Tag Archives: Tutorial

There are some tutorials and lessons that make you more professional on social media and website.

7 Creative ways to Add Christmas Spirit to Your Social Media

7 Creative ways to Add Christmas Spirit to Your Social Media

Holiday shopping Is not a marathon; it’s something that happens in the moment. Instead of going to different shopping malls and searching for the best offers, marketers are turning to their social media channels during the holiday season.

In 2015 over 90% of holiday sales took place in malls and stores, but 57% of them were influenced by social media. According to researches around 65% of shoppers are signing up to social media to find some inspiration for purchase.

Such trends are expected to continue growing in 2019. So, it’s essential for every brand to be present on social media to capture the attention of their target customers and trigger the holiday shopping. So if you haven’t done anything about it yet, you can use these tips that makes your social media more festive and merry for this Christmas.

Decorate your profile and cover picture

Your cover photo should always represent the personality and values for your brand, but if you want to get your customers in the holiday spirit, you have to change it to reflect the season. People are using social media all the time, so a new cover picture will motivate them to check your account and look for exclusive offers or gift ideas.

To start, try to think of the cover picture as your billboard and wonder what information you like to promote during the holiday season. Maybe you have a unique holiday product you want to showcase or some special holiday discounts that your audience would love to hear about? Share that with your customers by a simple and beautiful design that includes bold background color and a right combination of serif and sans-serif fonts.

Even if your brand cannot offer any specific holiday discounts, post a photo of your office Christmas decorations and brand it with your logo to create an inviting and pleasant vibe for your social media.

According to researches, each person owns an average of 6 social media accounts but actively uses three so don’t limit your posts on using just one social media. Share similar holiday-themed cover photos to all your other social media channels to create consistency and allow people to quickly find and recognize your brand on their preferred social media network platform. This will tie in all your social accounts together and help customers who are using Instagram or Twitter to research your offer in more detail.

Create a Christmassy offer!

Christmas is one of the biggest shopping seasons of the year during which most marketers earn as much as 30% of their annual income, so they try a lot to attract people to choose a particular brand.

Messages such as one day only, buy-one-get-one-free, limited quantity sales, holiday coupons or special discounts are among the most common deals used. To drive attention to the message, make sure you put the text on a background that will not be too distracting for your audience. Apply the principle of font hierarchy and use bigger font size for more essential pieces of the information, such as your discount value.

Share the joy of Christmas

Social media is meant to be social, so use the holiday season to give your content some festive vibe. You will get people excited not only about the holiday season but also about your brand!

You can begin by creating content that ask users what’s their favorite thing about Christmas or what’s their most memorable holiday moments, favorite Christmas food, favorite Christmas present, etc. Whatever you want to write about, make sure that your text doesn’t invade the photo. Use background shapes as a text holder to make them easier to read.

  • Make a wish come true

An excellent way to encourage engagement is to create a prize game on your page or through platforms. Multiple giveaways, in which you give out rewards every day for a certain period (maybe “the 12 days of Christmas”) have the best engagement rate because they make customers come back again and again. Your contest mechanism could be as simple as creating a quiz with holiday-related topics or inviting your followers to share pictures in their worst Christmas sweaters.

Do you have other ideas on how to get your social media accounts ready for the Christmas? Will you try the ones we have recommended? Let us know in the comments below!

Social Media Marketing Trends 2019

These days, social media is playing an important role on every business strategy. If a brand isn’t active on social media, they are making things very harder on their business than they need to be. Social media is consistently changing and improving, so it can be hard to understand how social media is changing the game. In this article, I am going to break down the top social media marketing trends of 2019 that entirely changed our perception of social media.

1-   Augmented reality

Augmented reality is already being used in a few small ways, but it’d leaving a great impact that can last into the future. One of the most obvious examples is facial filters of snap chat. Many of them have sponsors in the corner of screen and users can create their own geo filter as well, you can take advantage of these features to build a better brand awareness on other platforms to further your reach while personalizing interaction.

2-   From text-first to visual-first

2019 is all about visuals. In addition to temporary content, video content in general, including live video, is the crucial section that brands need to focus on. Videos will continue to dominate social network and can be a massive trend for 2019, as it was, for 2018. According to digital marketing expert Marcus Sheridan, 80% of what we share and consume online will be video content, by 2019. Even YouTube continues to grow as platform, giving more opportunity to YouTubers to create authentic video content for their subscribers. By making their presence stronger on these video platforms, brands can benefit from the productive effects of owning and engaging an audience.

“With organic social media for brands slowly trending towards zero across all social media platforms, businesses in 2019 will have to focus on two things to be able to continue to be seen in the newsfeed of their fans and target audience: 1. Engage and build relationships with influencers and invest in a comprehensive and long-term influencer relations program, and 2. Invest exponentially more in newer content mediums such as Stories and live streaming, as well as more traditional visual content mediums such as photo and video.

