Tag Archives: Engagement

If you want to be successful or famous on social media, you should have high engagement. So, there are many ways to achieve this aim that you should do them.

How to Drive More Traffic to Your Website Via your Instagram Page?

How to make a website on Instagram?

Are you using Instagram to promote your business? Do you want to direct your Instagram followers to your website? Once you build an audience on your Instagram, How can you get their eyes from your feed to convert on your site? The answer is you need to focus on how you can drive traffic (organic traffic) and conversions from Instagram. But before anything, you should make sure your profile will successfully drive traffic to your website.

How to make a website on Instagram?

You should make an excellent website on Instagram with iLink to draw users in and encourage them to follow you. The first thing your customers see from you on Instagram is your Instagram bio. Usually, people may see one of your pictures before they come to your profile. But if they want to follow you, they will look at your bio. So, it’s the first impression that you are making on them.

How can I write a good Instagram bio?

I can give you some suggestions to consider:

  • Your name (username)

Your name  should be unique (your business name or your actual name)

Don’t use weird words, funny spellings or other versions of your name. This is how people know you, and your brand.

Your username and name on Instagram are the only things that Instagram considers in search queries.

  • Make it interesting

Social media is about having fun, especially on Instagram.

Your bio should show the fun side of your personality too. Know your audience and make them laugh.

  • Use some keywords

Keywords on Instagram aren’t used the same way as keywords on websites, hashtags are easy to search and find, but if you use them on your bio, they won’t show on search results.

You can create a custom hashtag for your brand and use it to connect with other users.

  • Include your website link

The only way to post a clickable link on Instagram is to place it in your bio. Most users link to their website’s homepage.

But what if you want to share more than one link on Instagram?

You can’t always update or change your link on bio, it’s frustrating.

There is a way to fix this problem 

You can use iLink to convert as many links as you want into one short link and place it on your Instagram bio or anywhere you like.

iLink lets you create a source page to store your multiple links via one link and use it on your Instagram bio.

by using this tool, you can direct more traffic to your web pages and promote your products.

You can customize your profile by adding profile pictures, addresses of your other social media accounts, your location, and phone number, etc.

Place a call to action on your caption or image

You can throw a contest or giveaway on Instagram and ask them to click the link on the bio and enter your website.

Like this post of canva. The photo has a call to action that asks followers to enter a contest for a year of free access; the caption directs users to click on the bio link of canva.


Now that you get a few ideas about how to drive traffic to your site from your Instagram bio, its time to get started.

Take your first step and make sure you don’t get obsessed with it.

What is a Landing Page and How to Drive more Traffic to it?

Yes, paid media can boost your landing page traffic, but at what cost? Some businesses like insurance and legal services historically experience very high keyword bids.

Of course, spending money on clicks like this doesn’t translate to sales most of the times. Instead, there are many productive ways to gain free landing page traffic, and ultimately conversions.

To get what you want from your landing pages, you need to be more optimal. And to make your landing page optimal, you need to refine and improve your performances continually.

What is a landing page?

A landing page is a web page that lead users from different places to it. It can be consisting of different links, or call to actions. A landing page can be a mix of social media links, important URLs, as well as purchase links of any products.

A landing page has only one purpose: to gather information from a visitor by using a form. Every piece of information on the webpage should encourage visitors to fill out the form.

You may have many sections on your website with forms to collect data, but unless that section has no other functions, it isn’t considered a landing page. A useful landing page will present information about an individual offer and lead the visitor to the form to take action.

How to create a landing page?

Making a landing page is easy and you no need any technical knowledge or coding. All you need to make a landing page having a picture for your profile, your social media links, and all the URLs you are going to include. To register to a landing page builder website, you must have an email address, that you have access to.

 How to make a landing page?

