Writing a great Instagram bio might seem easy, but it actually needs a lot of thought. It takes less than ten seconds for an online visitor to get an impression of your Instagram account. It’s essential for that first impression to be a good one!
In the following article, we will show you how to write a good Instagram bio that makes an excellent first impression, describes what your business does, and convinces new users to click the “follow” button!
How to Write Good Instagram Bio?
- Your name
The first thing you need to do to create a good Instagram bio is to make sure that your name is unique and real! (by name we mean the “name” field on your profile, not your username).
People will use your name or your company’s name to search for you on Instagram, so you should let them know that the Instagram profile they are viewing really belongs to you.
You should know that your username and name are the only fields that Instagram considers in the search queries. Therefore, you should use the name you are identified with.
- Related Keywords
Using keywords would not increase your search-ability on Instagram (except your “name” in your Instagram bio), yet it will give more focus to your account and lets you correlate with members who want to engage with your brand!
When you are choosing keywords to use in your Instagram bio, consider your primary values and the core values of your target audience.
If you are using Instagram for business, you should spend more time getting to know your ideal followers. What are their interests or pain points? What keywords will help you attract them the most?
Using related keywords to your niche and your target audience will help people know who you are, what you are offering, etc.
- Your business skills
Your Instagram bio should explain what you do and what your business is. So if you are standing out for a specific skill, hobby, profession, or interest, you should include them on your Instagram bio.
Think about what makes you different from your competitors. If you have individual experiences or skills relevant to your business, mention it on your Instagram bio.
Instagram bio acts as an introduction to new visitors and makes the first impression on them, so make sure that they would tap the follow button.
- Website link
Instagram is very strict about using clickable links. Currently, Instagram only lets you add one clickable link in the app. And it’s the link in your Instagram bio.
Most of the brands on Instagram use the link to direct their followers to their homepage or blog. But if you have an e-commerce business account on Instagram, you would also want to send users to specific pages about your products, campaigns, or webinars. So the lack of clickable links can be a massive challenge for you.
Some accounts will frequently update their website link to send the audience to their latest products and then promote the link on their captions. But Instagram’s algorithm is no longer chronological. So if you post “link in bio.”, it’s possible that the link might not correspond to the existing link in your bio!
So what should I do?
You can use short-link generators or source page generators like iLink to create a source page for all of your important links and convert them into one short link to place on your Instagram bio.
This way, you can track your hits and target your most popular product. And also, you can drive more traffic to your individual web pages.
You can create a profile with contact information on iLink and add as many links as you want to your page.
Moreover, you can add all of your social media accounts into your profile to make sure people will get in touch with you. If you are interested in knowing more about adding several links in one link, keep reading.
What is iLink?
iLink is a tool to optimize the Instagram bio link, for any Instagram users such as marketers, bloggers, businesses, etc. Once you create a link on iLink, you can share it on any social media such as Facebook, Twitter, etc. and ask your followers to click on the link.
When users click on the custom link, they will be redirected to the page you have designed, and they’ll see all you have shared on the platform.
Why do I need multiple links on Instagram bio?
Well, anyone who shares blog posts, owns a website, wants to sell the products, etc. can easily redirect the audience to the place they should be!
Businesses usually use Instagram for branding and getting people familiar with their products and services, so, after attracting users by the things you provide, it is time to show them a way to reach the services or products you offer.
On the other hand, you might just like to promote your blog post and want to be popular, then using a service such as iLink is helpful again. Just copy and paste your iLink URL into your Instagram bio, and you’re all set.
The free version of iLink:
- Customize your profile (shows your email, phone number, mobile number, and your current location)
- Add a description about yourself and your business.
- Upload a profile photo for your iLink page.
- easy to set up.
- Unlimited beautiful free themes.
- Provides stats, including the number of clicks on every link.
- Easily counts the clicks.
- You can add your social accounts to your page via default.
- Shows your visitors little clickable icons of every social media.
- No limits; you can add as much link as you want.
- Add music
- Add video
- Add your website
- Different button style options
- It provides both an avatar profile and your own photo.
Using a single link instead of using several links is so powerful both for personal and business users because it prevents your audience from being confused by seeing multiple links. Moreover, you can add photos, videos, blog posts, products, etc. by using tools such as iLink.
If you are a business, you should not miss iLink’s online store because of its great features such as:
- Fast setup
- You are free to sell everything
- You can advertise on Google
- Easily track your growth
- It lets you find what the needs
- Be creative
You should think of a way to show off your fun sides, too, so do not get obsessed with crafting a formal biography for your account.
You can use these ways to add a little soul to your Instagram bio:
- Use emojis between your texts.
- Add your branded hashtag to host an Instagram contest.
- Add line breaks to your Instagram bio to separate your lines.
You should craft a good Instagram bio to create an excellent first impression on users and convince them to follow you.
In summary, you should:
- Introduce yourself and your business
- Use specific keywords to target your niche audience
- Add links to your website or blog.
- Share your fun side too
- Provide a contact way for your audience.