Social media platforms, whose growth seems never to stop, have been around for ages. Their widespread use worldwide makes them an essential for marketing purposes of businesses and brands. That’s why most of them invest in a social media marketing agency and save time to better communicate with customers and grow their online presence. These agencies provide an effective strategy as well as useful resources, keep up with the latest trends, and continuously monitor results.
If you are planning to start your own social media marketing agency, you need to take wise steps from the beginning. Do not just wing it or you will soon fail. Even a rough road map will do.
Steps to starting your own social media marketing agency
Launching your own social media marketing agency may seem a daunting process, but think big and know that it can bring you a lot of money. Below overview will help you understand what you need to do to better succeed at it.
- Get educated
Increase and upgrade your knowledge of social media platforms including Facebook, Instagram, Twitter, Snapchat, Pinterest, and YouTube. In order to provide an effective social media marketing service, you need to know how these social networks work, their algorithms, which industries are more active in each and how users engage in contents.
There are tons of free contents and several online courses about marketing on social networks; take the time to learn at least one or two of the skills such as content marketing, advertising techniques, search engine optimization, monitoring social media metrics. You don’t have to be a know-it-all; you will expand your knowledge or hire experts in the near future.
2. Develop a business plan
Detail the process and the goals you have by creating a business plan. Pick an industry or niche at first; it should be the one that you are familiar with or interested in and, of course, the one that brings you money. Try to choose a name for your company that somehow represents your field of activity and gives visitors the impression you are aiming for. A logo is also required to establish your brand.
As mentioned above, there is no need to master all digital marketing skills from the very beginning. Pick your service offering(s) from the below list and set the price for each:
- Web development
- Search Engine Optimization
- Pay Per Click
- Content marketing
- Influencer marketing
- Digital advertising
Note that many brands prefer to hire a full-service social media marketing agency so that they can outsource developing and building their online presence via going to one single place. So think about taking all other services after some time.
After starting your business officially and getting a license or necessary special permits, build your website. Create the right SEO-friendly contents to rank higher in Google and boost your visibility to the target audience. Join the right social media platform(s) to drive more traffic to your site and generate more leads.
Testimonials can also do wonders for you. Once people see how much you helped promote their business, they start to spread the word. Put some of these testimonials on view to gain more credibility. If you don’t have any in the beginning, perform some free jobs at first or implement some services at a reduced price in exchange for a testimonial.
What is more, consider hiring an accountant or purchasing financial software to handle your invoices, taxes, and payroll to make things run more smoothly.
3. Start reaching out to businesses
There are many approaches whereby you can find or attract businesses of your chosen niche. Some of them are as below:
- Build a landing page to grow your email list
- Leverage social media platforms to showcase your company
- Don’t forget to find connections in LinkedIn
- Create Facebook ads
- Get busy on Quora
- Use guest blogging
Once you find them, start sending messages or emails to them to encourage them to buy from you. Your primary intention should be providing value; if they feel you are only looking for the money, they won’t take you seriously and will clear off.
Try to arrange a meeting with decision-makers of potential clients to build trust and convince them why they need to do social media marketing. Be honest and transparent. If it’s within budget, bring in skilled marketers that can communicate effectively and build up strong relationships with would-be customers.
The professional marketers are well aware that not all the people react similarly. Some are prone to react positively to emotions while others are more realistic and you should infuse logic into conversations you have with them. Hire them to exert a better influence on prospects and generate more leads.
4. Give your clients the data and results
Negotiate an agreement for the results your customers desire to get. Try to replace vintage metrics by actionable ones, so that you have more realistic hope of success and don’t waste time, money and efforts.
Clients will surely need proof that their investment is worth the time and the money. So openly show them that the campaigns and strategies are working and be willing to listen to their recommendations and accept them if applicable.
It can be intimidating to launch your own social media marketing agency. You can’t find any entrepreneur or business owner that says it would be easy, but give it a shot if it fits your personality and qualifications and expect to see the result in the near future. Develop great teamwork and do the steps wisely and patiently. Make use of tools and hire people to increase efficiency.