  1. Prepare your profile picture and URLs
  2. Go to iLink and register by giving your email address
  3. Go to the dashboard and click on add URL
  4. Paste the URL you want one by one and change their design if you want
  5. Add your social media in the info section
  6. Add the profile picture or change it in the info section
  7. Check the preview on the right side of the dashboard
  8. Copy the iLink username on top left of the dashboard
  9. Insert the link on social media, or share it anywhere you can

Landing page builders

iLink is one of the best platform to make a landing page. the way it works, is that you register to the iLink with an email address. Once you register, and enter the basic info you will be entered to the dashboard. On the iLink dashboard you can build your landing page, by adding all the social media (Facebook, Instagram, Pinterest, medium, YouTube, Tumblr, and so on), and your URLs.

These URLs can be your purchase links, your different contact links, or any other place you are going to lead people. Indeed, a landing page is where people are lead. iLink has two main services, first is making a landing page. Second service is to make an online store. Which is similar to a landing page, but you can add all purchase links to it.

Landing page benefits

Landing pages are beneficial because they give each of your content offers a place to stay, making it simpler to funnel customers more efficiently. For instance, suppose you provide a free PDF about different sorts of decking materials, and you also give free consultations for refinishing.

Having separate landing pages for each presentation will let you funnel visitors from a blog post about keeping a cedar deck to your free consultation, and an article about the advantages of composite decking to your eBook on materials.

How to drive more traffic to your landing page?

Let ‘s say you own a bunch of landing pages that are waiting to generate some leads. How do you get more visitors? Here some helpful techniques.

1. Calls to action

· On your blogs

Instead of putting a form on a busy homepage, you should use a call to action that leads to one of your best products, this way you can quickly steer new customers right to the goal.

A call to action that leads to a relevant offer should be on each of your blog posts. If you have quality content on your site, you can create personalized calls to action on your blogs and cycle through depending on who your visitor is.

· On popular pages

Whether it is a blog post, an article or an educational page on your website, these pages are already getting lots of hits. Make them more efficient by placing a call to action to a related offer and turning some of those viewers into qualified leads.

2. Email marketing

If you are sending out emails to your current customers, make sure you are directing traffic from those emails to your targeted landing page and not your home page. These visitors are already qualified, so they don’t need persuasion to convert. You can even send your blog posts with calls to action that are precisely targeted to an individual, to make them more likely to click through.

3. Facebook landing pages

Facebook landing pages help you funnel your social media audience back to your website and offers. When you present a proposal on Facebook, instead of leading visitors to your home page, send them to a targeted landing page to achieve the lead.

4. Social media sharing

Share your product with a link to your landing page to all of your fans, friends, and followers. If your product is good enough, some of your audience will share it, and it will help increase your reach even further. While it can be tempting to post to every social media platform every time, take some time to find out what products are most suitable for a specific platform’s audience, which can really increase leads and engagement.

How to Improve your LinkedIn Profile for Better Visibility?

LinkedIn is a professional social network enabling recruiters and job-seekers to connect. In this platform, users are invited to create contents, showcase their skills and expertise, build connections, or create a company page.

Because of its high rank in Google, LinkedIn is an excellent place to establish credibility for yourself or your company. So, start with a bang by investing in your LinkedIn profile and do your best to stand out and make important business connections.

Below you’ll find a guide to optimizing your LinkedIn profile and making a good impression:

1.Cover Photo

Your cover photo or background should represent your brand’s identity or show off your personality. You can find great free images in StockSnap.io, Unsplash, Pexels, etc., or use Canva for free banner templates.

Many people underestimate the power of a good cover photo and decide to ignore it for good. If you go through profiles on LinkedIn, you’ll see that most users have not uploaded any. I advise you not to be like everyone else with the boring blue backgrounds. Do not miss any opportunity that elevates your presence on LinkedIn.

Some tips on choosing the right cover photo are as the following:

  • If you are a member of the management team, a founder or an entrepreneur, use your company’s colors, name, and logo in your background.

John Lee Dumas LinkedIn cover photo
  • If you are an employee, you can either put your skills and interests on view or have a quote on your favorable background, which can be nature, books, or abstract images.

Georgia Tildesley LinkedIn cover photo
  • Some people go for an appealing photo that sparks others’ interest and add a deep and thoughtful tone to their cover photo. There’s no harm in doing that, too.

