When it
comes to social media, what do we mean by an algorithm? Well, in the social
media sphere, an algorithm refers to the way posts are sorted in your feed. In
fact, every platform prioritizes some posts in a certain way to make sure they
get more social signals, including more likes, comments, views, shares, etc.
Each social media has its own logic in delivering contents to users. You need to know about these algorithms if you are using social media for marketing purposes. The information will help your brand or business get noticed and receive better engagement. Whether you like it or not, your reach is controlled by these algorithms, and you should know how to beat them to generate more leads and boost sales.
To beat LinkedIn algorithm, post often at irregular intervals
LinkedIn has
its own algorithm, just like any other social media platform. On LinkedIn, your
content is more likely to emerge on top of the users’ feeds if it has received better
engagement over recent days or weeks and it suits your connections’ tastes
regardless of when it was published. This social network has the strategy to
keep our homepage relevant and user-friendly.
How to beat the LinkedIn algorithm
1.Post often but at irregular intervals
It’s hard to figure out the perfect publishing frequency for your LinkedIn page. However, it is advised not to post too infrequently to make your audience forget about. On the other hand, overcrowding the feeds of your connections with your contents may frustrate them and make them hide your posts. You need to have a wise constant presence by posting at least twice and no more than six times within a week.
Another
point that I should mention here is that you should not make yourself look like
a bot by always posting at the same time. Try to do it at irregular intervals.
2.Post high-quality contents
LinkedIn has
bots which check the credibility of your contents by marking them as “clear”,
“low-quality”, or “spam”. You always want your content to fall into the ‘clear’
category. However, if it is labeled as “low-quality”, you still have the chance
of moving on to the next stages in the future.
Your content
is considered spam when users report it because it is inappropriate, offensive,
or irrelevant. If your content passes the spam filter stage, the bots will show
it to a small audience to gauge their reaction. Once it receives a lot of likes
and comments, it will appear and stay on top of the users’ feeds. If the
reaction is not impressive enough, the content will fall into the bottom, and
you have to rework it.
To better evaluate your performance of content marketing, use Content Marketing Score or CMS provided by LinkedIn. CMS measures the effectiveness of your paid or organic contents as below.
How Content Marketing Score (CMS) is measured on LinkedIn (https://bn.co)
CMS also tell you how you can
increase your reach and engagement rate and so improve your score. You can
filter your score by region, seniority, company size, job function, and
industry.
It
is said that different actions made by your connections have different weights
in the LinkedIn algorithm. A share has more points than a comment and a comment
more than a like. Improve the score of your content and get better engagement
by thinking more before writing. Afterward, LinkedIn bots will send your
content to more people if it is performing well enough and will keep showing it
up, no matter how many days have passed from its publishing time.
3. Build
your Audience Strategically
Your connections largely influence the quality of your LinkedIn profile, whether you run a personal account or a public one. So, make sure to build powerful relationships with them and not getting them to hide your contents or flag them as spams.
Quality connections can strengthen your LinkedIn profile
If
you have a company page, encourage your employees to announce they are working there
in their profile. What is more, increase your visibility by hosting or
participating in LinkedIn Groups, joining conversations, and exchanging
recommendations. Sharing others’ posts can also be to your advantage in
attracting more connections.
Wrap it up
Social media algorithms are an ever-evolving trend, and you have no choice but to adapt yourself to them in your social media marketing journey. Beat them by getting in front of the story, targeting your audience strategically, optimizing your contents, and increasing engagement. And always keep yourself up-to-date and adjust your strategy when the next changes in the LinkedIn algorithm occur.
Among the
complicated topics all over the world wide web discussing social media bio’s
and how to write a powerful bio may sound fun for you, but the point is almost
90 percent of users don’t know how they should write their bio and even how
Important their bio is? There are other groups of people that are confused
about the content of their bio. So, this article will put your mind at ease and
help you to find your own style.
Why your social media bio is important?
Imagine you’re
dating someone, what is the first thing that will catch your attention? Yes,
you are right; that person’s appearance is the first thing that will draw your
attention. It is almost half a way you want to know that person. Your social
media bio is precisely like a person’s appearance. It will show your audience
everything they should know in the first sight. And the way you write your bio
will decide to keep them or make them run away…
So whatever your
business is, you have to hook your audience. Attract them and make them stay on
your side. Just an excellent Social media bio can give you these options.
Most effective factors to build up your Bio
Name and
questions
You may consider
name is a straightforward step that has no values to stick on, but it’s better
to change your mind and believe that the name you choose is significant because
it’s the easiest way that your audience can find you in all social media
platforms. Choose a unique, simple
username that is related to your niche. You can ask them some attractive
questions to give them the feeling that it is the page that will help them to
reach their aims. Some items that if your audience asks themselves the answers
will be YES… but pay attention that your audience doesn’t want to see
advertising quotes which are trying to trick them. You may never know a person
who is asking questions in his bio section. So it can be an excellent reason to
use this method because people like to see unique things.
Profile
image
The importance of a
profile image is not something that you can deny. First people care about your
profile picture then decide to be your fan or not. Try to choose a high-quality
image for your profile or if you have a special logo for your business, set
that as your profile picture. Other factors are important such as size and
pixels. But these factors are different in various social media platforms. For
example, when you want to choose a Facebook profile image, it’s better to
select the square image rather than the rectangle one, because in this case,
you don’t have to crop your picture. For having a suitable Facebook profile
image, you should follow the steps below.
• square
• Cover Photo – 851 x 315 pixels
• Profile Photo – 160 x 160 pixels
Keywords
and links
Why are keywords
important? Keywords are those words that are related to your business and help
people find you better. The important thing is how and where you should use
them. Search still is the way that people choose to find something, and as
search engines included social media bios in their search query. You should be
strict about choosing your keyword. Share your website or other social media
platforms in your bio, as everyone knows. You may have a problem sharing
multiple links or hyperlinks in some platforms. To solve these kinds of
problems you can use ilink and bitly
Skills
and abilities
There is one
question that you should always ask why people should follow you and stay on
your side? Here is the answer;
your ability and power are the most important factors that will attract them.
