Human
nature is (and always was) based on social activities. Some people tend to be
more social (extroverts), and some are not (introverts).
This is
why people are always seeking new ways to connect with others. Now that we are
living in a society based on technology, people have found ways to join each
other through the Internet, which is possible with the advent of social media
platforms and apps.
Social
media platforms have different types. We can name at least eight types on
social media, and we are going to.
What are all types of
social media?
You can
group networks into ten general categories that focus on what people need to
get by using them. Here is our list of eight types of social media and what
they are used for:
- Social
networks - Forums
- Media
sharing - Bookmarking
- Review
- Publishing
- Shopping
- Interest-based
- Sharing
economy - Anonymous
networks
Now I would explain all these types with their
benefits and examples, along with some pictures from their environment.
1. Social networks
Examples: Facebook, Linkedin, Twitter
People
use these platforms to connect with others. These aren’t the oldest type of
social media, but they indeed define it now.
Benefits: Brand awareness, market research, lead generation,
customer service, relationship building, etc.
2. Discussion forums
Examples: Reddit, Quora, Digg, Tumblr
Share
the news and your ideas by using these platforms. These platforms can be
significant resources for market research. You can advertise on them, but you
need to be careful to keep your posts and ads separate. These are one of the
oldest types of social media.
Benefits: finding, discussing, and sharing news, opinions, and
information.
3. Media sharing networks
Examples: Snapchat, Instagram, Youtube, Pinterest, Vimeo
Share
photos, videos, and other media on these platforms. (photo sharing and video
sharing)
Benefits: audience engagement, brand awareness, lead generation,
and most of your other social marketing goals.
4. Content curation and bookmarking networks
Examples: Flipboard, Pinterest
Find,
save, and share new content on these platforms. These platforms are a hotbed of
inspiration and creativity for people who are looking for new ideas.
Benefits: driving customer engagement, brand awareness, and website
traffic.
5. Review networks
Examples: product hunt, Yelp, TripAdvisor, Zomato
You can
find and review brands and businesses on these platforms. These networks give
people a place to evaluate companies, brands, and This may add ethical values to
their websites and online services.
Benefits: positive reviews work right for your internet
marketing. You can solve issues with your unhappy customers.
6. Publishing and blogging networks(Microblogging)
Examples: Tumblr, Medium, WordPress
You can
publish your content online on the Internet and link it to any places you need.
This type of platform is suitable for affiliate marketing in which you can
guide many customers for any products.
Benefits: engage with your audience, generate leads, and build
your brand and sales.
7. Social shopping networks
Examples: Etsy, Polyvore, fancy
A
platform for online shopping. Social shopping platforms make e-commerce by
adding a social element.
Benefits: brand awareness, increase engagement, sell
products, and services via new channels.
8. Interest-based networks
Examples: Last.FM, Houzz, Goodreads
You can
share your interests and hobbies on these platforms. Focusing on a single
subject can help you find your audience more comfortable.
Benefits: These are a great place to engage with your customers to
build some brand awareness.
9. Sharing economy networks
Examples: Airbnb, Uber, TaskRabbit
If you
have a business and you are going to advertise, sell, but you can use this type
of social platform.
Benefits: if you have any hosting business or tourist-related
business, you can find people interested in Airbnb.
10. anonymous networks
Examples: Whisper, Ask.fm, After School
These types
of systems try to convert the confession to content, which is not recommended.
They mostly post gossip, secrets, and such topics anonymously. https://lustfel.com/ modalert online uk
Benefits: It looks like a fun place to share such things or
attract users by gossip but has no benefits for a good business.