An example of an inspiring LinkedIn cover photo

Your cover photo says a lot about you, so try to choose it wisely and avoid driving potential clients, investors, and hiring managers away at first glance.

2. Profile Photo

For your personal profile, choose a headshot in which you have a natural smile on your face and are looking at the camera. It is recommended that your photo shows your head, neck, and top of your shoulders. Avoid wearing dresses which are too revealing because it doesn’t seem fit for LinkedIn as a professional network.

Examples of good LinkedIn profile photos

Other tips on deciding on a good profile photo for your LinkedIn account are as below:

  • Be consistent across all social media channels, especially if you are a personal brand or have a business page. This way, visitors will recognize you instantly. So, put the same profile photo as other social accounts.
  • Keep away from photoshoots with strange facial expressions, complicated body gestures, or casual poses.
  • Use a high-quality image.
  • Look as normal and welcoming as possible.
  • Make sure you don’t have too much makeup on.
  • Pick a solid background.
  • Shoot a natural light photo

3. Headline

Your headline is what appears just below your name and can be up to 120 characters. It should include your current position and highlight your expertise and career accomplishments. If you want to land a job with a company, hiring managers should be able to find you as easily as possible, so include your desired job post in your headline.

Kyle Elliott LinkedIn headline

For having a more impactful headline, factor in below points:

  • Find powerful keywords in your field and use them.
  • Be sincere.
  • Bragging too much can ruin your chances of impressing recruiters. Don’t do it excessively.

4. Contact Information

Try to fill in as many elements as you can in the Contact Info section so that LinkedIn rewards you with more visibility.

  • You can add up to three clickable links in the profile URL section. They can be links to your company, blog, or your career portfolio.
  • You can put phone number and address of your home, workplace and your mobile number.
  • Your primary email address is added by default
  • LinkedIn supports some instant messengers, including Skype, ICQ, Google Talk, QQ, WeChat. Add the accounts you have.
  • You can add your birth date, and it’s up to you to make it visible to your connections only, your network, or all LinkedIn members.

LinkedIn contact info section

5. Profile section

As mentioned earlier, you’ll get more search visibility for a complete profile. So, take the time to fill in as many fields as you can in this section.

LinkedIn profile section

Your profile section has the following elements:

  • About

Craft your LinkedIn summary here. Show visitors what you do at the present time and what you aspire to do in the future. Tell it in 3-5 short paragraphs clearly and simply to make it more readable. Avoid using slangs, jargons, acronyms, or abbreviations, which are confusing and out of the average’s depth and repels visitors.

  • Background

Bring your background into the spotlight by putting information about your work experience, education, licenses & certifications, and volunteer experience in it.

  • Skills

Your profile is more likely to get viewed if you highlight skills relevant to your career goals and your circle endorse you for your strongest assets. Don’t undervalue this section.

  • Accomplishments

There are several fields in this section, such as patents, projects, honors & awards. Check this part carefully and make sure not to leave any part you could have filled empty. Your accomplishments can project a highly professional image to professional contacts, and most ordinary users have nothing to offer in this section. So use this opportunity to rocket to stardom.

  • Additional information

As you may already know, testimonials are highly influential. So, ask colleagues or employees for glowing recommendations. It can be nice to return their favor by offering to write for them.

  • Supported languages

Add your language skills here to grab the attention of international corporations.

6. Profile URL

LinkedIn gives you a Public Profile URL, which is a combination of your name and random numbers & characters. You can create a customized URL for your page by clicking on the pencil icon next to “Add profile section”. At the bottom of the page that appears, you can edit your profile link as you want.

7. Broaden your network

Communication is the lifeblood of social networks, and so you have to have a quality network. Request to connect to your colleagues, employers, or employees and accept others’ requests. Don’t be afraid to have people of the same profession in your circle as they may be beneficial to you in the future.

To sum up

LinkedIn has a professional environment in which you can grow your business, seek job opportunities, and reach millions of executives in decision-making positions. Leverage your LinkedIn profile and stand out from the crowd by implementing the above-mentioned recommendations.Feel free to share other points that help improve LinkedIn profile in the comments below.

