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A brief guide to run Facebook Giveaway

With more than 2.5 billion monthly active users in 2020, Facebook is the exact place if you want to increase your reputation or impress your audience. Additionally, 78.4% of contest shares are done on Facebook, so don’t underestimate its potency.

Social media contests and giveaways are an excellent way to engage fans and acquire followers but it is not as easy as you think. In this article, we are going to introduce a shortcut method which you can save your time and energy.

What is Facebook Giveaway?

A Facebook Giveaway is the easiest way you can generate leads and grow your following on social media. Because all the methods are paid, Facebook Giveaway is the only remaining way which you use it freely.

Although there is no guarantee if you use Giveaways to increase your traffic, this chance is free and you will lose nothing if contributes to failure.

Facebook Giveaway Rules

Before starting to create your content, you need to understand the rules involved with running a Facebook contest. Here are the main rules you have to obey;

Rule #1: You are just allowed to run Facebook contests from business accounts and not personal profiles.

Rule #2: All official Facebook contest rules, terms, and entry requirements need to be visible.

Rule #3: The copy needs to include a complete release of Facebook by each entrant. Furthermore, you have to acknowledge that the giveaway is in no way sponsored, endorsed, or administered by Facebook.

Rule #4: You are not allowed to get people to share or tag your contest to enter.

How to run a Facebook Giveaway

  1. Set your goal

Before running a Facebook Giveaway, you need to have a clear objective for what you want the Facebook giveaway to achieve. This will make it easy for you to create an appropriate Giveaway.

Some Facebook giveaway goals include items like boosting brand awareness, gathering new leads, increasing your followers, sending more traffic to your website, or promoting a certain product.

  1. Choose your prize according to the target audience

After determining your objectives, you are going to choose the prize. Whatever prize you choose should make sense for your target audience and be something that they want. For example, a $30 prize will not increase your followers’ motivation.

Furthermore, generic prizes don’t usually work as well. Try coming up with something specific that your audience would like. For example, if you are a computer seller, it is better a nice laptop as the prize.

  1. Decide on a Giveaway theme

In the next step, you must choose a theme for your Giveaway. Whatever theme you choose for your contest on Facebook, should be unique to your business because it will dictate your rules for the followers. For more details, you can also answer these questions;

Is there;

  • A national holiday to celebrate?
  • A major sporting event? The Superbowl?
  • Are the seasons changing?
  • Are you launching a new line of products?
  1. Write your rules

Now, you can write your specific rules for these specific Giveaways. Remember to “write” your rules for the audience, because any additional verbal statement will not be validated. Don’t forget to include all the information that Facebook requires.

  1. Build your Giveaway page

Now, it is time to designing your Giveaway. This process is so easy and remember, there are lots of beautiful templates on the Internet, so there is no need to start from zero. More after, if your giveaway is going to be a massive success it needs to be exciting and simple.

  1. Promote and share your Giveaway

After finishing the design process, you have to market and promote it. You can choose two kinds of methods, which are paid or organic.

For new starters on Facebook, paid promotion can deliver immediate traffic to their giveaway page. This method also can be variable based on the budget. If you don’t like paid promotion method, you can promote your Giveaway organically. To do this, you can change the banner images on all your social media channels, send periodic emails to your email lists reminding them about the giveaway, or add inline calls-to-action to blog posts that you share on social media.

  1. Measure your success

Suppose that your giveaway is over, and you’ve contacted the winner. What to do now?

Remember that you have stated a specific goal at first. You should look at a few key metrics to see if you succeeded. Here are some of them;

  • Response rate
  • Impressions
  • Brand mentions
  • Comments and Shares
  • Email subscribers

16 real examples about Facebook Giveaway

Number one

Statistics: 57,300 views, conversion rate of 85.94%, and prize worth of $1200

Tips we can learn from this Giveaway

  1. Date: notice that this Giveaway ran in February. People haven’t yet given up on their New Year’s resolutions, and a prize pack of athletic gear and health bars is a great offer.
  2. Prize: these prize packages are a great chance for increasing entries and many customers will try to achieve one of these prizes.
  3. Minimum requirement: the only thing merchants were asked from entrants was Email. This will have been a huge part of the reason for their astonishing conversion rate.

