In this digital age where social media is a big part of everyone’s life, the importance of social media marketing cannot be overestimated. Whether you are a personal brand or a business one, it’s critical that you leverage social networking platforms to promote yourself, your products, or your services.
They are proved to increase your brand awareness and generate revenue for you or your company. So outline your goals carefully now and enhance your brand’s social media presence to reap the many benefits available.
Below you can find some tips to help build and promote your brand on social media:
- Choose the right platform
At first, you might be asking yourself which social media platform works best for you. To better find the answer, just check out on which platform your target audience, as well as your competitors, are the most active. The second parameter that you should consider when deciding on a platform is whether or not it is consistent with your purpose. For instance, if your field of activity is more visual, it’s better to pick Instagram or Pinterest. However, YouTube is the perfect choice for video-based activities, Facebook for community building, and LinkedIn for B2B lead generation and general networking.
It is recommended to focus your efforts on one single platform at the beginning and then gradually turn to other best-suited ones.
- Write an appealing bio
The bio is the place where you can clearly define yourself. In fact, you showcase in it who you are, what your interests are, how you can help or which services you provide. An engaging bio can work wonders for you since you are making the first impression through it, so try not to make viewers bounce off your profile as quickly as they got there.
To make your brand’s bio shine, pay attention to the following points:
- Choose a profile photo that is specific to you and can be used everywhere in online environments.
- Highlight your achievements by using the best keywords, hashtags, or emojis if possible.
- Put your contact details including your email address, phone number and your location.
- Provide a short description about the nature of your brand.
- Put the link to your website or other social media accounts to drive traffic and generate leads. To add multiple links to bio use iLink to convert them all into a single one. Entice people to click on your bio link by using it in your contents such as captions whenever it fits in.
- Create great contents in a quality design
Make sure to achieve a good balance of promotional and interesting contents. Interesting contents are those shareable ones that inspire, educate or entertain your viewers.
Utilize branded hashtags as well as befitting and relevant ones to further increase your exposure and help your audience find you more easily. Try not to misuse hashtags for they will make your brand look desperate for attention and likes. Act professionally from the very beginning by choosing them wisely so that they clarify what your post is about.
While you are paying attention to the quality of your posts, do not forget about the quantity and the time at which they are posted. Do not stuff your profile with too many information at short intervals in a way that your follower cannot catch up with you. Take advantage of scheduling tools to save yourself the headache and better manage your posting time for the selected social media platform or platforms.
Another point that I should mention here is the importance of the visual appeal of your social media profile. It humanize your brand and people feel much more comfortable working with you or following you. In fact, a great content built in a boring environment fails to attract the masses, so try your best to invest in making your brand aesthetically pleasing by using relevant tools or apps as well as being creative and unique.
- Engage with your followers effectively
Every brand is surely looking for some sort of engagement or in other words seeking to increase its social signals. Social signals refer to likes, comments, shares, votes, views or any other kind of engagement depending on the type of social media platform. As shares and conversations boost on your profile, more and more people start to introduce you to each other or hear about you by word of mouth. And guess what! You are building mutual trust and respect for your brand.
So get people to socialize with you by following below tips to stand out from your competitors and develop your brand trust:
- Getting personal with them
- Asking for their feedbacks
- Responding to comments or messages
- Running contests, campaigns or giveaways
- Using live videos
Take advantage of your social profile reports or utilize tools to track your engagement stats and always be ready to adjust your strategy if you find something does not pay off as you expected.
- Use influencer marketing
Nowadays people rarely turn to companies directly to get what they need or want. Instead, they focus more on individuals with a high follower count and engagement rate to decide on which product or service to use or which online persona to follow. These individuals are called influencers.
Influencers can pave the way for your online marketing since they already access to your target audience and boast established credibility. This way, you can save considerable amount of time. Choose influencers that are interested or expert in your niche to put your name out there. Note that a high engagement rate is worth much more than a high follower count because it shows the better quality of an influencer’s presence and his or her stronger community.
Wrap it up
If you don’t want to fall behind the competition, consider social media a must to promote your brand. It is regarded as an inexpensive way to reach the desired demography effectively, improve awareness or increase sales. Take into account the above mentioned points to get the most out of social media platforms for your brand.