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Nowadays many people make money by social media and digital marketing even international business. But you should know two strategy: business and social media.

Tips for Successful Digital Marketing Activities

Tips for Successful Digital Marketing Activities

As a business owner, even a small one, it is easy to feel like you are lagging behind the competition. After all, if you’re not a big brand, you can’t afford to hire an army of digital marketers to keep up with the latest digital marketing trends. But, it doesn’t mean you cannot become a one-person army! You can use your knowledge as a weapon. After reading this blog, you will be able to pick up your weapons and beat your competitor all by yourself. Many different digital marketing tips can carry you to success, but most of your competitors don’t know how to use them.

Our primary focus of this article is on the most popular digital marketing tips. They are popular because they are practical, but only if you know how, why and when to employ them. But first, let’s address a wrong way of thinking that many business owners have.

1- Eggs in too many baskets

This is a mistake that many amateur marketers make, trying to do everything at the same time with no experience. They set up ten different social media accounts, a PPC campaign, and a rigorous content schedule on a topic that they didn’t adequately researched into yet. The worst thing is that they have never been used more than half of those social media platforms before!

Are you familiar with this?

If so, then you should hold on. The worst mistake a new business can make is trying to manage too many social media accounts all at once. I will get to that in the next section.

But for now, you should learn that less is more! When you are just starting out, concentration and consistency should be your primary goal.

Concentration: if you try to manage several campaigns at once, you will be overwhelmed and wouldn’t find out which marketing campaigns are better than the others.

Consistency: this is the best way to get your brand off the ground.

  • Being consistent on social media will give you a loyal following.
  • Being consistent in your blogging will build a loyal customer base for you and turn new, cold readers into new customers.
  • Being consistent in SEO means that you will be able to save money in the long run instead of relying too much on purchased ads.

So, if small business owners try to do everything at the same time, they will fall flat on their faces. But you don’t have to be one of them.  By employing these digital marketing tips, you will be ahead of the game.

2- Find your place in social media

Most marketers know that they have to be on social media. After all, social media is not going anywhere! In 2018, 85% of Americans had a social media account.

3- Influencer marketing

Influencer marketing is almost new in the field of digital marketing tips. In fact, most of your competition might have never heard of it! And for the ones who have, they are probably going about it the wrong way. But influencer marketing can be a potent tool when used correctly.

So what exactly is influencer marketing?

Influencer marketing means that instead of marketing to your target customer directly, you inspire or pay influential people in your community to get the word out about you. When it comes to social platform users, influencers are basically one of the strongest referrals that your company can get.

So what people get wrong with influencer marketing?

Many small businesses still believe that getting lots of backlinks and doing loads of guest blogging will drive traffic and boost SEO. This was accurate in the past, but not anymore. Small brands these days have to tread carefully with getting backlinks and guest blogging because Google has cracked down on this method many times in the past. Google penalizes sites that abuse this method, and that’s not what you want for your new website!

Now that’s not to say that guest blogging is naturally a wrong method. Far from it! But it shouldn’t be done in a spammy form. Instead, it should be done with the primary goals in mind being:

  • Promoting your brand.
  • Building credibility by leaning on the shoulders of your industry giants.
  • Getting into another community.

4- Create an Email List

An email list is probably one of the most responsive and valuable assets you can have.

  • Responsive: according to researches, email subscribers are 4x more likely to share content on social media platforms.
  • Valuable: researchers on CRM found that customers who buy products through email spend 138% more money than the others.

The good thing is, unlike social media fans and followers, you own your email marketing list. However, believe it or not, many people don’t even think about having an email list. Instead, they believe that they can get away with just generating a social media following, which is a huge mistake. Sure, having a good social media following is very essential! But when it comes to turning random visitors into customers, email marketing is one the best ways to do it.

5- The 80-20 Rule for creating content

The 80-20 Rule means that 80 percent of your success on social media will come from 20 percent of your effort. For instance: webinars, videos, blog posts, infographics, etc.

So, how do you apply the 80-20 rule?

It’s quite simple, 80% of your content should bring value, and 20% of it should be promotional content. Valuable content means the content that is fresh, unique, educational, relevant, timely and solves real problems of your audience. So, your success will come from 20% of your effort, but that other 80% is necessary to draw it.

Many brands have it the other way around, which is wrong. 80% of the blogs are overly sales-y, and only 20% of their content contains valuable information! It is said that brands with valuable blogs receive 68% more leads than brands without blogs.

Other benefits of having a valuable blog include;

  • Getting more targeted traffic.
  • Adds a human side to your brand, therefore building loyalty and with your audience.
  • Cost-effective and easy to set up.

6- When should you rely on SEO?

