Tag Archives: Tutorial

There are some tutorials and lessons that make you more professional on social media and website.

What is Facebook history?

What is Facebook history?

Not all the story begins with the name of Facebook only! It is true that Facebook was founded in 2004 at Harvard dorm room, but still, there is a lot of stories, inspiration, efforts, and talent behind this name. if you want to know how Facebook was started, you need to back to Mark Zuckerburg’s childhood.

when was Facebook started?

From an early age, Mark Zuckerberg, co-founder, and CEO of Facebook had a keen interest in computer programming. His parents were working at a dental clinic. At age 12, he could facilitate his father’s dental office with his own written program called Zucknet using Atari BASIC. A program to send and receive a message from the receptionist to doctor, with the idea of connecting these two without walking around. Young and genius, as a school student Zuckerburg started writing all other amazing codes to connect people at a different place, even to connect their family at home. Zuckerburg’s father says that Mark grew up with no specific nurturing, and it seems Zuckerburg had the freedom to develop his idea. He was popular at school for his programming skills. Once he was so young, he had some offers from Microsoft and Google to sell his program, but he refused to sell it. It seems that he had the mission to bringing the world closer together even when he was a child. But most of the story of Facebook began with Facemash, a program which could recognize the college students’ face to rank their attractiveness. However, Facemash soon were shut down because of hacking the university system into finding students’ pictures. Though, Mark Zuckerberg did not stop thinking and creating!

Facebook was founded

It was February, 4th, 2004 when Mark Zuckerberg along with three others: Eduardo Saverin, Dustin Moskovitz, and Chris Hughes gathered at the Harvard dorm room, and they together could establish Mark’s idea of coding “theFacebook.com” and expand it to connect college students at Harvard. As he said in his interview with CNBC, thefacebook.com was for the Harvard students only to share their information, hobbies, their favorite movies, books and most important to see who their friends are! And in general, it was about finding interesting information about people. This connection was not limited to the Harvard but soon at other universities including Yale, Colombia, and MIT. thefacebook.com extended from college and colleagues to high school and connected millions of people within a year. In 2004, an amazing part of thefacebook.com started which was giving the public a wall to write and share their thoughts. A year later, after dropping “the” from thefacebook.com in 2005, and some changes in its features such as launching Facebook photos it could reach around six million users in that year only. For the very first time, through the facebook people could find their lost friends from all around the world! And It was all other attractive features, such as mobile app launches, adding work network, Facebook API, News Feed and Mini-Feed, the marketplace, video lunches which all made around 60 million users for Facebook. However, a change on Facebook was its “Like” bottom which soon becomes very popular, and it leads reaching 500 million active users on Facebook just from 2009 to 2010, which made him the man of the year on Times magazine. Six months after launching Facebook camera in May 2012 it hit the one billion users and become the world first social media. It also could be interesting for people and maybe from the business side to know why Facebook logo color is blue. As Mark Zuckerberg told the New Yorker magazine, he is red-green colorblind and the color he can see the best is blue. He explains that the blue is the richest color for him. 

Facebook buys Instagram, WhatsApp, Atlas, and Oculus

Now the company is rich and worthy with offices in different states of America. In 2012, after three days of talk at Zuckerberg’s house to agree upon selling Instagram which mostly used for sharing pictures, the meeting was ended up at the price of $16billion. Facebook bought Instagram to show its connectivity using another powerful program. Instagram was founded by Mike Krieger and Systrom who was the first person to share a photo on Instagram. The very first picture uploaded on Instagram was the photo of a dog was sitting close to a taco stand in Mexico with the caption of “test” in 2010.  Like Facebook, attractive features such as live video, photo filtering, direct message, business profile soon made Instagram a favorite app in which people were keen to share their stories and pictures. With connecting these two, Facebook and Instagram, Zuckerburg’s dream of bringing people closer together become more real. There was more about Instagram, a popular personal or business application. Hashtag was another favorable feature on Instagram that made people able to send their voice to all over the world. Hashtag gave the power to the philanthropists, environmentalists, actors, musicians, and all other famous figures to achieve their goals. Of course, with the help of Donate option on Instagram, thousands of people all over the globe could take benefits of that. He did not stop expanding his company. A few years later, Facebook bought WhatsApp too, and other big names such as Atlas, Oculus and it made it one the most precious company in the world.

Now, Facebook worth $200 billion with 40 million active small business on it but there has been a debate on the future of this 15 years old social media, would it be a vibrant and attractive media even decades later? Or it would be replaced by other powerful social media coming soon?

How to Test Content Marketing and Digital Campaigns with Social Media?

The new social and digital world creates fantastic opportunities for digital marketers and brands to produce, test, and launch marketing plans, campaigns, products, and services to promote in less time than before.

You don’t need to wait for weeks and months to understand how a campaign works to receive feedback on how well the message and program were accepted and operated by your target audience.

Thanks to social network platforms such as Facebook, Twitter, LinkedIn, YouTube and Instagram, brands can get real-time audience insight in no time and start using them to create their digital and social media marketing strategies for more benefit and ROI.

Social media is similar to a greate market group that never rests. There is not a time of day that you can’t sit in your comfortable couch with your mobile and discover what others think of you and your business. It’s there for the catch. Smart brands understand how to tap into the analysis and examination power of the social network platforms without spamming.

How to test your marketing campaign using social media?

  • Use Twitter to Test Email campaigns

Email subject lines are similar to the wrapping of an excellent gift. Let’s confess; We get much more excited to open a beautifully wrapped gift over one that comes in a crumpled brownish paper bag.

Twitter is an excellent tool to test your subject lines before sending emails to your customers.

Here is how to do it:

Create a specific shortened URL to each Tweet to individually manage click-through (try il.ink)

Create an appealing subject line that will attract your target audience. Here’s a plan that outlines the features of a good subject line:

  • Use Facebook to test your marketing campaign

You can use Facebook to test your ad creative. Facebook lets you upload six pictures for each ad. It also automatically improves your campaign to represent the best performing ad for your marketing campaign.

