What is personal branding? It is creating a unique, strong image for yourself in online environments. So, how you visually represent yourself in your blog or social media accounts is of vital importance. A freelancer is defined as someone who prefers working independently for several companies to sticking with one single company. I’m here to help you better start building youronline personal brand as a freelancer and stand out from others in your niche in this competitive world.
How to start your online branding as a freelancer?
If you are thinking about starting your activity as a freelancer, below, you’ll find a summarized overview of what you have to do basically:
- Choose your niche
- Identify your target audience
- Craft your bio
- Decide on a domain name and build your blog
- Join best-suited social media platforms
- Create contents and start interacting with people
Since you can find numerous articles on how to be successful in personal branding, I’m not here to expand on the points mentioned above. The focus here is on the importance of your brand’s visual identity.
Actionable tips for your personal brand’s visuals
Because humans are visually oriented, invest in showcasing your brand by paying attention to the design elements of your blog or social accounts such as images, colors, and fonts.
As you may already know, high engagement matters for social networking apps or sites, and you need a strong brand impression to achieve it. Data visualization is a powerful tool to attract your prospects and retain your current customers.
Customize the design of your social media profile or your blog by choosing the best backgrounds, cover photos, banners, and profile images in terms of dimension, quality, and color theme. Infographics are also very sharable, and that’s why marketers like to use them. Use image editing tools to better craft your photos and pay attention to each platform’s standards before displaying your visual contents to the public. For more information on these standards, visit Tips for Social Media Image and Video Size.
It is also recommended to stick to your own aesthetic across all platforms to make yourself memorable and easily recognizable.
There is no denying that colors affect how we feel. Each color influences us in a certain way, and sometimes we may unconsciously judge people based on the color they choose for their clothes, cars or their blog! So do not underestimate this element and increase your knowledge of its effects.
“Color is uncontainable. It effortlessly reveals the limits of language and evades our best attempts to impose a rational order on it… To work with color is to become acutely aware of the insufficiency of language and theory – which is both disturbing and pleasurable.”
How do you want others to perceive you? What colors should you choose for your website scheme, logo design, or infographics? Consider color psychology and choose those that are more consistent with your purpose.
This color is relaxing and conveys the ideas of wealth. It also refers to nature, the environment, and protection of environmental causes. So it is a good choice for natural products.
Pink is associated mostly with friendship, affection, and softness.
Yellow is associated with warmth (the sun), summer, and hospitality. It is the color of youth and optimism.
This color is sleek and is often found in the marketing for luxury items.
Orange is aggressive and works very well for Call To Action (CTAs).
Red is a lively color which means energy or love and passion. It increases your heart rate.
Blue can create a sensation of trust and security and are a favorite for banks and health care organizations and also social media (Facebook and Twitter, for example).
White color shows peace and purity. It represents cleanliness, and that’s why it is used for medical professions.
After you have figured out your brand’s personality, think about using eye-catching typography to better convey your messages and evoke your desired responses or emotions in your audience. Keep up with the latest trends in typography while you are taking your brand’s identity and purpose into account.
If you are a freelance web developer, pick the font style that will convince viewers that you are an expert and ready to share your valuable information with confidence. Or else, if you are a freelance artist, make sure that the choice of fonts effortlessly blends with the rest of the design elements of your blog to communicate in every respect what your brand or artworks stand for. Fancy fonts may be a good choice for art freelancers, but do not use fonts that are difficult to read.
At the end of the day, to differentiate your personal brand in this highly competitive digital world, try not to underestimate your visual identity while you are paying attention to the basics. Take advantage of the visual nature of the human brain to reinforce your position and capture your audience’s attention.