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Why Am I Getting Less Instagram Likes Lately?

Why Am I Getting Less Instagram Likes Lately?

The Instagram algorithm is a pandora box. No one really knows how it works. One day your posts will be filled with likes and the other day, posts are void of likes.

Do you find yourself in a similar circumstance, where you’ve noticed a dramatic drop in likes?

Perhaps it’s because your posts aren’t being seen by others, including your followers.

This necessitates immediate remedy, but first, let’s explore why your posts aren’t receiving the likes they deserve.

  1. Your Instagram Account Might Have Been Shadowbanned

Instagram is a popular social media application that has more than a billion active users. Among these users are some are on the application to enjoy their time while some for shopping and some to build exposure for their brands.

And there are also several groups whose main target is to spam people. These profiles usually have little content but thousands of followers, advertise dubious services and mislead new users. Instagram employs a shadowban tactic to keep these kinds of accounts off the platform.

The term “shadowban” refers to the strategy of placing a ban on a user in such a way that even the profile owner is unaware of the ban. They will follow, like, and comment on other people’s accounts, but their posts and stories will be hidden from their followers.

One of the signs of the shadowban is receiving fewer likes. You can also check whether your profile is shadowbanned using online tools. It is unclear how the algorithm decides who to shadowban, but one of the signs is aggressive behavior.

Aggressive behavior refers to the aggressive activity of users where they follow or unfollow more than 60 profiles or like and comment on more than 60 posts per hour on the same day. If such activity is detected, you will be declared spam, and a shadowban will be imposed.

  1. Using Excessive Amounts of Hashtags on Instagram Posts

The action of shadowban is also related to the unnecessary addition of hashtags. If you notice some posts, you will see a number of hashtags in the captions. Hashtags are crucial for the posts to reach a broader audience.

The more hashtags are added, the better the post will reach the right audience. But there is a limit when it comes to adding hashtags. In Instagram, adding more than 30 hashtags will be considered spammy.

  1. Adding Irrelevant Hashtags Below Posts

Maybe you are not someone who adds too many hashtags to your posts, but still, your posts are lacking in the number of likes. Then maybe you are not adding the right hashtags or adding blocked hashtags.

Thanks to spam accounts that use irrelevant tags to attract likes, Instagram has declared several hashtags to be blocked. So, if you even accidentally use those blocked tags on your posts, you are just inviting the chances of being shadowbanned.

To avoid such a scenario, check on the search bar whether the hashtag is showing up. If it doesn’t, don’t use it. Also, when entering hashtags in the caption, a dropdown list appears, if the tag doesn’t appear then avoid using that particular tag.

  1. Having Less Engagement With Followers.

In Instagram, one of the best ways to build an audience is to engage with them. If followers comment on your posts, reply to them. If they send messages, reply to them quickly and politely. 

Doing so improves your profile reputation and your profile also will be able to garner the attention of the picky Instagram algorithm. Using the anonymous Instagram story viewer to research some of the top Instagrammers can be a good way to generate ideas to build a good reputation on Instagram.

But some accounts do not focus on interacting and rather invest their time in posting content only. Such ignorant activity is a great blunder in the journey of Instagram blogging

Even if you have a million followers and you are not interacting with them, then there is no way you will be receiving likes. And since there is no engagement, your posts will also not appear on your follower’s field, and thus, you will not receive likes. 

To increase your engagement, you can invest in a free Instagram likes trial that increases the number of likes while increasing your profile engagement.

  1. Not Posting Content Consistently

Instagram’s algorithms prioritize consistency. If you submit content consistently every day simultaneously, the algorithm will consider you a ‘genuine’ account and recommend you to others.

By consistently, we mean posting at least one content per day 6-7x a week. If you think posting 7x a week is too much, you can also post a 3-5x week; the goal is to show that you are active on Instagram. 

If you used to post regularly but suddenly started to stop your consistency. You will also start to witness the drop in your like and follower rate.

  1. You Are Not Posting Content at the Right Time

You are posting quality content regularly and consistently and still not receiving likes, and then maybe you should pay attention to the time at which you are posting the content. 