So a wise person mentions all the skills to make his audience sure that they
are in the right place. You can also put some of your interests and rules in
your bio, introducing yourself will help them to stay closer to you and feel
friendly.
Emojis
and Hashtags
After selecting your content, it’s time to choose unique and relative hashtags for your business. Hashtags are useful as keywords are and help people find you better and more accessible. Pay attention that you are human with a lot of lovely emotions, so do not type your content like a robot. Use emojis to express your feelings and make your audience have some fun when they are checking your bio. You can use emojis instead of some words between your sentences such as computer engineer ➡ 💻 engineer
This picture shows one of interesting Instagram’s bios
Here are some good social media bio that will help you to understand these tips better.
Ariana Grande
This picture Is about Ariana Grande’s Instagram bio
Cristiano Ronaldo
This picture shows Ronaldo’s Facebook profile
Katy Perry
This picture shows Katy’s Twitter profile
Ed Sheeran
This picture shows Ed’s YouTube profile
Final
thought
You can choose whatever you want for your social media bio, related to your business or personality. Because your profile bio is a personal thing. But it is better to follow a good formula to seem more professional and trustworthy. So follow the above steps to find your own loyal audience as soon as possible.
Almost in all period of time people have something to make them have fun. It is not always just about having fun, sometimes these kinds of challenges cause an excellent event happens, like a charity. They invited people or celebrities to do the challenge to understand a special group of people, like the cold water challenge. The cold water challenge started on July–August 2014 to promote awareness of the disease amyotrophic lateral sclerosis. And then the 10-year challenges started. It may not remind us of a particular group of people, but it profoundly reminds us of ourselves and how we get through our life during these ten years? Where are we now? And is that a place we always wanted to be in these ten years.
After these exciting challenges, we get to this new one:
“Bottle Cap Challenge”
This challenge is in a way that you should unscrew a bottle cap with your foot. But the question is when does it start? By who? There is no reliable source, but the researchers show that Farabi Davletchin, a Taekwondo instructor and fighter, was the first person who started this challenge on June 25. After that, the game started, and even celebrities followed him same as Max Holloway, who challenged John Mayer. That was just a beginning; here are the top Bottle Cap challenge on social media. Some celebrities take it seriously, but there are always a group of people that love to make fun of everything.
Take a look at some celebrity’s challenges :
Kendall Jenner
Jason Statham
Donnie Yen
Justin Bieber
Here are
some funny celebrity’s challenges
Blake Shelton
Shaq
Lizzo
What do you think? Are you able to meet this challenge?
Let’s give it a try
Those familiar
with online marketing are most likely
to know about landing pages because they are closely related to each other. A
landing page is a page dedicated to encouraging visitors to take a particular
action such as filling a form, downloading an app, attending an event, starting
a free trial, etc. The more visitors complete the action after landing on the
page, the higher the conversion rate will be.
While it matters
a great deal where you put the link to your landing page (it can be via
Google ads, Facebook ads, …), there is no
denying that its design is of great importance in getting more users to convert.
Below tips will
help you get the most out of your landing page by designing it effectively:
1-Use minimal navigation
The main reason why businesses create a landing page is to convince visitors to click on the call-to-action (CTA) button or buttons, not making them wander aimlessly through the page in a hope to find other valuable information. Depending on your landing page’s primary purpose, remove navigation items as much as possible to more highlight your main goal and offer.
The landing page of Progressive Corporation – an American insurance company
As illustrated in
the above example of an insurance landing page, people should only fill in the
two fields: “Zip Code” and a service or product and then press “Get a Quote”,
nothing else. People rarely click on privacy or terms of use and as you see
they are not prominent enough to attract attention. Progressive company has
decreased navigation buttons to the least possible to eliminate all confusion.
2-Stick to short and clear texts
Your unique value
proposition (UVP) should be expressed as clearly as possible. UVP tells
visitors why they are on your landing page, what you are
offering to them, how you can solve their problems or what the benefits are. It
is the key element of your online marketing strategy when you are promoting a
product or service.
Below image shows the upper part of the landing page for a website which offers free answers to your legal questions. As you see, the UVP is expressed clearly both in the heading (which is “Get answers from lawyers 24/7) and subheading (which is “Unlimited chat – one-week trial membership for $5. Cancel anytime”).
‘askalawyeroncall.com’ landing page design
The heading is the
first thing that catches the eyes of a visitor to your page, so it should be
written in such a way that people can grasp it in a second and askalawyeroncall.com
couldn’t be better at it. Otherwise, people will bounce from your page as soon
as they got there. Subheadings are used to complement heading and show people transparently
what they can do to get the available benefits. Both heading and subheading
should be placed in such a way that get noticed without scrolling the page.
There are also
other items that are worthy of attention for the above-mentioned landing page.
If you scroll down the page, you come across more information about their
service and what the experts can do for you. It is up to you if you want to
include other pieces of information in your own landing page; however, try not
to make them as showy as heading and subheading and aim not to make your
visitors confused.
If you have a lead generation landing page and aim to collect leads’ data, it’s recommended not to get obsessed with collecting extra information. As per below, just name and email address will do. It’s frustrating for many to go to the effort of filling out long forms or they might even think you are violating their privacy.
an example of the design for a lead generation landing page
3-Use appealing visuals
It is widely
known that humans respond to visual data much better than any other types, so
take advantage of this feature and invest in the image or images you choose in
your landing page. They should be striking, unique, and of high quality.