Note! Test your promotion, not your audience and customers. As brand owners, you should already know your target audience. All you need to do is testing ad pictures and content based on your target customer.

Here is how to do it:

As a business owner, you can post two versions of a picture and ask your audience which image resonates with them. Since Facebook owns a high number of active users typically, it gives direct engagement. As a result, you can post this picture an hour before your marketing conference and come to that meeting provided with relevant insight.

That’s all!

  • Use YouTube to test your video campaign

People won’t forget the “Ship My Pants” Kmart commercial. The use of obscene wordplay brings observers into the ad. Great method! Kudos to the FCB Agency for thinking outside of the box and taking Kmart to green light this.

Usually, advertisements like these would get caught in the focus group hereafter. This one didn’t. And it definitely paid off.

Try taking a page like these playbooks. While testing your promotion campaign, start by examining your commercial on YouTube before spreading it on TV.

Conclusion

Using social media platforms is an excellent device for examining your marketing campaign themes, topics, construction, messaging, length, and anything else that should’ve been traditionally preserved by your focus group. The key is to examine just one part at a time so you can divide your variables for final results.

What Should Social Media Marketers Understand about TikTok?

New social media platforms and apps are launched frequently, but not all get the same coverage. We have been receiving comments about the hot new app TikTok. So, in this article, I am going to share my knowledge of what TikTok is, how it’s used, and if Social Media Marketers will be struggling to use it for their customers or brands.

What is TikTok?

TikTok is the newest video-sharing app growing popularity in the United States. It’s indeed not all that new of an app; it’s only been re-branded.  TikTok used to be musically before but was taken by ByteDance, who previously had an app called TikTok. So, they joined musically and TikTok into one platform and held the name TikTok.

TikTok is the once trendy Twitter-owned app, Vine, which allows people to post funny short videos. Yet, TikTok is a bit more sturdy in that it will enable you to watch music videos, lip-sync to tunes, and edit your videos with filters, effects, and stickers. There’s also a feature called “duet” in which you can create a new video next to an existing video.

The New York Times explained TikTok as “a quirky hybrid of Snapchat, the defunct video app Vine, and the TV segment, Carpool Karaoke.”

How Popular is it?

TikTok currently has more than 700 million users worldwide. It has skyrocketed to the top of the charts in Apple’s App Store, YouTube, hitting Instagram, and Snapchat as the top free app. Celebrities like Khloe Kardashian, Jimmy Fallon,  and Nick Jonas have promoted the app, too, which has clearly increased its popularity.

How to Create High Engagement LinkedIn Posts?

Company pages on LinkedIn are so crucial for brands to be able to build relevance, credibility, and showcase services mainly if that company is a start-up.

But, how can you increase your company page engagement on LinkedIn? It looks much easier on other social media platforms such as Twitter, Instagram, or Facebook where your brand can have its own account and directly connect with other users’ content. In this article, we are going to share our tips for how to improve your engagement on LinkedIn.

1- Try out different messaging strategies to see what works

LinkedIn is a business-focused platform, so it has a different target audience than other social networks.

To understand what works out best with your LinkedIn audience, you’ll want to try different messaging approaches. Using these:

  • Your style and tone. Is it serious, playful, educational?
  • The text length. Is it compact or long-form?
  • Your valuable media. How do visuals support the text?

It’s necessary to test—instead of making theories—because the results will amaze you.

2- Use your ad budget to reach your target audience

If you’re running with a budget, you should be more selective. Try to boost your organic posts such as product launches and campaigns often to make sure that you reach your target audience.

By generating highly targeted ads, you can increase your engagement during the campaign periods and receive greater conversions.

3- Examine your publishing volume to increase engagement

Here’s why publishing volume imports: If you post too short, you’ll get less engagement, on the other hand, if you post too much on LinkedIn, you may run the risk of spamming your readers.

You have to notice that magic posting number to increase your engagement without spamming.

4- Create high-quality content stand out from competitors

You’ll experience a significant increase in engagement and conversions when you produce our own content—this is because you focus on creating quality content that gives immediate value for your audience.

5- Extend your content mix to influence a broader audience

LinkedIn is so much more than just a marketing platform. It also lets you reach administrators, introduce your company experience, and hire top talent.

So, consider sharing:

  • leadership quotes from your own managers
  • Business news and updates
  • Job perks and postings
  • HR advices on the workplace

Follow these tips to start getting more engagement on LinkedIn. You will be on your way to producing your best content yet.

How to Use Social Media to Build your Email List?

Email marketing is one of the most successful and valuable methods of marketing; it’s practical, affordable, immediate, and estimable. One of the most critical aspects of email marketing is getting somebody to join your email list.

Maybe you’re already gathering email addresses offline with a paper sign-up sheet at your office or store. You may have also attached an online sign-up form to your blog or website.

Did you also know that using social media can help you grow your email list?

The best thing about using social media for business is that your social media pages can be public, meaning that anyone can find you and your page on the platform and become a fan.

The best thing about using social media for business is that your social media pages can be public, meaning that anyone can find you and your page on the platform and become a fan.

Here are three easy ways you can leverage the social media to build your email list:

1- Take advantage of social sharing

Resharing or reusing your valuable content on social media platforms provides your email campaigns a lasting life and extended reach to more consumers and prospects.

The users who follow you on social media, but haven’t yet subscribed to your email list, will now be able to find out about your email campaigns and subscribe right then and there. So, any shares and retweets of your email campaigns open up the opportunity of new email subscribers.

2- Run a contest or promotion

Planning contests or promotions is an excellent way to get your audience to sign up for your email list. Try hosting a campaign with a link to join your email list by giving the first 20 subscribers a 20% off or another excuse. Try running a promotion or contest every month or so and see what type of offer gives you the best results.