5 Ways to Increase Facebook Engagement for your Brand

If you are thinking about how to market your business on social media, Facebook is one of the first platforms you should consider since it enables you to have access to a large audience and get your business noticed. It’s not a platform made for personal social networking only; nowadays, many businesses have set up their Facebook profiles to satisfy their marketing objectives and fulfill customer needs more easily and effectively.

Once you’ve made your Facebook business profile for which there are several elements that improve your presence, you need to engage prospects with your contents to convert more of them into customers.

Below tips will help you get the most out of your marketing on Facebook by boosting your page engagement:

1. Optimize content

Avoid using incomprehensible words and expressions that may drive your viewers away. You get more people to read your content if you use clear and simple language even for deep and technical topics. This way, you will cover a broader range of would-be customers for your posts.

Moreover, variate your post types by including quizzes, statistics, infographics, user-generated contents or videos and make a reasonable balance between promotional and non-promotional posts. Make sure there is value is whatever you are sharing. Does it entertain your audience? Is it inspiring? Does it inform or educate them? Think about it and write from your audience’s perspective.

Another point that I should mention here is that it’s wise to use 3 to 5 hashtags per post, not more. Hashtags will make your post easily discoverable and let people know what it is about; however, it’s not common to stuff your content with hashtags.

2. Answer comments and questions

Show your respect or gratitude by responding to comments. MAC cosmetics is a famous brand for makeup products which is active on Facebook. If you visit their Facebook page, you will notice that it actively replies to its followers’ comments and questions and even sometimes clearly explains the reasons they can’t afford to help such as in below comment.

See how MAC Cosmetics brand replies to comments

As shown in the above photo, a fan from Sri Lanka is asking if they can send her favorite product to their location and MAC thanks her first, expresses regret they can’t ship it there and then shows her the possible solution. I think this cosmetics brand is fully aware that caring for the audience and giving them truthful answers are key elements in growing their customer base worldwide.

There are many more examples of how brands are successfully considering this strategy in their social media marketing to increase their Facebook engagement rate and so their visibility. People always value the attention they get and start to give positive feedback on social networks and as a result, more social proof is produced to gain credibility for your brand. So don’t miss the chance!

3. Use Facebook Insights

Track the performance of your Facebook business presence by consistently checking and evaluating the analytics data provided by this powerful tool: Facebook Insights.

Note that on Facebook there are differences between a profile, a page, and a group. A profile is a personal page in which you showcase your interests, information, photos or videos to your friends and family mainly. A page is dedicated to a brand and business and in which you are free to advertise your activity. This page can only be created by someone who has a personal profile and this point holds true for groups, too. In groups, people can share their opinions and have say freely. Facebook Insights is only available for a page or in other words, for businesses or brands.

This image was taken from http://digitalresources.nz/article/U78aKOj

Facebook Insights analyzes your page based on page likes, post reach, engagement, etc, in the “overview” tab. On the “posts” tab, you can discover when your fans are online and the best time of day to post on Facebook, as well as which days of the week, are perfect for sharing contents. This is crucially valuable if you want your brand to be visible to as many prospects as possible and rise to popularity efficiently.

What is more, you can see the data for each post separately and so find out which types of posts are more appealing to your audience and produce more of them in the future. If there are available data for 100 of your followers or more, Facebook Insights also categorizes them based on gender, location or age. That’s interesting!

With respect to the above piece of information about Facebook Insights, you can see that this tool tremendously helps you analyze all social media metrics and is essential for your Facebook marketing plan.

4. Use Facebook ads or sponsored posts

If you think you are not getting the desired results from your organic activity on Facebook, try using Facebook ads. It’s cheap and will expose your business to exactly your target audience based on the information you give such as location, gender, age, interests, etc. It’s important that you use a brand new catchy image, video or slideshow for your ad that matches your brand’s identity and write your messages in it clearly. What’s interesting is that you can choose where you want your ad to be shown. It can be on feeds or stories of Facebook, Instagram, or Messenger of your target audience or other placements as determined by the Facebook business.

