Tag Archives: Grow followers

If you want high engagement, the basic strategy is having more followers. You should know how to gain more followers on your social media. More followers mean more customer for your business account, too.

5 Ways to Increase Facebook Engagement for your Brand

5 Ways to Increase Facebook Engagement for your Brand

Facebook, social media, Tips, ,

If you are thinking about how to market your business on social media, Facebook is one of the first platforms you should consider since it enables you to have access to a large audience and get your business noticed. It’s not a platform made for personal social networking only; nowadays, many businesses have set up their Facebook profiles to satisfy their marketing objectives and fulfill customer needs more easily and effectively.

Once you’ve made your Facebook business profile for which there are several elements that improve your presence, you need to engage prospects with your contents to convert more of them into customers.

Below tips will help you get the most out of your marketing on Facebook by boosting your page engagement:

1. Optimize content

Avoid using incomprehensible words and expressions that may drive your viewers away. You get more people to read your content if you use clear and simple language even for deep and technical topics. This way, you will cover a broader range of would-be customers for your posts.

Moreover, variate your post types by including quizzes, statistics, infographics, user-generated contents or videos and make a reasonable balance between promotional and non-promotional posts. Make sure there is value is whatever you are sharing. Does it entertain your audience? Is it inspiring? Does it inform or educate them? Think about it and write from your audience’s perspective.

Another point that I should mention here is that it’s wise to use 3 to 5 hashtags per post, not more. Hashtags will make your post easily discoverable and let people know what it is about; however, it’s not common to stuff your content with hashtags.

2. Answer comments and questions

Show your respect or gratitude by responding to comments. MAC cosmetics is a famous brand for makeup products which is active on Facebook. If you visit their Facebook page, you will notice that it actively replies to its followers’ comments and questions and even sometimes clearly explains the reasons they can’t afford to help such as in below comment.


See how MAC Cosmetics brand replies to comments

As shown in the above photo, a fan from Sri Lanka is asking if they can send her favorite product to their location and MAC thanks her first, expresses regret they can’t ship it there and then shows her the possible solution. I think this cosmetics brand is fully aware that caring for the audience and giving them truthful answers are key elements in growing their customer base worldwide.

There are many more examples of how brands are successfully considering this strategy in their social media marketing to increase their Facebook engagement rate and so their visibility. People always value the attention they get and start to give positive feedback on social networks and as a result, more social proof is produced to gain credibility for your brand. So don’t miss the chance!

3. Use Facebook Insights

Track the performance of your Facebook business presence by consistently checking and evaluating the analytics data provided by this powerful tool: Facebook Insights.

Note that on Facebook there are differences between a profile, a page, and a group. A profile is a personal page in which you showcase your interests, information, photos or videos to your friends and family mainly. A page is dedicated to a brand and business and in which you are free to advertise your activity. This page can only be created by someone who has a personal profile and this point holds true for groups, too. In groups, people can share their opinions and have say freely. Facebook Insights is only available for a page or in other words, for businesses or brands.


This image was taken from http://digitalresources.nz/article/U78aKOj

Facebook Insights analyzes your page based on page likes, post reach, engagement, etc, in the “overview” tab. On the “posts” tab, you can discover when your fans are online and the best time of day to post on Facebook, as well as which days of the week, are perfect for sharing contents. This is crucially valuable if you want your brand to be visible to as many prospects as possible and rise to popularity efficiently.

What is more, you can see the data for each post separately and so find out which types of posts are more appealing to your audience and produce more of them in the future. If there are available data for 100 of your followers or more, Facebook Insights also categorizes them based on gender, location or age. That’s interesting!

With respect to the above piece of information about Facebook Insights, you can see that this tool tremendously helps you analyze all social media metrics and is essential for your Facebook marketing plan.

4. Use Facebook ads or sponsored posts

If you think you are not getting the desired results from your organic activity on Facebook, try using Facebook ads. It’s cheap and will expose your business to exactly your target audience based on the information you give such as location, gender, age, interests, etc. It’s important that you use a brand new catchy image, video or slideshow for your ad that matches your brand’s identity and write your messages in it clearly. What’s interesting is that you can choose where you want your ad to be shown. It can be on feeds or stories of Facebook, Instagram, or Messenger of your target audience or other placements as determined by the Facebook business.