3-  Add social buttons to your emails

When you send out emails remember to include linking buttons to all of your social profiles.

Driving your current email contacts to share on social may look a bit backward, but because your current email subscribers already like your content, they are more likely to share it on their social network accounts. Their followers are seemingly like-minded and would find your content appealing as well, proceeding to build your following.

Once you reach these new followers on social media, you can ask them to subscribe to your emails.

Consider these things while turning your followers into email subscribers:

  • Are you making it easy for other people to subscribe to your emails on social media?
  • Are you sharing your emails on your social media account and inspiring your audience to like, comment and share?
  • Are you seeking opportunities to contribute an extra incentive to get people on social media to join your list?
  • Are you making it easy for your current audience to connect with you on socials and share your emails with their fans and followers using a single-click?

Do you have any recommendation on getting social media followers to join your mailing list? Let us know in the comments below.

Why you shouldn’t Focus on Only One Social Media Platform?

There are too many social media platforms to choose from these days, and if you are concerned about which one to use, you should only concentrate on one social media platform. It is best to put most of your efforts on one platform, although we do recommend creating accounts on other social media platforms in case you want to change strategies down the line.

The question is, how do you choose that one social media platform?

Target a platform with more potential customers

You need to make sales. So while it is essential to stay in touch with your companions, it is more critical that you choose a platform where your potential and existing customers are.

How do we find out what platform they are using?

We’re living in the digital age; Google can easily find interests, age, gender, and other demographics. Find out where your target audience logs in and start signing up.

Don’t go into unknown territories

If your target customer is immature kids, then make a list of their preferred social media platforms. If you believe you don’t know anything about the platforms in that list, but you have better control over the second one, then we recommend you get there, pronto. You can rely on others’ professional help too, but in many cases, Brands like to know what they are paying for, so don’t force yourself to go into unknown territory. Pick the platform which you have good control over.

By now you realize that the case has been made to why you should hold to one social media platform at a time to get better results. Social media can make you win if you work smartly.

What is your main platform? Tell us in the comments below.

Facebook Sues Chinese Companies for Selling Fake Accounts

Facebook and Instagram removed 2.1b inauthentic accounts from January 2018 to September. Facebook and Instagram sued four Chinese companies for promoting the trade of fake accounts, likes, and followers that the social network titan says can be used for destructive purposes.

The Chinese companies promoted and produced the fake accounts over the last two years and sold them on six websites, marketing them in mass quantities, according to a criticism listed Friday in San Francisco federal court.

“Fake and inauthentic accounts can be used for spam and phishing campaigns, misinformation campaigns, marketing scams, advertising fraud, and other fraud schemes which are profitable at scale,” Facebook and Instagram claimed. They declared fake accounts were also built on Amazon, Apple, Google, Twitter, and LinkedIn.

Facebook has come under close investigation over the use of private information and the impression of objectionable content on its 2.7 billion monthly users, with authorities around the world doubting the company’s policies. Friday’s lawsuit, which declares multiple violations of US trademark equity, is one way the company is struggling back against economic exploitation of its social networks.

By using artificial intelligence to detect fake accounts, Instagram and Facebook disabled 2.1 billion inauthentic accounts from January 2018 within September, “often within minutes of the accounts’ creation,” according to the complaint.

The companies named as offenders — 9 Xiu Shenzhen, 9 Xiu Feishu, 9 Xiufei, and Home Network — are based in Longyan and Shenzhen. They are affiliated companies of electronics and hardware, as well as providers of software and online promotion services, according to the complaint.

The defendants couldn’t quickly be located for comment.

Facebook is querying a court order enduringly barring the Chinese companies’ alleged policy and financial damages.

How to Handle Negative Comments and Complaints on Social Media?

Some of us are a lot more sensitive than others. Make a bad or negative comment, and some people will break into tears. Some will take that on board and change their behavior; others will turn into a werewolf and bite right back!

Dealing with negative comments on social media is a lot more different than dealing with usual complaints, received y chat, email or phone. And there is one reason for it: it is too easy to turn a social media complaint into a complete disaster.

Why should I care about negative comments and complaints on social media?

Social media is a public place. Every time a user writes something wrong about your product or service, the whole audience on social media can see it. They will judge you based on different criteria:

  • How quickly did you reply?
  • What was your reaction?
  • What was your customer’s reaction?
  • How did the whole thing end?

Social media is all about immediate reaction and quick response. People present on Instagram, Facebook and Twitter literally live there and can post in the morning, while having breakfast, after dinner or even in the middle of the night.

If you choose to have a business profile, you should be ready to do the same. You might think that no one will notice one negative comment, but they definitely will! And if you don’t get response, they’ll get the idea of you not caring about your PR and your customers.

How am I supposed to reply social media complaints if I don’t see them?

It’s simple to reply to a complaint that was sent directly to your email, right? In the case of social media, it isn’t that easy! If you are lucky enough, users will tag your brand in their posts, and you will get notifications about it. Things start to get more complicated when people are sharing a lousy word of mouth about your brand, and you can’t respond to it because you can’t see it.

This is where you Google Alerts comes handy.

Enter your Brand’s name and optimize your settings. Remember you can choose more than one keyword alert for the search to get more specific information. This way you will get notified immediately when your keyword was mentioned, once a day or once a week. You can choose the language, region, and source (e.g., blogs, news, videos.)

How quickly should I response?

You should reply as soon as you’ve received a negative comment. Try to aim for responding in at least15 minutes to make a good impression, but if you can’t do that, try to answer in an hour. According to researches, 43% of your customers will expect a “one hour” response time and 30% of them expect a reply within 30 minutes.

The faster you reply, the better you will look in the eyes of the social media community. Yes, there is no mercy!

