 

Actually yes! Any business should have a social presence because there are many benefits to using social media marketing.

  • It gives you a direct way of communication to interact with your future and current
  • You can get natural feedbacks from your clients online.
  • You can bring traffic to your website.
  • It lets you learn more about your audience.
  • Your business will show up in search engines.
  • You will look more modern, current and active.

This doesn’t mean that you have to create a profile on every social media platform out there.you should choose the social media that works the best for your specific business.

So before getting started, you should answer these questions:

  1. Are you a B2C business (business to customer) or a B2B business (business to business)?
  2. Who is your target audience?
  3. What is your primary goal in the business world?
  4. What type of content you typically create?

Top social media sites for business

Before knowing what the best social media sites for business are, you should answer four main questions. Top social media sites are introduced under each category.

1. Are you a B2C business (business to customer) or a B2B business (business to business)?


Top social media sites for B2C business

You should choose a social media that has potentials for attracting new customers and keeping them engaged. The success key of B2C social media marketing is to be consistent and create and share exciting content that involves your audience in some way, like videos or contests, giveaways, Q&A, etc.

It depends on your business and target audience, but the best platforms for B2C are:

  • Facebook

Facebook is an excellent platform for gaining customer interaction. Your audience can like, share, and comment on your posts, and you can share a link back to your website.

You can also create a business page for your brand and ask for some feedback.

Top industries on Facebook: auto, E-commerce, fashion, entertainment, marketing, health and fitness, real state, sports, news, and education.

Average age and gender: from 25-55+, both genders.

  • Instagram

Instagram has the most active users, and they are mostly from teenagers and younger people. So if your target audience is young ones, you should sign up on Instagram and start using it.

Instagram is digestible, visual and needs less writing skills.

You should craft visual posts, stick to a particular color scheme, choose a minimal or luxury theme. It’s up to the brand.

You can share photos from behind the scene of your business, like your office desk or something to make them feel involved in your brand.

You can change account to business account and link it to your other social media like Facebook and Twitter.

You should be creative and generate a specific hashtag for your brand or start a contest to get more engagement on Instagram.

But if you don’t have enough time to be consistent on Instagram you can use Instagram automation tools to get the maximum engagement with the least effort.

There is just one problem with Instagram that you can not share links under your posts. Only one link on bio!

But don’t worry I know a great way to solve this problem too:

You can use link generators like iLink that gives you the opportunity to create a hosting page for all of your links and generate one link to share everywhere. You can convert many of your links into one short link named after your brand and use it on Instagram and other platforms. It’s short so more comfortable to use. And you can create a profile for your brand with profile picture, contact info and all.

Top industries: fashion, health, and fitness, food, arts and crafts, fitness and diet, travel, beauty, E-commerce, photography and event planning.

Average age and gender: 18-35, mostly women/shifting.

  • Pinterest

This platform has less to do with the user base, Pinterest will help your business show more on the google search. This gives you an online presence outside the website.

It is a visual platform like Instagram, and you can use it if you sell fashion, art or beauty products or if you have a business related to gardening, cooking, interior design, makeup, clothes, travel or fitness.

You should be inspirational, authentic and consistent on Pinterest to get what you want.

Top industries: health, retail, travel, fashion, arts and crafts, food, beauty, Home design, Event planning.

Average age and gender: 18-45, mostly women

  • Google +

Using Google + will help the brand show on google search page. So you will get more traffic, and you will be able to be found by people who search for your products on Google. Make sure to use correct information on your profile and create a communication for the brand on this platform.

Top industries: all

Average age and gender: none specific

Top social media sites for B2B business 

Social media for B2B businesses should gather leaders and generate interest in the product. You can find investors, sponsors, partners, etc.

You should have a substantial presence on these platforms to get the maximum result.

  • Linkedin

The best benefits of using LinkedIn are the ability to make contacts and building relationships with other business owners. You should provide valuable information and support to connection.

You can create leadership groups and advertise by targeting location, industry, title and other demographic.

Top sectors: employment, financial, science, technology, marketing, manufacturing, professional services, IT, and SEO.

