Are you using Instagram to promote your business?
Do you want to direct your Instagram followers to your website?
Once you build an audience on your Instagram, How can you get their eyes from your feed to convert on your site?
The answer is you need to focus on how you can drive traffic (organic traffic) and conversions from Instagram.
But before anything, you should make sure your profile will successfully drive traffic to your website.
The first thing your customers see from you on Instagram is your Instagram bio. Usually, people may see one of your pictures before they come to your profile. But if they want to follow you, they will look at your bio. So, it’s the first impression that you are making on them.
You should make an excellent first impression on them with your Instagram bio to draw them in and encourage them to follow you.
How can I write a good Instagram bio?
I can give you some suggestions to consider:
- Your name (username)
Your name should be unique (your business name or your actual name)
Don’t use weird words, funny spellings or other versions of your name. This is how people know you, and your brand.
Your username and name on Instagram are the only things that Instagram considers in search queries.
- Make it interesting
Social media is about having fun, especially on Instagram.
Your bio should show the fun side of your personality too. Know your audience and make them laugh.
- Use some keywords
Keywords on Instagram aren’t used the same way as keywords on websites, hashtags are easy to search and find, but if you use them on your bio, they won’t show on search results.
You can create a custom hashtag for your brand and use it to connect with other users.
- Include your website link
The only way to post a clickable link on Instagram is to place it in your bio. Most users link to their website’s homepage.
But what if you want to share more than one link on Instagram?
You can’t always update or change your link on bio, it’s frustrating.
There is a way to fix this problem
You can use iLink to convert as many links as you want into one short link and place it on your Instagram bio or anywhere you like.
iLink lets you create a source page to store your multiple links via one link and use it on your Instagram bio.
by using this tool, you can direct more traffic to your web pages and promote your products.
You can customize your profile by adding profile pictures, addresses of your other social media accounts, your location, and phone number, etc.
Place a call to action on your caption or image
You can throw a contest or giveaway on Instagram and ask them to click the link on the bio and enter your website.
Like this post of canva. The photo has a call to action that asks followers to enter a contest for a year of free access; the caption directs users to click on the bio link of canva.
Now that you get a few ideas about how to drive traffic to your site from your Instagram bio, its time to get started.
Take your first step and make sure you don’t get obsessed with it.