How to Craft the Best Social Media Content Calendar?

How to Craft the Best Social Media Content Calendar?

One of the most essential tasks for business teams is social media calendars. They help you plan posts ahead of time and avoid last-minute fire drills to produce content and keep your social media organized. Without them, you are left struggling to keep your social media posting schedule full.

What Is a Social Media Calendar?

Social media calendars are spreadsheets or Apps used to schedule social posts in progress. They’re also used to plan when and which post will be shared, manage campaigns, and track deadlines.

Social media content calendar is especially essential because the time you post on Instagram is essential. Post at the best time on social media or other networks would help the App show your posts more to other users.

The probability of getting more likes and fans on social media is higher when you post frequently.

Different types of social media content calendar

Creating a social media calendar sounds easy enough. Let’s take a look at various formats you can use.

  • Printed calendars:

The old-school way. These can be effective for planning out content themes and making a note of upcoming posts and events which need social media promotion.

  • Spreadsheets:

Shared spreadsheets are manageable and free. But, they don’t support automation as well as dedicated social media calendar App.

Dedicated social media calendar Apps and scheduling tools:
Spreadsheets are a good choice when you’re starting. But when you need more control and automation, a holistic marketing management platform is the best choice.
How to Craft the Best Social Media Content Calendar?

How to make a social media calendar?

Your company might be new to the idea of setting up a content calendar for social media, or if you want to find out about individual ways of setting one up. Here is an easy four-step process for creating and managing an efficient social media calendar for your business:

1-Figure Out What Content Resonates

Before you start seeking content to share on your social media, you need to find out what your followers actually like. An excellent way to do that is to look at your past social media posts to see which one was most successful.

2-Choose How Often to Post

This depends on different things like the business, your target audience, the campaign, and the social networks you are using. Always keep your audience in mind and make sure you are not bombing them with posts that are unrelated or inappropriate.

Here are some basic standards of how often to post on each social media:

  • Instagram: 1-3 posts per day
  • Facebook: 3-10 posts per week
  • Twitter: up to five posts per day
  • LinkedIn: 2-5 posts per week
  • Google+: 3-10 posts per week
  • Pinterest: 5-10 posts per day

How to Craft the Best Social Media Content Calendar?

3-Create high-quality Content

Once you have an idea of what kind of content your audience likes and how often you need to post on social, it’s time to find content to share.

your audience will want to know when you have a trade, but they also want to get other types of content from you, such as:

  • related articles, videos, and news stories from your industry
  • User-generated content
  • Personal communications and responses to questions

By testing over time, you can figure out the combination of content that works for you. But the rule of thirds is an excellent place to start. That means:

  • ⅓ of your content should promote your brand or generates leads
  • ⅓ of your content should come from other references that align with your brand
  • ⅓ of your content should engage with followers directly, either by answering inquiries, responding to their comments, or reposting user-generated content.
  • or you can follow the 80/20 rule:
    80 percent effective and exciting content for every 20 percent of content that’s promoting your product.

Planning your social content ensures you are publishing an equal amount of content from each section.

Example of social media content calendar

Hootsuite has a great practices of social media calendar on its blog, in which you can read more about social media calendar of National Geographic, Hootsuite, or DOT.

Who should Use a Social media content Calendar?

Anyone who creates content on social media, whether for a company, media business, or a severe blog, should consider using a calendar:

  • Marketing groups:

Marketing teams often have a lot of process going on, such as social components. You should give all your marketing groups visibility on what’s going out, and when, this way everyone will know what’s going on and when is the deadline.

  • Small brands:
    Staying organized with a calendar makes it much easier to save time and maintain consistency. This is critical for small businesses, where resources are limited.
  • Media companies:
    If you are creating editorial content, it will surely need social media promotion. You can Keep it all together on your social media content calendar.
  • Bloggers:
    If you are a professional blogger, you don’t have time to waste with dysfunctional tools. You can make sure every post gets promoted on your social calendar.


Creating a social media content calendar is easy. All you need to have is the best time to post and the topic of posts. Then you can make the calendar using the Google Spreadsheet.

How to Craft the Best Social Media Content Calendar?
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How to Craft the Best Social Media Content Calendar?
One of the most essential tasks for business teams is social media calendars. They help you plan posts ahead of time and avoid last-minute fire drills ...
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