Every marketer who is familiar with digital marketing has heard about SEO. But still, many brands shy away from it because they think it is complicated and too time-consuming. While both of these are true, SEO is the best way to drive organic and free traffic to your blog and website.

Even something as simple as your brand’s name can affect your ranking in search engine. Businesses with a strong keyword in their brand’s name rank two spots higher than brands without a keyword in their name. Instead of focusing on a long-term SEO plan, too many brands blow their digital marketing budgets on PPC ads on the beginning. We will talk more about it in the next section.

So what are the areas that SEO covers?

SEO can cover a wide area. But these are the main ones:

  • Page optimization
  • Website optimization
  • Device optimization
  • Reliable link building

There is a lot to learn, but implementing and learning SEO is necessary y for website visibility, you can take a look at past Google updates. The most critical Google update made websites that aren’t responsive on different digital devices not even show up in the search results at all! You don’t have to learn everything about SEO, learning the basics would be enough. Don’t expect immediate web traffic from doing SEO. It takes time to show results.

7- When is the right time to use paid advertising?

Many brands spend too much of their digital budget on PPC. They think they should spend money on paid advertising while starting out to get more traffic. But without a long term SEO strategy and a sales funnel, they start to rely on PPC to drive most of their sales. This is not a proper digital marketing method on its own. Because, well, more traffic is an excellent thing, but in the absence of a marketing funnel, you will not get optimal results.

Instead, you need to follow these three easy steps:

  1. Create a compelling and relevant offer. For instance, a free eBook or a newsletter.
  2. Create high-quality content for your website.
  3. Create targeted PPC to get more traffic.

Remember one of the best digital marketing tips: “Traffic isn’t Everything.”

A rookie mistake is to expect to turn random visitors into immediate customers.  You should bring them in first, and convert them into buyers later.

8- Improve the User’s Experience (UX)

Enhancing UX (User Experience) will be the glue that holds all of your strategies together.

The following are the popular ways to do this. There are also a lot more digital marketing tips for analyzing user experience.

  • The content on your website.
  • An intuitive user interface (UI).
  • The communication channels.
  • The loading speed of your Website.
  • Chatbots to use in communication.
  • Intuitive menu navigation.
  • An excellent tone for your content.

To make the optimal choices for those areas, you’ll want to learn more about your target audience.

How to create a good user experience?

  1. Remember to inspire and inform your audience with your content. This will give them a permanent impression of your brand and make engagement more comfortable.
  2. You’ll need a customer management plan to help you relate better with customers. It will take you through complaint and query management. It’ll also collect customer feedback and make them feel like they are a part of your community.
  3. Another thing to have in mind is the effectiveness of video marketing. It proceeds to trend upward in popularity with the growth of live streaming. Popular social media platforms have already embraced live streaming. Consider Instagram Stories, Facebook Live, and Snapchat Stories to engage with your target audience.

Final thoughts

As you can see, the most excellent way you can get ahead of your competition is to use the right and tried methods of digital marketing suitably. Your competitors will keep making the same mistakes, while you will be sidestepping the deviated paths and growing your brand with these digital marketing tips.

What do you think? Make sure to check on our other blogs about digital marketing. If you have any other questions about digital marketing or Instagram marketing, you can ask us in the comments below

Best Way to Use Social Media for Multiple Affiliate Marketing Programs

Using social media for affiliate marketing is one of the easiest and quickest ways to start making money online. Affiliate marketing is a partnership between a brand and an external website, where the external party helps promoting a product or service, and the brand pays them a commission for each click that drives into an actual sale.

While using social media for affiliate marketing can be the most efficient method, you have to make sure your social media posts not only spread your affiliate and website links but include actual value as well.

Posts without value are the ones that will cause your followers to lose interest in you. And without your audience, you can’ be successful in affiliate marketing. For example, on my social accounts, I like to have 75% of my posts as education or entertainment purposes only, and only 25% of my posts are promotional.

Facebook for affiliate marketing

Many influencers are focusing on Instagram, but we should have Facebook in our minds too. The average user spends 35 minutes per day on Facebook, compare that number to 15 minutes per day on Instagram. Additionally, based on my personal experience of running multiple affiliate programs, Facebook produces higher conversions for affiliate marketing campaigns.

Multiple affiliate marketing programs

Organizing and maintaining affiliate links on a single website can be a task one person can manage. If you own multiple affiliate programs, though, managing links without an effective strategy can waste so much of your time that leaves little to no time for creating new content and building relationships with your audience. To manage our affiliate links efficiently across different websites, you can use the platforms which can help you convert your multiple links into one short link.

  • Create a fan page: yes, fan pages can be challenging when it comes to audience reach. However, only fan-pages can boost a post on Facebook, so your affiliate blog should be seen on your fan page at first.
  • Boost your post: A Facebook boost is required if you want To catch some fresh eyes on your post,  The first type of boost I suggest is to your existing followers. Because they have already Liked your page. It is the most modest and top converting boost.
  1. To get started, just click on the Boost Post button.
  2. Once you click, select users Who Like Your Page, Your Total Budget and Duration.