How should I react to negative comments?

If you let yourself discharge in public, you’ll be judged by your behavior. You might find yourself discussing with other people who will stand in the trolls’ defense and trust me, that’s the last thing you want! So, whether you’re speaking with an angry troll or customer, make sure you are doing the following:

  • appreciate them for their opinion (try not to be too formal, just a “thanks for reaching out to us” should be excellent)
  • apologize for the inconvenience (“sorry to hear that you didn’t like our services/ you’re having problems with our product”)
  • inspire them to send you a private message.

The last thing is essential: whatever happens, you want the unsatisfied customer to send you a private message.

Should I delete negative comments?

No!I know, you might be intrigued to delete them, but you should never, ever do that.

The thing is, if you delete a real comment from an angry customer, you can be sure they’ll come back: louder, more upset and more frustrated. Also, negative comments show that you’re a genuine, honest brand. You shouldn’t think about dealing with negative trolls and complaints on social media as an offensive obligation but more as an opportunity.

Opportunity to turn your customers’ lousy experience into a good one and to turn complaints into compliments.

How to Respond to a Negative Twitter Reply or Feedback

One primary reason why brands are unwilling to use Twitter is because of negative customer feedback. More and more often customers are using Twitter as a forum to place customer service complaints, making brands wary of joining what seems like a black hole of customer complaints.

While not all tweets that get on your way will be negative, there is a benefit to having your brand on Twitter: you have control over turning negative feedback into positive ones. Negative feedback will be present on Twitter whether you have a twitter account or not. You can’t control what’s being said about you, but you do have control over your answers to unhappy customers. Here are many ways that you can deal with negative feedback on Twitter.

  • Kill them with humor and kindness

Last week, ThinkGeek had a typo in an email they sent out to their loyal customers. They had a lot of Twitter followers point out this typo through Twitter. Instead of ignoring the typo or getting disturbed at the hundreds of finger-pointing tweets, ThinkGeek responded with funny tweets to their followers. One example:

Can’t you just see those ThinkGeek monkeys wailing because of their typo? Makes me smile every time.”

  • Be honest

Southwest Airlines was having a problem with their website, getting many angry tweets from exhausted customers. Instead of replying with the general customer support tweet, Southwest Airlines responded with a genuine apology and honest answer. It’s hard to stay mad at someone who is willing to empathize with your pain.

  • Give them a solution

A Gap client was unsatisfied with the quality of one of her purchases. The company was proactive in reaching out to the customer to suggest that she return the product. Instead of being afraid of negative feedback on Twitter, embrace the chance to change negative customer experiences. Reach out to angry customers, frustrated clients or out to make you look like a fool. The more honesty and empathy you share with your customers, the more they will appreciate the experience you create for them.

Everything about Twitter Limits

Twitter has set different limits on user activities to decrease the load on their services, as well as reduce the possibility of spammy behavior.

These limits are based on a combination of factors like how old your account is, the speed at which you follow/unfollow, the third-party applications you use for your Twitter account and also if you are using the native Twitter app less frequently.

Some notable updates:

  • January 6, 2012: Added lists and unfollow limits.
  • January 6, 2013: Added biography character limit & Picture sizes.
  • May 31, 2013: Twitter updates the number of Twitter lists you can have and the number of users you can follow in each list.
  • August 12, 2015: Twitter now lets you send direct messages with up to 10,000 characters. The threshold used to be 140 (similar to standard tweets).
  • October 28, 2015: Twitter has raised their follow limit from 2,000 to 5,000.
  • October 2016: links, Media attachments, and screen names in replies no longer count in the 140character limit.
  • May 2017: Updated number of daily direct messages from 250 to 1,000
  • November 2017: The number of characters in a Tweet has been raised from 140 to 280.

The Follow limit on Twitter

You may be new to Twitter, or you may have been using the platform for a long time and hit the “2000” limit, which Twitter increased to 5,000. Most social media platforms have limits in place for the number of users you can “follow” or “friend.” For instance, Google+ currently has a limit of 5,000 users you can have in your circles, and you have a limit of 5,000 “friends” on Facebook. This is to stop individuals, brands or automated applications from abusing the system.

On Twitter, it was possible to bulk follow thousands and thousands of users in the hope that they would follow you back. This caused many accounts to abuse this and follow a lot of people while not generating engaging content and not having many users to follow them back.

Not good!

Twitter launched back in March 2006. But it wasn’t until August 2008 that it began imposing limits on the number of users you could follow. Twitter was facing big problems with spam (as Twitter co-founder blogged at the time). There was a lot of backlash at the time, and a lot of confusion. It’s generally assumed that Twitter introduced a 2,000 following limit, which means you could only follow up to 2,000 users. But, this isn’t strictly true.

The Following Ratio

According to researches, the magic number is 1,819! This means if you have 1,819 followers you may break through the 2,000 limits. Below 1,819 you are capped at following 2,000 users.

I haven’t examined this, but I’m not sure that the same policy will be used for this new limit. To break through the limit, you’ll have to get more than 4545 users following you before you can go through the 5,000 limits. Let me know what you think!

Unfollow limits on Twitter

So, how many users can you unfollow? This is a difficult question since Twitter doesn’t say.

It’s possible to bulk unfollow using automation tools, but you have to click on each user manually, and then click unfollow.

Yes, various javascript hacks are using Google Chrome, but to be honest, you should stay away from this because it’s likely to get you banned.

So, use your common sense. I’ve unfollowed over 600 people in one day, but that was a one-off- I wanted to unclutter my feed, but if I unfollowed 600 people each day I’d get banned.

So, there you go. Remember, Twitter is a social network platform- these limits are for our protection. Do you think these limits are suitable, or do you think they should be changed? Let me know in the comments below.

How to Change your Page’s Category on Facebook?