Many high-converting
landing pages have opted for using larger images to make themselves stand out
and be more attractive. But pay attention to your page’s loading time and avoid
using excessively large photos. Use tools to compress your images, adjust their
size, add effects and do not neglect to write proper Alts for them. Short
videos or slide shows are also popular to be used in landing pages if you want
to make thing clearer to your prospects.See below samples and come up with a clever idea for your own landing page.
an example of the design for a lead generation landing page landing page design an example of a landing page design using video
4-Make it mobile-friendly
The growing importance of smartphones cannot be
overemphasized. Many people have their phone with them everywhere and it’s
unimaginable for them to live without it, so you cannot underrate optimizing
your landing page design for mobile phones at any cost. By doing this, you are
making sure you are getting traffic from all possible sources and also you are
getting more support from Google. Note that your page should load fast enough on
cell phones to be effective and prevent causing friction for users.
5-Choose catchy call-to-action (CTA) buttons
Pay attention to the placement and design of the CTA button. It should instantly grab the attention of users and encourage them to click on it. That’s the final goal of your landing page. Isn’t it?
What is more, the message
of the CTA button should be consistent with your purpose and your heading.
Different landing pages choose different texts depending on the action they
want users to take. Some examples are as below:
For signing up landing pages:
Get started
Create account
For apartment booking pages like Airbnb:
Start hosting
For eBook landing pages:
Download now
Download your guide
Get the eBook
Some landing pages instill
creativity into their CTA button to be more alluring to their audience, for
instance, by using “I’m In” instead of “Join Now”, or color-changing or
animated buttons. If you search on the Internet, you can get inspiration from
many samples available to create a stronger CTA.
6- Show social proof
Social proof has
the power to convince visitors that others are valuing your service or product,
and your landing page is trustworthy. Showcase testimonials, reviews, trust
badges, received endorsements, etc. to reassure users that their decision is
worth, persuade them to convert, and boost your brand image. Bear the burden of
background check for them!
7-Analyze your performance
You will not know
if your page is working well if you do not monitor your page’s metrics such as
conversion rate, traffic source, average time on page, bounce rate or other
factors depending on what you want to measure. Analytic tools, such as Google
analytics, help you test and try everything possible to reach the maximum
efficiency on the landing page. It is recommended to create a ‘thank you’ page
to better measure your performance. The more people directed to that page, the
higher the conversion rate!
Final Thoughts
When it comes
to creating great landing pages, you will have a larger impact by sticking to minimalistic
designs. Be transparent and do not overwhelm users by too much confusing
information as it will drive them away and leave you wondered what’s wrong.
Convince visitors that your offer is worth pursuing by taking above tips into
account and we will be pleased if you comment us below for other components of
a good landing framework.
If you are thinking about how to market your business on social media, Facebook is one of the first platforms you should consider since it enables you to have access to a large audience and get your business noticed. It’s not a platform made for personal social networking only; nowadays, many businesses have set up their Facebook profiles to satisfy their marketing objectives and fulfill customer needs more easily and effectively.
Once you’ve made your Facebook business profile for which there are several elements that improve your presence, you need to engage prospects with your contents to convert more of them into customers.
Below tips will help you get the most out of your marketing on Facebook by boosting your page engagement:
1. Optimize content
Avoid using incomprehensible words and expressions that may
drive your viewers away. You get more people to read your content if you use
clear and simple language even for deep and technical topics. This way, you
will cover a broader range of would-be customers for your posts.
Moreover, variate your post types by including quizzes,
statistics, infographics, user-generated contents or videos and make a
reasonable balance between promotional and non-promotional posts. Make sure
there is value is whatever you are sharing. Does it entertain your audience? Is
it inspiring? Does it inform or educate them? Think about it and write from
your audience’s perspective.
Another point that I should mention here is that it’s wise to use 3 to 5 hashtags per post, not more. Hashtags will make your post easily discoverable and let people know what it is about; however, it’s not common to stuff your content with hashtags.
2. Answer comments and questions
Show your respect or gratitude by responding to comments. MAC cosmetics is a famous brand for makeup products which is active on Facebook. If you visit their Facebook page, you will notice that it actively replies to its followers’ comments and questions and even sometimes clearly explains the reasons they can’t afford to help such as in below comment.
See how MAC Cosmetics brand replies to comments
As shown in the above photo, a fan from Sri Lanka is asking
if they can send her favorite product to their location and MAC thanks her
first, expresses regret they can’t ship it there and then shows her the
possible solution. I think this cosmetics brand is fully aware that caring for
the audience and giving them truthful answers are key elements in growing their
customer base worldwide.
There are many more examples of how brands are successfully considering this strategy in their social media marketing to increase their Facebook engagement rate and so their visibility. People always value the attention they get and start to give positive feedback on social networks and as a result, more social proof is produced to gain credibility for your brand. So don’t miss the chance!
3. Use Facebook Insights
Track the performance of your Facebook business presence by consistently checking and evaluating the analytics data provided by this powerful tool: Facebook Insights.
Note that on Facebook there are differences between a profile, a page, and a group. A profile is a personal page in which you showcase your interests, information, photos or videos to your friends and family mainly. A page is dedicated to a brand and business and in which you are free to advertise your activity. This page can only be created by someone who has a personal profile and this point holds true for groups, too. In groups, people can share their opinions and have say freely. Facebook Insights is only available for a page or in other words, for businesses or brands.
Facebook Insights analyzes your page based on page likes, post reach, engagement, etc, in the “overview” tab. On the “posts” tab, you can discover when your fans are online and the best time of day to post on Facebook, as well as which days of the week, are perfect for sharing contents. This is crucially valuable if you want your brand to be visible to as many prospects as possible and rise to popularity efficiently.
What
is more, you can see the data for each post separately and so find out which
types of posts are more appealing to your audience and produce more of them in
the future. If there are available data for 100 of your followers or more,
Facebook Insights also categorizes them based on gender, location or age.
That’s interesting!