Though millions of users use Instagram daily, not all use it simultaneously. Some in the morning, some at night, and some in between the day. Based on several tests, the Instagram algorithm has recognized that most users are on Instagram.

So, the content posted at that particular time will appear more appealing to the algorithm so that that post will get recommended in others’ feeds. Posting good content at the wrong time is a wasted effort.

  1. You Are Not Uploading Instagram Stories

Your followers follow plenty of other accounts too, so there are chances that your account may not appear at the top of their feed. 

And since there are chances that not every person has the patience to scroll till the end of the feed, your post may not even be seen by them and will start appearing less on their feed. Which means you will be losing likes.

To avoid such scenarios you should use stories. 

In some profiles, whenever a new post is uploaded, the owners will announce a ‘new post’ on their stories. Doing so conveys to the followers that a new post is added and will prompt them to view the post.

Stories are an effective weapon in boosting the likes rate. Though some may find scrolling feed tedious, most will never miss any story update. If you are not utilizing such an effective method, you will tend to suffer from fewer likes.

  1. Maybe Your Posts Are Not Qualified Enough

Till now, we have seen the common mistakes committed by the majority of Instagram users. Almost every step mentioned above is related to Instagram’s complex algorithms. 

As important as the algorithm is, satisfying its conditions does not mean you will start to receive more likes. In fact, there are people who follow the above rules and still suffer from fewer likes.

If you are still wondering why the reason might not be the algorithm but your content itself.

Imagine posting content regularly, with the right hashtags and the right amount of hashtags but neglecting the content quality. No matter how often it appears on your follower’s feed, they will probably just avoid it or rather get annoyed with it.

Before posting content, make sure it is appealing to look at. Use filters, the proper ones that highlight the aesthetic of your post.

Before posting, Instagram gives its users the option of applying filters on their posts. Utilize the chance of using such filters. Also, there are applications like Canva, which provides a wide range of features to create beautiful posts.

Not using such features and posting ugly content regularly is not going to help you in any way,

  • Your Followers Might Mute Your Posts

If your posts are not getting likes, there is likely a high chance your followers are muting your posts.

If your posts are muted, they will not show up in the follower’s feed, so they will not be able to like your posts unless they visit your website. 

There are two ways to interpret why they have muted your posts:

  1. Maybe your posts are accidentally or unintentionally muted.
  2. Or maybe you are posting too much.

Posting regularly is fine. But frequently is not welcomed by both the users and the algorithm. 

Imagine your feed filled with similar content at the same time; it will be considered annoying by the followers and spammy by the algorithm, which will eventually result in your post being muted or, even worse unfollowed.

But, you may ask how one account muting your posts will result in fewer likes?

If one follower follows or likes your posts, the same posts will be recommended to their other friends. This is how your profile is reached to a broader audience. 

The same rule applies to ‘mute’ as well. If one mutes your posts, their followers’ activity will be reflected by burying your posts at the last of their feeds, which eventually results in fewer likes.

  • Your Captions Are Not Engaging

After posting content, the captions are the next best thing you have to focus on. 

Just like how filters are important in making the content more appealing to the followers, captions are important to prompt your followers to like your posts.

Yes, we know how tough it is to write captions. But captions do not necessarily need to be a long paragraph. You can just write something. About your day or your experience, it can be anything.

You do need to wrack your brains to write the best captions. If you can’t think of captions, you can post quotes or phrases from google or Pinterest and paste them below your post. Also, make sure to add one or two emojis at the end.

Another mistake people occur is not adding CTA at the end of the caption. Just adding a simple ‘Like, Share and Follow’ at the end of the caption is enough to prompt the users to like the posts. 


Having a smooth experience and suddenly not getting you well-deserved likes is not really a pleasant feeling. However, before we can remedy an issue, we must first determine what is causing it. We believe you’ve figured out what’s causing your poor performance and how to fix it.

Impact of Social Media on Education Then and Now

Social media is the buzzword right now. It impacts almost all aspects of our lives from business, social life, school life, etc. With the onset of the pandemic towards the end of 2019, social media has been used in many ways.