Number two

Statistics: 24,600 views, conversion rate of 45.69%, and 10 prizes, each worth $30

Tips we can learn from this Giveaway

  1. Simplicity: you can see merchants have written terms of the contest clearly and in the main body of the contest. This will increase trust between the two poles.
  2. Visuals: the elements are also very professionally put together, giving an astonishing view.

Number three

Statistics: 37,100 views, conversion rate of 31.20%, and prize worth of $500

Tips we can learn from this Giveaway

  1. Prize: you only need to present the amount of your prize with a hot color, which makes it stand out and grab the eye.
  2. Details: The merchant also included a bit more detail about what they offer, so entrants will have a clear insight into the process.

Number four

Statistics: 594 views, conversion rate of 81.59%, and a prize amount of $500

Tips we can learn from this Giveaway

  1. Website & Social media: in this Giveaway, there is no advertisement. Instead, merchants drove visitors from their website to the giveaway, as well as social media Fans and users.
  2. Prize: the amount of $500 will allure any person to grab it, so it will have the nice potential for having high entrants.
  3. High-quality visuals: High-res images throughout the giveaway page communicate the value of a treatment.

Number five

Statistics: received more than 350 entries

Tips we can learn from this Giveaway

  1. Simplicity: suppose you are a parent and it is summer. Suddenly you see a Giveaway offering for a water park. All you have to do is put in your email address and you have a chance to win. Too easy to enter, isn’t it?
  2. Design: also this campaign has been taken place since 2014, but the graphics are still professional and exciting. This will keep the entrant more and more and bring trustworthiness to the connection.

Number six

Statistics: received 233 entries and the prize worth $200 to $2000

Tips we can learn from this Giveaway

  1. Prize: again, you can see the power of dollars to absorb the traffic. When you’re offering a prize like a hotel stay, facial, or breakfast and it could be anywhere, it will make it very clear what value you are talking about.
  2. Colors: if you consider, the background is in grey, as is the text and even the headline, so the orange text of the prize amount stands so clear.

Number seven

Statistics: received almost 100 entries and over 1000 votes

Tips we can learn from this Giveaway

  1. Theme: Mother’s Day is a great holiday on which to base gift-based celebrations to promote your social appearance.
  2. Simplicity: the main element of this campaign is that you only need 15 minutes to design the header, fill in the copy and start it. It is so easy

Number eight

Statistics: received 468 entries

Tips we can learn from this Giveaway

  1. Image: the main success reason for this Giveaway is its image; it shows exactly what people stand to win.
  2. Time of the year: For a lot of parents, back-to-school means they have to buy new notebooks, clothes and a backpack for their children. So when this Facebook giveaway popping up, many people will decide to achieve the prize.

Number nine

Statistics: generated 624 leads

Tips we can learn from this Giveaway

  1. Target audience: when you are using the term “His and Hers” it means all the people can participate, and the Giveaway is not gender-oriented.
  2. Time of action: This giveaway was run around Valentine’s Day, which is the main time of year for a jewelry business. So it will be too easier to convert entrants into customers with a discount or coupon after the giveaway is over.

Number ten

Statistics: received 568 entries from 1,100 visitors

Tips we can learn from this Giveaway

  1. Website-Giveaway connection: at first glance, you see a simple Giveaway, but the organizer also used website popups and opt-in bars on their website to drive traffic to the giveaway, one of the tricky strategies you can use for it.

Number eleven

Statistics: received 23,938 entries

Tips we can learn from this Giveaway

  1. Prize Format: the format of “one for you and one for them” is more lovely, according to the audience’s thoughts. People love to win, but they love to win something for a friend just as much, so the winner feels more emotional.
  2. Website promotion: in this Giveaway, you can see the combination of advertising and website promotion. In this case, the organizer drive the website traffics with ads and they prompt visitors to convert to this Facebook giveaway.

