Tag Archives: How to

“How to” is the important question that you ask yourself, the ways or tips that help you for succeeding in your business.

ilink How to Add a Link on Instagram Post?

How To Add Links On Instagram Posts?

Instagram, social media,

As it stands, Instagram only allows users to share one clickable link on their Instagram bio; any links added to captions or comments are not clickable and must be copied and pasted to be accessed. There are some less effective workarounds available to users, but no way to reliably get a workable link anywhere but the profile page.

Social media managers have always talked about the importance of Instagram traffic for websites and online pages. But how to add links to Instagram posts and stories? Fortunately, there are some ways and tricks to add links to Instagram posts and stories, keep reading to get the secret!

Why doesn’t Instagram allow links in posts?

As frustrating as it is, Instagram has a good reason to limit the linking. Once upon a time, users could include links in captions and comments. However, this function was heavily abused with link spamming in comments and frequent hacking and misusing of profiles, so Instagram took a firm stance against excessive self-promotion.

Is there a workaround?

Yes and no. If you are an individual with a casual blog and no interest in spending money to get your link out there, you’ll need to settle for having your blog link on your profile.

If you’re concerned that your followers won’t know about the link unless they visit your profile page, include a call to action in your caption that directs them to your page to find your blog’s link. Obviously, this isn’t ideal because it requires a couple of steps from the follower, but it’s better than nothing. The most welcomed workaround is using links in bio, and today we are going to talk about it.

How to add link to instagram post?

Actually, it is possible to add links on Instagram posts, didn’t you expect it? Well, that’s right, you can add links to Instagram posts. With an Instagram business profile, you can share clickable links in posts as long as you pay for them and promote the posts.

So, if you are a business, using promoted posts is worth trying, if not, there is no logical reason to promote a post for any irrelevant link! Instead, it is better to use a free service that lets you add several links in one link, such as iLink.

You may remember the time that users weren’t allowed to add multiple links in Instagram’s bio, and had to choose one link over the other ones! Fortunately, the bad days are gone, and today you can add several links in one link and share it on the Instagram bio or any social media platforms.

Benefits of using links on Instagram:

•        Increase the website’s traffic

•        Increase sales

•        Get more clients

•        Measure Instagram’s effectiveness

•        Analyze the number of new clients

What is iLink?

It is a tool to optimize the Instagram bio link, for any Instagram users such as marketers, bloggers, businesses, etc. Luckily, iLink lets you direct your customers from anywhere to your blog page, websites, YouTube, Social media accounts, new product introductions, etc. Just for free!

When users click on the custom link, they will be redirected to the page you have designed, and they’ll see all you have shared on the platform.

Now, let’s know more about iLink’s features:

  • Customize your profile (shows your email, phone number, mobile number, and your current location)
  • Add a description about yourself and your business.
  • Upload a profile photo for your iLink page.
  • Easy to set up.
  • Unlimited beautiful free themes.
  • Provides stats, including the number of clicks on every link.
  • Easily counts the clicks.
  • You can add your social accounts to your page via default.
  • Shows your visitors little clickable icons of every social media.
  • No limits; you can add many links.
  • Add music
  • Add video
  • Add your website
  • Different button style options
  • It provides both an avatar profile and your own photo.

As I mentioned, iLink is free with all its provided features, so don’t miss it!

How to add links to Instagram stories?

Since Instagram users tend to check stories more than posts, many businesses or users who want to promote a product or service, prefer to share links on stories rather than posts.

Happily, adding links to Instagram stories is much easier than posts, and you don’t need to pay for the shared link. Instead, you must have been verified by Instagram or have 10k followers; then, you can add links to the Instagram stories whenever you want.

To get verified on Instagram, do the following:

  1. Open the Instagram app
  2. Tap the profile icon in the right button corner
  3. Then tap the menu icon on the top right corner
  4. Select “Settings”
  5. Tap on “Account”
  6. Scroll down and tap “Request Verification.”

After completing the asked information, you should wait until Instagram checks your request and approve it. It may take some days or even some weeks to hear from Instagram, so you should be patient!

The last word

Now that you have learned how to share several links on Instagram, you are a step ahead of others, and you can promote your products and services on one of the most popular platforms such as Instagram.

What is your idea about iLink? We are all ears to hear your recommendations and experiences about iLink.

How to Make Money from Instagram Influencer Marketing?

Instagram, Marketing, social media,

Instagram, as a
visual platform, has one billion monthly active users, which sounds to be a
good opportunity for making money. While it was only popular as a photo-sharing
platform, it gradually became a business platform as well.

You might have spent time on the “Explore” tab and see a lot of active
influencers who share two or three videos every day. That’s the time the
question comes to your mind, “How influencers make money on Instagram?” Follow
me to get the answer.

Can you
make money on Instagram?

Of course
YES! Everyone can earn money on Instagram, but something that makes you
successful and different from others is the strategy you use on Instagram.

Believe it
or not, there are some mysteries of how to make money on popular social media
platforms; today, you’ll know some of them about Instagram.

Now let’s
know some ways of earning money on Instagram:

  • Affiliate
    marketing
  • Sponsored posts
  • Sponsored blog
    posts
  • Start your own
    business
  • Start copywriting
  • Sell your
    photography

Moreover, you should take a look at successful Instagrammer’s
accounts and combine what you have learned from their strategies and use them
to strengths your marketing and business.

Who is an Instagram
influencer?

Instagram influencers
are good at building reputations by doing various things on their shared videos
and photos.

Since
Instagram influencers have a lot of following, brands and businesses try to
become their partner; also, they ask influencers for sharing the sponsored
posts about their service and product.

Influencers can persuade their followers based on their trustworthiness and authenticity. So, they can influence people, and they use this ability to recommend products and services.

Why do people
decide to make money on Instagram?

  • Instagram has 1
    billion monthly active users.
  • There are 500
    million active users every day on Instagram.
  • %80 of Instagram
    users follow at least one business on the platform.
  • The spent time
    on Instagram increases every year.
  • The number of
    brands that promote their business on Instagram is increasing every year.
  • 300 million
    Instagram users use Instagram stories every day.
  • Most Instagram
    users are adults and young adults.
  • The user-generated
    contents have a higher conversion rate.

How to
build an Instagram following?

  • Complete the bio
    and add the link in bio
  • Post regularly
  • Engage with
    followers
  • Use relevant
    hashtags
  • Write compelling
    captions
  • Share high-quality
    photos
  • Share videos
  • Try to build a relationship
    and partner with influencers
  • Take advantage
    of Instagram stories
  • Choose a niche
  • Run contest
  • Go live
  • Ask users to tag
    their friends
  • Use Instagram
    ads to reach more users

How to become an Instagram
influencer?

Now,
becoming an Instagram influencer has become easier than it used to be; all you
need to do is doing the following and see the results:

  • Choose a niche

As an
influencer, your brand is your personality. The more real and unique you can
be, the more successful you will be. You should ask yourself what you are
passionate about, and What do you have to share the most?

So, pick up a pen and start writing down your passions. They don’t have to fit into standard categories like travel, makeup, etc. Anyone Can write down about the likes—for example, Disney animations, green stuff, bohemian life, electronic music.

  • Find something unique to do

There is a
lot of unsuccessful lifestyle blogger out there. They have the passions about
something, but they can’t get a following. Why? Because they are trying to be
liked by others. Be yourself, be unique, and you will be successful.

  • Plan a strategy for your content

You should
create a strategy for your content on Instagram. Make a list of content that
you want to post for the next month. Schedule your posts at the best time.

  • Create high-quality content

Try to
create the best content you can. Search about the thing you want to post,
gather some new information relevant to your niche, then share a post on Instagram.

You can post
funny, educational or artsy content about your niche.

  • Be consistent

You should
post regularly to gain more engagements. For example, you can post every Tuesday
at 3 pm!

  • Promote your account

you should
spend more of your time on creation. Promoting your account needs a lot of free
time to find users and interact with them via like, comments and followings.
So, they would get to know you.

Now you are
a step ahead of typical users, and you’ll be an Instagram influencer soon.

Make sure
you have listed your email in your bio, and only promote things you truly
believe in their quality, and you think they would have benefits for your
audience.

How to make money from
Instagram influencer marketing?