Brands need to move from a text-first approach to a visual-first mentality when communicating, and similar to how every business became a media company with the advent of social media, they now must transform themselves into a visual magazine if not a television station in order to continue to be heard by the audience that matters to them.”

Neal Schaffer – Renowned author, CEO & Principal Social Media Strategy Consultant at Maximize Your Social.

3-   Social data _ transparency and trust

Data privacy and security across social media has been a critical matter of policy debate during 2018. In fact, social media has made it much easier to create, collect, and collect people’s data on a big scale. Marketers have to find more authentic and interactive ways of communicating with their audience, instead of one-sided marketing discussions twirling around gathering masses of user data without giving any value proposition to the audience.

4-   Changing organic reach

Finally, organic reach on social media is also changing. Earlier this year, Facebook published significant changes to its algorithm, to ensure users see more posts from their friends and family and less from pages and brands. As a result, companies that had powerful methods of organic reach set in place did not face drastic declines in views and engagement due to this change and brands that did not make use of organic reach found themselves at a more significant loss. These highlights are the main area to focus in 2019, maybe one that brands take for granted on social media, to improve their organic reach over social media platforms.

That’s it for today. There are more trends that I will talk about them later on the next blog.

Twitter Bio Ideas to Get more Followers

Twitter Bio Ideas to Get more FollowersAfter wondering a lot between a lot of twitter bio ideas, I found one that actually worked for me. Or at least, my followers loved it when I changed my twitter bio.In this article, I will show you how to nail you twitter bio to get some eyes on you and make yourself unforgettable.

1-   Use keywords

The best twitter bios contain industry targeted keywords. Identify your top keywords and use them organically. You should think about what your audience is going to search and then include those words as keywords in your bio to be more transparent.

Instead of using general hashtags like #blogging and #social media in your bio, just tell them about what you do. Don’t make them figure it out by themselves.

Keywords are useful for people who are trying to build a twitter following.

2-   Embrace the space

A good bio is a combination of professional and personal information. Share something that will connect you to your follower.

The hardest thing about writing a good Twitter bio is fitting all your information into 164 characters. But you should remember that you will rarely write the perfect Twitter bio the first time. So keep trying. For instance, my current bio has gone through at least 15 re-writes.

3-   Mention what you do or believe in

Use your twitter bio to inform people of what you do or what you believe in and are passionate about!Instead of telling us about your work, tell us about what you do. You can save some time for people by writing your skills as brief as possible. This will make you different from others in your industry. Richard Branson has nailed it in this case.

4-   Include the name of your employer

If your Twitter bio has your employer’s twitter handle, you will appear in the search results when people search for the brand or business on the twitter.This way people can send you a personal note just in case, they need some help or have a particular question about your work.

5-   Avoid meaningless buzzwords

Every professional uses buzzwords these days, but your customers don’t. You can never stand out by using the same old ways.

  • Marketing expert (guru)
  • Growth hacker
  • Networking Ninja!
  • Entrepreneur
  • Hustler or something like that!

Let me tell you something; these buzzwords are cute. But they are too old to use, get rid of them. Because everyone is using them these days, you should be unique, not another one of those. I am sure that you can come up with something much more better!

6-   Use humor

A little humor is always helpful if you want to be remembered by other people. Yes, people will never forget the funny ones, ain’t true? So don’t waste the opportunity to let your personality shine, on Twitter at least! Humor shows that you have take some time to write a good bio, do it like a pro, just like tom hanks here!

7-   Add social proof

What are your greatest achievement and accomplishments?

Mention some of your significant awards and recognition in your Twitter bio. This social proof can be great start for your conversion. You can write about your successes, your awards, books you have written, lists you have been in, etc.

Wrapping up

Although you can utilize the best Twitter bot to get people’s attention, your bio is your best opportunity to catch some eyes and get new followers on twitter, don’t waste it. It is the first thing people see when they are deciding whether to follow you or not.

So have in mind that you only have 160 characters to get their attention.

Try to be creative and leave us a comment that no one has ever did!

What Should your Social Media Intern Do?

Perfect Tasks for Your New Social Media Intern

Many companies like to have a few extra hands on building their social presence.As a former social media intern myself, I can relate to the lack of transparency within companies about what a social media intern should actually do.

Hiring a social media intern without a project for them to do doesn’t work for everyone. To prevent you from going through this with your interns, here are a few things that you can do which will help your brand and provide your intern for some actual hands-on experience!

Costumer or product research

The best thing about working for a social media analytics company that helps social media marketers is that when they hire a social marketing intern, they are a perfect opportunity for testing and receiving feedback on their re products.

You can ask your new intern to dive into the measured apps to observe use cases, as well as receiving any other qualitative feedback they might have.