Average age and gender: 2545, both genders.

  • Google +

Google + is suitable for business to business brands too. Because it’s a social layer that can increase your visibility in search engines. You can create a business page so people can follow and engage with you. This is an excellent opportunity for building a strong relationship with other brands.

Top industries: all

Average age and gender: none specific.

  • Twitter

Twitter is a suitable way for you to get the word out and provide a link back to your website. It can displace the newswires for breaking news so you can search for mentions of your brands and get some feedback there.

Top industries: retail, E-commerce, health and wellness, news and information, telecom, finance, fashion, sports, travel.

Average age and gender: 18-29 , both genders.

2.Top social media sites for the target audience 

If you don’t know about it, you can find out about it by answering these ten questions:

When you target the wrong audience, you will waste your money and time, so it’s critical to find out who are your potential customers:

  1. What is the location of your audience?
  2. What is the gender of your target customers?
  3. What is the average age of your target audience?
  4. What’s their average income amount?
  5. What are their hobbies and favorite things to do?
  6. What challenges do they have and what problems do they want to be solved?
  7. Do they have kids? Are they married?
  8. What are their jobs?
  9. Are they tech-savvy or traditional? How do they get their information?
  10. Which one of them are your loyal customers?

This way you can profile your average customers.

Note! You can use Instagram insights to get all these information.

3.Top social media sites based on business goals


You should find out what you want to get by using social media marketing. You should keep in mind that social media is mostly a “see” platform. People go there to see things not to do things! This makes it difficult for businesses which have a long sales cycle to make straight sales from the platform.

goals can be:

  • Improving your customer services.
  • Reaching out to new customers and increasing brand awareness.
  • Learning more about wants, needs, and habits of customers
  • Increasing traffic to the site
  • Boosting sales.

4.Top social media sites based on business content 

Every social media have their content types. So you should consider which content you want to create and share that also works best for your brand and then choose a platform working based on that type of content.

The type of your content depends on your niche, brand, target audience, etc.

What are some types of creating content:

  • Testimonials
  • Podcasts
  • Blog posts
  • Ebooks
  • User-generated contents (UGC)
  • Videos
  • Photos
  • live streams

Conclusion

Social media is a useful tool for a brand that wants to remain popular, gain new customers online, find new leads, getting more website traffics and improve customer service. The world is getting more and more online these days, so it can be a great way to have a successful business.

How to Make Money from Instagram Influencer Marketing?

Instagram, as a visual platform, has one billion monthly active users, which sounds to be a good opportunity for making money. While it was only popular as a photo-sharing platform, it gradually became a business platform as well.

You might have spent time on the “Explore” tab and see a lot of active influencers who share two or three videos every day. That’s the time the question comes to your mind, “How influencers make money on Instagram?” Follow me to get the answer.

Can you make money on Instagram?

Of course YES! Everyone can earn money on Instagram, but something that makes you successful and different from others is the strategy you use on Instagram.

Believe it or not, there are some mysteries of how to make money on popular social media platforms; today, you’ll know some of them about Instagram.

Now let’s know some ways of earning money on Instagram:

  • Affiliate marketing
  • Sponsored posts
  • Sponsored blog posts
  • Start your own business
  • Start copywriting
  • Sell your photography

Moreover, you should take a look at successful Instagrammer’s accounts and combine what you have learned from their strategies and use them to strengths your marketing and business.

Who is an Instagram influencer?

Instagram influencers are good at building reputations by doing various things on their shared videos and photos.

Since Instagram influencers have a lot of following, brands and businesses try to become their partner; also, they ask influencers for sharing the sponsored posts about their service and product.

Influencers can persuade their followers based on their trustworthiness and authenticity. So, they can influence people, and they use this ability to recommend products and services.

Why do people decide to make money on Instagram?

  • Instagram has 1 billion monthly active users.
  • There are 500 million active users every day on Instagram.
  • %80 of Instagram users follow at least one business on the platform.
  • The spent time on Instagram increases every year.
  • The number of brands that promote their business on Instagram is increasing every year.
  • 300 million Instagram users use Instagram stories every day.
  • Most Instagram users are adults and young adults.
  • The user-generated contents have a higher conversion rate.