Number twelve

Statistics: received 5,287 entries

Tips we can learn from this Giveaway

  1. Share incentives: The addition of share incentives massively increases the spread of this contest, and takes a lot of the workload of the business. Followers will receive more entries if they share with Friends, and they will have more chances to win.
  2. More winners, more appealing: This is the golden fact; multiple prizes equal multiple winners, and multiple winners mean the people who enter will have a multiplied chance to get the prize, makes the whole process more appealing.

Number thirteen

Statistics: received 5,844 entries

Tips we can learn from this Giveaway

  1. Partnerships: when you encounter the Giveaway, it seems there is no chance for it to succeed. Not so fast!!! ShopLatititude, the organizer, ran it with five other businesses so a $1000 prize will be multiplied to $4000
  2. Design: This page might look like it’s been designed by a professional, but it was possibly done by a total marketing newcomer. All the elements seemed to be easily pasted and the template was ready before.

Number fourteen

Statistics: received 5,272 entries

Tips we can learn from this Giveaway

  1. Easy to participate: A vote giveaway is a great way to get a lot of entrants because the followers are free whether to choose to convert to a real customer or not.

Number fifteen

Statistics: received more than 15,900 entries

Tips we can learn from this Giveaway

  1. The prize: the prize of this Giveaway, which is 250 pounds, can be used in more than 20,000 stores.
  2. Newsletter list: This giveaway is a bit deceitful, as it was created entirely for The People’s Postcode Lottery’s existing email list – people whose contact information they already had.

Number sixteen

Statistics: received more than 7,680 entries

Tips we can learn from this Giveaway

  1. Multiple call-to-action buttons: in this Giveaway, the second CTA means that people who scroll down a bit don’t have to scroll all way up to enter.
  2. Design: you can see a modern-looking Facebook giveaway here, with no mistake

Conclusion

Finally, we have some free ideas which you can use for your business;

First, try to use Photo vote. A photo vote is a type of Facebook giveaway where you ask users to upload a photo. Thus, you will encourage people to choose the best photo and participate in your Giveaway.

Second, although you are not allowed to make your friends share your posts on their pages, you can ask them to comment on your posts to win. These Giveaways usually ask users to write a caption or answer some creative question.

The Top Social Media News Updates for March 2019

In the mood of the first month of spring, social media platforms mostly improved their features and rolled out new ones. There were no violent wrongdoings, and even Facebook somehow managed to stay out of trouble. Still, there were a lot of tiny adjustments that can influence your social media marketing strategy, particularly, social media promotion. Let’s dip into them and see how businesses are going to spend their funds differently from now on.

  • Facebook

Facebook Page Admins are now able to reply to Instagram Messages from their Page Inbox

The Feb 2019 update from Facebook is concentrating on simplifying the messaging process for page admins. Eventually, Facebook Page admins can reply to Instagram direct messages (DMs) from their Facebook messenger inbox.

This update is a good opportunity for all social media admins that want to join all messaging under one platform, and a piece of good news to those who wish to respond to private messages from Facebook and Instagram Ads.

  • Instagram

Allow sharing on multiple accounts

Earlier, to share the same post using the Instagram app, you needed to switch between your personal and business account back and forth all the time, and this was not practical.

With this update, you can share posts to multiple accounts simultaneously. No more using the third-party management tools like Buffer and Hootsuite to post.

  • LinkedIn

Eventually, it’s their turn for live streaming

All the new features in LinkedIn are precisely as same as Facebook feeds, Instagram Stories, and somewhat similar to YouTube in the same way. The launch of the LinkedIn live streaming platform is long expected since videos usually get the highest engagement rate.

As the most extensive professional network on the internet, live streaming on LinkedIn is useful for live events, workshops, gatherings or corporate related videos. From Instagram Live Facebook Live,  YouTube Live, Twitter Periscope and now LinkedIn Live, you can be sure that live video streamings would be a big hit in 2019 for social media marketing.

  • YouTube

To all YouTuber users, YouTube is improving its community guidelines with a different policy for rule breakers.

The new disciplines after getting a strike are as follows:

  • “The first strike will result in a one-week freeze on the ability to upload any new content to YouTube, including live streaming, and other channel activities. Strikes will expire after 90 days.
  • The second strike in any 90 days will result in a two-week freeze on the ability to upload any new content to YouTube.
  • The third strike in any 90 days will result in channel termination.”