Now, after getting a lot of followers and being popular on Instagram, you
might be thinking, “How should I make money and how to work with brands?”

Influencers can recommend a brand or a service to their audience and earn a
commission for it. It’s mostly common on social media like Instagram, facebook,
and twitter.

Well, after having a lot of followers and being popular on Instagram, you
should expect the brands to reach you out. Also, you should try to find some
brands and businesses to offer them for sponsored posts and advertisements.

Also, you should keep in mind that being active on Instagram is not enough,
and you should be active on other popular social media platforms as well.  For example, YouTube sounds to be a good option
for creating video content based on your account’s niche.

Once you advertise a product or service on your Instagram posts as an
influencer, brands will offer you two kinds of payments; they can either pay
you in cash or give the product or service to you for free.

What if I am not lucky to have an offer for being
sponsored?

Don’t get disappointed and never give up on what you have started until you
reach it! There are a lot of brands and businesses that offer affiliate links,
put the links in bio, by using a free service such as iLink that lets users add several links in one link.

Then you should look for related products to your niche that provide
affiliate links.

How can I add several links in one link?

Since
Instagram doesn’t let users add several links in bio, it is recommended to use iLink
to get rid of Instagram’s link sharing limitations. iLink is a platform
that will let you convert as many links as you want into one general and a
short link.

By using
iLink, you can customize your profile photo and add your contact info (phone
number, email, location, etc.) or your other social media accounts into your
iLink profile. This can help you to be in touch with your customers. buy alprazolam for dogs uk https://www.sunjournal.com/ And you
will no longer have issues with sharing the brand’s link.

All in
all

Keep in mind
that you can’t become an Instagram influencer overnight, and reaching your goal
as an Instagram influencer might take a few months so, be patient and don’t get
disappointed.

Please share
your experiences with us; we are all ears!

How to fix Facebook notifications not loading?

Facebook, Fix the problem, social media,

On Facebook, you
will receive updates about any activity through notifications. Depending on the
platform you are using, they are of different types such as red alert, email or
push notifications. These alerts inform you about new friend
requests or ulpoaded a photo edited with the facebook picture editor. And Facebook has notifications of different events and some of you are waiting for more than usual. For example, you have made a new video in a free video editor and are waiting for comments from your friends.

Sometimes you come across the problem that these alerts are not working. To solve this issue, some solutions are provided as below:

1. Make sure App Notification is turned on

Maybe
your notification has been turned off unexpectedly due to some bug in the
system caused by an app or other unknown reasons. To turn it on again in iOS
mobile phones, enable ‘’Allow
Notifications’’ for Facebook in settings of your phone.

For
Android mobile phones, go to “Application Manager” in settings and tap
“Notification” on Facebook and switch it on from the Facebook app.

On
Google Chrome or Firefox, as stated in the Facebook help center, first make sure your
browser is up to date, then log in to Facebook, and then:

How to turn
Facebook notifications on and off:

  • Click on the upside-down triangle in the upper right corner and go to Settings.
  • Go to Notifications on the left menu.
  • Here, you can turn notifications on for all sorts of activity. They are clearly categorized as comments, tags, reminders, birthdays, etc.
Instruction to turn off and on the Facebook notifications

2. Clear cache memory

Applications store files
in “cache” for later reference as you use them. When you visit any page on your
browser, the logos and images and other items are downloaded to increase the
later load speed and save you time and data. If you want to have more space or
fix a malfunctioning app, erase cache memory.

Fix Facebook notifications not working on Android or iPhone

Uninstalling
an app will erase all app data, not only its cache. So, if you have important
files in an app it’s not wise to go for uninstalling. First, try to clear cache
memory as below and if it doesn’t work try other solutions.

For iPhone, you
can clean up all cache data by using a professional iOS clear
cache which can be found simply by googling it.

For
Android, follow the following steps

  • Tap the Storage heading in your phone Settings.
  • Tap the Other Apps heading.
  • Find Facebook or Messenger app.
  • Tap the Clear Cache button.

If you
want to clear cache data from your desktop browser, note that each type of
browser requires a different method.

Fix Facebook
notifications not working on Chrome, Firefox, Explorer

You can use the clear
cash method for your browsers also. Follow the instructions bellow:

Firefox

  1. Press the “Alt” key on your keyboard to make the top menu
    appear.
  2. Click “Tools,” then click “Clear Recent History.”
  3. Select “Everything” from the “Time range to
    clear” drop-down menu.
  4. Click the arrow next to “Details.”
  5. Place a check in the box next to “Cache” and remove a check in
    the box next to any other item.
  6. Click “Clear Now” to clear your cache for Facebook and all other
    websites.

Internet
Explorer

  1. Click the “Tools” icon, then click “Internet Options.”
  2. Click “Delete” under “Browsing History.”
  3. Remove the check in the box next to “Preserve Favorites website
    data.”
  4. Click “Delete” to clear your cache for Facebook.

Google
Chrome

  1. Click the “Tools” icon, then click “Options.”
  2. Navigate to the “Under the Hood” tab.
  3. Click “Clear Browsing Data.”
  4. Click to select “Everything” from the drop-down menu.
  5. Place a mark next to “Empty the cache” and remove marks from all
    other options.
  6. Click the “Clear browsing data” button to clear your cache for
    Facebook.

3. Check for power saving modes

Data restriction enabled
by power saving modes or a third party battery saving apps such as Greenify can
cause Facebook, Messenger or any other app to misbehave in unexpected ways.

The
chances are if you uninstall the doubtful third-party software, your Facebook app
starts to function properly again.

This image shows low power mode in iPhone mobiles that can be turned on or off manually. https://poppromos.com

4. Update Facebook App

If you have an older version of the Facebook app on your cellphone, it may misbehave for no specific reason. So, update it from App Store if you have an iPhone. If it’s not updated it will be shown on the list of apps that need to be updated.

For Android:

  1. Open Google play store.
  2. Search for “Facebook” and click on the app.
  3. If you see ”update” instead of “open”, it means Facebook is out of date. Click on “update”.

5. Reinstall the app

If the problem still exists, you have no choice but to delete Facebook and install it once more.

For iPhone users, you should tap and hold down on the Facebook app without exerting much pressure. After the app icon begins to shake, tap the (X) button on the top right corner of the app and click ‘’Delete. Then download it from App Store

For Android users, press and hold Facebook and drag it to the trash bin at the upper left corner. Then, download it from Play Store.

How to become a social media manager?

Information, social media,

When we want to talk about a social media manager, The first thing that comes into people’s mind is a person who spends all her time on Instagram, YouTube or Facebook, sharing images and memories for having fun, but these are just small parts of being a social media manager, you cannot be a professional social media manager if you don’t learn how to do it. A professional, scientific way to become a good manager can only give you all you want.

Let’s see what Social Media Manager is NOT? A social media manager is not a person who posts on social media for you or those people who are famous and can buy likes and followers for you. A social media manager is a professional person who owns a company and can guide your social media life through your goals and make your business what you always wanted to be.

What should Social Media Managers be able to?

SEO 

People may think that SEO (search engine optimization) is an entirely distinct field which has nothing to do with social media managers, but they are all wrong. According to the recent researches by powerful social media analysts for having a powerful business and managing all your abilities, it’s better to know about SEO because you are dealing with social media and its related platforms.

 

 

The ambition to learn new thing

People are always watching you. So one step back or one small goof will change their mind about you and your business. One of the most important complementary options for every social media manager is to be knowledgeable and up-to-date. It’s better to be aware of every new features and options before your clients understand. In this case, you will be your client’s powerful, trusted source who can make them update too.

 

The knowledge of Copywriting

Social media managers write in all social media platforms, and the ability to know what to write and how to write is the thing that makes Copywriting one powerful option that every social media manager should be able to. You must be able to create a content that attracts your brand’s audience, but we have different social media platforms that every one of them has their unique style. For example; Twitter is more about your brand’s news and feature. But Instagram is totally different because Instagram’s users are searching for fun.

 

Recognize your competitors

many 3d humans pull a rope to opposite directions

Knowing your competitors will give you a crystal clear point of view about what to do to have less challenging moments in your business. Know what your competitors are doing. It doesn’t mean that you follow whatever they do. When you have brief information about their campaigns and what they are focusing on, it’s enough for you to know how to improve your campaign and what kind of factors you need to test.