Years ago, the page category of Facebook was chosen when you created it. You’d have to decide whether you wanted a page dedicated to local services, books, and magazines, to sports, or whatever. Once you picked a category, you would get locked in, or at least almost locked in; there was some compliance within your general category, but if you needed to change the overarching super-category, you had to jump through a bunch of hoops.

These days, setting a category for your Facebook page is much more flexible. You are not limited to one type, either; since Facebook lets you fit multiple categories into your page, you can choose up to three. For instance, a local newspaper could choose a magazine category, a local services category, and a website category, and all of them would be legitimate.

Facebook page categories

Facebook has turned the page category box into a pretty free-form and open selection. There are a lot of different categories to choose; so many I cannot possibly list them here. Every keyword seems to have a dozen various categories attached to it. For instance, if I type in these keywords, here are suggestions Facebook gives:

  • Local: Farmer’s Market, Government Building, Government Official, Local Travel.
  • Boat: Boat Rental, Boat Tours, Boat Service, Marina, Sailing Instructor, Boat Dealership.
  • Music: Artist, Song, Music Award, Music Video, Music Venue, Music store, Musician/band, Arts and Entertainment.

The list goes on and on and on. Facebook also lets you put in three different but specific categories. As they claim, they only hold the three most particular categories. So, for instance, if you added “music” and “song,” it’s possible that they would only keep “song.”

This means it’s important to dig down to three relevant and specific categories to fit your brand. A general contractor for different home repairs might plug in electrician, plumber, and carpenter, though this might leave out some of their essential services. Alternatively, they could put in house renovation, overall contractor, and landscaper.

It’s a good idea to think about three different phases of your Brand and find categories that include as many of the fields as possible to get a general overview of your page type. Remember, though, that different categories can implement various features.

The features of Page Categories on Facebook

Facebook’s limitations on what pages can do is a little of an old system, and I wouldn’t be shocked if they remove or revamp it in the next year or two. I’ll sum up how it works now, but don’t be worried if it changes; just let me know in the comments and I will look over what they have changed. For now, you can use their table as a reference here.

Right now, ten features of a page are “variable” depending on your page category. But actually, only 4 of them are changeable. According to Facebook, every page has:

  • The ability to compose a short description of the Brand or entity that it represents.
  • The ability to link to a particular website for the Brand or entity the page represents.
  • The ability to list special services that the brand or entity provides.
  • The ability to turn on review system and ratings (previously attached to being a local business) so that fans and followers can review and give star ratings to the brand or entity.
  • The ability to add an email for people that use it as a method of contacting representatives of the brand or entity.
  • The ability to enter a phone number, again for people to use to contact the brand or entity the page represents.

Also, some categories have access to extra features, such as:

  • The ability to include an address is only available to Facebook pages in categories that intimate a related business address, such as brands and organizations, companies, people or sports entities, and local services.
  • The ability to display a location map with a mapping system powered by Facebook, beneficial for people to locate a company branch near their location; available to the same categories as above.
  • The ability to list particular business hours of operation, where hours of service can mean the distinction between a customer making a drive or being disappointed when they arrive.

There is some adaptability in what is and isn’t allowed, and I think that Facebook defaults to “allowed” whenever possible. For instance, a page that represents a book would not be allowed to include business hours, but if they are also registered as a local service, they should be allowed.

How to change your page category on Facebook?

While creating a new page, or editing your existing page, you can choose or change your categories at any time. To edit your page’s category, you should follow these steps:

  • Click “about” on the left side of your Facebook page.
  • Click “Edit” right next to the “Category.
  • Enter up to 3 categories and choose what you want from the dropdown list that appears.
  • Click “Save.” And voila!

You can change your page’s category as many times as you like, there are no limitations for that. If you can’t find a category that describes your Page, try to choose the closest available option.

If you have any other questions about Facebook categories, you know you can always ask us in the comments below.

How to Use Storytelling as your Social Media “Secret Ingredient”?

We have all been there, right? Around a dinner table, around a campfire, held captivated and speechless while listening to a great story. Why? Because we all love stories. So if you could use storytelling on social media, then why wouldn’t you be doing so? You can get the advantage of the most basic part of human nature! So, let’s look at some ways to use storytelling on platforms like Twitter, Facebook, and Google+. Let’s break down storytelling in each social media. You can perform different methods in every social media platform to make the most of your storytelling.

Storytelling on each social media platform

Facebook

  • Write your entire story in a post
  • Create a photo album on Facebook
  • Create a long Facebook video
  • Go live on Facebook
  • Sequence your Facebook ads
  • Create an infographic

Instagram

  • Create a narrative with your Instagram captions
  • Tell a visual story with your Instagram profile
  • Share user-generated content (UGC)
  • Create a boomerang or short video on Instagram
  • Use a series of Instagram stories

Twitter

  • Tweet a storm
  • Create a twitter moment
  • Attach multiple pictures to a tweet
  • Create GIFs to share on Twitter
  • Spread your branded hashtag
  • Go through a Trending hashtag

Snapchat

  • Create a relevant snapchat Geo-filter

YouTube

  • Create a playlist or YouTube channel

How to use storytelling on your social media?

Here are tips on using digital storytelling on your social media accounts today:

1- Show your company’s Human side

People connect with other people, not brands. So to connect your audience, you should show your brand’s human side. The goal is to form a personal brand that resonates with your customer and to do that; it’s essential that your brand tells a story.

Share:

  • What you are learning
  • What you are doing
  • A look behind the scenes

And at the same time, do not share too much personal information. You should always remember that social media is not your diary. Whatever you choose to share with your audience, just make sure you are comfortable with the whole world knowing about it.

2- Share your brand’s story

Customers don’t buy into brands; they buy into the story behind the brands. Just as you use your blog and website to tell your brand’s story, so the same thing with your social media. Improve your brand’s message and share the ideas you stand for. For example, if you run an organic store, known for the focus on overall health and natural products, then you should use social media to share information that is related to that message. Everything you post is a way to reinforce the story you are communicating. This can build credibility for your brand and makes your content relevant.