We have seen companies requesting their staff to work from home, schools have gone online all over the world. The impact of social media on education has its upsides and downside. However, if implemented well, the upsides far outweigh the downside. Schools need to adopt social media to prepare the students for the future world. 

Schools have to be on the lookout for how social media is used by the student and develop measures to counter the negative use of social media. For instance, a lecturer might come across a student’s personal social media account where they have used inappropriate language or are cyberbullying other people. How does the school deal with that? 

One way to prevent this is by training staff and students on the proper use of social media and how it can help them in their school work. They have discussions about the books they have read, know what is going on in the world, do extensive research, share information, and get feedback from other students or lecturers. 

Lecturers can use social media to assign work to students, give out information to all students at once, and have group discussions with the class. Lecturers can also monitor the progress of students and provide personalized feedback as they do their assignments.

Why Is It Important?

Sentiments by a professional essay writer at CustomWritings, Lauren Bradshaw, is, “Basically, these are the main things to know about social media if you want to start using it responsibly. It’s better to treat this article as a starter’s guide rather than an exhaustive list of what you need to do. It’s significant to research this topic because online communication is a relatively new concept, and many people treat it with extreme caution. That’s why it’s very important to avoid the dangers and highlight the benefits of social media so that people improve it instead of opposing this phenomenon. Using Facebook and Instagram to become more mentally healthy instead of exhausting yourself with fear of missing out or social anxiety is a perfect place to start.”

One reason colleges should embrace social media is that more students are looking through social media platforms instead of college websites before choosing the college they want to attend. This shows the great impact social media has on college students.

Reasons Why Colleges Should Adopt Social Media

Social media is here to stay

There was a fear amongst school administrators about allowing students to use social media. The two main fears were pornography and predators. As much as the fear is still there, no one can imagine a school without the internet. Below are reasons why social media is here to stay:

  • Mobile movement: Compared to previous years when people had big mobile phones and bulky PDAs, nowadays, the mobile phones are getting sleeker, more innovative, and stylish. These mobile phones can literally do anything a computer does. People have moved from traditional desktop to mobile gadgets. This has increased the use of social media as you can connect anytime, anywhere. 
  • Targeting: You can connect with anyone around the world and get expert opinions from different people that you can share with the class. This will give students diverse opinions from different people to choose the ideology they relate to and do more research on them. 
  • Hearsay: People are more inclined to trust what other people say instead of what they read. Social media enhances this. As we have stated earlier, students use social media to find out about schools. This peer-based information is more trusted.

Students concentrate more when they discuss

One way of ensuring students are more engaged when using social media is to introduce topics that spark discussion. The students will come with diverse views and support their theories. This means that the students are concentrating on the issue at hand. 

Inspire online education

Readily available learning materials can inspire students to learn. Social media offers different learning techniques such as YouTube videos, eBooks, further research on the same topic, and video conferencing calls. All these provide educational growth. Students can also join a college of their choice through distance learning, which social media have enhanced.

Downside of Social Media on Education

Source of distraction

When students use social media, they might get distracted from doing school work and wander into the social scene of social media. This results in a wastage of time, leading to submitting assignments late. 

Affects health

Social media can be harmful to your mental health or even physical health. Students become so engrossed on social media that they forget things like taking meals at the right time, not getting enough sleep, being “glued” to their screens which can seriously affect their eyes, and even bad posture.

Decreases education and research skill

There are varying views from different people online, and getting this information is very easy. Students get distracted and forget to look for publications and journals that focus on their area of study. This decreases their education and research skills. 

Closing Pointers

Since the beginning of the internet age, social media has evolved, and it continues to impact our daily life. Not including it in education seems like a big disadvantage. Professors can communicate with students and parents at any time regarding the progress of the students. 

While in college, students will be required to do a lot of projects that require online research. Students can get help from professional essay writers who will instruct them on how to write essays. This will mean a lot of communication between the two parties, and the easiest way is through social media. 

This will guarantee a great start to the student’s future career because most companies use social media more and more to build their brands.