You can also promote a post by boosting it so that it will reach out to more people or drive them to take action by putting a CTA button. The reached level depends on the amount you pay and of course the targets you choose.


This image was taken from https://www.facebook.com/ads/library/

You can see all Facebook ads or sponsored posts in its ads library no matter you are logged in or not and check how pages are advertising their activities using paid promotion approaches. For instance, right now, National Geographic Travel and “Brand Hong Kong” (a program that promotes Hong Kong as “Asia’s world city”) are both having a sponsored post, as shown above, about Hong Kong’s biggest celebrations: The Tin Hau Festival. This boosted piece of content can tremendously attract a large audience to this event in the future and make their traditions be known globally.

5. Get traffic from other social media platforms

While you can use Facebook to drive traffic to your own website or blog posts, other social media platforms can also be used to direct even more people to both. Put their links wherever and whenever they fit.

One of the places you can put URLs is the link in bio on your social media channels. On Instagram you are limited to only one single link in bio and, if you meet certain conditions, on stories but you are not even allowed to use clickable links in captions. iLink helps convert all your desired links into one, no matter how many, and place it on bio to send followers to a multi-link page. This link can also be used in other social networks such as Twitter, Tumblr, and Pinterest and even on Facebook itself.

Final thoughts

Reach a quality Facebook presence by infusing the above-mentioned tactics into your social media marketing strategy. There is also no harm in diving into how successful brands and businesses are working on Facebook to engage more effectively with their audience and make their posts reach out more to their targets. We would be happy to know about other helpful ways so feel free to share them below with us.

5 Pinterest Tips to Grow your Blog Traffic

Landing page, more, social media, Tips,

Pinterest is my BFF! It has been my BFF for a long time, and I have found out that it has huge potential for business if you know how to use it. According to the recent researches, Pinterest is driving more online traffic referrals than Reddit, YouTube, Twitter, LinkedIn and Google and the average pin results in .78 sales. That’s something, isn’t it? Ok, now that I have tweaked your interest, do you want to know how to use Pinterest for your business? You have come to the right place, in this article I am going to share 10 Pinterest tips and tricks for you, business users.

Pinterest has taken the same concept as the other social platforms and created a social networking site that lets you create picture collections online – like an online scrapbook. It is fundamentally a photo sharing platform where the users are allowed to create albums on a theme or pattern.

Pinterest is an excellent opportunity for businesses because it can be a gateway for their services, products, and even their content. It is a good way to lead with content and allow the social interaction to take a secondary role. Brands will be able to see what their audience care about instead of who they care about. The market research on its own is priceless from a branding perspective! Are you there yet? If not, this is how you can get started:

Create quality content related to your niche

You should create content-rich boards and share your content just as you would on any other social media platform. Pin your content and product to themed boards on Pinterest followed by shortened links that let you track your Pinterest traffic. Make sure that you are representing your service, product, and content in a visually appealing way, because it will draw people’s attention. They won’t read the subtext in other words. Stand out, try to be creative and most important; be unique.

I recommend a minimum of 10 boards with at least five pins in each, because that’s where people check when they come to your site. Whatever you do, just do not leave your boards empty. You should give your visitors a good first impression. They should know that you are engaging, active and have great content.

Make yourself a brand

Remember to feature your business name on your Pinterest profile. If you are trying to brand your business name, you should have your business name as your Pinterest username. In the “about” section, write a short description about who you are, what you do and what are you passionate about. This section is similar to the bio area on Twitter and should be as brief as possible but provide a proper description of your work and how you solve a pain point for your target audience.

Connect your Pinterest account with your Twitter and Facebook accounts. And of course, remember to include a link to your website as it’s displayed as a clickable link under your bio! You can use URL Shorteners like iLink if you can’t decide which link to put on your Pinterest bio.