3- Be narrative in your updates

 One of the best ways to tell a story on social media is to do exactly that, tell a story. You can do it on Facebook by turning your status updates into minimal blog posts. But it’s not just Facebook that is open to digital storytelling. Even twitter with its 140 character limits, can be a great tool for digital storytelling. Actually, working within a character limit can encourage creativity in you. Do you really think it isn’t possible to tell a story in 140 characters? Consider these examples which prove that writing stories can still be short:

Even the photo-sharing platform, Instagram, can be used for storytelling. Just as you post your photo, write a caption that tells a good brief narrative. While a high-quality picture is necessary for an Instagram post, a good caption can help you complete the story by sharing a narrative. For your next Instagram post, you can share a brief story about the picture within more than three sentences. Instagram captions are limited to 2200 characters, and after three lines, the caption becomes shortened with an ellipsis.

4- Share Consecutive Posts to Tell a Broader Story

Another good way to share a story on social media is by using continuous updates to tell the story, like a story series, from the beginning to end. For example, on twitter you can first tweet:

“Came home to a house so quiet I could hear a pin drop.”

Followed by:

“But then we walked into the bedroom, where a big surprise was waiting.”

Followed by:

“Both kids had constructed a giant fort & fallen asleep in the middle of furniture & blankets.”

5- Contain elements of your story into posts

The concept of “story” is so simple; it can feel hard to understand and break down. So, if writing stories feel complicated, try to focus on the basic elements of story and try to contain them in your content. Elements such as:

  • Relatable characters:

The reason you like to share the human side of your brand is that it makes you more relatable. Each good story has relatable characters with interests and personalities. You can make your business that sort of character by letting your followers in. Furthermore, creating figures in your narratives is an excellent way to develop people your audience finds engaging.

  • Conflicts:

People like drama! So stories are more compelling when they include resolution and conflict. So whatever you are sharing, contain details about the conflict associated with your work will drive more readers in.

  • Structure:

The most basic building blocks of a proper story are pacing. First, this happens, then this, then this. The beginning, middle, end. Use this kind of narrative arc any way you can. Any story which tries to drive action should have an introduction, a body and a CTA at the end.

  • Backed by purpose:

A story with no purpose is just claptrap. It would be easy to get lost in the background noise and lose track of why you are telling it. Why are you telling a story? What is the critical takeaway you aim for the reader?

  • Simplicity

Try to keep it simple. Cut out all the unnecessary parts. It doesn’t matter how good you think a sentence, photo or video is. If it doesn’t add any value to your story, ditch it.

  • Authenticity

First, you should decide if the story is true to you. Don’t try to embellish it or draw out a facade to cover the truth behind the story. People will be able to tell if you are lying and it will fail.

  • The environment for telling a story

If you’re telling a story to your friends during a lunch break, you’re going to be telling it differently than in front of a full auditory at the Olympia London’s Conference Centre. The structure of a story depends on the environment you are in. When you’re storytelling on social media platforms, the user’s screen is your room for the context. So you should create something good enough for them to stop scrolling and pay attention.

6- A mix of practicality and passion

Create, try, test, do! You can always create as much content as possible and see which works best. It needs a lot of work and a flaming passion. But it isn’t practical. Passionate people are so focused on spreading their message that they burn out their budget, resources, and eventually their own passion. And with such a crowd of content shared on social media, it’s effortless to get lost in mixed signals and disorganized data.

You need to understand your audience and scale their engagement. Map out significant performance indicators to recognize the success of the stories you’re telling. Storytelling on social media won’t get you immediate response. It’s not like hanging around a campfire telling a story and observing people’s reactions. You’re restrained by things like numbers of likes, shares, comments with which you are trying to “measure” the user’s retention, engagement rate, and the chance of conversion.

7- Teamwork

Working with a team will help reduce the workload; still, the production and approval processes can get very complicated.  For example:

  • You have a story outline planned.
  • You seek out an audience to target and test it.
  • You collect feedback, mostly unstructured.
  • You gather information into a structure and make proper adjustments (to the story, audience or both)
  • You publish the story and analyze results and engagement.

Although a mere framework, each step holds a lot of synchronization, approvals, resources, time and effort. With a loyal team, you are decreasing the logistic needs, but it gets confusing to onboard new members.

Final thoughts

The world today is driven by social media, we’re all in the “always online” state of mind. No matter how liberated we are as people, in the end, we are all driven by emotions. Self-actualization and validation are our primary motivator for sharing a story. Do not mix digital storytelling with content marketing; it shouldn’t be marketing itself. Just try to connect with your audience and have fun!

What do you think?

What is your social media secret ingredient?Tell us your story of social storytelling in the comments below.

How to Check your Hidden Messages on Facebook?

Facebook is just like an onion. You can use its features at face value, but if you dig a little deeper, you will find things typically hidden in your day-to-day interactions on the platform, such as Messages. “I use Facebook Messenger and check my inbox constantly,” you may say. Still, you may not know that you have some hidden messages on the Facebook messenger waiting for you to read.

Usually, when you check your Facebook Messages, you are only seeing chats from your friends. That isn’t actually all of your them. Facebook filters messages from people you aren’t friends with on the platform. Typically, this is helpful—many of those messages are just spams. However, every once in a while, a specific message from a not-yet-Facebook-friend ends up in that no man’s land.

How to find hidden messages on Facebook?

You can follow these steps to check your hidden messages:

  • Open Facebook on the desktop.
  • Tap on the message icon at the top right of your screen.
  • In the menu that pops up below, you can see that “message requests” is grayed out next to “recent.”
  • Click on message requests. Here are the messages from users who want to chat with you, but aren’t yet your friend on Facebook.
  • You can also click “See filtered requests” at the bottom of the menu for more missed messages.