You can also promote a post by boosting it so that it will reach out to more people or drive them to take action by putting a CTA button. The reached level depends on the amount you pay and of course the targets you choose.

This image was taken from https://www.facebook.com/ads/library/

You can see all Facebook ads or sponsored posts in its ads library no matter you are logged in or not and check how pages are advertising their activities using paid promotion approaches. For instance, right now, National Geographic Travel and “Brand Hong Kong” (a program that promotes Hong Kong as “Asia’s world city”) are both having a sponsored post, as shown above, about Hong Kong’s biggest celebrations: The Tin Hau Festival. This boosted piece of content can tremendously attract a large audience to this event in the future and make their traditions be known globally.

5. Get traffic from other social media platforms

While you can use Facebook to drive traffic to your own website or blog posts, other social media platforms can also be used to direct even more people to both. Put their links wherever and whenever they fit.

One of the places you can put URLs is the link in bio on your social media channels. On Instagram you are limited to only one single link in bio and, if you meet certain conditions, on stories but you are not even allowed to use clickable links in captions. iLink helps convert all your desired links into one, no matter how many, and place it on bio to send followers to a multi-link page. This link can also be used in other social networks such as Twitter, Tumblr, and Pinterest and even on Facebook itself.

Final thoughts

Reach a quality Facebook presence by infusing the above-mentioned tactics into your social media marketing strategy. There is also no harm in diving into how successful brands and businesses are working on Facebook to engage more effectively with their audience and make their posts reach out more to their targets. We would be happy to know about other helpful ways so feel free to share them below with us.

How to Create High Engagement LinkedIn Posts?

Company pages on LinkedIn are so crucial for brands to be able to build relevance, credibility, and showcase services mainly if that company is a start-up.

But, how can you increase your company page engagement on LinkedIn? It looks much easier on other social media platforms such as Twitter, Instagram, or Facebook where your brand can have its own account and directly connect with other users’ content. In this article, we are going to share our tips for how to improve your engagement on LinkedIn.

1- Try out different messaging strategies to see what works

LinkedIn is a business-focused platform, so it has a different target audience than other social networks.

To understand what works out best with your LinkedIn audience, you’ll want to try different messaging approaches. Using these:

  • Your style and tone. Is it serious, playful, educational?
  • The text length. Is it compact or long-form?
  • Your valuable media. How do visuals support the text?

It’s necessary to test—instead of making theories—because the results will amaze you.

2- Use your ad budget to reach your target audience

If you’re running with a budget, you should be more selective. Try to boost your organic posts such as product launches and campaigns often to make sure that you reach your target audience.

By generating highly targeted ads, you can increase your engagement during the campaign periods and receive greater conversions.

3- Examine your publishing volume to increase engagement

Here’s why publishing volume imports: If you post too short, you’ll get less engagement, on the other hand, if you post too much on LinkedIn, you may run the risk of spamming your readers.

You have to notice that magic posting number to increase your engagement without spamming.

4- Create high-quality content stand out from competitors

You’ll experience a significant increase in engagement and conversions when you produce our own content—this is because you focus on creating quality content that gives immediate value for your audience.

5- Extend your content mix to influence a broader audience

LinkedIn is so much more than just a marketing platform. It also lets you reach administrators, introduce your company experience, and hire top talent.

So, consider sharing:

  • leadership quotes from your own managers
  • Business news and updates
  • Job perks and postings
  • HR advices on the workplace

Follow these tips to start getting more engagement on LinkedIn. You will be on your way to producing your best content yet.

5 Pinterest Tips to Grow your Blog Traffic

Pinterest is my BFF! It has been my BFF for a long time, and I have found out that it has huge potential for business if you know how to use it. According to the recent researches, Pinterest is driving more online traffic referrals than Reddit, YouTube, Twitter, LinkedIn and Google and the average pin results in .78 sales. That’s something, isn’t it? Ok, now that I have tweaked your interest, do you want to know how to use Pinterest for your business? You have come to the right place, in this article I am going to share 10 Pinterest tips and tricks for you, business users.