With respect to the above piece of information about Facebook Insights, you can see that this tool tremendously helps you analyze all social media metrics and is essential for your Facebook marketing plan.
4. Use Facebook ads or sponsored posts
If
you think you are not getting the desired results from your organic activity on
Facebook, try using Facebook ads. It’s cheap and will expose your business to exactly
your target audience based on the information you give such as location,
gender, age, interests, etc. It’s important that you use a brand new catchy
image, video or slideshow for your ad that matches your brand’s identity and
write your messages in it clearly. What’s interesting is that you can choose
where you want your ad to be shown. It can be on feeds or stories of Facebook,
Instagram, or Messenger of your target audience or other placements as
determined by the Facebook business.
You can also promote a post by boosting it so that it will reach out to more people or drive them to take action by putting a CTA button. The reached level depends on the amount you pay and of course the targets you choose.
You can see all Facebook ads or sponsored posts in its ads library no matter you are logged in or not and check how pages are advertising their activities using paid promotion approaches. For instance, right now, National Geographic Travel and “Brand Hong Kong” (a program that promotes Hong Kong as “Asia’s world city”) are both having a sponsored post, as shown above, about Hong Kong’s biggest celebrations: The Tin Hau Festival. This boosted piece of content can tremendously attract a large audience to this event in the future and make their traditions be known globally.
5. Get traffic from other social media platforms
While
you can use Facebook to drive traffic to your own website or blog posts, other
social media platforms can also be used to direct even more people to both. Put
their links wherever and whenever they fit.
One of the places you can put URLs is the link in bio on your social media channels. On Instagram you are limited to only one single link in bio and, if you meet certain conditions, on stories but you are not even allowed to use clickable links in captions. iLink helps convert all your desired links into one, no matter how many, and place it on bio to send followers to a multi-link page. This link can also be used in other social networks such as Twitter, Tumblr, and Pinterest and even on Facebook itself.
Final
thoughts
Reach a quality Facebook presence by infusing the above-mentioned tactics into your social media marketing strategy. There is also no harm in diving into how successful brands and businesses are working on Facebook to engage more effectively with their audience and make their posts reach out more to their targets. We would be happy to know about other helpful ways so feel free to share them below with us.
Being one of the top users with a considerable number of followers is the thing that all the people want to catch, these enthusiasms will be double if you’re going to promote one business, so you should put lots of effort and knowledge to be the top…
What is the best time to tweet?
The first thing you need to know is the reason, why you choose Twitter? There are a lot of new platforms, even more popular than Twitter, but there are also people who prefer Twitter. Why? Here are some tips that will make it clear for you. Maybe you will be the next fan, too. So please pay attention to the list below to know it better…
Supportive third-party tools
Quick access analytics and monitoring for brands
Powerful customer service
Real-time search engine
Searchable conversation
More controllable timeline
There are lots of factors that would help you to make a splash:
Time to post
What to post
Your target audience
Your location
Especial events and days
Unexpected events in society
There are many sources to help you find the best time to post on different social media platforms, it may have some useful information but it would be better if you try your own Twitter analytics, which will give you the information that is specific and only for you.
The Twitter analytics page is one of the most helpful tools that will give you all you need about your page and your users for free; you should do some research and find out how to use Twitter. Now, it’s time to test your activity by choosing the right time to post, but how? One of the ways that you can is to share your post in different hours during the day, and a day contains three central part morning, afternoon, and night.
Choose the exact time in these three periods of time, then test it for one week. Then you will find out which time is more valuable than others, So you can change to post, after passing one month you will have a complete test. You may wonder what the benefit is? You can understand your average engagement for each post.
The time you choose to
post in these three parts of the day is also essential, so have a planned time
schedule, some factors will help you to get the correct time.
Whom you interact with: the age and gender of your audience are so useful.
Users free time: you can find out this item by checking their activity.
Twitter’s peak time: Twitter, same as other social media platforms has peak hours which will give you the chance to open up your posts for more engagement (retweets, replies and follows).
Here is some information about Twitter’s peak time that would help your engagement rate. According to powerful analytic tools and pages, the best times of day to post on Twitter are between 11 a.m. to 3 p.m. as I research more about day and time; Wednesday and Friday at 9:00 AM are the best time to post and Wednesday and Tuesday are the best day to post on twitter. There also some information about the safest time to post (Monday through Friday from 8 a.m.-4 p.m.) may these times be useful for you but you can make difference and explore different hours by analyzing people’s routine life. think about this question. what is the best time that many people want to check out their cyberspace?
If we ignore special situations the majority of people check their social media platforms in the morning when they wake up or when they are on their way to work, the next time is their lunchtime in the noon. So the next time will be when they are on their way back to home, and the last time can be their sleeping time when they are on the bed…
This is the general, suitable time to post on twitter, but we can be more specific and divide it into some main parts.
The best time to post on
Twitter for:
Final goods
This diagram gives you some helpful information about the highest and lowest final goods engagement days and hours on twitter.
If you are a part of Twitter, you can feel that it’s one of the best platforms to run your business, because people are still active during the weekend rather than falling off. It means that users are online to answer and help others about goods and complete their shopping process. now take a look at the peak times for consumer goods to post
Sunday 11:00a.m.
Saturday 3:00p.m.
Wednesday 1:00p.m.
✍🏻 The lowest engagement time is between 10:00 p.m_6:00 a.m, and the lowest engagement day is Friday.
Media
This diagram gives you some helpful information about the highest and lowest media engagement days and hours on twitter.
Twitter became an
excellent launch pad for writers, specialists, actors, and …. To share their
ideas. These ideas may stay for hours or days on this platform, and people
eagerly follow them, so this can be the other kind of peak time for Twitter
users. Here is the best time for media companies to post
Thursday 9:00 a.m. and 8:00 p.m.
Thursday 4-8 p.m. Friday 7-11a.m.
