These days, social media is considered as a separate world with a different and varied medium, platforms, and channels to earn great benefits. With more than 5 billion users, social media is amazingly growing and improving its attitude in the market.
So, why social media is considered as a widespread world when it comes to online marketing?
Well, it is very obvious, because social media has different enormous social media platforms such as Facebook, Instagram, LinkedIn, Twitter, Snapchat and more.
The trendiest social media for digital marketing
If we think about the most trending one, then Instagram is one of the most preferred platforms for online marketing. Ad I think, If you have an Instagram account, then I am pretty sure it is your favorite platform for promoting your business. And If you don’t have one, let me tell you that you are missing out on some huge opportunities, Here’s why:
- More than 1 billion people are using Instagram every month.
- 80% of all Instagram users follow at least one business account.
- Instagram now gets over 3 million advertisers every month.
- 63% of micro-influencers believe that they are receiving the best engagement on Instagram.
- 65% of users on Instagram visit the platform daily.
These stats prove Instagram’s growth rate and tells us why brands prefer Instagram over other social media platforms to promote their services and products.
But if you are not convinced yet, check out the top 4 reasons why businesses prefer Instagram over other platforms:
Dive into the pool of mobile app users
More than 52.2% all web traffics comes from mobile devices, that’s why Facebook, LinkedIn, Twitter and all other social media platforms have a user-friendly mobile app. Also, the average daily mobile usage in 2018 has determined 203 minutes (3 hours and 23 minutes).
The study further revealed that more people are now spending time on more media using mobile devices. Therefore, this proves that the mobile internet is trending more and more amongst internet users.
So, it is undeniable that people will find easy to operate Instagram and other social media platforms through their mobiles. However, with such ability, users find Instagram as the most popular social media app, after Facebook. As of November 2017, 102.42 million mobile users entered the Instagram app. Given these statistics, it’s not challenging to understand why companies love Instagram when it comes to an engaging audience on mobile.
To increase brand awareness
So you already understand that Instagram has more than 1 billion monthly active users. Still, did you also know that Instagram is likely to reach 2 billion monthly active users in 2019?
Eight million advertisers are using Facebook to reach out to their target customers. However, Facebook’s new update to their algorithm has made it harder for brands and advertisers to be noticed and heard. On the other hand, Instagram now has over 35 million business accounts with 80% of users following at least one business. Compared to Facebook, Instagram has around 2 million monthly advertisers. So, not only you have lighter competition on Instagram, but also a higher chance of succeeding with your digital marketing. So, with such benefits, it’s not unexpected that brands prefer Instagram over other social media platforms.
To share high-quality visual content
It’s not surprising that visuals are the best way to interact and broadcast your message to people. This is the main reason why businesses prefer using visuals in their social media marketing plan. Because, when it comes to picking a social platform, Instagram wins hands-down. Instagram is uniquely a visual platform where the news feed is filled with visuals.
Also, according to foresight by Social Media Today, Instagram is the quickest growing social media platform around the internet. These stats indicate that Instagram can help you expose your brand to the world efficiently. However, to get the most out of it, remember to add proper hashtags in your captions. Hashtags help your content to be noticed by Instagram users through searches so you can gain higher visibility.
To get the most out of Instagram stories
Audiences today want brands to share authentic stories that resonate favorably with them. This compels brands to include storytelling in their communications with their followers. And when it comes to storytelling by businesses, Instagram is the platform that takes the show.
Instagram Stories have added a 10-minute rise to the time spent by an average user on the platform daily. Right now, there are more than 600 million daily active users of Instagram Stories. With this graph, it gets clear that Instagram is an excellent visual platform, which has a fabulous feature namely “Instagram Stories.”
Instagram Stories have started up a world of new opportunities for businesses. Not only can you make use of great features like hashtags, geo-location tagging, video tags, but also run advertisements on Instagram Stories. So, give it a try and get the best out of your business storytelling to the customers at large.
What social media platform do you prefer for your online marketing? What do you think of Instagram as a business-friendly app? Comment us below and tell us what you think.