Interact with other users

If you come across a pin that you like but are not necessarily beneficial to your audience or be something that you would pin to one of your boards, you should consider liking them rather than repining them. Anytime you like someone’s pin; they will get notified. So, it may grab their attention and get them to follow you on Pinterest.

Include keywords to show up on search results

Hashtags are no longer useful on Pinterest as the platform looks for keywords in pin descriptions. While writing your pin description, make sure you use the relevant keywords., keywords most users would use to find your content. This makes it easier for you to be exposed and will gain more followers for you as well. And as you may know, more followers = more exposure.

Mention other Pinterest users

You can mention people in your Pinterest comments or pin descriptions to catch their attention or to recognize someone special. A ‘mention’ on Pinterest is much like Facebook and Twitter. Just type the @ symbol before the person’s name. A drop-down box will appear, and you can select from the users appearing in the search result. But remember you can only mention people who are following you on at least one board.

That’s all guys; you can use these tips to grow your business on Pinterest. Also if you have any other questions about social media marketing, you can ask us in the comments below.

10 Awesome Instagram Christmas Campaign Ideas to Boost your Engagement

Fun, Instagram, social media, Tips,

Here comes the Christmas and there is magic in the air! One may think that it’s the season to be jolly, but brands are probably thinking it’s time to begin engaging people by spreading some Xmas cheer. One of the best ways of doing so is by launching interesting contests relevant to the upcoming holidays.

Many brands have performed this in the past and are proceeding with it. Organizing interesting and interactive contests and campaigns is an excellent way to get people’s attention. If you are a new startup, you should consider making the most out of the holiday season by investing in contests, games, and promotional competitions.

If you are wondering how to perform that, I have got a few ideas to help you use the holiday spirit to engage the audience and gain their loyalty.

Run a holiday-themed campaign

By this time of the year, you can run a campaign to use the holiday spirit for promoting your brand on Instagram. Consider adding elements from the holidays into your campaign and marketing strategy. Tie up with charities and offer to donate a part of your holiday sales to their cause. This is really useful in bringing about a sense of harmony, unity and good cheer. Also, this sort of contest is excellent because they target families and not just a restricted section of your audience.

Run a Christmas quiz

Enter social media to create and run an interactive quiz. This way, you can find out what your audience is looking forward to during the Christmas and employ this information to your own advantage. Ask different questions to let them select the answer they feel most related to. Make sure to use simple participation rules to encourage maximum engagement. Ask questions in a way that enables you to get insights into customer’s preferences.

Make a wish come true

The holiday season is the time when we all like to send gifts to the ones we love. Use this information to your advantage by running a campaign around this idea to show off your good intentions. Ask your followers to reveal their holiday wishes to their loved ones in comments. Announce that for every wish sent, your brand will donate a specific amount of money to a good cause.

For example, UPS produces millions of gift packages, which start with a wish. In keeping with this, UPS began the “your wishes delivered” campaign, through which they inspire their followers to share their Christmas wishes. For every wish shared on their website with the hashtag #wishesdelivered, UPS donates $1 to charitable organizations.

Holiday selfie contest

Who doesn’t like taking selfies? You can turn this fun activity into a contest, right? You can ask your followers to get into the holiday spirit and take selfies with their Christmas tree, snowman or a Santa Claus while showing off your product. Ask them to share their selfies to your Instagram page with your branded-hashtags and win prizes.

A Christmas gift with a message

You can use the holiday season to spread the message of preserving the environment. This is an excellent time to get your works to protect our planet noticed. This will not only bring you enormous customer goodwill and trust but also improves your brand credibility. You can do this by a simple, direct message campaign.

Name your favorite Christmas movie campaign

We all have at least one specific Christmas movie that we like so much. This is the movie we watch every year on holidays. Your followers will definitely love to talk about their favorite Christmas movie. All they should do is tell you the name of the movie with the reason to be able to sin some great prizes from you.

Caption contest

A good caption can promote your campaign as nothing else can. Are you having trouble coming up with a good one? Get your followers to create one for you, as you keep them engaged with your brand at the same time. Just post an engaging photo on your Instagram account and ask your followers for an exciting caption, which will qualify them for winning a good prize.