✍🏻 The lowest engagement day on Twitter is Saturday.
Non-profits
This diagram gives you some helpful information about the highest and lowest nonprofit engagement days and hours on twitter.
Social media platforms
prepare a suitable atmosphere for nonprofits to make their community on Twitter
and start their business by interacting with audiences. Share posts and retweet
their posts to catch a high level of engagement. These are the key times for
nonprofits.
Wednesday 7:00 a.m. and 6-4 p.m.
Tuesday to Friday 8:00 a.m.-3:00 p.m.
✍🏻 The least engagement days are Saturday and Sunday.it is also about every day between 10 p.m. – 4 a.m.
Technology
This diagram gives you some helpful information about the highest and lowest technology engagement days and hours on witter.
You cannot even think
about separating social media and technology. Technology is getting more and
more involved with these popular platforms such as Twitter. Businesspeople and
the whole tech industry are consistently active on Twitter. They promote their
brands and interact with their audience and competitors. The best times for
tech companies are:
Tuesday at 9:00 a.m.
Wednesday 8-10 a.m.
Tuesday to Friday, 8:00 a.m. – 1:00 p.m.
✍🏻 The least engagement times are from 6:00 p.m. to 5:00 a.m. every day, and the least engagement days are Saturday and Sunday.
To Sum Up
The matter of time is not deniable for anyone. Moreover, all social media platforms have their own peak times. However, if you don’t choose suitable content and hashtags you won’t get the best result .so all the factors together will make your business and activity successful the lack of each one of them won’t let you find your own position.
Recently Facebook has released two new algorithm update, which claimed is the reason to increase the engagement. There are two new algorithms which give you the option to see the posts of your close friends who you are most engaged with.
“We’ve (recently) begun surveying people on Facebook to ask them to list the friends they are closest to. We look at the patterns that emerge from these results, some of which include being tagged in the same photos, continuously reacting and commenting on the same posts and checking-in at the same places. We then use these patterns to inform our algorithm.”
As Facebook mentioned
It takes more than a year to fix and publish these changes
and updates. Let’s see if the updates are useful or not?
The new algorithm will show more posts from your closest friends
People mostly care about those whom they know or love rather
than the ones they don’t. So social media platforms try to focus on people’s
need and interests. Facebook, as one of the most reliable platforms all over
the world, wants to stay in the top. Facebook is mostly one big public platform, and it wants to
make it more personal and closed-off platform, but how?
The critical question is How they set their algorithms to reach their goals. Facebook started to focus on the user’s interactions with others. They decided to check a process which name is Ranking. The ranking will determine which posts show up in your news feed based on what we recognize that you will be most interested in.
The number of likes, comments, and shares are the signs to show how much that post matters to you. Then post that you interact the most will generally get higher ranking scores, there is one other thing that matters what type of audience you’re interacting with.
People to people
people to pages
They try to understand your potential audiences, people are
your users, followers, and friends, but pages contain businesses and
organizations…
It’s better to know people to people is more valuable than people to pages. Because interacting with people who are close to you is more meaningful. Facebook’s engineers will also count on the exchanges that take more time and attention. Such as typing a long reply for someone’s post. These changes are the things that Mark Zuckerberg mentioned a year ago to prepare his users and make them understand that they are doing their best to satisfy them.
“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”
Facebook is now concerned about the friendship well-being of
the users.
Reducing clickbait and junk links on Facebook
It is almost the same as what Facebook did to get rid of
clickbait and quizzes in the past. These kinds of posts may be attractive for
users and thought they are useful for their activity, but finally, they find
out that they are less engaging and satisfying.
It Is different for pages and accounts:
In accounts, the algorithm works based on engagement and
help them boost these posts, but the problem is that the qualifier will
recognize the system that remembers the account as content that users found it
not engaging, despite those first clicks.
But in pages, it is totally different. It underlines the
matter of ignoring clickbait and emphasizing on publishing related, worthy
content, with a title that matches what your related links offer.
As Facebook published this update recently is not about
reducing the page’s reach, but it will have some side effects that make a
balance between all the pages. Pages that continuously share clickbait will see
the impact of that in their result, which will show as News Feed distribution
reduction.
This changes will definitely be a right encouragement for
other pages to continue their activities because there will be more space and
less junks for their updates.
Reducing the spams and sharing junk URLs will help you to reach to a high number of followers and audience cause, there will be much more space for other content in comparison with the old version.
But don’t mess up with this new update, If you think the
pages who don’t share these posts will gain what they wanted to and get the
high number of reach you are all wrong. It’s not deniable that there will be
some powerful influences, but you cannot see your utopia, especially now that
Facebook will give more space to your friend’s posts.
Wrap it up
After Facebook’s effort to release the updates, it may have
the value to re-assess your viewpoint. As every professional business act to
attract its audience’s attention, Facebook with its powerful team, had terms of
research to discover people’s need and find a way to fix the weaknesses, and
prepare a good platform which gives more Information about the people who you
love and delete the junk links and spams to give you a safe place to interact
with others.
What is personal branding? It is creating a unique, strong image for yourself in online environments. So, how you visually represent yourself in your blog or social media accounts is of vital importance. A freelancer is defined as someone who prefers working independently for several companies to sticking with one single company. I’m here to help you better start building youronline personal brand as a freelancer and stand out from others in your niche in this competitive world.
How to start your online branding as a freelancer?
If you are thinking about starting
your activity as a freelancer, below, you’ll find a summarized overview of what
you have to do basically:
Choose
your niche
Identify
your target audience
Craft
your bio
Decide
on a domain name and build your blog
Join
best-suited social media platforms
Create
contents and start interacting with people
Since you can find numerous
articles on how to be successful in personal branding, I’m not here to expand
on the points mentioned above. The focus here is on the importance of your
brand’s visual identity.
