Category Archives: Tips

Some tips that help your content for improving your brand. You should have useful content that attract more clients.

Tips to Create a good Social Media Content Calender

social media, Tips

Why do I need a social media calendar?

Social media can be active at all time of the day, so why do you only post updates when you are online?

This can be a perfect reason to start a social media calendar for your social media account. If you use a third-party scheduler, you can manage multiple social media accounts and always have content posting at different times.

The characteristics of an excellent social media content calendar

  • Make sure to add icons which represent each platform next to the title of your post.
  • Your calendar should show the name of your writers who are responsible for creating, publishing and promoting each piece of your content.
  • Your social media content calendar should be easy to read and contain all the information you need for your content marketing strategy.
  • You should have a separate calendar sheet for each month, with activities further broken down by each day of the week.

 

Tips on social media customer care

Marketing, social media, Tips

Here is how you can use social media to improve customer relations:

1-Straight your priorities

Pick your platform

You should focus on providing CRM to followers on the platform which you have the most following there.

  • Survey customers to see where they would want to interact the most.
  • Find out on which platform would an unanswered negative comment have the most impact.

You should conduct a competitive audit in your niche to create a CRM strategy for your brand.

Create a query network

You should consider multiple factors while ranking your response time:

  • Their score

Are they an influencer?

  • Social following

How many people will see their comment?

  • Negative comments

Try to flag @mentions as positive, negative or neutral.

2-Listen to your audience

Create a social media listening dashboard with related sites and transition to a social media service platform.

3-Respond

  • 1% of customers say social media provides the best customer experience for them.
  • 29% of customers receive a response while voicing a complaint on
  • 49% of customers do not have a positive reaction to the responses they receive.

What should I do?

  • Respond right away
  • Follow them
  • Reply to their posts or tweets.
  • Don’t pass the problem on
  • Ask for their contact information via private message
  • Tell them you have contacted customer service on their behalf
  • Follow up with them as soon as the action has been taken
  • Give them a timeframe for resolution.

Publicly announces

  • Don’t let your last response be a promise to fix the issue, send them feedback
  • Leave a reply or comment after solving the problem
  • Ask them if you can help them with anything else
  • Offer coupons or discounts to please unhappy customers. ( this can boost your customer satisfaction.

Don’t just rely on social media

Emphasize social media as a supplement to traditional customer service, not as an alternative.

Make sure to provide contact information to customer service representatives as much as you can.

4-Measure the effects

Here is a crucial metric for gauging CRM effectiveness

  • Percentage of messages that receive a response
  • Average response time per message
  • Average troubleshooting time
  • Percentage of queries managed by social channel
  • Changes in customer satisfaction