“Social media marketing refers to the method of increasing traffic or brand awareness through social media platforms.”
Social media is a phrase used for sites that may produce different social activities. For example, Twitter is a social platform created to let people share brief messages or “updates” with others. Facebook, on the other hand, is a full social networking platform that provides for sharing photos, updates, joining events and a lot of other activities.
Social media is growing even faster than the internet itself! It is reaching nearly one in six people on the earth!
What is social media marketing used?
The primary purpose of social media marketing is to increase interaction with users, improve brand awareness and reach more new customers.
social media marketing is being done by producing quality content that the social network users share with their friends.
The point of social media marketing is to receive direct Feedback from users (or potential consumers) so that the brand gets an individual stamp at the same time and appears more like a human being.
By using interactive opportunities on social networks, the clients get the chance to be heard, either by inquiries or making complaints.
This type of SMM is called Social Customer Relation Management (Social CRM), which can drive to improving trustworthiness and return on investment (ROI), of course, if the users are satisfied with the content, relationship with the business and the service presented.
How to use social media marketing?
Social Media Marketing (SMM) works on the system of Social Media Optimization (SMO), the promotion of business image on social networks.
Like the Search Engine Optimization (SEO), Social media optimization brings new, individual visitors to your targeted website.
Social media marketing that is SMO can be done in two ways:
- Active social media marketing promotion
- Passive social media marketing promotion
Active social media marketing promotion
Active SMM promotion means adding links which drive from the content on the website through social networks (RSS and social media share buttons). Social networks that can be used for SMM are :
Passive social media marketing promotion
passive SMM promotion means increasing activities on social networks by updating statuses, publishing pictures, tweets or posting articles on blogs.
Customers’ reactions can be investigated to resolve issues and remove dissatisfaction and improve your brand exposure.
This is very useful because that information is collected in real time, which can speed up the entire process of cooperation.
Social media marketing strategy
The primary strategy used in social media marketing is to generate content that you know the users will share with their friends, family, and coworkers.
This strategy relies on word-of-mouth and offers several advantages:
- It increases the content extension to networks and users that a social media manager may not have been able to reach otherwise.
- Shared content provides a specific advertisement when sent by someone who they know and trust.
Social media strategy includes the production of content that is “sticky,” indicating that it will receive a user’s attention and increase the opportunity that they will attend the desired action, like purchasing your product or sharing the content with others.
Social media marketing can present a lot of benefits, but it also can produce obstacles which businesses may not have had to deal with otherwise. But after all, we are living in a world of internet and online networks, so we recommend using social media for your marketing business.