You can also receive these messages from the Facebook messenger:

  • in the app, go to your settings, then tap “people.”
  • tap “message Requests” then “Filtered Requests.”
  • This will show you all the messages Facebook considered unworthy of your time.

Once you find out about this secret inbox, it’s a good idea to check it every once in a while, just to make sure you didn’t miss anything important.

What do you think about this hidden inbox? Are you curious who have messaged you? Go ahead and check your hidden messages on Facebook.

How to Set up your 2019 Social Media Content Calendar?

The social media content forest is getting a little scary for brands who don’t have content strategies. Because it is noisier and more crowded than ever, the methods that worked in past years wouldn’t work in 2019. Social media platforms such as Instagram, Facebook, LinkedIn, and even Twitter are being made to use stronger algorithms and filter out the noise, fluff, spam, and irrelevant content so that they create the exciting conversations, organic engagement and elicit feelings of connection to the social network. The social network platforms are feeling the pressure as much as any social media marketer working in any business.

Boost your social media marketing with a good content calendar

If you want to get a grip on your social media marketing in 2019 and see unbelievable, measurable results, then you should employ a content calendar. You will not achieve goals you don’t plan for and can’t measure. A media calendar will let you organize and prepare your content so that you can use content to attract your target audience and achieve your brand goals.

Content is not a random set of words, videos or pictures you pay an intern or an SEO agency to create and hope it magically boosts your community and generates more leads and revenues although some inefficient agencies may try to sell you on this fact, run from them. “Create it, and they will come running” has never worked, and it’s absolutely not a strategy for success in 2019. You’ll get out of your content marketing what you place into it. The best place to begin if you want to get a grip on your content is by a content calendar. You should also make sure that your content is part of your more significant business and marketing and strategy.

Your content marketing must be the air you and your target audience breathes as they explore your brand, not just purchase your products. Organization and Planning is your solution to success in the crazy noisy online world of today, trust me!

What is content marketing?

Content marketing is an umbrella term embracing all marketing forms that include the production and sharing of content to engage target audience bases. Content marketing contributes to the impression that producing high-quality, relevant and valuable data to prospects and consumers drives valuable consumer action. Content marketing helps you retain user attention and improve your brand awareness.

In simple terms, content marketing lets you sell to your client without actually selling to them. You instead have a communication with them that draws them to you and your brand with relevant, high quality, and valuable information.

How a Content Calendar Helps You handle Your social media Marketing?

The purpose of this blog is not to give you an MBA level education on content marketing. Doing this much in one simple blog post would be impossible. So here are some tips to help you so through planning your media calendar. There are three things you need to consider while evaluating your channels:

  1. Where is your target audience? If your audience is more active on one social media platform over another, that platform is where you need to be adjusting your efforts.
  2.  Which platform had the most growth in the last year? If you see enormous growth on a platform, look through your analytics to understand why. Is it a particular content type that’s attracting people’s attention? Alternatively, maybe a precise campaign boosted your growth?
  3.  Where are your engagement and traffic coming from? Is there a specific social channel that seems to be engaging your customers and driving more traffic to your website? What is your brand doing on that channel differently than others that are causing that difference?

Find Out Which Types of Social Media Content You’ll Create

you have to decide which types of posts you’ll be sharing across each of your social media channels.

There are four different post types that your brand can publish on social media:

  • Pictures: Including single photos or gallery posts.
  • Videos: Including live video streaming or natively uploaded video content.
  • Text: Sometimes one catchy copy is all you need.
  • Links: Links to external content (curate or downed) would fall under this category.

Depending on your brand’s abilities and which platforms you’re on, some of these content types might be more valuable to you than others. If you’re already posting consistently on different social media platforms, use in-app analytics for each platform to look for spikes in traffic and engagement.

Here are some tips to create the best content calendar in 2019:

  1. Take a brand selfie

Brands need to see the art and value of first-person or “selfie” video content. Customers are becoming less accepting of old promo-based messaging. A selfie approach to video content on Instagram stories, Snapchat and IGTV, make your brand more relatable. Users spend hours watching their friends on IG Stories and Snapchat, so encourage them with content that offers a firsthand look at your business.

  • Understand Your Social Audiences

Most brands don’t ever consider this when they are running ads. Find out where the prospect is about their problem. When marketing to someone who doesn’t understand they have a problem vs. someone who realizes they have a problem, the message is very different. Social media is about segmenting people so you can be relevant to the right customer at the right time.

  • Quality Over Quantity

As platforms grow, brands jump onto these trends and flood the social media platforms with average content in an attempt to ride the wave. This causes the audiences they’re trying to attract to tune out before they’ve even processed what brands are trying to reach. Control the impulse to create content for the sake of doing so. Be profitable.

  • Invest in Data Research

Invest your money and time in data research. Companies that understand and continuously optimize their social media marketing strategy are winning the customer retention war. They’re targeting the correct audience. Numbers don’t lie — businesses that prioritize trends and stats will be the ones we notice in 2019.

  • Craft a Significant Brand Narrative

Optimize your business narrative to step up social in 2019. It’s not enough to generate a content calendar based on product or brand messaging. Your content needs to be compelling and evocative to lead people to action. Evaluate your brand story and make sure it’s inspiring and stands out between the social clutter. Ground your content in that message, and it will undoubtedly rise above.

  • Engage with Relevant Influencers

As social networks like Instagram continue to get impressive audiences, it’s time to think outside of the old advertising box. More users, look to influencers for their suggestions on products, what to watch, experiences, etc. Reach out to a public figure in your industry and ask if they will promote your product in a post.

  • Create a Perfect Social Media Strategy

Snapchat Story Ads, IGTV, Facebook features and everything else are methods, not strategies. The best way to up your game is to up your strategy. Do some research and Learn more about your audience.

