Influencer marketing nowadays is an industry many people are still joining it. As this industry grows, more and more agencies are offering their expertise to make the process easier for influencers. In this case, influencer marketing platforms act as a support to facilitate the way these guys have in their front. An “Influencer Marketing Platform” is a software solution designed to assist brands with their Influencer Marketing Campaigns. There are many tools and databases which influencers can use for upgrading their business via these platforms.
Other influencer platforms offer an opt-in method for the influencer to see if they are willing and suitable for a specific job. More after, some platforms also offer relationship management, campaign management, influencer marketplaces, and third-party analytics.In this article, we will introduce 50 top influencer marketing platforms which you can boost your performance by using easily.
50 best platforms you can find in 2021
Tagger offers all the features of an influencer marketplace but has so much more. You can perform advanced searches on a database of influencers. You can create campaigns available only to those that you invite or make them open so that anyone can apply. In many ways, Tagger is an incredibly in-depth social listening tool – not only of a brand and its potential influencers but also of the company’s competitors.
This platform focuses more on enterprise clients. Its Discovery module is highly detailed. You can make in-depth searches of the millions of influencers in Influsionsoft’s database. However, as most of this information comes from third-party sources, Influsionsoft prefers not to focus on this module.
Influsionsoft also includes a Plan module where you can undertake all the upfront tasks needed for a campaign. Once you have planned your campaign, you can shift to the Measure module, which gives you a live update on how your campaign is performing.
As you see, Grin’s philosophy is that influencer marketing is marketing to the influencer. If you build a trusting relationship with them, all else falls into place. Offering all the significant features that a top-tier marketing management software should, the platform is easy to use.
It organizes everything all into workflows so that users never get lost. Grin pulls all the registered users from your eCommerce site in and finds their social profiles. This provides you with a list of potential influencers and their relevant statistics, all of whom have previously purchased and enjoyed your products.
Influencity, founded in 2014 and more Instagram-oriented, offers an overwhelming amount of data. You can apply filters to your search to dig deep into an influencer’s profile. Nothing appears confusing or oversaturated. You can do a deep dive into any influencer profile for information on audience quality, performance metrics, brand affinities, and audience data.
This platform, formerly called “Shop and Shout”, has recently rebranded itself to Creator.co. This reflects the platform’s focus as being as much on creating content as it is on the dissemination of it. With a database of 500 million influencers, you should find some who should fit with your brand. And Creator.co provides surprisingly in-depth data on these influencers and their audiences.
Klear was created in 2017 by three brothers and they planned to give permission to their users to choose a simple, limited search option or more advanced with 1 on 1 consultation. There is also an option for small businesses, the $250 / month Startup Plan. This allows small firms to participate in most influencer marketing activities
Formerly named “Thuzio” as a web-based agency for athletes looking to make extra money with appearance fees, Julius now covers a wide range of social media channels such as Facebook, Twitter, Instagram, Vine, Snapchat, and YouTube. The platform benefits from a comprehensive search facility.
Considering as the “talent agnostic” search engine, Hypr is the only real management tool is the ability to create lists of different groupings of influencers. Hypr’s main strength is the power of its search engine, which allows for very comprehensive and targeted searches for particular types of influencers.
As a child of Stanford University, NeoReach uses an algorithm to mine the social web for data and indexes it through their platform. It targets large companies and is not designed for small to medium businesses, with annual subscription fees being customized for each client, but in the range from $50K to $500K.
Famebit initially was created to focus mostly on video content, especially YouTube-related files. Brands provided content on the platform for popular influencers to post on YouTube, or they allowed creators to come to them with proposals. Over time, the activity of Famebit has extended to Facebook, Tumblr, and even Instagram. Both brands and creators can sign up for FameBit.
- Post For Rent
Post For Rent was built to serve all sizes of brands, but it also makes plenty of room for agencies and talent managers, as well. It also offers an exceptionally clean interface for creating campaigns. The process is broken up into discrete steps, and the platform saves the brief as a draft every time you move on to the next page.