A brief guide to run Facebook Giveaway

With more than 2.5 billion monthly active users in 2020, Facebook is the exact place if you want to increase your reputation or impress your audience. Additionally, 78.4% of contest shares are done on Facebook, so don’t underestimate its potency.

Social media contests and giveaways are an excellent way to engage fans and acquire followers but it is not as easy as you think. In this article, we are going to introduce a shortcut method which you can save your time and energy.

What is Facebook Giveaway?

A Facebook Giveaway is the easiest way you can generate leads and grow your following on social media. Because all the methods are paid, Facebook Giveaway is the only remaining way which you use it freely.

Although there is no guarantee if you use Giveaways to increase your traffic, this chance is free and you will lose nothing if contributes to failure.

Facebook Giveaway Rules

Before starting to create your content, you need to understand the rules involved with running a Facebook contest. Here are the main rules you have to obey;

Rule #1: You are just allowed to run Facebook contests from business accounts and not personal profiles.

Rule #2: All official Facebook contest rules, terms, and entry requirements need to be visible.

Rule #3: The copy needs to include a complete release of Facebook by each entrant. Furthermore, you have to acknowledge that the giveaway is in no way sponsored, endorsed, or administered by Facebook.

Rule #4: You are not allowed to get people to share or tag your contest to enter.

How to run a Facebook Giveaway

  1. Set your goal

Before running a Facebook Giveaway, you need to have a clear objective for what you want the Facebook giveaway to achieve. This will make it easy for you to create an appropriate Giveaway.

Some Facebook giveaway goals include items like boosting brand awareness, gathering new leads, increasing your followers, sending more traffic to your website, or promoting a certain product.

  1. Choose your prize according to the target audience

After determining your objectives, you are going to choose the prize. Whatever prize you choose should make sense for your target audience and be something that they want. For example, a $30 prize will not increase your followers’ motivation.

Furthermore, generic prizes don’t usually work as well. Try coming up with something specific that your audience would like. For example, if you are a computer seller, it is better a nice laptop as the prize.

  1. Decide on a Giveaway theme

In the next step, you must choose a theme for your Giveaway. Whatever theme you choose for your contest on Facebook, should be unique to your business because it will dictate your rules for the followers. For more details, you can also answer these questions;

Is there;

  • A national holiday to celebrate?
  • A major sporting event? The Superbowl?
  • Are the seasons changing?
  • Are you launching a new line of products?
  1. Write your rules

Now, you can write your specific rules for these specific Giveaways. Remember to “write” your rules for the audience, because any additional verbal statement will not be validated. Don’t forget to include all the information that Facebook requires.

  1. Build your Giveaway page

Now, it is time to designing your Giveaway. This process is so easy and remember, there are lots of beautiful templates on the Internet, so there is no need to start from zero. More after, if your giveaway is going to be a massive success it needs to be exciting and simple.

  1. Promote and share your Giveaway

After finishing the design process, you have to market and promote it. You can choose two kinds of methods, which are paid or organic.

For new starters on Facebook, paid promotion can deliver immediate traffic to their giveaway page. This method also can be variable based on the budget. If you don’t like paid promotion method, you can promote your Giveaway organically. To do this, you can change the banner images on all your social media channels, send periodic emails to your email lists reminding them about the giveaway, or add inline calls-to-action to blog posts that you share on social media.

  1. Measure your success

Suppose that your giveaway is over, and you’ve contacted the winner. What to do now?

Remember that you have stated a specific goal at first. You should look at a few key metrics to see if you succeeded. Here are some of them;

  • Response rate
  • Impressions
  • Brand mentions
  • Comments and Shares
  • Email subscribers

16 real examples about Facebook Giveaway

Number one

Statistics: 57,300 views, conversion rate of 85.94%, and prize worth of $1200

Tips we can learn from this Giveaway

  1. Date: notice that this Giveaway ran in February. People haven’t yet given up on their New Year’s resolutions, and a prize pack of athletic gear and health bars is a great offer.
  2. Prize: these prize packages are a great chance for increasing entries and many customers will try to achieve one of these prizes.
  3. Minimum requirement: the only thing merchants were asked from entrants was Email. This will have been a huge part of the reason for their astonishing conversion rate.

