A brief guide to run Facebook Giveaway

A brief guide to run Facebook Giveaway

With more than 2.5 billion monthly active users in 2020, Facebook is the exact place if you want to increase your reputation or impress your audience. Additionally, 78.4% of contest shares are done on Facebook, so don’t underestimate its potency.

Social media contests and giveaways are an excellent way to engage fans and acquire followers but it is not as easy as you think. In this article, we are going to introduce a shortcut method which you can save your time and energy.

What is Facebook Giveaway?

A Facebook Giveaway is the easiest way you can generate leads and grow your following on social media. Because all the methods are paid, Facebook Giveaway is the only remaining way which you use it freely.

Although there is no guarantee if you use Giveaways to increase your traffic, this chance is free and you will lose nothing if contributes to failure.

Facebook Giveaway Rules

Before starting to create your content, you need to understand the rules involved with running a Facebook contest. Here are the main rules you have to obey;

Rule #1: You are just allowed to run Facebook contests from business accounts and not personal profiles.

Rule #2: All official Facebook contest rules, terms, and entry requirements need to be visible.

Rule #3: The copy needs to include a complete release of Facebook by each entrant. Furthermore, you have to acknowledge that the giveaway is in no way sponsored, endorsed, or administered by Facebook.

Rule #4: You are not allowed to get people to share or tag your contest to enter.

How to run a Facebook Giveaway

  1. Set your goal

Before running a Facebook Giveaway, you need to have a clear objective for what you want the Facebook giveaway to achieve. This will make it easy for you to create an appropriate Giveaway.

Some Facebook giveaway goals include items like boosting brand awareness, gathering new leads, increasing your followers, sending more traffic to your website, or promoting a certain product.

  1. Choose your prize according to the target audience

After determining your objectives, you are going to choose the prize. Whatever prize you choose should make sense for your target audience and be something that they want. For example, a $30 prize will not increase your followers’ motivation.

Furthermore, generic prizes don’t usually work as well. Try coming up with something specific that your audience would like. For example, if you are a computer seller, it is better a nice laptop as the prize.

  1. Decide on a Giveaway theme

In the next step, you must choose a theme for your Giveaway. Whatever theme you choose for your contest on Facebook, should be unique to your business because it will dictate your rules for the followers. For more details, you can also answer these questions;

Is there;

  • A national holiday to celebrate?
  • A major sporting event? The Superbowl?
  • Are the seasons changing?
  • Are you launching a new line of products?
  1. Write your rules

Now, you can write your specific rules for these specific Giveaways. Remember to “write” your rules for the audience, because any additional verbal statement will not be validated. Don’t forget to include all the information that Facebook requires.

  1. Build your Giveaway page

Now, it is time to designing your Giveaway. This process is so easy and remember, there are lots of beautiful templates on the Internet, so there is no need to start from zero. More after, if your giveaway is going to be a massive success it needs to be exciting and simple.

  1. Promote and share your Giveaway

After finishing the design process, you have to market and promote it. You can choose two kinds of methods, which are paid or organic.

For new starters on Facebook, paid promotion can deliver immediate traffic to their giveaway page. This method also can be variable based on the budget. If you don’t like paid promotion method, you can promote your Giveaway organically. To do this, you can change the banner images on all your social media channels, send periodic emails to your email lists reminding them about the giveaway, or add inline calls-to-action to blog posts that you share on social media.

  1. Measure your success

Suppose that your giveaway is over, and you’ve contacted the winner. What to do now?

Remember that you have stated a specific goal at first. You should look at a few key metrics to see if you succeeded. Here are some of them;

  • Response rate
  • Impressions
  • Brand mentions
  • Comments and Shares
  • Email subscribers

16 real examples about Facebook Giveaway

Number one

Statistics: 57,300 views, conversion rate of 85.94%, and prize worth of $1200

Tips we can learn from this Giveaway

  1. Date: notice that this Giveaway ran in February. People haven’t yet given up on their New Year’s resolutions, and a prize pack of athletic gear and health bars is a great offer.
  2. Prize: these prize packages are a great chance for increasing entries and many customers will try to achieve one of these prizes.
  3. Minimum requirement: the only thing merchants were asked from entrants was Email. This will have been a huge part of the reason for their astonishing conversion rate.

Number two

Statistics: 24,600 views, conversion rate of 45.69%, and 10 prizes, each worth $30

Tips we can learn from this Giveaway

  1. Simplicity: you can see merchants have written terms of the contest clearly and in the main body of the contest. This will increase trust between the two poles.
  2. Visuals: the elements are also very professionally put together, giving an astonishing view.

Number three

Statistics: 37,100 views, conversion rate of 31.20%, and prize worth of $500

Tips we can learn from this Giveaway

  1. Prize: you only need to present the amount of your prize with a hot color, which makes it stand out and grab the eye.
  2. Details: The merchant also included a bit more detail about what they offer, so entrants will have a clear insight into the process.