How to build an Instagram following?

  • Complete the bio and add the link in bio
  • Post regularly
  • Engage with followers
  • Use relevant hashtags
  • Write compelling captions
  • Share high-quality photos
  • Share videos
  • Try to build a relationship and partner with influencers
  • Take advantage of Instagram stories
  • Choose a niche
  • Run contest
  • Go live
  • Ask users to tag their friends
  • Use Instagram ads to reach more users

How to become an Instagram influencer?

Now, becoming an Instagram influencer has become easier than it used to be; all you need to do is doing the following and see the results:

  • Choose a niche

As an influencer, your brand is your personality. The more real and unique you can be, the more successful you will be. You should ask yourself what you are passionate about, and What do you have to share the most?

So, pick up a pen and start writing down your passions. They don’t have to fit into standard categories like travel, makeup, etc. You can write down everything you like—for example, Disney animations, green stuff, bohemian life, electronic music.

  • Find something unique to do

There is a lot of unsuccessful lifestyle blogger out there. They have the passions about something, but they can’t get a following. Why? Because they are trying to be liked by others. Be yourself, be unique, and you will be successful.

  • Plan a strategy for your content

You should create a strategy for your content on Instagram. Make a list of content that you want to post for the next month. Schedule your posts at the best time.

  • Create high-quality content

Try to create the best content you can. Search about the thing you want to post, gather some new information relevant to your niche, then share a post on Instagram.

You can post funny, educational or artsy content about your niche.

  • Be consistent

You should post regularly to gain more engagements. For example, you can post every Tuesday at 3 pm!

  • Promote your account

you should spend more of your time on creation. Promoting your account needs a lot of free time to find users and interact with them via like, comments and followings. So, they would get to know you.

Now you are a step ahead of typical users, and you’ll be an Instagram influencer soon.

Make sure you have listed your email in your bio, and only promote things you truly believe in their quality, and you think they would have benefits for your audience.

How to make money from Instagram influencer marketing?

Now, after getting a lot of followers and being popular on Instagram, you might be thinking, “How should I make money and how to work with brands?”

Influencers can recommend a brand or a service to their audience and earn a commission for it. It’s mostly common on social media like Instagram, facebook, and twitter.

Well, after having a lot of followers and being popular on Instagram, you should expect the brands to reach you out. Also, you should try to find some brands and businesses to offer them for sponsored posts and advertisements.

Also, you should keep in mind that being active on Instagram is not enough, and you should be active on other popular social media platforms as well.  For example, YouTube sounds to be a good option for creating video content based on your account’s niche.

Once you advertise a product or service on your Instagram posts as an influencer, brands will offer you two kinds of payments; they can either pay you in cash or give the product or service to you for free.

What if I am not lucky to have an offer for being sponsored?

Don’t get disappointed and never give up on what you have started until you reach it! There are a lot of brands and businesses that offer affiliate links, put the links in bio, by using a free service such as iLink that lets users add several links in one link.

Then you should look for related products to your niche that provide affiliate links.

How can I add several links in one link?

Since Instagram doesn’t let users add several links in bio, it is recommended to use iLink to get rid of Instagram’s link sharing limitations. iLink is a platform that will let you convert as many links as you want into one general and a short link.

By using iLink, you can customize your profile photo and add your contact info (phone number, email, location, etc.) or your other social media accounts into your iLink profile. This can help you to be in touch with your customers. And you will no longer have issues with sharing the brand’s link.

All in all

Keep in mind that you can’t become an Instagram influencer overnight, and reaching your goal as an Instagram influencer might take a few months so, be patient and don’t get disappointed.

Please share your experiences with us; we are all ears!

Useful Instagram tips you need to manage your audience

Instagram tips is absolutely essential for marketing on Instagram to grow your audience and persuade them to the purchasing process and then manage your product sales by considering positive and negative comments.

If you are depth in how to manage your audience effectively on Instagram space, Seek for Instagram tips to get the best reaction.