InstaBrand contains a database of 100,000 influencers on Snapchat, Instagram, Twitter, Facebook, and YouTube. It uses keywords for search rather than predetermined verticals. It offers multiple search options for brands trying to locate the perfect influencers.
Esposely is one of the greatest social advertising platforms, which aims to connect brands with top online influencers. All types of social influencers, web influencers, or video influencers can join this platform if thinking they are good enough to cooperate with the best.
With no doubt, Blogmint is the most powerful influencer marketing platform. It uses a self-selection method where those who think of themselves as influencers sign up on the site. On this platform, brands create campaigns they want and post them and influencers can apply as a part of the campaign or they can be invited particularly by the brand themselves.
InkyBee is considered a professional digital marketing platform, which provides a suite of web-based tools to help these marketing professionals to manage their entire digital outreach process. Marketers can sort and filter this data in multiple ways to help them determine which influencers are the best fit for their needs. More after, it also offers a brilliant tool to find and engage with top influencers.
IZEA as a SaaS platform offers a single platform that covers all aspects of content production and distribution by influencers on their blogs. Furthermore, it can support social media accounts such as Twitter, Facebook. Instagram and YouTube. IZEA gives each creator a score, depending on their social reach.
This is one of the top opt-in influencer marketing platforms you can find in this world. I told this because not all so-called “influencers” can sign up for this system and they have to pass a complex screening process. InNetwork also provides analytics for blogs, Twitter, Facebook, Instagram, YouTube, Pinterest, Tumblr, Vine, and Snapchat, when calculating an influencer’s InNetwork score.
As an opt-in network for influencers, Adly describes itself as a digital marketing software provider that connects brands and agencies with influencers and celebrities. Adly covers many social media influencers like Facebook, Twitter, Instagram, and LinkedIn. It also contains tools to help with campaign building and analysis.
Mustr works similarly to a Customer Relationship Management system, except that it stores the information for journalists and bloggers, rather than customers. It helps agencies to organize their network of journalists and bloggers.
According to history, Onalytica is one of the earliest digital marketing platforms on the internet. This system takes a hybrid approach to its influencer database. It uses an algorithm to search through social media posts to find relevant influencers. Customers can search for influencers by categories, platform, demographics, or content.
- Find Your Influence
As one of the leading marketing technology system, Find Your Influence operate with influencers across blogs, Facebook, Instagram, Twitter, YouTube, Vine, and Pinterest. Find Your Influence also has a vast of pricing options, giving a wide spectrum of businesses access to their SaaS platform, which small businesses can use just by $300 and large companies can benefit from its unlimited search option with $15,000.
- Content BLVD
This platform is also somehow mono channel-oriented, basically on YouTube. They aim to make it easy for brands to match up with popular YouTube creators who match the brand’s niche. Content BLVD can see the videos go live, track any physical product shipments, message YouTubers, and examine video performance from their dashboard.
As one of the oldest platforms for digital marketing, Traackr gives plenty of options for firms searching through its database of influencers. The database is hybrid and uses a mix of a computer algorithm and human input. Traacker offers coverage of Twitter, Instagram, YouTube, Pinterest, and Tumblr.
Data is the main focus of Zoomph. According to a vast collection of 220 million identities, Zoomph has enough power to run rich analysis and management. Zoomph enables brands to explore new communities and links them to their business. Zoomph supports Twitter, Facebook, Instagram, RSS, YouTube, and Chatter.
TapInfluence focuses on selling banner ads to companies looking to connect to targeted companies. It offers a range of plans to firms, from a self-serve plan giving firms access to the TapExchange software platform, to higher plans such as cooperating directly with TapInfluence developing team. This platform provides data on the influencers’ performance history and an estimated cost per engagement.