Number two

Statistics: 24,600 views, conversion rate of 45.69%, and 10 prizes, each worth $30

Tips we can learn from this Giveaway

  1. Simplicity: you can see merchants have written terms of the contest clearly and in the main body of the contest. This will increase trust between the two poles.
  2. Visuals: the elements are also very professionally put together, giving an astonishing view.

Number three

Statistics: 37,100 views, conversion rate of 31.20%, and prize worth of $500

Tips we can learn from this Giveaway

  1. Prize: you only need to present the amount of your prize with a hot color, which makes it stand out and grab the eye.
  2. Details: The merchant also included a bit more detail about what they offer, so entrants will have a clear insight into the process.

Number four

Statistics: 594 views, conversion rate of 81.59%, and a prize amount of $500

Tips we can learn from this Giveaway

  1. Website & Social media: in this Giveaway, there is no advertisement. Instead, merchants drove visitors from their website to the giveaway, as well as social media Fans and users.
  2. Prize: the amount of $500 will allure any person to grab it, so it will have the nice potential for having high entrants.
  3. High-quality visuals: High-res images throughout the giveaway page communicate the value of a treatment.

Number five

Statistics: received more than 350 entries

Tips we can learn from this Giveaway

  1. Simplicity: suppose you are a parent and it is summer. Suddenly you see a Giveaway offering for a water park. All you have to do is put in your email address and you have a chance to win. Too easy to enter, isn’t it?
  2. Design: also this campaign has been taken place since 2014, but the graphics are still professional and exciting. This will keep the entrant more and more and bring trustworthiness to the connection.

Number six

Statistics: received 233 entries and the prize worth $200 to $2000

Tips we can learn from this Giveaway

  1. Prize: again, you can see the power of dollars to absorb the traffic. When you’re offering a prize like a hotel stay, facial, or breakfast and it could be anywhere, it will make it very clear what value you are talking about.
  2. Colors: if you consider, the background is in grey, as is the text and even the headline, so the orange text of the prize amount stands so clear.

Number seven

Statistics: received almost 100 entries and over 1000 votes

Tips we can learn from this Giveaway

  1. Theme: Mother’s Day is a great holiday on which to base gift-based celebrations to promote your social appearance.
  2. Simplicity: the main element of this campaign is that you only need 15 minutes to design the header, fill in the copy and start it. It is so easy

Number eight

Statistics: received 468 entries

Tips we can learn from this Giveaway

  1. Image: the main success reason for this Giveaway is its image; it shows exactly what people stand to win.
  2. Time of the year: For a lot of parents, back-to-school means they have to buy new notebooks, clothes and a backpack for their children. So when this Facebook giveaway popping up, many people will decide to achieve the prize.

Number nine

Statistics: generated 624 leads

Tips we can learn from this Giveaway

  1. Target audience: when you are using the term “His and Hers” it means all the people can participate, and the Giveaway is not gender-oriented.
  2. Time of action: This giveaway was run around Valentine’s Day, which is the main time of year for a jewelry business. So it will be too easier to convert entrants into customers with a discount or coupon after the giveaway is over.

Number ten

Statistics: received 568 entries from 1,100 visitors

Tips we can learn from this Giveaway

  1. Website-Giveaway connection: at first glance, you see a simple Giveaway, but the organizer also used website popups and opt-in bars on their website to drive traffic to the giveaway, one of the tricky strategies you can use for it.

Number eleven

Statistics: received 23,938 entries

Tips we can learn from this Giveaway

  1. Prize Format: the format of “one for you and one for them” is more lovely, according to the audience’s thoughts. People love to win, but they love to win something for a friend just as much, so the winner feels more emotional.
  2. Website promotion: in this Giveaway, you can see the combination of advertising and website promotion. In this case, the organizer drive the website traffics with ads and they prompt visitors to convert to this Facebook giveaway.

Number twelve

Statistics: received 5,287 entries

Tips we can learn from this Giveaway

  1. Share incentives: The addition of share incentives massively increases the spread of this contest, and takes a lot of the workload of the business. Followers will receive more entries if they share with Friends, and they will have more chances to win.
  2. More winners, more appealing: This is the golden fact; multiple prizes equal multiple winners, and multiple winners mean the people who enter will have a multiplied chance to get the prize, makes the whole process more appealing.