“If you know the enemy and know yourself, you need not fear the results of a hundred battles.”

Sun Tzu

 What do you need as a social media manager?

Becoming a powerful social media manager requires a bunch of elements that would complete your business. After passing the above steps and gaining enough knowledge and skills, you need the below factors to see your favorite result. It is something like cooking delicious food. First, you go shopping and buy your necessary ingredients and then cook your food with the help of fire, stove, spoon, and pots .

 

Clients

Whatever you choose as your particular field to work on it, the first thing you need, is the client or the people and followers that become your client. Focus on your follower’s need and make yourself one of the most powerful ones on that subject; in this case, you can keep them beside you.

 

Social Media Management Tools

As a Social media manager you need some tools that help you promote your business sooner. There are a lot of social media management tools that you should know about.

 

HootSuite

 The powerful option that makes HootSuite this popular is that it won’t let you be worried about your multiple accounts, you can easily manage them add accounts and schedule all your posts in all the social media platforms. One of the most important thing that will affect your business is the result you get from your social media. HootSuite helps you to track your performance and analyze your socials.

HubSpot

 While several tools will help you to monitor your social accounts, Forbes has an eye on HubSpot and recommended to use it for monitoring and sharing your social accounts. HubSpot gives users some other options. Such as Marketing Hub, Sales Hub, Service Hub that every one of them has popular features for its users.

TweetDeck

TweetDeck’s long-lasting shows that how one tool can be successful. TweetDeck is one of the best ways to be a part of Twittersphere. With this tool, you can follow a group of conversations at once. TweetDeck helps you enjoy using all twitter’s new improvement.

Google Analytics

One way that you can recognize you are on the right path in your business: is to analyze every one of your activities and see is that result what you wanted it to be or not? Google Analytics is the one that can manage all our social media platforms. It can give details about your Facebook engagement or which platform could drive more traffic to your site last month.

 

Financial Transaction

You may think that building a business and getting clients are the central part of your job. But the problem is most social media managers don’t think about the way they will get their money. Define a process for exchanging money with your clients or customers, and make it clear for them before you start your work.

 

Result 

It doesn’t matter how big or powerful you are. The result you get will show your customers to decide about stating on your side or not. Because they want to see what they want and of course, more engagement and more sales are the things they wanted to see. Here is the question that everyone wants to know.

 

 

How much is the average social media manager’s salary?

 Social media managers have Different range of salary all over the world. Let’s see what the average salary in united states for social media managers is. The average salary estimate is based on a large number of manager’s salary that submitted in Indeed. Based on this small statistical population, social media managers earn $48,174 each year in the united states.

 

Final thought 

Lastly, I conclude that to be an excellent social media manager, you should be expert in all social media and digital marketing options, Similar to the things that fuller said in his quote.

“If you truly desire to be a really good social media manager, learn the fundamentals of marketing and writing first. Learn as much as you can … then put what you learn into practice for yourself, then work with others for free or [a] low fee so you can get some real experience under your belt.”      Alice Fuller

 

 

How To Start A Social Media Marketing Agency

Marketing, Tips,

Social media platforms, whose growth seems never to stop, have been around for ages. Their widespread use worldwide makes them an essential for marketing purposes of businesses and brands. That’s why most of them invest in a social media marketing agency and save time to better communicate with customers and grow their online presence. These agencies provide an effective strategy as well as useful resources, keep up with the latest trends, and continuously monitor results.

If you are planning to start your own social media marketing agency, you need to take wise steps from the beginning. Do not just wing it or you will soon fail. Even a rough road map will do.

Steps to starting your own social media marketing agency

Launching your own social media marketing agency may seem a daunting process, but think big and know that it can bring you a lot of money. Below overview will help you understand what you need to do to better succeed at it.

  1. Get educated

Increase and upgrade your knowledge of social media platforms including Facebook, Instagram, Twitter, Snapchat, Pinterest, and YouTube. In order to provide an effective social media marketing service, you need to know how these social networks work, their algorithms, which industries are more active in each and how users engage in contents.

There are tons of free contents and several online courses about marketing on social networks; take the time to learn at least one or two of the skills such as content marketing, advertising techniques, search engine optimization, monitoring social media metrics. You don’t have to be a know-it-all; you will expand your knowledge or hire experts in the near future.

2. Develop a business plan

Detail the process and the goals you have by creating a business plan. Pick an industry or niche at first; it should be the one that you are familiar with or interested in and, of course, the one that brings you money. Try to choose a name for your company that somehow represents your field of activity and gives visitors the impression you are aiming for. A logo is also required to establish your brand.

As mentioned above, there is no need to master all digital marketing skills from the very beginning. Pick your service offering(s) from the below list and set the price for each:

  • Web development
  • Search Engine Optimization
  • Pay Per Click
  • Content marketing
  • Influencer marketing
  • Digital advertising

Note that many brands prefer to hire a full-service social media marketing agency so that they can outsource developing and building their online presence via going to one single place. So think about taking all other services after some time.

After starting your business officially and getting a license or necessary special permits, build your website. Create the right SEO-friendly contents to rank higher in Google and boost your visibility to the target audience. Join the right social media platform(s) to drive more traffic to your site and generate more leads.


The image shows the importance of testimonials and reviews (https://www.locallogy.com/about-us/blog/249)

Testimonials can also do wonders for you. Once people see how much you helped promote their business, they start to spread the word. Put some of these testimonials on view to gain more credibility. If you don’t have any in the beginning, perform some free jobs at first or implement some services at a reduced price in exchange for a testimonial.

What is more, consider hiring an accountant or purchasing financial software to handle your invoices, taxes, and payroll to make things run more smoothly.

3. Start reaching out to businesses

There are many approaches whereby you can find or attract businesses of your chosen niche. Some of them are as below:

  • Build a landing page to grow your email list
  • Leverage social media platforms to showcase your company
  • Don’t forget to find connections in LinkedIn
  • Create Facebook ads
  • Get busy on Quora
  • Use guest blogging

Once you find them, start sending messages or emails to them to encourage them to buy from you. Your primary intention should be providing value; if they feel you are only looking for the money, they won’t take you seriously and will clear off.

Try to arrange a meeting with decision-makers of potential clients to build trust and convince them why they need to do social media marketing. Be honest and transparent. If it’s within budget, bring in skilled marketers that can communicate effectively and build up strong relationships with would-be customers.

The professional marketers are well aware that not all the people react similarly. Some are prone to react positively to emotions while others are more realistic and you should infuse logic into conversations you have with them. Hire them to exert a better influence on prospects and generate more leads.

4. Give your clients the data and results

Negotiate an agreement for the results your customers desire to get. Try to replace vintage metrics by actionable ones, so that you have more realistic hope of success and don’t waste time, money and efforts.


Social media marketing metrics most businesses track taken from http://rishabhdev.com/

Clients will surely need proof that their investment is worth the time and the money. So openly show them that the campaigns and strategies are working and be willing to listen to their recommendations and accept them if applicable.

Conclusion

It can be intimidating to launch your own social media marketing agency. You can’t find any entrepreneur or business owner that says it would be easy, but give it a shot if it fits your personality and qualifications and expect to see the result in the near future. Develop great teamwork and do the steps wisely and patiently. Make use of tools and hire people to increase efficiency.

How to Become a Successful Vlogger on YouTube?

more, social media, Tips

First, let me explain who a vlogger is and what he/she does. A vlogger is a person who produces online video blogs and posts them online. A video blog is a short film in which you express your thoughts and ideas or show your lifestyle, interests, or skills.

Vlogging on YouTube is an ever-growing trend allowing businesses, influencers, or even ordinary users to gain in popularity and make money. Vlogs are effective tools in attracting the target audience more effectively because of being more relatable and more real.

Start setting up your YouTube channel and growing your vlogging brand. The following tips will help you get insights into how to achieve more success.

  1. Be creative

Bunny Meyer is an American beauty vlogger who has gained 8 million and a half subscribers on her YouTube channel so far. What’s interesting about her is the use of funny gestures, weird body languages, and having unusual appearances in her vlogs. She advertises for different products of the beauty industry such as trimming devices, body foundations, face washes, etc. mostly entitles “Does this thing really work?”


