It’s good to be aware of new features, algorithm, and latest changes of all social media that help you to show your products, better. All in all, everything about Social Media.
Social media is the digital marketing tool with the potential to give you the most result for your business – and it doesn’t have to cost you a penny. What do you know about the benefits social media can provide to B2B brands?
B2B Benefits
Social media will help to generate leads for more than half of all B2B companies. However, that isn’t the only benefit to be had from a good social media strategy.
B2B marketers has reported these benefits for using social media:
50% reduced their marketing expenses
55% grew their business partnerships
55% established thought leadership
58% improved their search engine rankings
69% developed loyal fans
77% increased their traffic
90% increased their exposure
Top social media sites for B2B
Facebook may be the best one with 1.59 billion users per month, but the best business platform of last year was Instagram, which increased its monthly active users to the tune of 400 million in 12 months– not even Facebook can grow that much. Other social media options include:
YouTube at 1.44 billion monthly users
Twitter at 320 million active users
Pinterest at 100 million active monthly users
LinkedIn has up to 400 million users, but only 25% use it monthly.
Challenges
17% of B2B service businesses have not been able to determine the impact of social media on their business
Only 30% of B2B marketing projects use marketing analytics
15% of B2B companies find it challenging to meet “the expectations of the always-connected ”
Tips and tricks
What should I do to get the most out of social media?
Memes are the most popular form of online expressions because they go hand-in-hand almost on every social media platform, which lets them expand like wildfire.
Also, people have fairly short attention spans online, so the compact nature of memes makes them the perfect medium for a quick share.
What exactly is a meme?
According to the Oxford dictionary:
“A meme is an element of a culture or system of behavior passed from one individual to another by imitation or other non-genetic means.”
The current form of memes is often images followed by text; these pictures usually carry some sort of pop-cultural idea or reference in a humorous way. They are then traditionally shared, changed and distributed over many social media platforms. Often with the intent of the photo morphing into something completely different.
Before social media, memes were shared via email, forums, and blogs. One of the first ones was the Dancing baby, which was so popular in the 90s, that it made a cameo on the TV show Ally McBeal. Another early meme was the Hamster dance, a webpage created as the result of a competition between two sisters to get the most web traffic.
Memes can spread and improve, and they don’t necessarily have a short life. For example, the LOLcats meme is still being used—classical by internet standards.
Types of memes that you can use on social media
Rage comics:
These memes are created with pre-made cartoon faces, or the rage faces to express a specific emotion. They usually humorize a relatable experience. Since they use facial expressions, they are super easy to identify and understand. Examples include Like a Boss, the troll face, Cereal Guy, and Forever Alone Guy.
Image macros:
Apparently the most recognizable kind of memes, these are photos that feature a funny caption or catchphrase. Thanks to meme generator sites, most of these memes have a bold, white Impact font with a black border.
Exploitables:
Exploitable memes have different types, including single-pane or multi-pane comics, but the main idea stays the same: a template that is easy to change into new permutations of a joke. Four-pane comics are the most popular type of exploitable format.
How to use memes and jokes for social media marketing?
When it comes to using memes and jokes for your social media marketing, there are some general rules that you should consider.
Like any other entertainment medium, using memes as a brand have some risks. You don’t want a poorly composed or offensive meme to drive away your audience and customers. So, before you begin spamming your social media feeds, review these guidelines.
Do
Most essential “Do” of all, is to have a social media strategy, if you want to use memes and jokes, these should be in your plan.
Keep the joke/meme relevant to your niche and your brand.
Make sure the joke doesn’t include any offensive, sensitive or controversial contexts.
Try to keep it short and straightforward. Everyone may not understand memes that are too niche.
Understand your audience base on including their demographic structure and the social media platforms that they engage.
Don’t
Discredit competitors.
Try to create a viral campaign for yourself. ( unless you have a massive following). It’s better to use or change existing memes.
Use memes that may be socially/politically/religiously contentious.
Overdo it. Use memes in the right amount or else your followers will be overwhelmed and exhausted.
Conclusions
Although individual memes come and go, they are here to stay, because they are easy to create and easier to share. From a business owner point of view, they are inexpensive and have the opportunity to go viral. Still, they have to research their content before sharing and consider their target audience and people they want to influence.
Social media can be active at all time of the day, so why do you only post updates when you are online?
This can be a perfect reason to start a social media calendar for your social media account. If you use a third-party scheduler, you can manage multiple social media accounts and always have content posting at different times.
The characteristics of an excellent social media content calendar
Make sure to add icons which represent each platform next to the title of your post.
Your calendar should show the name of your writers who are responsible for creating, publishing and promoting each piece of your content.
Your social media content calendar should be easy to read and contain all the information you need for your content marketing strategy.
You should have a separate calendar sheet for each month, with activities further broken down by each day of the week.
Last week the cofounders of Instagram, Kevin Systrom and Mike Kreiger, announced they are leaving the company due to concerns about the platform’s maintaining independence at Facebook. Now they have announced a new head of Instagram. In a blog post on the Instagram press, the Instagram co-founders announced that Adam Mosseri is the new leader of Instagram effective immediately.
Mosseri was previously the VP of product at Instagram, and before that, he started as a designer at Facebook. During his work at Facebook, Mosseri worked on Mobile and News Feed. Besides managing the day-to-day running of Instagram, Mosseri is also in charge of selecting heads of engineering, product, and services at Instagram.
So Systrom and Kreiger, despite their concerns over Instagram losing more of its independence at Facebook, say they remain excited about Instagram’s future with the leadership of Mosseri:
‘’ Since we announced our departure, many people have asked us what we hope for the future of Instagram. To us, the most important thing is keeping our community–all of you–front and center in all that Instagram does. We believe that Adam will hold to these values and that Instagram will continue to thrive.’’
‘’ We remain excited for the future of Instagram in the coming years as we transition from being leaders at Instagram to being just two users in a billion. We’re confident that under Adam’s leadership, Instagram will evolve and improve and we look forward to the future of the product and community.’’