In summary, all content uploaded to YouTube must remain by YouTube’s policies and community guidelines.

Facebook Sues Chinese Companies for Selling Fake Accounts

Facebook and Instagram removed 2.1b inauthentic accounts from January 2018 to September. Facebook and Instagram sued four Chinese companies for promoting the trade of fake accounts, likes, and followers that the social network titan says can be used for destructive purposes.

The Chinese companies promoted and produced the fake accounts over the last two years and sold them on six websites, marketing them in mass quantities, according to a criticism listed Friday in San Francisco federal court.

“Fake and inauthentic accounts can be used for spam and phishing campaigns, misinformation campaigns, marketing scams, advertising fraud, and other fraud schemes which are profitable at scale,” Facebook and Instagram claimed. They declared fake accounts were also built on Amazon, Apple, Google, Twitter, and LinkedIn.

Facebook has come under close investigation over the use of private information and the impression of objectionable content on its 2.7 billion monthly users, with authorities around the world doubting the company’s policies. Friday’s lawsuit, which declares multiple violations of US trademark equity, is one way the company is struggling back against economic exploitation of its social networks.

By using artificial intelligence to detect fake accounts, Instagram and Facebook disabled 2.1 billion inauthentic accounts from January 2018 within September, “often within minutes of the accounts’ creation,” according to the complaint.

The companies named as offenders — 9 Xiu Shenzhen, 9 Xiu Feishu, 9 Xiufei, and Home Network — are based in Longyan and Shenzhen. They are affiliated companies of electronics and hardware, as well as providers of software and online promotion services, according to the complaint.

The defendants couldn’t quickly be located for comment.

Facebook is querying a court order enduringly barring the Chinese companies’ alleged policy and financial damages.

Twitter Co-founder Ev Williams is Leaving the Company’s Board

The Co-founder and former CEO of Twitter, Ev Williams is leaving the company’s board, according to a Friday filing with the Exchange and Securities Commission.

It’s been an incredible 13 years, and I’m proud of what Twitter has accomplished during my time with the company,” Williams announced in a statement.

“I will continue rooting for the team as I focus my time on other projects.”

He took over the CEO position from founder Jack Dorsey in 2008 before ceding that position to Dick Costolo in 2010. He left the company in 2011, and Mr. Dorsey ultimately reclaimed the CEO role in 2015.

Over these few months, Mr. Williams has been drastically reducing his stake in the Twitter company. He held about 14.6 million shares of the company as of December, down from 29 million last April.

Ev Williams is currently the CEO of Medium, a tech company that enables writers to publish long-form articles. Medium recently got famous as the venue where Jeff Bezos posted his reply to claimed threats from the National Enquirer to share specific pictures of him.

Twitter’s board of executives includes Bret Taylor,  president, and product officer at Salesforce; executive chairman Omid Kordestani and Debra Lee,  president, and CEO of BET Networks. Twitter’s stock closed up 3% Friday, exchanging at nearly $32 a piece for a market cap of the north of $24 billion.

That’s it, guys. What do you think about these sudden changes in twitter? What is happening to the world of social media?

Facebook just Removed a new Wave of Suspicious Activity Linked to Iran

Facebook just declared its latest round of “coordinated inauthentic behavior,” this time out of Iran. The company took down 356 accounts, 262 Pages, 162 Instagram accounts and three Facebook groups, that showed “malicious-looking indicators” and patterns that recognize it as a potentially state-sponsored or otherwise coordinated and deceptive activity.

As Facebook Head of Cybersecurity Policy transcribed in a press call, Facebook coordinated nearly with Twitter to find these accounts, and by co-operating early and often, the company was able to use that to create our investigation.” Today, Twitter published a postmortem on its efforts to fight misinformation during the U.S. midterm election last year.