Bunny Meyer – a successful beauty vlogger on YouTube

In my opinion, what has made her successful in her vlogging journey is the courage to be different. You can also be unique if you stop giving in to your fears and step out. Find ways to stand out by creating something fun or inspiring.   

2. Be authentic

Don’t go to extremes to be influential. It just drives people away. Being the real you will ensure more sustainable growth in your vlogging career. Show emotions in your videos and behave in an open, natural, and uninhibited manner. Believe me! People will eventually fall in love with your true personality. You might impress people by being pretentious for a while, but the impression will fade away sooner or later.

See your viewers and subscribers as typical individuals who are seeking joy, happiness, and sometimes someone to empathize with their situation! Educational contents can also appeal to many users as they provide value or solutions to problems. The thing is you have to showcase whatever you want in its simplest form and passionately like a human, not a robot.

3. Edit your vlog

There are various tools which provide you video editing features such as trimming, cropping, merging, changing the motion speed, adding metadata and effects, etc. Some of these programs include Windows Movie Maker, Filmora Video Editor, or iMovie (for iPhone). Polish your videos by taking advantage of these to make sure not to fall behind several other vloggers who make high-quality ones.

4. Be patient

Keep in mind that getting more views and subscribers takes time. It surely doesn’t happen overnight. While you should not feel worried or be obsessive about what type of content you should upload (when you are a newbie), the patience on getting popularity will pay off. Instead of focusing on the numbers or making money, try to gradually improve the quality of your videos, make them more engaging, and be persistent in your activity.

Pay more attention to the comments people leave below your videos and implement their recommendations if reasonable. What’s more, be in contact with people on your level and ask them for advice. This way, you may speed up your success.


Shane Lee Yaw – a successful American YouTuber

5. Engage with people

Shane Lee Yaw, with over 22 million subscribers on YouTube and being amongst the top YouTube channels, has started his activity in 2008 as a nineteen-year-old boy. He began by posting comedy videos in which he impersonated celebrities or joked about popular culture. He managed to reach over half a billion views in two years. The thing is he never stopped moving forward and continued to shine as an actor, film director, and musician. Thinking big and persistence is the key to accomplishing your biggest or most complicated goals!

There are several ways whereby you can increase engagement on your vlogs. To become successful, you need to get more feedback from viewers or have more comments and shares. Some ideas are listed below:

  • Ask viewers to answer a particular question or share their experience in the comment section
  • Respond to comments
  • Show gratitude when people share your content
  • Don’t stop posting frequently
  • Use annotations and CTAs
  • Go live

6. Join social media

You can leverage social media platforms other than YouTube to drive more traffic and boost your presence. First, find the best-suited social networks and then put the link to your YouTube channel on your bio. See if Twitter, Pinterest, Facebook, Instagram, or other tools can be to your benefit.


Get the most out of your Instagram link in bio

On Instagram, if you want to add multiple links to the bio, use iLink to convert them all into one. When visitors click on the produced iLink URL, they are directed to a page with all the information and links showing your contact details, photos, YouTube channel, and other social media accounts.

7. Use YouTube analytics

Monitor your channel performance by analyzing your efforts via YouTube Analytics. You can get reports on earning, watch-time, and interaction, which will help you get more insights into the weak and strong points. You are also able to understand when is the best time to post your video or what type of content sparks your audience’s interest more.

To sum up

If you go through the biography of the most popular YouTubers, you’ll make sure that hard work and determination were priceless assets in their journey to fame and success as vloggers. Take wise steps from the beginning by trying to create appealing contents and engaging your audience. Take advantage of YouTube automation tools to look more professional and track key metrics of your video performance to better judge your success.

How to Choose your First Facebook Post to See?

Facebook, social media, Tips, Uncategorized,

Facebook, just like other social media platforms, uses its own algorithm to decide on the order of posts shown in your news feed; and, as you may know, it’s not chronological. However, it also gives users an option by which they can have more control over what they see first in their news feed. This way, people can prioritize posts of some brands and friends in their feed.

While many famous brands find this feature amazing, other lesser-known businesses say they are being ignored by people. If the latter wants to stand out, they have to try their best to create quality content to their target audience to make sure users choose to see them on top every day. For those Facebook users with lots of followers, the option seems to come in handy for they can choose to see their close friends’ post first in their feed.

So, how we should do it? Stay tuned!

How to select which Facebook posts appear on top

For Desktop

If you want to see the posts from a specific brand on top each day, go to that brand’s page, click on the “Following icon” and then on “See First.” You have to do the same about the posts of your close friends or family members, as shown below.


How to choose the posts of your favorite brand to appear on top

How to choose the posts of your close friend to appear on top

Another way to prioritize who to see first on PC is to go to your home, tap on the three-dots icon beside news feed on the top left, and then click on “Edit Preferences.” Then, hit “Prioritize who to see first” in the appeared page, select those pages whose posts you want to see first, then click on “Done.”


Prioritize who to see first on PC

For mobile devices

To adjust your Facebook newsfeed preferences on a mobile phone, open the Facebook app, go to your friend’s page, tap “Following” and select the “See First” option on the window that pops up.

The process is nearly the same for brands’ pages, as shown below.


Steps to prioritizing who to see first on mobiles (for friends)

Steps to prioritizing who to see first on mobiles (for brands)

Another way to do it on mobile phones is to tap the three horizontal lines in the bottom-right corner of the screen. Tap “Settings”. Tap “News Feed Preferences”. Hit “Prioritize who to see first” to go to a list of your friends and “liked” Facebook pages and do your job.


Steps to prioritizing who to see first on mobiles

Takeaways

It’s hard to say whether this feature is good or not. It may be a nice option for well-known brands, but disappointing for beginners. The new and emerging brands will fall to the bottom of their prospects’ news feeds and have a little chance to hit the market. They find it really discouraging to put efforts and time on content only to realize they fade into obscurity. It seems that businesses should double down on good work to stand out in users’ crowded feeds.

What is more, this feature can be very functional for those who have a big network on Facebook and don’t want to miss out on their favorite friends’ or brands’ posts in such a crowded feed. If your close friend asks whether you have seen their posts, you can’t say it was probably lost in my feed!

How to Improve your LinkedIn Profile for Better Visibility?

Linkedin, social media, Tips,

LinkedIn is a professional social network enabling recruiters and job-seekers to connect. In this platform, users are invited to create contents, showcase their skills and expertise, build connections, or create a company page.

Because of its high rank in Google, LinkedIn is an excellent place to establish credibility for yourself or your company. So, start with a bang by investing in your LinkedIn profile and do your best to stand out and make important business connections.

Below you’ll find a guide to optimizing your LinkedIn profile and making a good impression:

1.Cover Photo

Your cover photo or background should represent your brand’s identity or show off your personality. You can find great free images in StockSnap.io, Unsplash, Pexels, etc., or use Canva for free banner templates.

Many people underestimate the power of a good cover photo and decide to ignore it for good. If you go through profiles on LinkedIn, you’ll see that most users have not uploaded any. I advise you not to be like everyone else with the boring blue backgrounds. Do not miss any opportunity that elevates your presence on LinkedIn.

Some tips on choosing the right cover photo are as the following:

  • If you are a member of the management team, a founder or an entrepreneur, use your company’s colors, name, and logo in your background.

John Lee Dumas LinkedIn cover photo
  • If you are an employee, you can either put your skills and interests on view or have a quote on your favorable background, which can be nature, books, or abstract images.

Georgia Tildesley LinkedIn cover photo
  • Some people go for an appealing photo that sparks others’ interest and add a deep and thoughtful tone to their cover photo. There’s no harm in doing that, too.

An example of an inspiring LinkedIn cover photo

Your cover photo says a lot about you, so try to choose it wisely and avoid driving potential clients, investors, and hiring managers away at first glance.

2. Profile Photo

For your personal profile, choose a headshot in which you have a natural smile on your face and are looking at the camera. It is recommended that your photo shows your head, neck, and top of your shoulders. Avoid wearing dresses which are too revealing because it doesn’t seem fit for LinkedIn as a professional network.


