Holiday shopping Is not a marathon; it’s something that happens in the moment. Instead of going to different shopping malls and searching for the best offers, marketers are turning to their social media channels during the holiday season.
In 2015 over 90% of holiday sales took place in malls and stores, but 57% of them were influenced by social media. According to researches around 65% of shoppers are signing up to social media to find some inspiration for purchase.
Such trends are expected to continue growing in 2019. So, it’s essential for every brand to be present on social media to capture the attention of their target customers and trigger the holiday shopping. So if you haven’t done anything about it yet, you can use these tips that makes your social media more festive and merry for this Christmas.
Decorate your profile and cover picture
Your cover photo should always represent the personality and values for your brand, but if you want to get your customers in the holiday spirit, you have to change it to reflect the season. People are using social media all the time, so a new cover picture will motivate them to check your account and look for exclusive offers or gift ideas.
To start, try to think of the cover picture as your billboard and wonder what information you like to promote during the holiday season. Maybe you have a unique holiday product you want to showcase or some special holiday discounts that your audience would love to hear about? Share that with your customers by a simple and beautiful design that includes bold background color and a right combination of serif and sans-serif fonts.
Even if your brand cannot offer any specific holiday discounts, post a photo of your office Christmas decorations and brand it with your logo to create an inviting and pleasant vibe for your social media.
According to researches, each person owns an average of 6 social media accounts but actively uses three so don’t limit your posts on using just one social media. Share similar holiday-themed cover photos to all your other social media channels to create consistency and allow people to quickly find and recognize your brand on their preferred social media network platform. This will tie in all your social accounts together and help customers who are using Instagram or Twitter to research your offer in more detail.
Create a Christmassy offer!
Christmas is one of the biggest shopping seasons of the year during which most marketers earn as much as 30% of their annual income, so they try a lot to attract people to choose a particular brand.
Messages such as one day only, buy-one-get-one-free, limited quantity sales, holiday coupons or special discounts are among the most common deals used. To drive attention to the message, make sure you put the text on a background that will not be too distracting for your audience. Apply the principle of font hierarchy and use bigger font size for more essential pieces of the information, such as your discount value.
Share the joy of Christmas
Social media is meant to be social, so use the holiday season to give your content some festive vibe. You will get people excited not only about the holiday season but also about your brand!
You can begin by creating content that ask users what’s their favorite thing about Christmas or what’s their most memorable holiday moments, favorite Christmas food, favorite Christmas present, etc. Whatever you want to write about, make sure that your text doesn’t invade the photo. Use background shapes as a text holder to make them easier to read.
- Make a wish come true
An excellent way to encourage engagement is to create a prize game on your page or through platforms. Multiple giveaways, in which you give out rewards every day for a certain period (maybe “the 12 days of Christmas”) have the best engagement rate because they make customers come back again and again. Your contest mechanism could be as simple as creating a quiz with holiday-related topics or inviting your followers to share pictures in their worst Christmas sweaters.
Do you have other ideas on how to get your social media accounts ready for the Christmas? Will you try the ones we have recommended? Let us know in the comments below!