Today a large number of brands and businesses are getting benefits of  Instagram marketing to attract their customer’s satisfaction by forming a secure relationship. But what would be the best solution to manage your audience without any decreation in number and product sales?

The intriguing point is that the followers’ expectations are going up every day because of social media abilities and strategies progressing at any moment, especially Instagram, which is surrounded by popular influencers, top Instagrammers, and of course, a variety of users with so many interests and ideas.

Lets started with a term customer service which is the essential part of marketing on Instagram, imagine there is a store near the most crowded street what strategies or in simple words which ways do you follow to gain many satisfied customers? In fact, Instagram is the visual but virtual store you need to use its abilities and features to serve the customers like waiters, in that case, a complete, efficient guide can expose you as a top  Instagram account on Instagram search.

Instagram business tips to market on Instagram

Instagram business tips mean how to use Instagram tools well enough to have significant market sales and attract audience attention to recommend us to other Instagram users who are leads, to maximize the engagement rate. Not only it refers to engagement rate, but also it helps to give excellent service to respond immediately and answer their questions on Instagram. There are so many instagram tips but here,I devide it into two different parts one from business side the other from customer side.hopful it matches with your marketing strategies on instagram.

A comprehensive Bio for Instagram business account is a must

The importance of crafting a professional bio is so much because, among Instagram profile searches, your account can draw the reader’s eyes to tap on the follow button. Thus, bio for Instagram account shows the Instagram activity and niche and validate it properly.

  • Use brand hashtag as well as your niche market hashtag like #art
  • Use short sentences contains important words with a good sense of humor
  • Consider a bio link to direct the audience to your website
  • Remember to have Call to action, location,

Best time to post on Instagram is the best Instagram marketing tip

When to post on Instagram is the most crucial Instagram marketing tip, to grow a business page posting on Instagram at the best time can lead to more engagement. In that case, Many people can visit the Instagram posts and engage with them to do that,  5:00 AM CDT from Tuesday to Friday is the best time to post for considerable views because people typically check their Instagram page right when they wake up.

The best Instagram caption build a brand personality 

The more engaging caption you write, the more customer you can get to generate sales. A caption is a piece of a description you type to talk about a photo you just published, remember separate from a great best Instagram caption; it should include emojis, relevant hashtags, tags to come top of Instagram profile search. Also, using up to 250 words in Instagram caption impacts on Instagram engagement rate.

  • Use a question in the caption place to make a striking impression.
  • Take advantage of your sense of humor to make it elegant.
  • Follow Storytelling voice  in the caption to persuade a sense of curious

Your tone should be adjusted with your brand identity; It is acceptable to be a little more casual. Social media is a less formal channel for communicating with your audience. You can get a better reaction if you reflect your customers’ tone in writing the Instagram captions.

Instagram tips to provide high-quality customer service  

People on Instagram feel more brand loyalty if you start with high-quality customer caring with some beneficial business tools. These tools actually can create a huge opportunity to bring customer satisfaction. Although it seems to be small and usual tools, they can build a brand reputation very well. These Instagram tips can help marketers to facilitate their Instagram marketing tasks and strategies with different kinds of features such as Instagram DM, rich content, analytical tools. Here is how.

Instagram direct message leads you to get in touch with customers without fail

Instagram direct message is another most fabulous Instagram tips you can make the most of it meet success in managing the buyers. Fortunately, Via this Instagram feature, you can directly interact with the customers of your brand quickly without wasting time. One thing I want to clear is that with such an Instagram tool, the combination of your Instagram DMs to the facebook messenger is also possible.

  • Use Instagram DM on pc both mac and windows to manage to message better
  • Send DM to all followers, e.g., to advertise a product with a discount or to announce a piece of news.
  • Share a clickable link with your Instagram followers to drive more traffic towards the website
  • Discover the customer’s common interest and DM them the best fit posts to get more engagement.
  • Start a conversation with them to identify their expectation, ideas,

What to post on Instagram to promote your business

Test out some in-depth storytelling Instagram posts to grow your audience effectively. In this era, people are crazy about casual content even when you are marketing a piece of a product on Instagram. The majority of top brands take the beneficiary of indirect Instagram marketing to promote their business by various high-quality rich Instagram blogs causes to get likes and sales. Lacoste brand has done it correctly with the marketing slogan, “Life is a beautiful sport.”. 

