A few years ago the social media manager role was not even a career or a job; it simply didn’t exist!
here we are now after a decade, and every organization is trying to have a social media manager, whether part-time or full time. Social media managing requires some skillsets to be able to manage many parts at the same time. Analytical, Technical and creative with a bit of project management thrown in. So:
What does the life of a social media manager look like?
It’s almost a 24 hour job. It means managing, updating, monitoring and getting new ideas from customers and other resources.
Essential skills of a social media manager
They should always be online and keep tabs on their community which involves being artistically creative but also be like a data scientist. In the digital world, the geeks may take over the world.
So here are the top skills every social media manager should have to excel and succeed:
1- Strategy planning
You should try to see the bigger picture here. How content, search and social media all work together. You need to define goals, outline your target audience and find out which platform works better for your business. Social media marketing can be too complicated so, you will need the right tool to perform “social at scale” and automate.
2- Execution and tactics
Tactical accomplishment is paramount to the success of any social media manager’s day to day work. This means you should pay attention to the detail or understand whom you need to hire to maintain day to day proper execution of the expected tactics.
3- Community management
Social media is about observing, creating and responding to discussions within your brand community. Monitoring comments, responding to Instagram posts and engaging with your followers. It means understanding how to respond to trolls and negative feedback. It is part PR and part common sense.
4- Social content marketing
Social media produces and expands content. The social media manager has to know what content works and what doesn’t on social networks. It also means understanding which media format such as articles, videos, images, and podcasts resonate with your niche.
It would help if you learned how to make content progress and maybe even go viral across Instagram, Facebook, Twitter, Pinterest, and the other social media platforms.
5- Creating and optimizing content
The social media is an ecosystem of search, content, and mobile. Making sure that you know how to drive a customer to a sales funnel from engagement, following and finally sales needs some particular skill sets.
- Understanding the required for creating content for SEO so search engines will rank high for your phrases and keywords on Google
- directing traffic to your landing pages, so followers register for webinars, download your ebooks and share your content on social media platforms.
6- Unique mindset
Social media marketing is not just about cold hard methods. It means flowing with the creative process that affords creative content that engages with your followers and impresses their hearts, not only their minds.
Don’t underestimate the power of creative visual content and be willing to test and experiment. Artists are always pushing their limits further.
7- Writing skills
Pictures are essential on a visual social media platform, and images of cats, cute babies, and funny memes can be very attractive. But great writing is also crucial. Which includes:
- The science and art of headline writing
- Writing an excellent and engaging introduction
- Structure of your writings, for easy reading online. People will be scanning and skimming, so that means bullet points, subtitles and numbering are a vital part of the skillset.
8- Communication skills
Try to keep the management informed, your team motivated and followers excited. Managed means to know the art of communication. This includes presentation skills both written and verbally.
A social media manager should know how to manage things; this means they have to be a leader.
9- Analytical skills
You can use social media automation tools to monitor and schedule your social media activities. This way you can measure what works for you and what doesn’t in real time. These days you can even measure sentiment!
10- Be on the trend list
Social media is not just a singularity. The social media is made up of intersecting trends as it grows and evolves. These mean learning some of the following:
- The rise and role of smartphones
- The rise of visual marketing platforms as Instagram and Twitter
- The growth of “pay to play” with facebook which is reducing its organic reach
These skills are the ones that will build the most effective social media manager. So, what are you waiting for? Comment us below and let us know about the skills you have as a social media manager.