Pinterest has taken the same concept as the other social platforms and created a social networking site that lets you create picture collections online – like an online scrapbook. It is fundamentally a photo sharing platform where the users are allowed to create albums on a theme or pattern.

Pinterest is an excellent opportunity for businesses because it can be a gateway for their services, products, and even their content. It is a good way to lead with content and allow the social interaction to take a secondary role. Brands will be able to see what their audience care about instead of who they care about. The market research on its own is priceless from a branding perspective! Are you there yet? If not, this is how you can get started:

Create quality content related to your niche

You should create content-rich boards and share your content just as you would on any other social media platform. Pin your content and product to themed boards on Pinterest followed by shortened links that let you track your Pinterest traffic. Make sure that you are representing your service, product, and content in a visually appealing way, because it will draw people’s attention. They won’t read the subtext in other words. Stand out, try to be creative and most important; be unique.

I recommend a minimum of 10 boards with at least five pins in each, because that’s where people check when they come to your site. Whatever you do, just do not leave your boards empty. You should give your visitors a good first impression. They should know that you are engaging, active and have great content.

Make yourself a brand

Remember to feature your business name on your Pinterest profile. If you are trying to brand your business name, you should have your business name as your Pinterest username. In the “about” section, write a short description about who you are, what you do and what are you passionate about. This section is similar to the bio area on Twitter and should be as brief as possible but provide a proper description of your work and how you solve a pain point for your target audience.

Connect your Pinterest account with your Twitter and Facebook accounts. And of course, remember to include a link to your website as it’s displayed as a clickable link under your bio! You can use URL Shorteners like iLink if you can’t decide which link to put on your Pinterest bio.

Interact with other users

If you come across a pin that you like but are not necessarily beneficial to your audience or be something that you would pin to one of your boards, you should consider liking them rather than repining them. Anytime you like someone’s pin; they will get notified. So, it may grab their attention and get them to follow you on Pinterest.

Include keywords to show up on search results

Hashtags are no longer useful on Pinterest as the platform looks for keywords in pin descriptions. While writing your pin description, make sure you use the relevant keywords., keywords most users would use to find your content. This makes it easier for you to be exposed and will gain more followers for you as well. And as you may know, more followers = more exposure.

Mention other Pinterest users

You can mention people in your Pinterest comments or pin descriptions to catch their attention or to recognize someone special. A ‘mention’ on Pinterest is much like Facebook and Twitter. Just type the @ symbol before the person’s name. A drop-down box will appear, and you can select from the users appearing in the search result. But remember you can only mention people who are following you on at least one board.

That’s all guys; you can use these tips to grow your business on Pinterest. Also if you have any other questions about social media marketing, you can ask us in the comments below.

How to Get Verified on Twitter and Get the Blue Badge?

One of the most significant forms of social media currency is a verification badge on top platforms like Twitter and Instagram. Though both are administered by different social media entities, the similarities as far as successfully being verified are very related. For those who don’t know, a blue verified logo on Twitter shows that an account is authentic. A Twitter badge is always placed next to the username and can only be applied by Twitter.

Usually, verified Twitter accounts are celebrities or brands in the fields of fashion, music, acting, politics, government, religion, journalism, sports, media, business, and other key interest areas. If your brand can make use of the blue check mark, here’s a step by step guide on how to get verified on Twitter:

Step 1: Fill out the Verification Request Form on Twitter

First, you should fill the twitter’s verification request form to start the process of getting verified on twitter. Remember that you have to be logged into your target twitter account to fill the form.