How to get noticed on Instagram

The last word I should mention is to contemplate Instagram insight as an Instagram marketing tool that is available for business accounts for analyzing audience interest, likes, comment, save, and also as a discovery tool for finding out from which location and profiles hashtags you come to Instagram search engine result. It works as an Instagram strategy to evaluate the Instagram account strength and weakness. In that situation, you get notified by many users on Instagram because the stat is helping you to grow your business in a way to attract newcomers and serve them by Instagram features, tips, and tools as well as possible.

How To Start A Social Media Marketing Agency

Social media platforms, whose growth seems never to stop, have been around for ages. Their widespread use worldwide makes them an essential for marketing purposes of businesses and brands. That’s why most of them invest in a social media marketing agency and save time to better communicate with customers and grow their online presence. These agencies provide an effective strategy as well as useful resources, keep up with the latest trends, and continuously monitor results.

If you are planning to start your own social media marketing agency, you need to take wise steps from the beginning. Do not just wing it or you will soon fail. Even a rough road map will do.

Steps to starting your own social media marketing agency

Launching your own social media marketing agency may seem a daunting process, but think big and know that it can bring you a lot of money. Below overview will help you understand what you need to do to better succeed at it.

  1. Get educated

Increase and upgrade your knowledge of social media platforms including Facebook, Instagram, Twitter, Snapchat, Pinterest, and YouTube. In order to provide an effective social media marketing service, you need to know how these social networks work, their algorithms, which industries are more active in each and how users engage in contents.

There are tons of free contents and several online courses about marketing on social networks; take the time to learn at least one or two of the skills such as content marketing, advertising techniques, search engine optimization, monitoring social media metrics. You don’t have to be a know-it-all; you will expand your knowledge or hire experts in the near future.

2. Develop a business plan

Detail the process and the goals you have by creating a business plan. Pick an industry or niche at first; it should be the one that you are familiar with or interested in and, of course, the one that brings you money. Try to choose a name for your company that somehow represents your field of activity and gives visitors the impression you are aiming for. A logo is also required to establish your brand.

As mentioned above, there is no need to master all digital marketing skills from the very beginning. Pick your service offering(s) from the below list and set the price for each:

  • Web development
  • Search Engine Optimization
  • Pay Per Click
  • Content marketing
  • Influencer marketing
  • Digital advertising

Note that many brands prefer to hire a full-service social media marketing agency so that they can outsource developing and building their online presence via going to one single place. So think about taking all other services after some time.

After starting your business officially and getting a license or necessary special permits, build your website. Create the right SEO-friendly contents to rank higher in Google and boost your visibility to the target audience. Join the right social media platform(s) to drive more traffic to your site and generate more leads.


The image shows the importance of testimonials and reviews (https://www.locallogy.com/about-us/blog/249)

Testimonials can also do wonders for you. Once people see how much you helped promote their business, they start to spread the word. Put some of these testimonials on view to gain more credibility. If you don’t have any in the beginning, perform some free jobs at first or implement some services at a reduced price in exchange for a testimonial.

What is more, consider hiring an accountant or purchasing financial software to handle your invoices, taxes, and payroll to make things run more smoothly.

3. Start reaching out to businesses

There are many approaches whereby you can find or attract businesses of your chosen niche. Some of them are as below:

  • Build a landing page to grow your email list
  • Leverage social media platforms to showcase your company
  • Don’t forget to find connections in LinkedIn
  • Create Facebook ads
  • Get busy on Quora
  • Use guest blogging

Once you find them, start sending messages or emails to them to encourage them to buy from you. Your primary intention should be providing value; if they feel you are only looking for the money, they won’t take you seriously and will clear off.

Try to arrange a meeting with decision-makers of potential clients to build trust and convince them why they need to do social media marketing. Be honest and transparent. If it’s within budget, bring in skilled marketers that can communicate effectively and build up strong relationships with would-be customers.