Examples of good LinkedIn profile photos

Other tips on deciding on a good profile photo for your LinkedIn account are as below:

  • Be consistent across all social media channels, especially if you are a personal brand or have a business page. This way, visitors will recognize you instantly. So, put the same profile photo as other social accounts.
  • Keep away from photoshoots with strange facial expressions, complicated body gestures, or casual poses.
  • Use a high-quality image.
  • Look as normal and welcoming as possible.
  • Make sure you don’t have too much makeup on.
  • Pick a solid background.
  • Shoot a natural light photo

3. Headline

Your headline is what appears just below your name and can be up to 120 characters. It should include your current position and highlight your expertise and career accomplishments. If you want to land a job with a company, hiring managers should be able to find you as easily as possible, so include your desired job post in your headline.


Kyle Elliott LinkedIn headline

For having a more impactful headline, factor in below points:

  • Find powerful keywords in your field and use them.
  • Be sincere.
  • Bragging too much can ruin your chances of impressing recruiters. Don’t do it excessively.

4. Contact Information

Try to fill in as many elements as you can in the Contact Info section so that LinkedIn rewards you with more visibility.

  • You can add up to three clickable links in the profile URL section. They can be links to your company, blog, or your career portfolio.
  • You can put phone number and address of your home, workplace and your mobile number.
  • Your primary email address is added by default
  • LinkedIn supports some instant messengers, including Skype, ICQ, Google Talk, QQ, WeChat. Add the accounts you have.
  • You can add your birth date, and it’s up to you to make it visible to your connections only, your network, or all LinkedIn members.

LinkedIn contact info section

5. Profile section

As mentioned earlier, you’ll get more search visibility for a complete profile. So, take the time to fill in as many fields as you can in this section.


LinkedIn profile section

Your profile section has the following elements:

  • About

Craft your LinkedIn summary here. Show visitors what you do at the present time and what you aspire to do in the future. Tell it in 3-5 short paragraphs clearly and simply to make it more readable. Avoid using slangs, jargons, acronyms, or abbreviations, which are confusing and out of the average’s depth and repels visitors.

  • Background

Bring your background into the spotlight by putting information about your work experience, education, licenses & certifications, and volunteer experience in it.

  • Skills

Your profile is more likely to get viewed if you highlight skills relevant to your career goals and your circle endorse you for your strongest assets. Don’t undervalue this section.

  • Accomplishments

There are several fields in this section, such as patents, projects, honors & awards. Check this part carefully and make sure not to leave any part you could have filled empty. Your accomplishments can project a highly professional image to professional contacts, and most ordinary users have nothing to offer in this section. So use this opportunity to rocket to stardom.

  • Additional information

As you may already know, testimonials are highly influential. So, ask colleagues or employees for glowing recommendations. It can be nice to return their favor by offering to write for them.

  • Supported languages

Add your language skills here to grab the attention of international corporations.

6. Profile URL

LinkedIn gives you a Public Profile URL, which is a combination of your name and random numbers & characters. You can create a customized URL for your page by clicking on the pencil icon next to “Add profile section”. At the bottom of the page that appears, you can edit your profile link as you want.

7. Broaden your network

Communication is the lifeblood of social networks, and so you have to have a quality network. Request to connect to your colleagues, employers, or employees and accept others’ requests. Don’t be afraid to have people of the same profession in your circle as they may be beneficial to you in the future.

To sum up

LinkedIn has a professional environment in which you can grow your business, seek job opportunities, and reach millions of executives in decision-making positions. Leverage your LinkedIn profile and stand out from the crowd by implementing the above-mentioned recommendations.Feel free to share other points that help improve LinkedIn profile in the comments below.

What is LinkedIn Algorithm and How to Beat it?

Information, Tips,

When it comes to social media, what do we mean by an algorithm? Well, in the social media sphere, an algorithm refers to the way posts are sorted in your feed. In fact, every platform prioritizes some posts in a certain way to make sure they get more social signals, including more likes, comments, views, shares, etc.

Each social media has its own logic in delivering contents to users. You need to know about these algorithms if you are using social media for marketing purposes. The information will help your brand or business get noticed and receive better engagement. Whether you like it or not, your reach is controlled by these algorithms, and you should know how to beat them to generate more leads and boost sales.

To beat LinkedIn algorithm, post often at irregular intervals

LinkedIn has its own algorithm, just like any other social media platform. On LinkedIn, your content is more likely to emerge on top of the users’ feeds if it has received better engagement over recent days or weeks and it suits your connections’ tastes regardless of when it was published. This social network has the strategy to keep our homepage relevant and user-friendly.

How to beat the LinkedIn algorithm

1.Post often but at irregular intervals

It’s hard to figure out the perfect publishing frequency for your LinkedIn page. However, it is advised not to post too infrequently to make your audience forget about. On the other hand, overcrowding the feeds of your connections with your contents may frustrate them and make them hide your posts. You need to have a wise constant presence by posting at least twice and no more than six times within a week.

Another point that I should mention here is that you should not make yourself look like a bot by always posting at the same time. Try to do it at irregular intervals.

2.Post high-quality contents

LinkedIn has bots which check the credibility of your contents by marking them as “clear”, “low-quality”, or “spam”. You always want your content to fall into the ‘clear’ category. However, if it is labeled as “low-quality”, you still have the chance of moving on to the next stages in the future.

Your content is considered spam when users report it because it is inappropriate, offensive, or irrelevant. If your content passes the spam filter stage, the bots will show it to a small audience to gauge their reaction. Once it receives a lot of likes and comments, it will appear and stay on top of the users’ feeds. If the reaction is not impressive enough, the content will fall into the bottom, and you have to rework it.

To better evaluate your performance of content marketing, use Content Marketing Score or CMS provided by LinkedIn. CMS measures the effectiveness of your paid or organic contents as below.


How Content Marketing Score (CMS) is measured on LinkedIn (https://bn.co)

CMS also tell you how you can increase your reach and engagement rate and so improve your score. You can filter your score by region, seniority, company size, job function, and industry.

It is said that different actions made by your connections have different weights in the LinkedIn algorithm. A share has more points than a comment and a comment more than a like. Improve the score of your content and get better engagement by thinking more before writing. Afterward, LinkedIn bots will send your content to more people if it is performing well enough and will keep showing it up, no matter how many days have passed from its publishing time.

3. Build your Audience Strategically

Your connections largely influence the quality of your LinkedIn profile, whether you run a personal account or a public one. So, make sure to build powerful relationships with them and not getting them to hide your contents or flag them as spams.


Quality connections can strengthen your LinkedIn profile

If you have a company page, encourage your employees to announce they are working there in their profile. What is more, increase your visibility by hosting or participating in LinkedIn Groups, joining conversations, and exchanging recommendations. Sharing others’ posts can also be to your advantage in attracting more connections.

Wrap it up

Social media algorithms are an ever-evolving trend, and you have no choice but to adapt yourself to them in your social media marketing journey. Beat them by getting in front of the story, targeting your audience strategically, optimizing your contents, and increasing engagement. And always keep yourself up-to-date and adjust your strategy when the next changes in the LinkedIn algorithm occur.

7 Tips on How to Design a Good Landing Page

Landing page, Tips,

Those familiar with online marketing are most likely to know about landing pages because they are closely related to each other. A landing page is a page dedicated to encouraging visitors to take a particular action such as filling a form, downloading an app, attending an event, starting a free trial, etc. The more visitors complete the action after landing on the page, the higher the conversion rate will be.

While it matters a great deal where you put the link to your landing page (it can be via Google ads, Facebook ads, …), there is no denying that its design is of great importance in getting more users to convert.

Below tips will help you get the most out of your landing page by designing it effectively:

1- Use minimal navigation

The main reason why businesses create a landing page is to convince visitors to click on the call-to-action (CTA) button or buttons, not making them wander aimlessly through the page in a hope to find other valuable information. Depending on your landing page’s primary purpose, remove navigation items as much as possible to more highlight your main goal and offer.


The landing page of Progressive Corporation – an American insurance company

As illustrated in the above example of an insurance landing page, people should only fill in the two fields: “Zip Code” and a service or product and then press “Get a Quote”, nothing else. People rarely click on privacy or terms of use and as you see they are not prominent enough to attract attention. Progressive company has decreased navigation buttons to the least possible to eliminate all confusion.