Creating a stable, research-based plan will help you leap in 2019.

  • Be an Early Adopter

Do not hang around to observe if anyone is going to leap to use a new feature and if it works for them before trying it yourself. Experiment with every new feature that rolls out. You will quickly discover if it will work for you or won’t be a big hit, and you’ll receive a massive boost as a trendsetter by being the first one to try it in your industry.

Conclusion

Now, I understand this seems like much work. It takes time to put features, systems, and workflows in place. These updates will make things faster and more productive, but the implementation still needs some time commitment. However, you know what? It’s well worth it! A well-planned and well-organized content calendar will make a significant difference when it comes to traffic and leads coming to your site. Most brands share content without any purposes or thinking behind it.

Having a good content calendar gives you a considerable advantage and develops your social media authority. Try it, give it 4 to 6 months and come back here to share your results!

How to Get Verified on Twitter and Get the Blue Badge?

One of the most significant forms of social media currency is a verification badge on top platforms like Twitter and Instagram. Though both are administered by different social media entities, the similarities as far as successfully being verified are very related. For those who don’t know, a blue verified logo on Twitter shows that an account is authentic. A Twitter badge is always placed next to the username and can only be applied by Twitter.

Usually, verified Twitter accounts are celebrities or brands in the fields of fashion, music, acting, politics, government, religion, journalism, sports, media, business, and other key interest areas. If your brand can make use of the blue check mark, here’s a step by step guide on how to get verified on Twitter:

Step 1: Fill out the Verification Request Form on Twitter

First, you should fill the twitter’s verification request form to start the process of getting verified on twitter. Remember that you have to be logged into your target twitter account to fill the form.

For your Twitter account to be considered for verification, you should have the following elements presented on your profile:

  • Verified phone number: This will help you confirm your identity and connect your target audience to your office entity.
  • Confirmed email address: if your twitter account belongs to your business or organization, the email address associated with your account should be an organization or company email address (i.e., info@yourwebsite.com).
  • Profile picture: if you already have a strong presence on another social media platform (Facebook, Instagram, LinkedIn, etc.) make sure they all have the same profile picture. In platforms like Instagram, they grab relevant information from other social media platforms to make a verification decision.
  • Header picture: When it comes to brand verification, Twitter accepts those who complete their profile in the highest level. An incomplete profile will decrease your chances of getting the badge on twitter, even if you fit all other verification inquiries.
  • Your birthdate: This only includes individual accounts. You can choose whether to display this information on your profile or not. Similar to your phone number, this just helps you confirm your identity.
  • Your website: if you are a brand or a public figure, you really need to have a site. Twitter won’t think of you as a professional if you don’t have one.
  • Public twitter account: You can’t be considered as a public figure if your tweets are private!

Once you make sure that your profile is fully set up with all required information, you will be asked to enter your username. Also, if you are trying to have your business account verified, remember to check the box at the bottom left of your screen to indicate this.

Step 2: Fill in The Missing Requirements

If you still haven’t filled out the information required (as I mentioned above), you’ll be prompted to do so. You will know right away if this is the case with your profile information, as Twitter will display a message that says “Account Not Eligible for Review” if you lack anything important mentioned above. You will have the opportunity to fill the missing parts to submit yourself for Twitter verification.

How to increase your chances of getting verified on twitter?

Here are a few additional tips that will help you get verified on Twitter:

  1. If you’re trying to get your personal account verified, your account name should reflect your real or stage name. Similarly, if your account is about your brand, it should indicate the actual name of your brand.
  2. Your profile and header picture should reflect you or your company’s branding. If you’re trying to verify your personal account, make sure to use a profile picture that matches other social media profiles. If you’re trying to verify your business account, you should use your logo, and include other elements of branding (like color theme) into your cover picture.
  3. Your bio should define your skills or your brand mission. If you’re just starting out, use these tips to optimize your Twitter bio.
  4. Make sure that you are active on Twitter. The platform rolled out the verification feature to help people find authentic, high-quality accounts to follow. If you aren’t tweeting on a regular basis, you won’t let twitter reach this goal, and they won’t recommend you for verification.
  5. Use professional pictures. Having a consistent brand photo will make your account more recognizable, and will help twitter confirm your identity.
  6. Try to be precise with your location, especially if you own a local business. This is how Twitter connects you to people nearby.

Step 3: Enter Websites as References

The next step for getting verified on twitter is entering up to five websites that can be used to identify you and associate you with your Twitter account. As you have listed your site in your profile, you don’t have to enter that again.

It would be a better use of space to enter additional websites that are considered proof of your public influence. Such as high-traffic websites or instances of appearances in the news sites.

Step 4: Explain why you should be Verified

At this point in the platform, Twitter will provide a section where you should make a case for why you should be verified on Twitter. If you are applying as an individual, explain your impact. Display your public reach, as well as examples about where you have made waves in your community. For brands and companies, you should highlight your mission and what you have been trying to achieve.

You only have 500 characters to use, so don’t overthink and just write something down. In general, just focus on mentioning the ways that you or your company adds value to the twitter community.

Step 5: Submit your verification request

Once you have confirmed the validity of your information, all you should do is wait. Twitter will email you as soon as they make the decision. Also, you will know that you have been verified once the @verified Twitter account follows you.

If your request is declined the first time around, don’t worry, you can apply again after a month. And if you get verified, remember that verified accounts which do not follow the Twitter terms and conditions can have their verified badge revoked.

Conclusion

Before this, the twitter verification process was complicated. Now, the platform lets you request verification, all you need to do is to make sure that you have prepared all the requirements before applying. A strong online presence can be helpful, even if you don’t have many followers on twitter just yet.

So what do you think?

Why do you want to get the blue badge on your twitter account?

Comment us below and let us know what do you think about verification on social media platforms.