The professional marketers are well aware that not all the people react similarly. Some are prone to react positively to emotions while others are more realistic and you should infuse logic into conversations you have with them. Hire them to exert a better influence on prospects and generate more leads.

4. Give your clients the data and results

Negotiate an agreement for the results your customers desire to get. Try to replace vintage metrics by actionable ones, so that you have more realistic hope of success and don’t waste time, money and efforts.


Social media marketing metrics most businesses track taken from http://rishabhdev.com/

Clients will surely need proof that their investment is worth the time and the money. So openly show them that the campaigns and strategies are working and be willing to listen to their recommendations and accept them if applicable.

Conclusion

It can be intimidating to launch your own social media marketing agency. You can’t find any entrepreneur or business owner that says it would be easy, but give it a shot if it fits your personality and qualifications and expect to see the result in the near future. Develop great teamwork and do the steps wisely and patiently. Make use of tools and hire people to increase efficiency.

What is Social Media Marketing (SMM)?

“Social media marketing refers to the method of increasing traffic or brand awareness through social media platforms.”

Social media is a phrase used for sites that may produce different social activities. For example, Twitter is a social platform created to let people share brief messages or “updates” with others. Facebook, on the other hand, is a full social networking platform that provides for sharing photos, updates, joining events and a lot of other activities.

Social media is growing even faster than the internet itself! It is reaching nearly one in six people on the earth!

What is social media marketing used?

The primary purpose of social media marketing is to increase interaction with users, improve brand awareness and reach more new customers.social media marketing is being done by producing quality content that the social network users share with their friends.

The point of social media marketing is to receive direct feedback from users (or potential consumers) so that the brand gets an individual stamp at the same time and appears more like a human being.by using interactive opportunities on social networks, the clients get the chance to be heard, either by inquiries or making complaints.

This type of SMM is called Social Customer Relation Management (Social CRM), which can drive to improving trustworthiness and return on investment (ROI), of course, if the users are satisfied with the content, relationship with the business and the service presented.

How to use social media marketing?

Social Media Marketing (SMM) works on the system of Social Media Optimization (SMO), the promotion of business image on social networks.Like Search Engine Optimization (SEO), Social media optimization brings new, individual visitors to your targeted website.

Social media marketing that is SMO can be done in two ways:

  • Active social media marketing promotion
  • Passive social media marketing promotion

Active social media marketing promotion

Active SMM promotion means adding links which drive from the content on the website through social networks (RSS and social media share buttons). Social networks that can be used for SMM are :

  • Twitter
  • Facebook
  • Google+
  • LinkedIn
  • Instagram
  • YouTube
  • Pinterest

Every social network has specific Terms of Use, which is different for real person and companies.

Passive social media marketing promotion

passive SMM promotion means increasing activities on social networks by updating statuses, publishing pictures, tweets or posting articles on blogs. Customers’ reactions can be investigated to resolve issues and remove dissatisfaction and improve your brand exposure. This is very useful because that information is collected in real-time, which can speed up the entire process of cooperation.

Social media marketing strategy

The primary strategy used in social media marketing is to generate content that you know the users will share with their friends, family, and coworkers.

This strategy relies on word-of-mouth and offers several advantages:

  • It increases the content extension to networks and users that a social media manager may not have been able to reach otherwise.
  • Shared content provides a specific advertisement when sent by someone who they know and trust.

Social media strategy includes the production of content that is “sticky,” indicating that it will receive a user’s attention and increase the opportunity that they will attend the desired action, like purchasing your product or sharing the content with others.

Conclusion

Social media marketing can present a lot of benefits, but it also can produce obstacles which businesses may not have had to deal with otherwise. But after all, we are living in a world of internet and online networks, so we recommend using social media for your marketing business.

How to Promote your Brand on Social Media?

In this digital age where social media is a big part of everyone’s life, the importance of social media marketing cannot be overestimated. Whether you are a personal brand or a business one, it’s critical that you leverage social networking platforms to promote yourself, your products, or your services.