SocialBakers was founded under the title of “Candytech” in 2009 and started its journey to analyze data related to Facebook APIs. It also collects a lot of data on your engaged audience. Bots, ghosts, and lurkers are all discounted to keep the data relevant. SocialBakers provides information on each influencer’s follower count, engagement, frequency, and hashtags.
Captuv8, initially as a listening tool platform, now has many additional features such as marketing and/or API partnerships and end-to-end influencer marketing. You are allowed to research tons of accounts, hashtags, and locations on Captiv8. This platform targets large agencies and brands exclusively, so they customize their pricing and services to their clients’ needs.
All things are somehow opposite in Webfluential. Rather than linking brands to influencers, Webfluential focuses on quality social media stars, finding them brands to work with. This means that Webfluential only works with a roster of quality social media influencers. Influencers must register as a part of the system and after getting enough points in evaluating process, they are given a dashboard to set up a profile, provide rates and publish a media kit.
Unlike most influencer marketplaces, Brybe focuses on micro-influencers and small and medium-sized businesses. On Brybe, influencers can create custom packages, offering a bundle of services for a flat fee. Also, they are allowed to use the site to connect with buyers who need assistance with content creation.
Doverable is one of the newest platforms we have on the list, founded in 2017. It offers four plans, including a free plan where up to three users can manage five Community Members (influencers). As businesses grow and desire more Community Members or users, they can upgrade through the paid plans.
The platform termed influence.co is a social influencer marketplace that provided a nice environment for brands to search for influencers easily and interact socially with them. The good news about influence.co is that anybody can participate in the social aspect for free. However, those who buy the Business Pro plan gain access to campaign management tools to handle all the applications.
As a fact, there is no influencer discovery feature in PitchBoard, which has made it strange and irrelevant. Instead, it focuses on executing campaigns and uses its machine-learning algorithm to parse through influencer data from several sources to identify the influencers whose audiences are the most suitable. All the packages are well-defined on PitchBoard, and you can view updated information every moment.
To be honest, trendHERO’s main focus is on influencer discovery. It includes data on over 80 million influencers and uses advanced machine learning to process and understand it all. Although trendHERO mostly focuses on Instagram and the results are limited, it includes valuable data about the influencers it suggests.
- Grapevine Logic
Similar to Content BLVD, Grapevine Logic focuses on YouTube creators. Anybody with a YouTube channel can join the Grapevine community, accessing their Creator Match tool to find and collaborate with other content creators. This platform provides detailed data about each relevant influencer to brands wanting to set up campaigns.
Adowire was created in 2015 to provide an influencer marketing service for its clients. It uses an opt-in model for its community of influencer creators. It charges brands for their connections with its influencer community, using a system of credits. All sizes of businesses can work with this platform, according to wide-ranged subscriptions from $99.99 to $1399.99.
CreatorIQ includes some very recognizable names amongst their clients, including Disney, Tiffany & Co., Unilever, Dell, and Ralph Lauren. They freely acknowledge that their client base is large companies, so it makes a trustworthy connection between client and system.
CreatorIQ integrates directly with social platform APIs, and its AI-powered algorithm analyzes over 1 billion public social accounts, checking everything against a set of criteria to see if they merit being added into the platform database. The AI assigns each influencer an “Integrity Quotient,” which can help you discern just how authentic an audience is or isn’t).
Upfluence is a self-serve platform, allowing it set its pricing at a level affordable by small businesses, though companies like Microsoft and PayPal also utilize its services. It uses a massive database with 500 million items of content, spread across Facebook, Twitter, Instagram, YouTube, Pinterest, and blogs.
This system provides tools for brands to manage each influencer relationship. They can track the performance of their influencer campaigns, and collaborate on content.
Heepsy uses advanced filters to find influencers using hashtags and usernames and enables its user to access more than 10 million influencers. Heepsy contains both free and paid (pro) subscriptions and provides advanced reports to analyze the audience demographics and authenticity of each influencer.
