The purpose of every introduction is to make an impact and a great first impression! You want people to notice and remember you. For Pinterest this introduction is your Bio. In this part of your profile, you can introduce yourself and your company.
When the visitors see your Pinterest Bio, they should instantly understand who you are and what you do. It only takes a few seconds to make a first impression. In those seconds the user will decide whether to follow you or not. You should maximize this time to stand out.
Today we are going to share with you a few methods you need, to create the perfect Pinterest Bio to attract more followers, get more repins and drive more traffics to your website.
1- Profile photo or logo
Your profile picture is the face of your brand on Pinterest. It is the very first thing people notice when they visit your Pinterest profile, so it should make a good impression.If you have the account exclusively for your business or you are selling a product on Pinterest, you can use your brand’s logo as your profile picture.If you are a blogger, you should get more creative! Composition and color are essential. Your picture should not be a bathroom selfie! Have the crisp, bright color that will make you shine! Because it reflects who you are and what you are writing about.
2- Personal name, brand or business name
F you have changed your account to a business account, you can list your brand’s name instead of first and last names. Make sure it is the complete name of your business and grabs people’s attention.
If you are a blogger, write your name followed by an underline and then your industry related keywords or your blog name. Try to use SEO friendly keywords to be more visible to people searching for a specific topic.
3- Keep it short and sweet
The text is essential in writing bios, but remember when people visit your Pinterest profile, they are looking for more visual interaction than text! Just start with your personal or brand’s name, then mention the most important parts of your brand or business, but don’t overdo it. A couple of sentences are just enough for your Bio.
4- Writing your Pinterest bio
The platform only allows you to use 160 characters for your Bio. Don’t try too hard to be unique, just be yourself and you will succeed. Try to convey your message to your audience as clearly and naturally as possible. Keywords are more critical in Pinterest; this is the way you can show up on searches
5- Link your website
You should link your website to your Pinterest account. This way you can direct pinners to your website to get more sales, page views and subscribers.
6- Add your other social media accounts
You can link your twitter for instance, so that people can quickly follow you and get daily updates from you on twitter.
7- Add a call-to-action (CTA)
You can add a call-to-action (CTA) to a targeted place on your site to direct people to your online shop or a page that you need more traffic for. It can help convert regular visitors to loyal customers.
8- Include your location
Add your location to get help with your local SEO and make better social connections. Don’t write your whole home address, dear, just including your country or state would be enough.
You can easily create a complete Pinterest Bio with these steps.
Let your mind and creativity flow and focus on building your brand as you develop your Pinterest page.