Actionable tips
for your personal brand’s visuals
Because humans are visually oriented, invest in showcasing your brand by paying attention to the design elements of your blog or social accounts such as images, colors, and fonts.
Images
As you may already know, high engagement matters for social networking apps or sites, and you need a strong brand impression to achieve it. Data visualization is a powerful tool to attract your prospects and retain your current customers.
Customize the design of your
social media profile or your blog by choosing the best backgrounds, cover
photos, banners, and profile images in terms of dimension, quality, and color
theme. Infographics are also very sharable, and that’s why marketers like to
use them. Use image editing tools to better craft your photos and pay attention
to each platform’s standards before displaying your visual contents to the
public. For more information on these standards, visit Tips for Social
Media Image and Video Size.
It is also recommended to stick
to your own aesthetic across all platforms to make yourself memorable and
easily recognizable.
Colors
There is no denying that colors
affect how we feel. Each color influences us in a certain way, and sometimes we
may unconsciously judge people based on the color they choose for their
clothes, cars or their blog! So do not underestimate this element and increase
your knowledge of its effects.
“Color is uncontainable. It effortlessly reveals the limits of language and evades our best attempts to impose a rational order on it… To work with color is to become acutely aware of the insufficiency of language and theory – which is both disturbing and pleasurable.”
David Batchelor
How do you want
others to perceive you? What colors should you choose for your website scheme,
logo design, or infographics? Consider color psychology and choose those that
are more consistent with your purpose.
Green
This color is relaxing and conveys the ideas of wealth.
It also refers to nature, the environment, and protection of environmental
causes. So it is a good choice for natural products.
Pink
Pink is associated mostly with friendship, affection, and
softness.
Yellow
Yellow is associated with warmth (the sun), summer, and
hospitality. It is the color of youth and optimism.
Black
This color is sleek and is often found in the marketing
for luxury items.
Orange
Orange is aggressive and works very well for Call To
Action (CTAs).
Red
Red is a lively color which means energy or love and
passion. It increases your heart rate.
Blue
Blue can create a sensation of trust and security and are
a favorite for banks and health care organizations and also social media
(Facebook and Twitter, for example).
White
White color shows peace and purity. It represents
cleanliness, and that’s why it is used for medical professions.
Fonts
After
you have figured out your brand’s personality, think about using eye-catching
typography to better convey your messages and evoke your desired responses or emotions
in your audience. Keep up with the latest trends in typography while you are
taking your brand’s identity and purpose into account.
If
you are a freelance web developer, pick the font style that will convince viewers
that you are an expert and ready to share your valuable information with
confidence. Or else, if you are a freelance artist, make sure that the choice
of fonts effortlessly blends with the rest of the design elements of your blog
to communicate in every respect what your brand or artworks stand for. Fancy
fonts may be a good choice for art freelancers, but do not use fonts that are
difficult to read.
To Conclude
At the end of the day, to differentiate your personal brand in this highly competitive digital world, try not to underestimate your visual identity while you are paying attention to the basics. Take advantage of the visual nature of the human brain to reinforce your position and capture your audience’s attention.
Social networks can provide an excellent opportunity for
people to interact socially, improve their interpersonal relationships, and
even conduct business. The psychology behind all sorts of interactions on social
platforms varies depending on the individual or the business.
For many, this is what happens in an ordinary day: After a long boring day at work, you arrive home, take off your shoes, change your clothes and start to look for something to feed your soul with. What seems more available and easy-to-use than social media? You can live in it for hours on end with seeing something that catches your eyes every minute. It’s sometimes impossible to resist the temptation to dive into more of them and sharing the catchy contents with your loved ones.
Or else, you feel you
have bottled up your emotions for too long and want to open up to your friend
about the challenges you are facing in your life. Social media appears to be
the most convenient way to talk endlessly with your friends no matter where you
are or what time of the day it is.
There are many different
ways of thinking about human behavior on social media. Psychologists utilize a
variety of perspectives when studying how people think, feel, and behave in
online environments. Find below some reasons why individuals from all walks of
life choose to communicate on social media:
Brainstorming
Many people use social networking environments to better come up with new ideas and perspectives either to satisfy their personal needs or to come up with a better strategy for their contents or business marketing. In the majority of social websites or applications, it is possible to build or join communities to openly have your say and getting practical feedbacks.
In this digital age, if
you own a business, many of your would-be customers are seeking for social
proof before deciding on buying your product or using your service. You can
easily share online reviews to ensure your customers that your company is
trustworthy and popular among other users.
Emotional Involvement
Isn’t it relieving for
you to know that others are feeling the same emotions that you are experiencing
in your life? Well, social media helps you build emotional
connections with others no matter what the time is or where you are
living. Many people are there for you to respond compassionately. For instance,
when someone is suffering from terminal cancer or lost a loved one or is going
through huge challenges in life, people will express concern and sometimes give
some useful advice on social media.
It is more comfortable
for some people to get their feelings out in the virtual environments compared
to the real world. In fact, some choose social media as a tool to pour their
heart out and translate their thoughts into the written word to get a better
perspective or revise their memory of traumatic life experiences.
Peer pressure
Peer pressure is much
more common among teens than other age groups. It can adversely affect the
lives of kids who feel pressurized to be active on social media just to go with
the stream and not to fall behind. Most of these kids suffer from lack of
self-confidence and cannot handle it when their friends make fun of them or
treat them with contempt.
Although more seen in teenagers, peer pressure also goes viral more or less among adults. You can feel pressurized by your friends, relatives, colleagues, or the people of the same social class as you to engage in social media activities. It has undoubtedly happened to you when all the people around you are talking on a piece of content they recently saw on social media and got surprised when they hear you know nothing about it. How do you feel in these situations? Are you the one who loses confidence and feel uncomfortable? Or do you consider it a trivial matter that’s unworthy of serious consideration? What I am trying to emphasize here is that people react differently in these situations.