For your Twitter account to be considered for verification, you should have the following elements presented on your profile:

  • Verified phone number: This will help you confirm your identity and connect your target audience to your office entity.
  • Confirmed email address: if your twitter account belongs to your business or organization, the email address associated with your account should be an organization or company email address (i.e., info@yourwebsite.com).
  • Profile picture: if you already have a strong presence on another social media platform (Facebook, Instagram, LinkedIn, etc.) make sure they all have the same profile picture. In platforms like Instagram, they grab relevant information from other social media platforms to make a verification decision.
  • Header picture: When it comes to brand verification, Twitter accepts those who complete their profile in the highest level. An incomplete profile will decrease your chances of getting the badge on twitter, even if you fit all other verification inquiries.
  • Your birthdate: This only includes individual accounts. You can choose whether to display this information on your profile or not. Similar to your phone number, this just helps you confirm your identity.
  • Your website: if you are a brand or a public figure, you really need to have a site. Twitter won’t think of you as a professional if you don’t have one.
  • Public twitter account: You can’t be considered as a public figure if your tweets are private!

Once you make sure that your profile is fully set up with all required information, you will be asked to enter your username. Also, if you are trying to have your business account verified, remember to check the box at the bottom left of your screen to indicate this.

Step 2: Fill in The Missing Requirements

If you still haven’t filled out the information required (as I mentioned above), you’ll be prompted to do so. You will know right away if this is the case with your profile information, as Twitter will display a message that says “Account Not Eligible for Review” if you lack anything important mentioned above. You will have the opportunity to fill the missing parts to submit yourself for Twitter verification.

How to increase your chances of getting verified on twitter?

Here are a few additional tips that will help you get verified on Twitter:

  1. If you’re trying to get your personal account verified, your account name should reflect your real or stage name. Similarly, if your account is about your brand, it should indicate the actual name of your brand.
  2. Your profile and header picture should reflect you or your company’s branding. If you’re trying to verify your personal account, make sure to use a profile picture that matches other social media profiles. If you’re trying to verify your business account, you should use your logo, and include other elements of branding (like color theme) into your cover picture.
  3. Your bio should define your skills or your brand mission. If you’re just starting out, use these tips to optimize your Twitter bio.
  4. Make sure that you are active on Twitter. The platform rolled out the verification feature to help people find authentic, high-quality accounts to follow. If you aren’t tweeting on a regular basis, you won’t let twitter reach this goal, and they won’t recommend you for verification.
  5. Use professional pictures. Having a consistent brand photo will make your account more recognizable, and will help twitter confirm your identity.
  6. Try to be precise with your location, especially if you own a local business. This is how Twitter connects you to people nearby.

Step 3: Enter Websites as References

The next step for getting verified on twitter is entering up to five websites that can be used to identify you and associate you with your Twitter account. As you have listed your site in your profile, you don’t have to enter that again.

It would be a better use of space to enter additional websites that are considered proof of your public influence. Such as high-traffic websites or instances of appearances in the news sites.

Step 4: Explain why you should be Verified

At this point in the platform, Twitter will provide a section where you should make a case for why you should be verified on Twitter. If you are applying as an individual, explain your impact. Display your public reach, as well as examples about where you have made waves in your community. For brands and companies, you should highlight your mission and what you have been trying to achieve.

You only have 500 characters to use, so don’t overthink and just write something down. In general, just focus on mentioning the ways that you or your company adds value to the twitter community.

Step 5: Submit your verification request

Once you have confirmed the validity of your information, all you should do is wait. Twitter will email you as soon as they make the decision. Also, you will know that you have been verified once the @verified Twitter account follows you.

If your request is declined the first time around, don’t worry, you can apply again after a month. And if you get verified, remember that verified accounts which do not follow the Twitter terms and conditions can have their verified badge revoked.


Before this, the twitter verification process was complicated. Now, the platform lets you request verification, all you need to do is to make sure that you have prepared all the requirements before applying. A strong online presence can be helpful, even if you don’t have many followers on twitter just yet.

So what do you think?

Why do you want to get the blue badge on your twitter account?

Comment us below and let us know what do you think about verification on social media platforms.

10 Awesome Instagram Christmas Campaign Ideas to Boost your Engagement

Here comes the Christmas and there is magic in the air! One may think that it’s the season to be jolly, but brands are probably thinking it’s time to begin engaging people by spreading some Xmas cheer. One of the best ways of doing so is by launching interesting contests relevant to the upcoming holidays.