Number thirteen

Statistics: received 5,844 entries

Tips we can learn from this Giveaway

  1. Partnerships: when you encounter the Giveaway, it seems there is no chance for it to succeed. Not so fast!!! ShopLatititude, the organizer, ran it with five other businesses so a $1000 prize will be multiplied to $4000
  2. Design: This page might look like it’s been designed by a professional, but it was possibly done by a total marketing newcomer. All the elements seemed to be easily pasted and the template was ready before.

Number fourteen

Statistics: received 5,272 entries

Tips we can learn from this Giveaway

  1. Easy to participate: A vote giveaway is a great way to get a lot of entrants because the followers are free whether to choose to convert to a real customer or not.

Number fifteen

Statistics: received more than 15,900 entries

Tips we can learn from this Giveaway

  1. The prize: the prize of this Giveaway, which is 250 pounds, can be used in more than 20,000 stores.
  2. Newsletter list: This giveaway is a bit deceitful, as it was created entirely for The People’s Postcode Lottery’s existing email list – people whose contact information they already had.

Number sixteen

Statistics: received more than 7,680 entries

Tips we can learn from this Giveaway

  1. Multiple call-to-action buttons: in this Giveaway, the second CTA means that people who scroll down a bit don’t have to scroll all way up to enter.
  2. Design: you can see a modern-looking Facebook giveaway here, with no mistake


Finally, we have some free ideas which you can use for your business;

First, try to use Photo vote. A photo vote is a type of Facebook giveaway where you ask users to upload a photo. Thus, you will encourage people to choose the best photo and participate in your Giveaway.

Second, although you are not allowed to make your friends share your posts on their pages, you can ask them to comment on your posts to win. These Giveaways usually ask users to write a caption or answer some creative question.

The Top Social Media News Updates for March 2019

In the mood of the first month of spring, social media platforms mostly improved their features and rolled out new ones. There were no violent wrongdoings, and even Facebook somehow managed to stay out of trouble. Still, there were a lot of tiny adjustments that can influence your social media marketing strategy, particularly, social media promotion. Let’s dip into them and see how businesses are going to spend their funds differently from now on.

  • Facebook

Facebook Page Admins are now able to reply to Instagram Messages from their Page Inbox

The Feb 2019 update from Facebook is concentrating on simplifying the messaging process for page admins. Eventually, Facebook Page admins can reply to Instagram direct messages (DMs) from their Facebook messenger inbox.

This update is a good opportunity for all social media admins that want to join all messaging under one platform, and a piece of good news to those who wish to respond to private messages from Facebook and Instagram Ads.

  • Instagram

Allow sharing on multiple accounts

Earlier, to share the same post using the Instagram app, you needed to switch between your personal and business account back and forth all the time, and this was not practical.

With this update, you can share posts to multiple accounts simultaneously. No more using the third-party management tools like Buffer and Hootsuite to post.

  • LinkedIn

Eventually, it’s their turn for live streaming

All the new features in LinkedIn are precisely as same as Facebook feeds, Instagram Stories, and somewhat similar to YouTube in the same way. The launch of the LinkedIn live streaming platform is long expected since videos usually get the highest engagement rate.

As the most extensive professional network on the internet, live streaming on LinkedIn is useful for live events, workshops, gatherings or corporate related videos. From Instagram Live Facebook Live,  YouTube Live, Twitter Periscope and now LinkedIn Live, you can be sure that live video streamings would be a big hit in 2019 for social media marketing.

  • YouTube

To all YouTuber users, YouTube is improving its community guidelines with a different policy for rule breakers.

The new disciplines after getting a strike are as follows:

  • “The first strike will result in a one-week freeze on the ability to upload any new content to YouTube, including live streaming, and other channel activities. Strikes will expire after 90 days.
  • The second strike in any 90 days will result in a two-week freeze on the ability to upload any new content to YouTube.
  • The third strike in any 90 days will result in channel termination.”