Bragging
Nowadays, social media is flooded with full details of every
event of people’s lives. It seems that they enjoy a perfect life or are in
ideal relationships. What is the main reason for such behaviors in the virtual
world?
“The better you feel about yourself, the less you feel the need to show off.” Robert Hand
Studies have revealed
below motivations behind showing off on social media:
To fill the emptiness, you
feel inside
To attract more followers
To satisfy your need for
perfection
To satisfy your need of
love and acceptance
I personally find these braggarts annoying. They are
choosing the wrong way to fulfill their desires or needs. We should learn not to
let this perfectionism fool us and make
us end up being depressed or having low self-esteem.
Conclusion
It’s not possible to escape social media these days. Communicating through a computer or a mobile phone is quite easier than communicating face to face. Concerning the reasons elaborated above, some of which are intertwined, consider using social media interactions wisely to reap the many benefits it provides for every one of us.
WhatsApp Messenger is an online freeware texting platform
which attracts a large number of people around the world, especially in Brazil,
India, United Kingdom, and France.
It may surprise you to hear who the owner of WhatsApp is?
Mark Zuckerberg who almost everyone knows him released WhatsApp in January 2009 which created the client application, and it could reach to the high level to be the most popular massaging application in 2018 with over 1.5 billion users.
Being big enough doesn’t make a platform flawless, and WhatsApp is not exception too. There are some weaknesses and threats that it’s better for users to know.
Malware threats
Every application that has a vast number of users are always
in a danger of hacking, especially when there be a web version of it. Because
it makes it easy to compromise your computer.
There some application that is mostly the same as WhatsApp web version which people get confused, but you should be aware of the threats which can get all your data and accounts. The other way to get your information is to design some similar website same as the web version of WhatsApp and people are not aware of that. They ask you to enter your phone number to abuse the information. So the safe way to use this application is the official web version.
Unencrypted backups
WhatsApp texting system is end-to-end encryption, which means the only device that can decode your messages is yours.no one can understand your content during the transmission, not even the company’s headquarter. This is a great option that you can back up your all messages in Google Drive for Android system and iCloud for iPhone users.
Now imagine you have deleted some Important parts of your messages, and you need them, what should you do? This WhatsApp backup option will give you the opportunity to restore your deleted data such as massages, videos, or pictures. Everything was fine so far, So why do we mention this option as a threat. What’s wrong?
A problem is a place you store your data because none of
Google drive or iCloud are encrypted, which is against the backup system
itself, the backup location is not safe because there are no encryption
possibilities.
Facebook’s Data sharing plan
The deal between WhatsApp and Facebook break the agreement.
After Facebook decision to get WhatsApp, Facebook had a contract with the EU to separate their companies and all the statements. But after a while, things have changed, and Facebook forgets their agreements. In the new version of WhatsApp’s privacy policy in 2016, the data shared between both platforms. But the reaction was not the thing they want; Facebook decided to create a combined network structure for all its texting platforms (Facebook, Instagram, WhatsApp). In this new system, all your messages will share and store over the same network.
What do you think about this option? Is it good or bad?
Fake News
Recently WhatsApp put some limits into forwarding messages.
You can only forward messages to 5 people or group which was 20 in the past.
Turning 20 to 5 is not something that happens by chance or personal favor. So,
why they choose to limit the number of forwards?
You cannot always guess what will happen if you run one
theory; it doesn’t matter how big you are.
Here is the theory that Facebook used. Facebook allowed
users to post fake news and information on their platform to increase traffic
on their platform, which destroyed everything. Facebook was convicted because
of spreading fake news through the presidential campaign in 2016.
WhatsApp was also one of these social media platforms that
cause misinformation in Brazil and India. That was easy to spread the fake news
with just your phone number; people abuse this situation and created campaigns
against a candidate in Brazil 2018. The same thing happened in India, but that
was about child kidnapping through 2016, 2017, and 2018.
Because of that 2018 was a terrible year for Facebook, Cause
misinformation annoys the most especially when it is in digital space, which is
tough to handle and control.
Facebook should have rapidly solved the problem, because of
that, they add two options that I mentioned one of them, the other one allows
users to choose who can add them to a group.
These two options could make them get back to their safe
place.
WhatsApp Status
Creating one powerful platform that provides users need is
one big step to be successful, But you cannot count on that for a long time,
your users are growing, and of course, their need will grow too. Besides, there
are a lot of competitors that are trying to attract your audience by giving
them more options.
WhatsApp was no exception. First, it just gave users the
right place to start texting with each other, but as time goes on, thing have
changed, and people wanted more. So WhatsApp added new features which allow
users to share their photos, texts, and videos with others.
You may say this option is the thing that Instagram and
Snapchat gave too. But WhatsApp is the right place for those who care about
private life. Cause WhatsApp gives you more option to choose your contact.
Go to setting
Click the Account option
Tap Privacy policy
There are three options under Who Can See My Personal
Info
My contacts
My contacts Except…
Only share with…
The wind-up of the topic, Should we use WhatsApp?
To be honest, there are no whys in this field; there are a
lot of people that have their own reasons to use and select one platform. They
may think about the design or content or features that it gives to them, each
one of these options can be a main factor to choose their favorite platform. Above
this question, all the platforms have their own weak points and power points.
It’s better to consider all your targets and needs then choose your suitable
platform.
Every
social media has its own rules and regulations, and Twitter is no exception.
You need to adhere to these rules if social media is a part of
your business strategy. Otherwise, you may be driving followers away, and all
that’s left is the wondering.
There are some unwritten Twitter rules that come into existence as a result of the way its users share contents or interact with each other in it. Below overview will shed light on some of these rules to help you share and connect more confidently on Twitter.