2- Stick to short and clear texts

Your unique value proposition (UVP) should be expressed as clearly as possible. UVP tells visitors why they are on your landing page, what you are offering to them, how you can solve their problems or what the benefits are. It is the key element of your online marketing strategy when you are promoting a product or service.

Below image shows the upper part of the landing page for a website which offers free answers to your legal questions. As you see, the UVP is expressed clearly both in the heading (which is “Get answers from lawyers 24/7) and subheading (which is “Unlimited chat – one-week trial membership for $5. Cancel anytime”).

‘askalawyeroncall.com’ landing page design

The heading is the first thing that catches the eyes of a visitor to your page, so it should be written in such a way that people can grasp it in a second and askalawyeroncall.com couldn’t be better at it. Otherwise, people will bounce from your page as soon as they got there. Subheadings are used to complement heading and show people transparently what they can do to get the available benefits. Both heading and subheading should be placed in such a way that get noticed without scrolling the page.

There are also other items that are worthy of attention for the above-mentioned landing page. If you scroll down the page, you come across more information about their service and what the experts can do for you. It is up to you if you want to include other pieces of information in your own landing page; however, try not to make them as showy as heading and subheading and aim not to make your visitors confused.

If you have a lead generation landing page and aim to collect leads’ data, it’s recommended not to get obsessed with collecting extra information. As per below, just name and email address will do. It’s frustrating for many to go to the effort of filling out long forms or they might even think you are violating their privacy.


an example of the design for a lead generation landing page

3- Use appealing visuals

It is widely known that humans respond to visual data much better than any other types, so take advantage of this feature and invest in the image or images you choose in your landing page. They should be striking, unique, and of high quality.

Many high-converting landing pages have opted for using larger images to make themselves stand out and be more attractive. But pay attention to your page’s loading time and avoid using excessively large photos. Use tools to compress your images, adjust their size, add effects and do not neglect to write proper Alts for them. Short videos or slide shows are also popular to be used in landing pages if you want to make thing clearer to your prospects.See below samples and come up with a clever idea for your own landing page.


an example of the design for a lead generation landing page

landing page design

an example of a landing page design using video

4- Make it mobile-friendly

The growing importance of smartphones cannot be overemphasized. Many people have their phone with them everywhere and it’s unimaginable for them to live without it, so you cannot underrate optimizing your landing page design for mobile phones at any cost. By doing this, you are making sure you are getting traffic from all possible sources and also you are getting more support from Google. Note that your page should load fast enough on cell phones to be effective and prevent causing friction for users.

5- Choose catchy call-to-action (CTA) buttons

Pay attention to the placement and design of the CTA button. It should instantly grab the attention of users and encourage them to click on it. That’s the final goal of your landing page. Isn’t it?


 The image was taken from https://www.business2community.com

What is more, the message of the CTA button should be consistent with your purpose and your heading. Different landing pages choose different texts depending on the action they want users to take. Some examples are as below:

For signing up landing pages:

  • Get started
  • Create account

For apartment booking pages like Airbnb:

  • Start hosting

For eBook landing pages:

  • Download now
  • Download your guide
  • Get the eBook

Some landing pages instill creativity into their CTA button to be more alluring to their audience, for instance, by using “I’m In” instead of “Join Now”, or color-changing or animated buttons. If you search on the Internet, you can get inspiration from many samples available to create a stronger CTA.

6- Show social proof

Social proof has the power to convince visitors that others are valuing your service or product, and your landing page is trustworthy. Showcase testimonials, reviews, trust badges, received endorsements, etc. to reassure users that their decision is worth, persuade them to convert, and boost your brand image. Bear the burden of background check for them!

7- Analyze your performance

You will not know if your page is working well if you do not monitor your page’s metrics such as conversion rate, traffic source, average time on page, bounce rate or other factors depending on what you want to measure. Analytic tools, such as Google analytics, help you test and try everything possible to reach the maximum efficiency on the landing page. It is recommended to create a ‘thank you’ page to better measure your performance. The more people directed to that page, the higher the conversion rate!

Final Thoughts

When it comes to creating great landing pages, you will have a larger impact by sticking to minimalistic designs. Be transparent and do not overwhelm users by too much confusing information as it will drive them away and leave you wondered what’s wrong. Convince visitors that your offer is worth pursuing by taking above tips into account and we will be pleased if you comment us below for other components of a good landing framework.

How to Promote your Brand on Social Media?

Marketing, social media, Tips,

In this digital age where social media is a big part of everyone’s life, the importance of social media marketing cannot be overestimated. Whether you are a personal brand or a business one, it’s critical that you leverage social networking platforms to promote yourself, your products, or your services.

They are proved to increase your brand awareness and generate revenue for you or your company. So outline your goals carefully now and enhance your brand’s social media presence to reap the many benefits available.

Below you can find some tips to help build and promote your brand on social media:

  • Choose the right platform

At first, you might be asking yourself which social media platform works best for you. To better find the answer, just check out on which platform your target audience, as well as your competitors, are the most active. The second parameter that you should consider when deciding on a platform is whether or not it is consistent with your purpose. For instance, if your field of activity is more visual, it’s better to pick Instagram or Pinterest. However, YouTube is the perfect choice for video-based activities, Facebook for community building, and LinkedIn for B2B lead generation and general networking.

It is recommended to focus your efforts on one single platform at the beginning and then gradually turn to other best-suited ones.

  • Write an appealing bio

The bio is the place where you can clearly define yourself. In fact, you showcase in it who you are, what your interests are, how you can help or which services you provide. An engaging bio can work wonders for you since you are making the first impression through it, so try not to make viewers bounce off your profile as quickly as they got there.

To make your brand’s bio shine, pay attention to the following points:

  • Choose a profile photo that is specific to you and can be used everywhere in online environments.
  • Highlight your achievements by using the best keywords, hashtags, or emojis if possible.
  • Put your contact details including your email address, phone number and your location.
  • Provide a short description about the nature of your brand.
  • Put the link to your website or other social media accounts to drive traffic and generate leads. To add multiple links to bio use iLink to convert them all into a single one. Entice people to click on your bio link by using it in your contents such as captions whenever it fits in.
  • Create great contents in a quality design

Make sure to achieve a good balance of promotional and interesting contents. Interesting contents are those shareable ones that inspire, educate or entertain your viewers.

Utilize branded hashtags as well as befitting and relevant ones to further increase your exposure and help your audience find you more easily. Try not to misuse hashtags for they will make your brand look desperate for attention and likes. Act professionally from the very beginning by choosing them wisely so that they clarify what your post is about.

While you are paying attention to the quality of your posts, do not forget about the quantity and the time at which they are posted. Do not stuff your profile with too many information at short intervals in a way that your follower cannot catch up with you. Take advantage of scheduling tools to save yourself the headache and better manage your posting time for the selected social media platform or platforms.

Another point that I should mention here is the importance of the visual appeal of your social media profile. It humanize your brand and people feel much more comfortable working with you or following you. In fact, a great content built in a boring environment fails to attract the masses, so try your best to invest in making your brand aesthetically pleasing by using relevant tools or apps as well as being creative and unique.

  • Engage with your followers effectively

Every brand is surely looking for some sort of engagement or in other words seeking to increase its social signals. Social signals refer to likes, comments, shares, votes, views or any other kind of engagement depending on the type of social media platform. As shares and conversations boost on your profile, more and more people start to introduce you to each other or hear about you by word of mouth. And guess what! You are building mutual trust and respect for your brand.

So get people to socialize with you by following below tips to stand out from your competitors and develop your brand trust:

  • Getting personal with them
  • Asking for their feedbacks
  • Responding to comments or messages
  • Running contests, campaigns or giveaways
  • Using live videos

Take advantage of your social profile reports or utilize tools to track your engagement stats and always be ready to adjust your strategy if you find something does not pay off as you expected.

  • Use influencer marketing

Nowadays people rarely turn to companies directly to get what they need or want. Instead, they focus more on individuals with a high follower count and engagement rate to decide on which product or service to use or which online persona to follow. These individuals are called influencers.

Influencers can pave the way for your online marketing since they already access to your target audience and boast established credibility. This way, you can save considerable amount of time. Choose influencers that are interested or expert in your niche to put your name out there. Note that a high engagement rate is worth much more than a high follower count because it shows the better quality of an influencer’s presence and his or her stronger community.