 I recommend beginning with a small budget and duration until you have endorsed your return on investment. If you got your Likes authentically and chose a product your audience responds to, your ROI will be high. If you do not have a substantial ROI, test different titles and content.

  • Share on personal pages: Don’t forget to share your Page post to your personal Profile too. Facebook’s algorithms do not affect personal Profiles. Personal profiles are an excellent way to reach out to family and friends who want to support your business.

YouTube for affiliate marketing

Videos are a fantastic way to engage your audience on a personal and relatable level. Every top converting affiliate creates both a regular blog post as well as a video review.

  • Keep your YouTube videos under 5 minutes if possible. The shorter, the better.
  • Begin the video with your key selling points.
  • Ask your subscribers to click on the affiliate links for more information and to purchase.
  • Include multiple calls to action throughout the post.
  • Titles are the first impression. Your video title should include keywords and be engaging.
  • Include your script in the Closed Caption for optimization goals.

Instagram for affiliate marketing

Instagram is an excellent tool for affiliate marketing. The challenge with Instagram is persuading your followers to click on a link. Instagram has only one place for clickable links, and that is just in the bio. Remember; it is absolutely okay to change your bio link frequently.

  • Use a URL shortening platform for your affiliate links like iLink.
  • Use a unique and personal photo whenever possible.
  • Direct followers to your blog where you have included your affiliate link.
  • Use Instagram to drive traffic to your website and develop your email list.
  • Do not purchase followers. Organic engagement equals conversions. Don’t be seduced by offers of cheap followers or fake likes and comments through “comment pod” groups.
  • Use related hashtags and be consistent with them.
  • Reach for influencers in your niche and take notes.

Multiple affiliate marketing on one social media account

As you may know, every social media platform has its own flows. For Example, Instagram doesn’t let you use more than one link on your profile bio. Or in some social networks, links you share would not be clickable. So as for Instagram, you should consistently change the link on your bio to be able to affiliate for different brands.

But don’t worry.

I have the best solution to this problem. Just keep reading.

Have as many affiliate links as you want

You can be an affiliate to different brands by using short link generators or creating a landing page for your affiliate links. This way you don’t have to spend your precious time on replacing links all the time. Instead, you can focus on creating engaging content to attract new followers from your target audience, therefore make more money, right?

Best platform for URL shortening

iLink

iLink is a full-service URL shortener that helps you convert multiple links into one short link. Part of the appeal is that iLink is simple and easy to use. It has a comprehensive dashboard where you can track and analyze the statistics about your links like click-through numbers and rates. Tools for trailing campaigns are easy to use as well.

  • You can also set beautiful themes for your iLink page
  • You can add your contact information to your iLink bio
  • You can also add your social media accounts to your home page so that people can reach you online.
  • iLink is entirely free! So you can enjoy using it without paying anything.

That’s it

Have you tried link shorteners before? What do you think about affiliate marketing on social media?

The Potential of Social Media for B2B

Social media is the digital marketing tool with the potential to give you the most result for your business – and it doesn’t have to cost you a penny. What do you know about the benefits social media can provide to B2B brands?

B2B Benefits

Social media will help to generate leads for more than half of all B2B companies. However, that isn’t the only benefit to be had from a good social media strategy.

B2B marketers has reported these benefits for using social media:

  • 50% reduced their marketing expenses
  • 55% grew their business partnerships
  • 55% established thought leadership
  • 58% improved their search engine rankings
  • 69% developed loyal fans
  • 77% increased their traffic
  • 90% increased their exposure

Top social media sites for B2B

Facebook may be the best one with 1.59 billion users per month, but the best business platform of last year was Instagram, which increased its monthly active users to the tune of 400 million in 12 months– not even Facebook can grow that much. Other social media options include:

 

  • YouTube at 1.44 billion monthly users
  • Twitter at 320 million active users
  • Pinterest at 100 million active monthly users
  • LinkedIn has up to 400 million users, but only 25% use it monthly.

 

Challenges

  • 17% of B2B service businesses have not been able to determine the impact of social media on their business
  • Only 30% of B2B marketing projects use marketing analytics
  • 15% of B2B companies find it challenging to meet “the expectations of the always-connected

Tips and tricks

What should I do to get the most out of social media?

  • Include pictures in your posts
  • Start an employee promotion campaign
  • Invest in shareable content
  • Get into live streaming with Facebook Live
  • Try new platforms
  • experiment with 360-degree video

How to Use Memes and Jokes for Social Media Marketing?

