Facebook, just like other social media platforms, uses its own algorithm to decide on the order of posts shown in your news feed; and, as you may know, it’s not chronological. However, it also gives users an option by which they can have more control over what they see first in their news feed. This way, people can prioritize posts of some brands and friends in their feed.
While many famous brands find this feature amazing, other lesser-known businesses say they are being ignored by people. If the latter wants to stand out, they have to try their best to create quality content to their target audience to make sure users choose to see them on top every day. For those Facebook users with lots of followers, the option seems to come in handy for they can choose to see their close friends’ post first in their feed.
So, how we should do it? Stay tuned!
How to select which Facebook posts appear on top
If you want to see the posts from a specific brand on top each day, go to that brand’s page, click on the “Following icon” and then on “See First.” You have to do the same about the posts of your close friends or family members, as shown below.
Another way to prioritize who to see first on PC is to go to your home, tap on the three-dots icon beside news feed on the top left, and then click on “Edit Preferences.” Then, hit “Prioritize who to see first” in the appeared page, select those pages whose posts you want to see first, then click on “Done.”
For mobile devices
To adjust your Facebook newsfeed preferences on a mobile phone, open the Facebook app, go to your friend’s page, tap “Following” and select the “See First” option on the window that pops up.
The process is nearly the same for brands’ pages, as shown below.
Another way to do it on mobile phones is to tap the three horizontal lines in the bottom-right corner of the screen. Tap “Settings”. Tap “News Feed Preferences”. Hit “Prioritize who to see first” to go to a list of your friends and “liked” Facebook pages and do your job.
It’s hard to say whether this feature is good or not. It may be a nice option for well-known brands, but disappointing for beginners. The new and emerging brands will fall to the bottom of their prospects’ news feeds and have a little chance to hit the market. They find it really discouraging to put efforts and time on content only to realize they fade into obscurity. It seems that businesses should double down on good work to stand out in users’ crowded feeds.
What is more, this feature can be very functional for those who have a big network on Facebook and don’t want to miss out on their favorite friends’ or brands’ posts in such a crowded feed. If your close friend asks whether you have seen their posts, you can’t say it was probably lost in my feed!