Wrap it up

If you don’t want to fall behind the competition, consider social media a must to promote your brand. It is regarded as an inexpensive way to reach the desired demography effectively, improve awareness or increase sales. Take into account the above mentioned points to get the most out of social media platforms for your brand.

How to Respond to a Negative Twitter Reply or Feedback

social media, Tips, Twitter,

One primary reason why brands are unwilling to use Twitter is because of negative customer feedback. More and more often customers are using Twitter as a forum to place customer service complaints, making brands wary of joining what seems like a black hole of customer complaints.

Twitter users can apply smartest techniques to grow on the platform and even can buy Twitter followers on WP Dev Shed. But how to deal with the negative feedback? While not all tweets that get on your way will be negative, there is a benefit to having your brand on Twitter: you have control over turning negative feedback into positive ones. Negative feedback will be present on Twitter whether you have a twitter account or not. You can’t control what’s being said about you, but you do have control over your answers to unhappy customers. Here are many ways that you can deal with negative feedback on Twitter.

  • Kill them with humor and kindness

Last week, ThinkGeek had a typo in an email they sent out to their loyal customers. They had a lot of Twitter followers point out this typo through Twitter. Instead of ignoring the typo or getting disturbed at the hundreds of finger-pointing tweets, ThinkGeek responded with funny tweets to their followers. One example:

“Can’t you just see those ThinkGeek monkeys wailing because of their typo? Makes me smile every time.”

  • Be honest

Southwest Airlines was having a problem with their website, getting many angry tweets from exhausted customers. Instead of replying with the general customer support tweet, Southwest Airlines responded with a genuine apology and honest answer. It’s hard to stay mad at someone who is willing to empathize with your pain.

  • Give them a solution

A Gap client was unsatisfied with the quality of one of her purchases. The company was proactive in reaching out to the customer to suggest that she return the product. Instead of being afraid of negative feedback on Twitter, embrace the chance to change negative customer experiences. Reach out to angry customers, frustrated clients or out to make you look like a fool. The more honesty and empathy you share with your customers, the more they will appreciate the experience you create for them.

How to Change your Page’s Category on Facebook?

Facebook, Information, social media,

Years ago, the page category of Facebook was chosen when you created it. You’d have to decide whether you wanted a page dedicated to local services, books, and magazines, to sports, or whatever. Once you picked a category, you would get locked in, or at least almost locked in; there was some compliance within your general category, but if you needed to change the overarching super-category, you had to jump through a bunch of hoops.

These days, setting a category for your Facebook page is much more flexible. You are not limited to one type, either; since Facebook lets you fit multiple categories into your page, you can choose up to three. For instance, a local newspaper could choose a magazine category, a local services category, and a website category, and all of them would be legitimate.

Facebook page categories

Facebook has turned the page category box into a pretty free-form and open selection. There are a lot of different categories to choose; so many I cannot possibly list them here. Every keyword seems to have a dozen various categories attached to it. For instance, if I type in these keywords, here are suggestions Facebook gives:

  • Local: Farmer’s Market, Government Building, Government Official, Local Travel.
  • Boat: Boat Rental, Boat Tours, Boat Service, Marina, Sailing Instructor, Boat Dealership.
  • Music: Artist, Song, Music Award, Music Video, Music Venue, Music store, Musician/band, Arts and Entertainment.

The list goes on and on and on. Facebook also lets you put in three different but specific categories. As they claim, they only hold the three most particular categories. So, for instance, if you added “music” and “song,” it’s possible that they would only keep “song.”

This means it’s important to dig down to three relevant and specific categories to fit your brand. A general contractor for different home repairs might plug in electrician, plumber, and carpenter, though this might leave out some of their essential services. Alternatively, they could put in house renovation, overall contractor, and landscaper.

It’s a good idea to think about three different phases of your Brand and find categories that include as many of the fields as possible to get a general overview of your page type. Remember, though, that different categories can implement various features.

The features of Page Categories on Facebook

Facebook’s limitations on what pages can do is a little of an old system, and I wouldn’t be shocked if they remove or revamp it in the next year or two. I’ll sum up how it works now, but don’t be worried if it changes; just let me know in the comments and I will look over what they have changed. For now, you can use their table as a reference here.

Right now, ten features of a page are “variable” depending on your page category. But actually, only 4 of them are changeable. According to Facebook, every page has:

  • The ability to compose a short description of the Brand or entity that it represents.
  • The ability to link to a particular website for the Brand or entity the page represents.
  • The ability to list special services that the brand or entity provides.
  • The ability to turn on review system and ratings (previously attached to being a local business) so that fans and followers can review and give star ratings to the brand or entity.
  • The ability to add an email for people that use it as a method of contacting representatives of the brand or entity.
  • The ability to enter a phone number, again for people to use to contact the brand or entity the page represents.

Also, some categories have access to extra features, such as:

  • The ability to include an address is only available to Facebook pages in categories that intimate a related business address, such as brands and organizations, companies, people or sports entities, and local services.
  • The ability to display a location map with a mapping system powered by Facebook, beneficial for people to locate a company branch near their location; available to the same categories as above.
  • The ability to list particular business hours of operation, where hours of service can mean the distinction between a customer making a drive or being disappointed when they arrive.

There is some adaptability in what is and isn’t allowed, and I think that Facebook defaults to “allowed” whenever possible. For instance, a page that represents a book would not be allowed to include business hours, but if they are also registered as a local service, they should be allowed.

How to change your page category on Facebook?

While creating a new page, or editing your existing page, you can choose or change your categories at any time. To edit your page’s category, you should follow these steps:

  • Click “about” on the left side of your Facebook page.
  • Click “Edit” right next to the “Category.”
  • Enter up to 3 categories and choose what you want from the dropdown list that appears.
  • Click “Save.” And voila!

You can change your page’s category as many times as you like, there are no limitations for that. If you can’t find a category that describes your Page, try to choose the closest available option.

If you have any other questions about Facebook categories, you know you can always ask us in the comments below.

How to Set up your 2019 Social Media Content Calendar?

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The social media content forest is getting a little scary for brands who don’t have content strategies. Because it is noisier and more crowded than ever, the methods that worked in past years wouldn’t work in 2019. Social media platforms such as Instagram, Facebook, LinkedIn, and even Twitter are being made to use stronger algorithms and filter out the noise, fluff, spam, and irrelevant content so that they create the exciting conversations, organic engagement and elicit feelings of connection to the social network. The social network platforms are feeling the pressure as much as any social media marketer working in any business.

Boost your social media marketing with a good content calendar

If you want to get a grip on your social media marketing in 2019 and see unbelievable, measurable results, then you should employ a content calendar. You will not achieve goals you don’t plan for and can’t measure. A media calendar will let you organize and prepare your content so that you can use content to attract your target audience and achieve your brand goals.

Content is not a random set of words, videos or pictures you pay an intern or an SEO agency to create and hope it magically boosts your community and generates more leads and revenues although some inefficient agencies may try to sell you on this fact, run from them. “Create it, and they will come running” has never worked, and it’s absolutely not a strategy for success in 2019. You’ll get out of your content marketing what you place into it. The best place to begin if you want to get a grip on your content is by a content calendar. You should also make sure that your content is part of your more significant business and marketing and strategy.

Your content marketing must be the air you and your target audience breathes as they explore your brand, not just purchase your products. Organization and Planning is your solution to success in the crazy noisy online world of today, trust me!

What is content marketing?

Content marketing is an umbrella term embracing all marketing forms that include the production and sharing of content to engage target audience bases. Content marketing contributes to the impression that producing high-quality, relevant and valuable data to prospects and consumers drives valuable consumer action. Content marketing helps you retain user attention and improve your brand awareness.

In simple terms, content marketing lets you sell to your client without actually selling to them. You instead have a communication with them that draws them to you and your brand with relevant, high quality, and valuable information.

How a Content Calendar Helps You handle Your social media Marketing?

