What does “until tomorrow” mean on Instagram?

What does “until tomorrow” mean on Instagram?

If you are one of those people spending bucks of hours on social media, you probably visiting Instagram every day. The interesting issue is, Instagram has been saturated with a bunch of unflattering photos filtering through your feed with the caption “until tomorrow”. If you haven’t seen it yet, you are lucky.

In this article, we are going to talk about this viral challenge.

What is the challenge?

Until Tomorrow is the latest Instagram challenge, and to be honest, one of the most boring ones. Like the BottleCapChallenge and the WhatTheFluffChallenge, Until Tomorrow is also one of those tasks just for time passing. With more people staying at home and likely getting bored, a new Instagram challenge has been born to keep users entertained.

How did it start?

There is no consensus about the origin of this phenomenon. Some people say it was the video app TikTok. Others will say it started on Instagram or Facebook.

How does it work?

This is the whole process you can see;

  1. Post a photo that fit the challenge, with the caption “until tomorrow” or the hashtag #UntilTomorrow
  2. Leave the photo up on your main account for 24 hours
  3. Take it down, but note everyone who liked the post and direct-message them with the same challenge

As you see, there is nothing notable with this challenge. Although not all the users are fans of this trend, its hashtag is rising day by day and hour by hour, wonderfully.

What happens if you don’t join the challenge?

Well, there is a simple answer to this question; nothing.

Early internet challenges usually came with a warning of “seven years of bad luck”, or something similar, but modern internet challenges usually don’t.


While the trend #UntilTomorrow is not something we can ignore, there is nothing that deserved to be shared about this. The news is, there is another hashtag named #uNtiltOmoRroW, which is a counter-reaction challenge that is calling out the cringy Gen Z move.

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