Recently Facebook has released two new algorithm update, which claimed is the reason to increase the engagement. There are two new algorithms which give you the option to see the posts of your close friends who you are most engaged with.
“We’ve (recently) begun surveying people on Facebook to ask them to list the friends they are closest to. We look at the patterns that emerge from these results, some of which include being tagged in the same photos, continuously reacting and commenting on the same posts and checking-in at the same places. We then use these patterns to inform our algorithm.”
As Facebook mentioned
It takes more than a year to fix and publish these changes and updates. Let’s see if the updates are useful or not?
The new algorithm will show more posts from your closest friends
People mostly care about those whom they know or love rather than the ones they don’t. So social media platforms try to focus on people’s need and interests. Facebook, as one of the most reliable platforms all over the world, wants to stay in the top. Facebook is mostly one big public platform, and it wants to make it more personal and closed-off platform, but how?
The critical question is How they set their algorithms to reach their goals. Facebook started to focus on the user’s interactions with others. They decided to check a process which name is Ranking. The ranking will determine which posts show up in your news feed based on what we recognize that you will be most interested in.
The number of likes, comments, and shares are the signs to show how much that post matters to you. Then post that you interact the most will generally get higher ranking scores, there is one other thing that matters what type of audience you’re interacting with.
- People to people
- people to pages
They try to understand your potential audiences, people are your users, followers, and friends, but pages contain businesses and organizations…
It’s better to know people to people is more valuable than people to pages. Because interacting with people who are close to you is more meaningful. Facebook’s engineers will also count on the exchanges that take more time and attention. Such as typing a long reply for someone’s post. These changes are the things that Mark Zuckerberg mentioned a year ago to prepare his users and make them understand that they are doing their best to satisfy them.
“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”
Facebook is now concerned about the friendship well-being of the users.
Reducing clickbait and junk links on Facebook
It is almost the same as what Facebook did to get rid of clickbait and quizzes in the past. These kinds of posts may be attractive for users and thought they are useful for their activity, but finally, they find out that they are less engaging and satisfying.
It Is different for pages and accounts:
In accounts, the algorithm works based on engagement and help them boost these posts, but the problem is that the qualifier will recognize the system that remembers the account as content that users found it not engaging, despite those first clicks.
But in pages, it is totally different. It underlines the matter of ignoring clickbait and emphasizing on publishing related, worthy content, with a title that matches what your related links offer.
As Facebook published this update recently is not about reducing the page’s reach, but it will have some side effects that make a balance between all the pages. Pages that continuously share clickbait will see the impact of that in their result, which will show as News Feed distribution reduction.
This changes will definitely be a right encouragement for other pages to continue their activities because there will be more space and less junks for their updates.
Reducing the spams and sharing junk URLs will help you to reach to a high number of followers and audience cause, there will be much more space for other content in comparison with the old version.
But don’t mess up with this new update, If you think the pages who don’t share these posts will gain what they wanted to and get the high number of reach you are all wrong. It’s not deniable that there will be some powerful influences, but you cannot see your utopia, especially now that Facebook will give more space to your friend’s posts.
Wrap it up
After Facebook’s effort to release the updates, it may have the value to re-assess your viewpoint. As every professional business act to attract its audience’s attention, Facebook with its powerful team, had terms of research to discover people’s need and find a way to fix the weaknesses, and prepare a good platform which gives more Information about the people who you love and delete the junk links and spams to give you a safe place to interact with others.