In summary, all content uploaded to YouTube must remain by YouTube’s policies and community guidelines.

Facebook Sues Chinese Companies for Selling Fake Accounts

Facebook and Instagram removed 2.1b inauthentic accounts from January 2018 to September. Facebook and Instagram sued four Chinese companies for promoting the trade of fake accounts, likes, and followers that the social network titan says can be used for destructive purposes.

The Chinese companies promoted and produced the fake accounts over the last two years and sold them on six websites, marketing them in mass quantities, according to a criticism listed Friday in San Francisco federal court.

“Fake and inauthentic accounts can be used for spam and phishing campaigns, misinformation campaigns, marketing scams, advertising fraud, and other fraud schemes which are profitable at scale,” Facebook and Instagram claimed. They declared fake accounts were also built on Amazon, Apple, Google, Twitter, and LinkedIn.

Facebook has come under close investigation over the use of private information and the impression of objectionable content on its 2.7 billion monthly users, with authorities around the world doubting the company’s policies. Friday’s lawsuit, which declares multiple violations of US trademark equity, is one way the company is struggling back against economic exploitation of its social networks.

By using artificial intelligence to detect fake accounts, Instagram and Facebook disabled 2.1 billion inauthentic accounts from January 2018 within September, “often within minutes of the accounts’ creation,” according to the complaint.

The companies named as offenders — 9 Xiu Shenzhen, 9 Xiu Feishu, 9 Xiufei, and Home Network — are based in Longyan and Shenzhen. They are affiliated companies of electronics and hardware, as well as providers of software and online promotion services, according to the complaint.

The defendants couldn’t quickly be located for comment.

Facebook is querying a court order enduringly barring the Chinese companies’ alleged policy and financial damages.

Twitter Co-founder Ev Williams is Leaving the Company’s Board

The Co-founder and former CEO of Twitter, Ev Williams is leaving the company’s board, according to a Friday filing with the Exchange and Securities Commission.

It’s been an incredible 13 years, and I’m proud of what Twitter has accomplished during my time with the company,” Williams announced in a statement.

“I will continue rooting for the team as I focus my time on other projects.”

He took over the CEO position from founder Jack Dorsey in 2008 before ceding that position to Dick Costolo in 2010. He left the company in 2011, and Mr. Dorsey ultimately reclaimed the CEO role in 2015.

Over these few months, Mr. Williams has been drastically reducing his stake in the Twitter company. He held about 14.6 million shares of the company as of December, down from 29 million last April.

Ev Williams is currently the CEO of Medium, a tech company that enables writers to publish long-form articles. Medium recently got famous as the venue where Jeff Bezos posted his reply to claimed threats from the National Enquirer to share specific pictures of him.

Twitter’s board of executives includes Bret Taylor,  president, and product officer at Salesforce; executive chairman Omid Kordestani and Debra Lee,  president, and CEO of BET Networks. Twitter’s stock closed up 3% Friday, exchanging at nearly $32 a piece for a market cap of the north of $24 billion.

That’s it, guys. What do you think about these sudden changes in twitter? What is happening to the world of social media?

Facebook just Removed a new Wave of Suspicious Activity Linked to Iran

Facebook just declared its latest round of “coordinated inauthentic behavior,” this time out of Iran. The company took down 356 accounts, 262 Pages, 162 Instagram accounts and three Facebook groups, that showed “malicious-looking indicators” and patterns that recognize it as a potentially state-sponsored or otherwise coordinated and deceptive activity.

As Facebook Head of Cybersecurity Policy transcribed in a press call, Facebook coordinated nearly with Twitter to find these accounts, and by co-operating early and often, the company was able to use that to create our investigation.” Today, Twitter published a postmortem on its efforts to fight misinformation during the U.S. midterm election last year.