The cooperation of intern and target audience might not be a good idea for you, but you can have your intern conduct customer and product research in different ways.

For instance, ask your intern to do a competitive audit. Go through the social strategies of your competitors, learning takeaways and new ways that you can use to improve your social media strategies.

Create content or schedule calendars

Another thing you can ask your social media intern to do is social media content calendars.

When I was new to social media, one of my favorite tasks to do was planning out content. This is something your new social media intern can get busy doing. Just before telling them, make sure they get some information on the product, the company and the language of your brand.

Plan campaigns

Yep, that’s true.

You can even ask them to plan some campaigns for you. Whether you want them to map all of it or just give some input, there is no reason why your social media intern shouldn’t ask for help here.

You can always use fresh eyes for your campaign. Hopefully, your Social Media Intern shows an ability for creative social planning and marketing.

Community management

Another task your social media intern could do is to get on social every now and then. I know it can be scary, but you can allow them to collaborate on all things related to publishing. You can add a layer of permissions, requiring all posts to be approved by yourself.

Reporting

One of the good ways for a social media intern to learn about the company’s presence is to report on their performance. You can either ask them to come up with their own analysis or method or have them use yours.

This is really helpful for tracking your performance and measure their improvement at the same time.

Don’t leave your social media intern hanging. They have come to you to learn, not just to fill their resume. So give them something they can involve in.

What are the Skills that Every Social Media Manager must have?

A few years ago the social media manager role was not even a career or a job; it simply didn’t exist!

here we are now after a decade, and every organization is trying to have a social media manager, whether part-time or full time. Social media managing requires some skillsets to be able to manage many parts at the same time. Analytical, Technical and creative with a bit of project management thrown in. So:

What does the life of a social media manager look like?

It’s almost a 24 hour job. It means managing, updating, monitoring and getting new ideas from customers and other resources.

Essential skills of a social media manager

They should always be online and keep tabs on their community which involves being artistically creative but also be like a data scientist. In the digital world, the geeks may take over the world.

So here are the top skills every social media manager should have to excel and succeed:

1- Strategy planning

You should try to see the bigger picture here. How content, search and social media all work together. You need to define goals, outline your target audience and find out which platform works better for your business. Social media marketing can be too complicated so, you will need the right tool to perform “social at scale” and automate.

2- Execution and tactics

Tactical accomplishment is paramount to the success of any social media manager’s day to day work. This means you should pay attention to the detail or understand whom you need to hire to maintain day to day proper execution of the expected tactics.

3- Community management

Social media is about observing, creating and responding to discussions within your brand community. Monitoring comments, responding to Instagram posts and engaging with your followers. It means understanding how to respond to trolls and negative feedback. It is part PR and part common sense.4- Social content marketing

Social media produces and expands content. The social media manager has to know what content works and what doesn’t on social networks. It also means understanding which media format such as articles, videos, images, and podcasts resonate with your niche. It would help if you learned how to make content progress and maybe even go viral across Instagram, Facebook, Twitter, Pinterest, and the other social media platforms.

5- Creating and optimizing content

The social media is an ecosystem of search, content, and mobile. Making sure that you know how to drive a customer to a sales funnel from engagement, following and finally sales needs some particular skill sets.

  • Understanding the required for creating content for SEO so search engines will rank high for your phrases and keywords on Google
  • directing traffic to your landing pages, so followers register for webinars, download your ebooks and share your content on social media platforms.
6- Unique mindset

Social media marketing is not just about cold hard methods. It means flowing with the creative process that affords creative content that engages with your followers and impresses their hearts, not only their minds. Don’t underestimate the power of creative visual content and be willing to test and experiment. Artists are always pushing their limits further.

7- Writing skills

Pictures are essential on a visual social media platform, and images of cats, cute babies, and funny memes can be very attractive. But great writing is also crucial. Which includes:

  • The science and art of headline writing
  • Writing an excellent and engaging introduction
  • Structure of your writings, for easy reading online. People will be scanning and skimming, so that means bullet points, subtitles and numbering are a vital part of the skillset.
8- Communication skills

Try to keep the management informed, your team motivated and followers excited. Managed means to know the art of communication. This includes presentation skills both written and verbally. A social media manager should know how to manage things; this means they have to be a leader.

9- Analytical skills

You can use social media automation tools to monitor and schedule your social media activities. This way you can measure what works for you and what doesn’t in real time. These days you can even measure sentiment!

10- Be on the trend list

Social media is not just a singularity. The social media is made up of intersecting trends as it grows and evolves. These mean learning some of the following:

  • The rise and role of smartphones
  • The rise of visual marketing platforms as Instagram and Twitter
  • The growth of “pay to play” with facebook which is reducing its organic reach

Conclusion

These skills are the ones that will build the most effective social media manager. So, what are you waiting for? Comment us below and let us know about the skills you have as a social media manager.