As the Newsroom post details, the movement affected a broad swath of regions around the globe:

“There were multiple sets of activity, each localized for a specific country or region, including Afghanistan, Albania, Algeria, Bahrain, Egypt, France, Germany, India, Indonesia, Iran, Iraq, Israel, Libya, Mexico, Morocco, Pakistan, Qatar, Saudi Arabia, Serbia, South Africa, Spain, Sudan, Syria, Tunisia, US, and Yemen. The Page administrators and account owners typically represented themselves as locals, often using fake accounts, and posted news stories on current events… on topics like Israel-Palestine relations and the conflicts in Syria and Yemen, including the role of the US, Saudi Arabia, and Russia.”

The Iranian activity wasn’t focused on conceiving real-world events, as we have seen in other cases. In many examples, the content “repurposed” reporting from Iranian spread ideas that could benefit Iran’s positions on different geopolitical matters. However, Facebook refused to link the newly recognized activity to Iran’s government directly.

“Whenever we make an announcement like this we’re really careful,” Gleicher said. “We’re not in a position to directly assert who the actor is in this case; we’re asserting what we can prove.”

Google is Shutting down Google+, Admits low Consumer Adoption

Google is going to shut down the consumer version of G+ over the following months. The decision follows the discovery of an earlier undisclosed security flaw that exposed users’ profile data that was attended in March 2018.

A software bug was discovered that provided access to private profile data of more than 500k users for developers. Still, Google said that there’s no evidence of developers being aware of this bug. There’s also no evidence that any data has been abused. The bug was discovered in March 2018. A report in the Wall Street Journal states Google did not reveal this data sooner because it feared regulatory inspection.

Google + failed to live up to expectations

Google admits that G+ has been unable to reach broad user or developer adoption since its introduction. The company revealed that the engagement and usage of G+ are even lower than some might have guessed, as 90% of user sessions remained less than 5 seconds. With that said, it’s not possible that Google+ will be missed, although it’s surely worth noting that it’s shutting down. At one time Google put vital effort into promoting the adoption of G+, including using its information to personalize search results based on what a person’s contacts have +1’d. G+ may have been shut down eventually, but it’s the security breach that pushed Google’s hand.

More on the security breach

Through a security audit, Google determined the following:

  • A bug in one of the G+ user APIs implied that applications additionally accosted Profile to handle that was shared with the user, however not set as public.
  • Data is compelled to static, changeable G+ profile fields including name, gender, age, email address, and occupation.
  • The data breach does eliminate some other data a user may have associated or presented on G+ or some other service.
  • The bug was found and immediately patched in March 2018.
  • Almost 500k Google+ accounts were possibly affected.
  • Google can’t confirm which users were individually affected by this bug.
  • There’s no evidence that any developer knew about this bug or abusing the API.
  • There is no proof that any profile data was abused.

G+ will close down above 10-month time frame, which is covered for culmination before the end of this August.

More information will be available over the following months, including methods that people can download and move their information.

What do you think about G+ shutting down?

Did you use Google+ for your business? How do you feel about G+ being shut down? Tell us in the comments below.

Instagram Has a New Boss_Former Facebook Newsfeed Exec_Adam Mosseri

Last week the cofounders of Instagram, Kevin Systrom and Mike Kreiger,  announced they are leaving the company due to concerns about the platform’s maintaining independence at Facebook. Now they have announced a new head of Instagram. In a blog post on the Instagram press, the Instagram co-founders announced that Adam Mosseri is the new leader of Instagram effective immediately.

Mosseri was previously the VP of product at Instagram, and before that, he started as a designer at Facebook. During his work at Facebook, Mosseri worked on Mobile and News Feed. Besides managing the day-to-day running of Instagram, Mosseri is also in charge of selecting heads of engineering, product, and services at Instagram.

So Systrom and Kreiger, despite their concerns over Instagram losing more of its independence at Facebook, say they remain excited about Instagram’s future with the leadership of Mosseri:

   ‘’ Since we announced our departure, many people have asked us what we hope for the future of Instagram. To us, the most important thing is keeping our community–all of you–front and center in all that Instagram does. We believe that Adam will hold to these values and that Instagram will continue to thrive.’’

  ‘’ We remain excited for the future of Instagram in the coming years as we transition from being leaders at Instagram to being just two users in a billion. We’re confident that under Adam’s leadership, Instagram will evolve and improve and we look forward to the future of the product and community.’’