Video sharing contest

The holiday time is when most people fill their Instagram accounts with holiday videos about the celebrations at their office and home. Focus on this and ask your followers to share a video of their Christmas decorations to win prizes.

Christmas game campaign

An excellent way to use Instagram to keep followers engaged during the holiday season is by getting them to participate in holiday-themed online games that are related to your brand.Ted baker’s Instagram game for the Christmas has been a great hit. It features Santa’s seven elves, who have gone missing. They were last seen in an #elfie taken by Santa.

Users can find the elves by visiting @tedsElfie on Instagram and participating in the game therein. The three-week campaign offers many chances to win prizes.

Vote contest

You can set up a new vote contest every day and ask your audience to choose between two products and mention the reason for their choice in the comment section. The product can be related to the Christmas, such as eggnog vs. hot chocolate, stocking vs. Santa hats, or candy cane vs. gingerbread man.

Conclusion

Running a good Instagram campaign can help brands and audiences connect better. Holiday campaigns can be beneficial in not only keeping followers’ engaged but also in sneaking to their emotional side and capturing their heart. Christmas serves as the perfect chance to get in touch with your existing followers and gain new ones.

Twitter Bio Ideas to Get more Followers

iLink, social media, Tips, Twitter, ,

Twitter Bio Ideas to Get more FollowersAfter wondering a lot between a lot of twitter bio ideas, I found one that actually worked for me. Or at least, my followers loved it when I changed my twitter bio.In this article, I will show you how to nail you twitter bio to get some eyes on you and make yourself unforgettable.

1-   Use keywords

The best twitter bios contain industry targeted keywords. Identify your top keywords and use them organically. You should think about what your audience is going to search and then include those words as keywords in your bio to be more transparent.

Instead of using general hashtags like #blogging and #social media in your bio, just tell them about what you do. Don’t make them figure it out by themselves.

Keywords are useful for people who are trying to build a twitter following.

2-   Embrace the space

A good bio is a combination of professional and personal information. Share something that will connect you to your follower.

The hardest thing about writing a good Twitter bio is fitting all your information into 164 characters. But you should remember that you will rarely write the perfect Twitter bio the first time. So keep trying. For instance, my current bio has gone through at least 15 re-writes.

3-   Mention what you do or believe in

Use your twitter bio to inform people of what you do or what you believe in and are passionate about!Instead of telling us about your work, tell us about what you do. You can save some time for people by writing your skills as brief as possible. This will make you different from others in your industry. Richard Branson has nailed it in this case.

4-   Include the name of your employer

If your Twitter bio has your employer’s twitter handle, you will appear in the search results when people search for the brand or business on the twitter.This way people can send you a personal note just in case, they need some help or have a particular question about your work.

5-   Avoid meaningless buzzwords

Every professional uses buzzwords these days, but your customers don’t. You can never stand out by using the same old ways.

  • Marketing expert (guru)
  • Growth hacker
  • Networking Ninja!
  • Entrepreneur
  • Hustler or something like that!

Let me tell you something; these buzzwords are cute. But they are too old to use, get rid of them. Because everyone is using them these days, you should be unique, not another one of those. I am sure that you can come up with something much more better!

6-   Use humor

A little humor is always helpful if you want to be remembered by other people. Yes, people will never forget the funny ones, ain’t true? So don’t waste the opportunity to let your personality shine, on Twitter at least! Humor shows that you have take some time to write a good bio, do it like a pro, just like tom hanks here!

7-   Add social proof

What are your greatest achievement and accomplishments?

Mention some of your significant awards and recognition in your Twitter bio. This social proof can be great start for your conversion. You can write about your successes, your awards, books you have written, lists you have been in, etc.

Wrapping up

Although you can utilize the best Twitter bot to get people’s attention, your bio is your best opportunity to catch some eyes and get new followers on twitter, don’t waste it. It is the first thing people see when they are deciding whether to follow you or not.

So have in mind that you only have 160 characters to get their attention.

Try to be creative and leave us a comment that no one has ever did!