Memes are the most popular form of online expressions because they go hand-in-hand almost on every social media platform, which lets them expand like wildfire.

Also, people have fairly short attention spans online, so the compact nature of memes makes them the perfect medium for a quick share.

What exactly is a meme?

According to the Oxford dictionary:

“A meme is an element of a culture or system of behavior passed from one individual to another by imitation or other non-genetic means.”

The current form of memes is often images followed by text; these pictures usually carry some sort of pop-cultural idea or reference in a humorous way. They are then traditionally shared, changed and distributed over many social media platforms. Often with the intent of the photo morphing into something completely different.

Before social media, memes were shared via email, forums, and blogs. One of the first ones was the Dancing baby, which was so popular in the 90s, that it made a cameo on the TV show Ally McBeal. Another early meme was the Hamster dance, a webpage created as the result of a competition between two sisters to get the most web traffic.

Memes can spread and improve, and they don’t necessarily have a short life. For example, the LOLcats meme is still being used—classical by internet standards.

Types of memes that you can use on social media

  1. Rage comics:

    These memes are created with pre-made cartoon faces, or the rage faces to express a specific emotion. They usually humorize a relatable experience. Since they use facial expressions, they are super easy to identify and understand. Examples include  Like a Boss, the troll face, Cereal Guy, and Forever Alone Guy.

  2. Image macros:

    Apparently the most recognizable kind of memes, these are photos that feature a funny caption or catchphrase. Thanks to meme generator sites, most of these memes have a bold, white Impact font with a black border.

  3. Exploitables:

    Exploitable memes have different types, including single-pane or multi-pane comics, but the main idea stays the same: a template that is easy to change into new permutations of a joke. Four-pane comics are the most popular type of exploitable format.

How to use memes and jokes for social media marketing?

When it comes to using memes and jokes for your social media marketing, there are some general rules that you should consider.

Like any other entertainment medium, using memes as a brand have some risks. You don’t want a poorly composed or offensive meme to drive away your audience and customers. So, before you begin spamming your social media feeds, review these guidelines.

Do

  • Most essential “Do” of all, is to have a social media strategy, if you want to use memes and jokes, these should be in your plan.
  • Keep the joke/meme relevant to your niche and your brand.
  • Make sure the joke doesn’t include any offensive, sensitive or controversial contexts.
  • Try to keep it short and straightforward. Everyone may not understand memes that are too niche.
  • Understand your audience base on including their demographic structure and the social media platforms that they engage.

Don’t

  • Discredit competitors.
  • Try to create a viral campaign for yourself. ( unless you have a massive following). It’s better to use or change existing memes.
  • Use memes that may be socially/politically/religiously contentious.
  • Overdo it. Use memes in the right amount or else your followers will be overwhelmed and exhausted.

Conclusions

Although individual memes come and go, they are here to stay, because they are easy to create and easier to share. From a business owner point of view, they are inexpensive and have the opportunity to go viral. Still, they have to research their content before sharing and consider their target audience and people they want to influence.

Tips on social media customer care

Here is how you can use social media to improve customer relations:

1-Straight your priorities

Pick your platform

You should focus on providing CRM to followers on the platform which you have the most following there.

  • Survey customers to see where they would want to interact the most.
  • Find out on which platform would an unanswered negative comment have the most impact.

You should conduct a competitive audit in your niche to create a CRM strategy for your brand.

Create a query network

You should consider multiple factors while ranking your response time:

  • Their score

Are they an influencer?

  • Social following

How many people will see their comment?

  • Negative comments

Try to flag @mentions as positive, negative or neutral.

2-Listen to your audience

Create a social media listening dashboard with related sites and transition to a social media service platform.

3-Respond

  • 1% of customers say social media provides the best customer experience for them.
  • 29% of customers receive a response while voicing a complaint on
  • 49% of customers do not have a positive reaction to the responses they receive.

What should I do?

  • Respond right away
  • Follow them
  • Reply to their posts or tweets.
  • Don’t pass the problem on
  • Ask for their contact information via private message
  • Tell them you have contacted customer service on their behalf
  • Follow up with them as soon as the action has been taken
  • Give them a timeframe for resolution.

Publicly announces

  • Don’t let your last response be a promise to fix the issue, send them feedback
  • Leave a reply or comment after solving the problem
  • Ask them if you can help them with anything else
  • Offer coupons or discounts to please unhappy customers. ( this can boost your customer satisfaction.

Don’t just rely on social media

Emphasize social media as a supplement to traditional customer service, not as an alternative.

Make sure to provide contact information to customer service representatives as much as you can.

4-Measure the effects

Here is a crucial metric for gauging CRM effectiveness

  • Percentage of messages that receive a response
  • Average response time per message
  • Average troubleshooting time
  • Percentage of queries managed by social channel
  • Changes in customer satisfaction