The purpose of this blog is not to give you an MBA level education on content marketing. Doing this much in one simple blog post would be impossible. So here are some tips to help you so through planning your media calendar. There are three things you need to consider while evaluating your channels:

  1. Where is your target audience? If your audience is more active on one social media platform over another, that platform is where you need to be adjusting your efforts.
  2.  Which platform had the most growth in the last year? If you see enormous growth on a platform, look through your analytics to understand why. Is it a particular content type that’s attracting people’s attention? Alternatively, maybe a precise campaign boosted your growth?
  3.  Where are your engagement and traffic coming from? Is there a specific social channel that seems to be engaging your customers and driving more traffic to your website? What is your brand doing on that channel differently than others that are causing that difference?

Find Out Which Types of Social Media Content You’ll Create

you have to decide which types of posts you’ll be sharing across each of your social media channels.

There are four different post types that your brand can publish on social media:

  • Pictures: Including single photos or gallery posts.
  • Videos: Including live video streaming or natively uploaded video content.
  • Text: Sometimes one catchy copy is all you need.
  • Links: Links to external content (curate or downed) would fall under this category.

Depending on your brand’s abilities and which platforms you’re on, some of these content types might be more valuable to you than others. If you’re already posting consistently on different social media platforms, use in-app analytics for each platform to look for spikes in traffic and engagement.

Here are some tips to create the best content calendar in 2019:

  1. Take a brand selfie

Brands need to see the art and value of first-person or “selfie” video content. Customers are becoming less accepting of old promo-based messaging. A selfie approach to video content on Instagram stories, Snapchat and IGTV, make your brand more relatable. Users spend hours watching their friends on IG Stories and Snapchat, so encourage them with content that offers a firsthand look at your business.

  • Understand Your Social Audiences

Most brands don’t ever consider this when they are running ads. Find out where the prospect is about their problem. When marketing to someone who doesn’t understand they have a problem vs. someone who realizes they have a problem, the message is very different. Social media is about segmenting people so you can be relevant to the right customer at the right time.

  • Quality Over Quantity

As platforms grow, brands jump onto these trends and flood the social media platforms with average content in an attempt to ride the wave. This causes the audiences they’re trying to attract to tune out before they’ve even processed what brands are trying to reach. Control the impulse to create content for the sake of doing so. Be profitable.

  • Invest in Data Research

Invest your money and time in data research. Companies that understand and continuously optimize their social media marketing strategy are winning the customer retention war. They’re targeting the correct audience. Numbers don’t lie — businesses that prioritize trends and stats will be the ones we notice in 2019.

  • Craft a Significant Brand Narrative

Optimize your business narrative to step up social in 2019. It’s not enough to generate a content calendar based on product or brand messaging. Your content needs to be compelling and evocative to lead people to action. Evaluate your brand story and make sure it’s inspiring and stands out between the social clutter. Ground your content in that message, and it will undoubtedly rise above.

  • Engage with Relevant Influencers

As social networks like Instagram continue to get impressive audiences, it’s time to think outside of the old advertising box. More users, look to influencers for their suggestions on products, what to watch, experiences, etc. Reach out to a public figure in your industry and ask if they will promote your product in a post.

  • Create a Perfect Social Media Strategy

Snapchat Story Ads, IGTV, Facebook features and everything else are methods, not strategies. The best way to up your game is to up your strategy. Do some research and Learn more about your audience.

Creating a stable, research-based plan will help you leap in 2019.

  • Be an Early Adopter

Do not hang around to observe if anyone is going to leap to use a new feature and if it works for them before trying it yourself. Experiment with every new feature that rolls out. You will quickly discover if it will work for you or won’t be a big hit, and you’ll receive a massive boost as a trendsetter by being the first one to try it in your industry.

Conclusion

Now, I understand this seems like much work. It takes time to put features, systems, and workflows in place. These updates will make things faster and more productive, but the implementation still needs some time commitment. However, you know what? It’s well worth it! A well-planned and well-organized content calendar will make a significant difference when it comes to traffic and leads coming to your site. Most brands share content without any purposes or thinking behind it.

Having a good content calendar gives you a considerable advantage and develops your social media authority. Try it, give it 4 to 6 months and come back here to share your results!

How to Write a Killer LinkedIn Summary?

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A few years ago, I posted an article about writing the perfect LinkedIn summary. A lot has changed since then. LinkedIn has made many revisions and updates, and lately, they launched a whole new interface. Also, the world of work has developed even more into a place where the free-agent mindset is necessary for success. So it’s time for a significant update to my last post on this topic.

Before we get into the methods of crafting a brilliant summary, let’s begin with why your LinkedIn summary is so important for your success:

  • LinkedIn is usually the first place people go when they are looking to estimate you in a professional position.
  • If people search your name on Google to learn about you, your LinkedIn profile will likely show up in one of the top places in the search results. Since 78% of Google clicks go to the top three results, those who begin at Google will end up at LinkedIn.
  • For most of us, a LinkedIn profile is the most extensive bio we have online. Your LinkedIn summary will likely be seen by more people than any other social media bio. This added exposure gives you an outstanding opportunity to catch the attention of decision-makers — but only if you have a relatable summary.

A valuable LinkedIn summary does three things:

  1.  It shows the connection. It attracts the right audience who are crucial to your career success, letting them know what you’re about so they can decide if you are related to their goals.
  2. It differentiates you from competitors. With so many people presenting the same services as you, standing out is important.
  3. It makes people want to learn more about you and eventually interact with you one-on-one. Of course, this means congruence with the real-world you is essential.

I have had the chance to help a lot of professionals describe their story in their LinkedIn summary, and what I write here is the proven process we use. It’s a simple method that makes your summary shine:

Step one: Set the scene

First of all, you should decide what you like your summary to say and want you want visitors to do. These questions will help you set the scene for your summary:

  • Who is your target audience? Who are the most important influencers and decision-makers in your world?
  • What do you want them to know or do?
  • How do you want to make the visitors feel?

Write our responses to these questions so you can begin gathering your raw data.

Step two: collect your content

You may feel overwhelmed by the different choices for writing your bio. I recommend organizing your content into these seven buckets:

Skills: write a few sentences about what you do to provide value for your team, brand, and internal or external customers. (I’m the content manager. I have a team of best and brightest writers. I brought them together to write about the most important updates in the world!)

Victories: write about your achievements in your career. Be sure to describe the value you brought. (I saved my company $100k by using a better and cheaper version of blogging software.)

Passions: values and passions. write your operating principles and the things that inspire or energize you (for example, “diversity, creativity, and developing win-win relationships” along with UNICEF.”)

Your superpowers: Explain the things you do better than anyone else – the talents that allow you to be a hero for your colleagues (for instance, “I make team conferences fun and productive, making everyone feel involved; I have been told I am the best listener”).

Interesting stats: Mention things you can quantify – and don’t limit yourself to just the ones that are work-related. (“I climbed four of the tallest peaks; I speak two foreign languages and travel to at least eight new countries every year”)

Validation: Cover all those things that help you prove what you say about yourself such as awards and accolades (for example, “Graduated from the University of Harvard; was awarded an innovation fellowship by the Association of Advanced science”)

Uniqueness: One of the most crucial aspects of reliable content is exclusiveness. If the content on your website is duplicated or plagiarized, then you may not get the desired results from it. One of the best and easiest ways to detect piracy in content is the use of an online plagiarism checker. You can find many online duplication finder tools over the web that can assist you in detecting duplication in writing within a few seconds. You can get access to an effective free online similarity checker by clicking on plagiarismdetector.net without any hurdles. 

After completing your content category collection, take a look at them and try answering these questions:

  • Is there anything missing?
  • Is there anything irrelevant?
  • Is it aspirational and authentic?

Make any adjustment, deletion, and additions to your raw content and then prepare to share.

Step three: showcase your story

Before writing anything, give yourself a “permission to suck.”  we put a lot of pressure on ourselves while writing, and if we lower the expectations of our first attempt, we can typically improve, edit, or recreate something that’s really quite satisfying.

 I recommend crafting your summary in the first person for these reasons:

  1.  Everyone understands you wrote your own LinkedIn summary, so drafting about yourself in the third person looks a bit insincere.
  2.  Writing in the first person creates communication between you and your audience, and that’s the best way to develop a relationship.
  3.  The first person version of your bio seems more like storytelling and less like recording your accomplishments — and the LinkedIn summary is all about storytelling.

That’s it.

Comment us below and tell us about your methods of writing a good bio on social media.