They are proved to increase your brand awareness and generate revenue for you or your company. So outline your goals carefully now and enhance your brand’s social media presence to reap the many benefits available.

Below you can find some tips to help build and promote your brand on social media:

  • Choose the right platform

At first, you might be asking yourself which social media platform works best for you. To better find the answer, just check out on which platform your target audience, as well as your competitors, are the most active. The second parameter that you should consider when deciding on a platform is whether or not it is consistent with your purpose. For instance, if your field of activity is more visual, it’s better to pick Instagram or Pinterest. However, YouTube is the perfect choice for video-based activities, Facebook for community building, and LinkedIn for B2B lead generation and general networking.

It is recommended to focus your efforts on one single platform at the beginning and then gradually turn to other best-suited ones.

  • Write an appealing bio

The bio is the place where you can clearly define yourself. In fact, you showcase in it who you are, what your interests are, how you can help or which services you provide. An engaging bio can work wonders for you since you are making the first impression through it, so try not to make viewers bounce off your profile as quickly as they got there.

To make your brand’s bio shine, pay attention to the following points:

  • Choose a profile photo that is specific to you and can be used everywhere in online environments.
  • Highlight your achievements by using the best keywords, hashtags, or emojis if possible.
  • Put your contact details including your email address, phone number and your location.
  • Provide a short description about the nature of your brand.
  • Put the link to your website or other social media accounts to drive traffic and generate leads. To add multiple links to bio use iLink to convert them all into a single one. Entice people to click on your bio link by using it in your contents such as captions whenever it fits in.
  • Create great contents in a quality design

Make sure to achieve a good balance of promotional and interesting contents. Interesting contents are those shareable ones that inspire, educate or entertain your viewers.

Utilize branded hashtags as well as befitting and relevant ones to further increase your exposure and help your audience find you more easily. Try not to misuse hashtags for they will make your brand look desperate for attention and likes. Act professionally from the very beginning by choosing them wisely so that they clarify what your post is about.

While you are paying attention to the quality of your posts, do not forget about the quantity and the time at which they are posted. Do not stuff your profile with too many information at short intervals in a way that your follower cannot catch up with you. Take advantage of scheduling tools to save yourself the headache and better manage your posting time for the selected social media platform or platforms.

Another point that I should mention here is the importance of the visual appeal of your social media profile. It humanize your brand and people feel much more comfortable working with you or following you. In fact, a great content built in a boring environment fails to attract the masses, so try your best to invest in making your brand aesthetically pleasing by using relevant tools or apps as well as being creative and unique.

  • Engage with your followers effectively

Every brand is surely looking for some sort of engagement or in other words seeking to increase its social signals. Social signals refer to likes, comments, shares, votes, views or any other kind of engagement depending on the type of social media platform. As shares and conversations boost on your profile, more and more people start to introduce you to each other or hear about you by word of mouth. And guess what! You are building mutual trust and respect for your brand.

So get people to socialize with you by following below tips to stand out from your competitors and develop your brand trust:

  • Getting personal with them
  • Asking for their feedbacks
  • Responding to comments or messages
  • Running contests, campaigns or giveaways
  • Using live videos

Take advantage of your social profile reports or utilize tools to track your engagement stats and always be ready to adjust your strategy if you find something does not pay off as you expected.

  • Use influencer marketing

Nowadays people rarely turn to companies directly to get what they need or want. Instead, they focus more on individuals with a high follower count and engagement rate to decide on which product or service to use or which online persona to follow. These individuals are called influencers.

Influencers can pave the way for your online marketing since they already access to your target audience and boast established credibility. This way, you can save considerable amount of time. Choose influencers that are interested or expert in your niche to put your name out there. Note that a high engagement rate is worth much more than a high follower count because it shows the better quality of an influencer’s presence and his or her stronger community.

Wrap it up

If you don’t want to fall behind the competition, consider social media a must to promote your brand. It is regarded as an inexpensive way to reach the desired demography effectively, improve awareness or increase sales. Take into account the above mentioned points to get the most out of social media platforms for your brand.