Number four

Statistics: 594 views, conversion rate of 81.59%, and a prize amount of $500

Tips we can learn from this Giveaway

  1. Website & Social media: in this Giveaway, there is no advertisement. Instead, merchants drove visitors from their website to the giveaway, as well as social media Fans and users.
  2. Prize: the amount of $500 will allure any person to grab it, so it will have the nice potential for having high entrants.
  3. High-quality visuals: High-res images throughout the giveaway page communicate the value of a treatment.

Number five

Statistics: received more than 350 entries

Tips we can learn from this Giveaway

  1. Simplicity: suppose you are a parent and it is summer. Suddenly you see a Giveaway offering for a water park. All you have to do is put in your email address and you have a chance to win. Too easy to enter, isn’t it?
  2. Design: also this campaign has been taken place since 2014, but the graphics are still professional and exciting. This will keep the entrant more and more and bring trustworthiness to the connection.

Number six

Statistics: received 233 entries and the prize worth $200 to $2000

Tips we can learn from this Giveaway

  1. Prize: again, you can see the power of dollars to absorb the traffic. When you’re offering a prize like a hotel stay, facial, or breakfast and it could be anywhere, it will make it very clear what value you are talking about.
  2. Colors: if you consider, the background is in grey, as is the text and even the headline, so the orange text of the prize amount stands so clear.

Number seven

Statistics: received almost 100 entries and over 1000 votes

Tips we can learn from this Giveaway

  1. Theme: Mother’s Day is a great holiday on which to base gift-based celebrations to promote your social appearance.
  2. Simplicity: the main element of this campaign is that you only need 15 minutes to design the header, fill in the copy and start it. It is so easy

Number eight

Statistics: received 468 entries

Tips we can learn from this Giveaway

  1. Image: the main success reason for this Giveaway is its image; it shows exactly what people stand to win.
  2. Time of the year: For a lot of parents, back-to-school means they have to buy new notebooks, clothes and a backpack for their children. So when this Facebook giveaway popping up, many people will decide to achieve the prize.

Number nine

Statistics: generated 624 leads

Tips we can learn from this Giveaway

  1. Target audience: when you are using the term “His and Hers” it means all the people can participate, and the Giveaway is not gender-oriented.
  2. Time of action: This giveaway was run around Valentine’s Day, which is the main time of year for a jewelry business. So it will be too easier to convert entrants into customers with a discount or coupon after the giveaway is over.

Number ten

Statistics: received 568 entries from 1,100 visitors

Tips we can learn from this Giveaway

  1. Website-Giveaway connection: at first glance, you see a simple Giveaway, but the organizer also used website popups and opt-in bars on their website to drive traffic to the giveaway, one of the tricky strategies you can use for it.

Number eleven

Statistics: received 23,938 entries

Tips we can learn from this Giveaway

  1. Prize Format: the format of “one for you and one for them” is more lovely, according to the audience’s thoughts. People love to win, but they love to win something for a friend just as much, so the winner feels more emotional.
  2. Website promotion: in this Giveaway, you can see the combination of advertising and website promotion. In this case, the organizer drive the website traffics with ads and they prompt visitors to convert to this Facebook giveaway.

Number twelve

Statistics: received 5,287 entries

Tips we can learn from this Giveaway

  1. Share incentives: The addition of share incentives massively increases the spread of this contest, and takes a lot of the workload of the business. Followers will receive more entries if they share with Friends, and they will have more chances to win.
  2. More winners, more appealing: This is the golden fact; multiple prizes equal multiple winners, and multiple winners mean the people who enter will have a multiplied chance to get the prize, makes the whole process more appealing.

Number thirteen

Statistics: received 5,844 entries

Tips we can learn from this Giveaway

  1. Partnerships: when you encounter the Giveaway, it seems there is no chance for it to succeed. Not so fast!!! ShopLatititude, the organizer, ran it with five other businesses so a $1000 prize will be multiplied to $4000
  2. Design: This page might look like it’s been designed by a professional, but it was possibly done by a total marketing newcomer. All the elements seemed to be easily pasted and the template was ready before.

Number fourteen

Statistics: received 5,272 entries

Tips we can learn from this Giveaway

  1. Easy to participate: A vote giveaway is a great way to get a lot of entrants because the followers are free whether to choose to convert to a real customer or not.

Number fifteen

Statistics: received more than 15,900 entries

Tips we can learn from this Giveaway

  1. The prize: the prize of this Giveaway, which is 250 pounds, can be used in more than 20,000 stores.
  2. Newsletter list: This giveaway is a bit deceitful, as it was created entirely for The People’s Postcode Lottery’s existing email list – people whose contact information they already had.

Number sixteen

Statistics: received more than 7,680 entries

Tips we can learn from this Giveaway

  1. Multiple call-to-action buttons: in this Giveaway, the second CTA means that people who scroll down a bit don’t have to scroll all way up to enter.
  2. Design: you can see a modern-looking Facebook giveaway here, with no mistake


Finally, we have some free ideas which you can use for your business;

First, try to use Photo vote. A photo vote is a type of Facebook giveaway where you ask users to upload a photo. Thus, you will encourage people to choose the best photo and participate in your Giveaway.

Second, although you are not allowed to make your friends share your posts on their pages, you can ask them to comment on your posts to win. These Giveaways usually ask users to write a caption or answer some creative question.

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