Many brands have performed this in the past and are proceeding with it. Organizing interesting and interactive contests and campaigns is an excellent way to get people’s attention. If you are a new startup, you should consider making the most out of the holiday season by investing in contests, games, and promotional competitions.

If you are wondering how to perform that, I have got a few ideas to help you use the holiday spirit to engage the audience and gain their loyalty.

Run a holiday-themed campaign

By this time of the year, you can run a campaign to use the holiday spirit for promoting your brand on Instagram. Consider adding elements from the holidays into your campaign and marketing strategy. Tie up with charities and offer to donate a part of your holiday sales to their cause. This is really useful in bringing about a sense of harmony, unity and good cheer. Also, this sort of contest is excellent because they target families and not just a restricted section of your audience.

Run a Christmas quiz

Enter social media to create and run an interactive quiz. This way, you can find out what your audience is looking forward to during the Christmas and employ this information to your own advantage. Ask different questions to let them select the answer they feel most related to. Make sure to use simple participation rules to encourage maximum engagement. Ask questions in a way that enables you to get insights into customer’s preferences.

Make a wish come true

The holiday season is the time when we all like to send gifts to the ones we love. Use this information to your advantage by running a campaign around this idea to show off your good intentions. Ask your followers to reveal their holiday wishes to their loved ones in comments. Announce that for every wish sent, your brand will donate a specific amount of money to a good cause.

For example, UPS produces millions of gift packages, which start with a wish. In keeping with this, UPS began the “your wishes delivered” campaign, through which they inspire their followers to share their Christmas wishes. For every wish shared on their website with the hashtag #wishesdelivered, UPS donates $1 to charitable organizations.

Holiday selfie contest

Who doesn’t like taking selfies? You can turn this fun activity into a contest, right? You can ask your followers to get into the holiday spirit and take selfies with their Christmas tree, snowman or a Santa Claus while showing off your product. Ask them to share their selfies to your Instagram page with your branded-hashtags and win prizes.

A Christmas gift with a message

You can use the holiday season to spread the message of preserving the environment. This is an excellent time to get your works to protect our planet noticed. This will not only bring you enormous customer goodwill and trust but also improves your brand credibility. You can do this by a simple, direct message campaign.

Name your favorite Christmas movie campaign

We all have at least one specific Christmas movie that we like so much. This is the movie we watch every year on holidays. Your followers will definitely love to talk about their favorite Christmas movie. All they should do is tell you the name of the movie with the reason to be able to sin some great prizes from you.

Caption contest

A good caption can promote your campaign as nothing else can. Are you having trouble coming up with a good one? Get your followers to create one for you, as you keep them engaged with your brand at the same time. Just post an engaging photo on your Instagram account and ask your followers for an exciting caption, which will qualify them for winning a good prize.

Video sharing contest

The holiday time is when most people fill their Instagram accounts with holiday videos about the celebrations at their office and home. Focus on this and ask your followers to share a video of their Christmas decorations to win prizes.

Christmas game campaign

An excellent way to use Instagram to keep followers engaged during the holiday season is by getting them to participate in holiday-themed online games that are related to your brand.Ted baker’s Instagram game for the Christmas has been a great hit. It features Santa’s seven elves, who have gone missing. They were last seen in an #elfie taken by Santa.

Users can find the elves by visiting @tedsElfie on Instagram and participating in the game therein. The three-week campaign offers many chances to win prizes.

Vote contest

You can set up a new vote contest every day and ask your audience to choose between two products and mention the reason for their choice in the comment section. The product can be related to the Christmas, such as eggnog vs. hot chocolate, stocking vs. Santa hats, or candy cane vs. gingerbread man.


Running a good Instagram campaign can help brands and audiences connect better. Holiday campaigns can be beneficial in not only keeping followers’ engaged but also in sneaking to their emotional side and capturing their heart. Christmas serves as the perfect chance to get in touch with your existing followers and gain new ones.