MightyScout offers 24/7 tracking of influencer content in real-time, which helps agencies identify performers and lock in campaign ROI. It contains many features such as an engagement calculator to analyze influencers’ engagement rates, Story and post tracking, and Resource Library for content creation. Furthermore, MightyScout has a Free 30-day trial and after that, you can purchase different types of subscription-based on your budget. On the other hand, it doesn’t handle influencer communication and only supports Instagram.
- Tidal Labs
Tidal Labs help large businesses to develop and maintain their influencer programs with automated and AI-based tools. Brands can discover and recruit the perfect influencers by a list of fine filters on their dashboard. Tidal Labs is known for its strong influencer relationship building through unlimited custom communication templates. The platform has 3 types of subscriptions; “starter” with a $750/month fee, “Advanced” with a $2000/month fee, and “Enterprise” with a $4000/month fee.
Carro is a Shopify-based influencer marketing platform that allows brands to seek their desired influencers by name and email. In this environment, influencers can pitch collaboration ideas through product requests and there is also a particular feature which you can partner with fans and customers, and it is only one of many free influencer discovery tools you will achieve.
Fohr is one of those platforms which can make your influencer marketing simpler. With Fohr, SMBs and large businesses Can create campaign briefs, send offers, get comprehensive reports, and even more. It is also managed to export influencers’ performance information whenever brands decide. However, none of the plans are free on Fohr.
Juulr is an all-in-one influencer marketing solution. It can help you find influencers, manage campaigns, and optimize campaign results. It has plenty of influencer and blogger tools and brands have 24/7 online support from Juulr.
Both beginner and professional marketers can benefit from Mavrck. All brands can manage their database and the whole influencer marketing campaign. More after, Mavrck contains more than 15 criteria to filter influencers, including audience demographics and fraud risk. You can use the unlimited Pro version or just for free.
- Tribe Dynamics
Tribe Dynamics can be a candidate platform to manage large-scale campaigns and analyze influencer content across all social channels. Many monster brands are working with Tribe Dynamics because it provides accessible community analytics and earned media data with just a few clicks. Although Tribe Dynamics doesn’t offer in-app contract negotiation tools, it has enough power to translate tactical efforts into a variety of performance metrics that are easy to showcase internally.
Publicfast is an easy end-to-end digital marketing platform in which you can choose your partners from over 20 million influencers across multiple platforms such as Facebook and Instagram. It has many advanced measurement tools to run analysis and track CPC, CPM, and the number of impressions. However, it can take some time to learn the platform when you are using it for the first time.
TRIBE is a lovely and cost-effective platform that helps micro-influencers to link with each other in a world-class form. All types of customers such as Solopreneurs, SMBs, Large businesses, and agencies can use TRIBE. The main disadvantage of TRIBE is that you cannot communicate with influencers out of the system. 3 types of subscriptions are available on TRIBE;
Self-Serve: $299 activation fee per campaign
Semi-Pro: $3,999/year (Free activation)
Pro: $4,999/year (Free activation)
One of the digital marketplaces designed for SNPs and Startups, Buzzoole helps brands to analyze and understand the true influencer of a content creator. As an end-to-end platform, Buzzoole is so easy to use and also provides real-time measurement and in-depth post-campaign reporting. All the subscriptions are paid versions on this system.
There is no limitation for users of Sideqik because all types of marketers from Startups to large businesses can try it. Sideqik integrates with Google Analytics, Facebook Remarketing, and more. With this platform, you are not only able to discover influencers but also enable you to manage the entire campaign.
- Popular Pays
Popular Pays is programmed to find influencers of every size, from celebrities to micro-influencers from their pool of over 60K influencers. It can also enable you to collaborate with expert content creators so that you can meet your growing content needs. Furthermore, you can track major metrics to determine your ROI. Both free and Pro subscriptions are available.
In today’s competitive space, companies are trying to become more efficient in their businesses. While influencers can be a great asset, collaborating with them comes with its own set of challenges.
With these platforms, the process will be easier for you, and you can connect better with your audience and increase trustworthiness.