As the Newsroom post details, the movement affected a broad swath of regions around the globe:

“There were multiple sets of activity, each localized for a specific country or region, including Afghanistan, Albania, Algeria, Bahrain, Egypt, France, Germany, India, Indonesia, Iran, Iraq, Israel, Libya, Mexico, Morocco, Pakistan, Qatar, Saudi Arabia, Serbia, South Africa, Spain, Sudan, Syria, Tunisia, US, and Yemen. The Page administrators and account owners typically represented themselves as locals, often using fake accounts, and posted news stories on current events… on topics like Israel-Palestine relations and the conflicts in Syria and Yemen, including the role of the US, Saudi Arabia, and Russia.”

The Iranian activity wasn’t focused on conceiving real-world events, as we have seen in other cases. In many examples, the content “repurposed” reporting from Iranian spread ideas that could benefit Iran’s positions on different geopolitical matters. However, Facebook refused to link the newly recognized activity to Iran’s government directly.

“Whenever we make an announcement like this we’re really careful,” Gleicher said. “We’re not in a position to directly assert who the actor is in this case; we’re asserting what we can prove.”

Google is Shutting down Google+, Admits low Consumer Adoption

Google is going to shut down the consumer version of G+ over the following months. The decision follows the discovery of an earlier undisclosed security flaw that exposed users’ profile data that was attended in March 2018.

A software bug was discovered that provided access to private profile data of more than 500k users for developers. Still, Google said that there’s no evidence of developers being aware of this bug. There’s also no evidence that any data has been abused. The bug was discovered in March 2018. A report in the Wall Street Journal states Google did not reveal this data sooner because it feared regulatory inspection.

Google + failed to live up to expectations

Google admits that G+ has been unable to reach broad user or developer adoption since its introduction. The company revealed that the engagement and usage of G+ are even lower than some might have guessed, as 90% of user sessions remained less than 5 seconds. With that said, it’s not possible that Google+ will be missed, although it’s surely worth noting that it’s shutting down. At one time Google put vital effort into promoting the adoption of G+, including using its information to personalize search results based on what a person’s contacts have +1’d. G+ may have been shut down eventually, but it’s the security breach that pushed Google’s hand.

More on the security breach

Through a security audit, Google determined the following:

  • A bug in one of the G+ user APIs implied that applications additionally accosted Profile to handle that was shared with the user, however not set as public.
  • Data is compelled to static, changeable G+ profile fields including name, gender, age, email address, and occupation.
  • The data breach does eliminate some other data a user may have associated or presented on G+ or some other service.
  • The bug was found and immediately patched in March 2018.
  • Almost 500k Google+ accounts were possibly affected.
  • Google can’t confirm which users were individually affected by this bug.
  • There’s no evidence that any developer knew about this bug or abusing the API.
  • There is no proof that any profile data was abused.

G+ will close down above 10-month time frame, which is covered for culmination before the end of this August.

More information will be available over the following months, including methods that people can download and move their information.

What do you think about G+ shutting down?

Did you use Google+ for your business? How do you feel about G+ being shut down? Tell us in the comments below.

Instagram Has a New Boss_Former Facebook Newsfeed Exec_Adam Mosseri

Last week the cofounders of Instagram, Kevin Systrom and Mike Kreiger,  announced they are leaving the company due to concerns about the platform’s maintaining independence at Facebook. Now they have announced a new head of Instagram. In a blog post on the Instagram press, the Instagram co-founders announced that Adam Mosseri is the new leader of Instagram effective immediately.

Mosseri was previously the VP of product at Instagram, and before that, he started as a designer at Facebook. During his work at Facebook, Mosseri worked on Mobile and News Feed. Besides managing the day-to-day running of Instagram, Mosseri is also in charge of selecting heads of engineering, product, and services at Instagram.

So Systrom and Kreiger, despite their concerns over Instagram losing more of its independence at Facebook, say they remain excited about Instagram’s future with the leadership of Mosseri:

   ‘’ Since we announced our departure, many people have asked us what we hope for the future of Instagram. To us, the most important thing is keeping our community–all of you–front and center in all that Instagram does. We believe that Adam will hold to these values and that Instagram will continue to thrive.’’

  ‘’ We remain excited for the future of Instagram in the coming years as we transition from being leaders at Instagram to being just two users in a billion. We’re confident that under Adam’s leadership, Instagram will evolve and improve and we look forward to the future of the product and community.’’