Keep your followers-followings list realistic
When users come into your profile, they notice the number of your followers and followings. Note that it’s not natural if you have a followers count the same as your followings. People might think that you are either a robot or obsessive about keeping them the same. If you ever decide to buy followers then make sure to buy real Twitter followers.
What is more, it’s not OK if the number of your twitter followings is more than fifth as many as your followers, especially if you are a business. Users may suppose you are desperate to get others to follow you, and you won’t look professional to them.
Don’t
be overfamiliar
Although on Twitter, you are free Tweeting at celebrities, friends of friends, or any verified persona, it doesn’t mean they should respond to you every single time. Sometimes they don’t even bother reading or seeing your Tweet let alone replying.
Do
not fool yourself into having a close friendship that doesn’t exist. Be
cautious when you want to send a message to someone and think more about the
contents and the tone of your texts.
Be
respectful
You can never rule out social care and reciprocity. Be
approachable when users want to reach out to you. Respond to their DMs,
especially queries if you are a brand. Moreover, it’s not moral to respond
publicly if they sent you a private message.
Another
thing that shows a lack of respect is when you unfollow someone right after
they followed you back. It’s just a mean and unfair way for gaining followers
and will not work for you in the long run.
The
last point in terms of showing respect is about your real-life friends or
colleagues. Do not give them the cold shoulder and follow them back instantly.
Avoid
snitch-tagging
Snitch-tagging may not seem a well-known word to you. I can explain it to you in simple terms, but first, you should know the meaning of subtweeting. It is making a Tweet that talks about an individual without directly mentioning them. Subtweeting can be fun, can be mean, can be annoying, can be risky. Seems ironic. Doesn’t it?
Snitch-tagging is
tagging the person who is being addressed explicitly in a subtweet to
notify and alert them that someone is talking behind their back. Be aware that
when you blow the whistle on the subtweeter, problems might arise under certain
conditions both for them and the target. And I’m sure you don’t want to be the
trouble maker.
Don’t
misuse hashtags
Hashtags
help categorize your contents and be easily discoverable. While they are
undoubtedly useful and can be included anywhere in a Tweet, it’s not wise to stuff
your Tweets with them. Since character count matters, it’s considered good
practice not to use more than two hashtags in a single Tweet.
Below
you can find some tips about using hashtags:
Use capital letters at the beginning of each word to make your hashtags more readable. For instance, #SocialMediaMarketing or #TwitterRules.
Use hashtags relevant to your Tweet as well as branded or trending ones.
Save more valuable character space in your Tweet by avoiding to use words that are already mentioned in the text of your Tweet.
In addition to a web link and details about yourself, you can include one or two hashtags in your Twitter bio to attract more followers or showcase your field of activity or your niche.
Don’t steal others’ well-established hashtags.
Don’t
Tweet all the time
It
surely bugs people if you’re tweeting unceasingly or oversharing. Give others
the chance to reflect on your Tweet and have their say. It’s also to your own advantage
for you have more time to read others’ replies or messages or surf Twitter. Do
not sacrifice quality for quantity.
Never retweet
your own Tweet
Some people mistakenly think that they can encourage others to retweet their Tweets if they do it for themselves too. Do not behave like a desperate attention seeker by retweeting your own Tweet.
Don’t self-promote too much
Bombarding people with Tweets about your
brand sounds like an awkward idea to spark your audience’s interest. Change
your mindset, act more like a human, and add more non-promotional interesting Tweets
to your page to attract new fans, and retain your current followers. And
besides, people will engage with you more eagerly.
Can you think of other unofficial rules on how
to use Twitter? Feel free to share them with us.
As everyone knows, digital marketing is like a root for
every business. Things have changed, people are more into social media, and so
they spend more hours of their life in it rather than real life.
So, every marketer finds social media and its tools the best
place to promote their business. But the important things are people. People are the ones who
can make you the most Successful businessman or vice versa … you should make
them your loyal, active audience which can turn to your customers.
Some tips to avoid annoying your audience by your content
Choose simple content to avoid annoying your audience
The majority of
people Think professional and difficult words are showing the high range of
their knowledge, but unfortunately you are all wrong. Researches show that the
simpler a text is, the better people can understand it, so avoid wordy and
complicated content.
Be clear and honest. Do not push yourself to use and write
tricky words to seem more knowledgeable. People love to read fast and get a lot
of Information in a short time.
“We don’t have time to read a 5,000-word article – or a long video or big volume of images on social media.”Connie Chi, CEO, The Chi Group
“Unnecessarily twisting an article by adding useless and irrelevant words to make the post-2,000-plus words to satisfy Google. It comes at the cost of bad audience experience.” Yogesh Jain, founder, Concept Allies
Do not use Repetitive content
We all spend hours searching and finding a solution to solve our problems. Imagine all the data and materials are repetitive. All the websites are the same as each other. Put yourself in your consumers’ shoes for a while. What would be your reaction? The most annoying thing in our life is repetition, especially when you tend to find new things. It makes people exhausted.
In this industrial world that all the brands try to get the
best result, being unique and fresh is the key to unlock the success path lock.
Try to create new content rather than copying the existing ones. The more
unique a content is, the more loyal customers you will have. People Will visit
your site for two reasons:
1: They want to learn
something that they don’t know before
2: They are looking for a product and want to buy something.
So, focus. Boring content is worse than no content at all.
“Blog posts that just sum up what you can find through Google searches. Regurgitation of basic Information that’s reformatted on a company blog with a lot of injected ads, unnecessary links, and keyword stuffing in hopes of achieving a high SERP rank. If all your blog post does is tell me the same Information I can find through a simple Google search, then it’s (weak).” Dew-Smith, managing editor, Vendasta
Use update and fresh topics
As I mentioned in the first two paragraphs, the importance
of simplicity and unique content. The next step is being updated.
A couple of days ago, I was searching for one topic that was
too old. There were lots of websites that have newly released articles about
that topics. Although they obey all the rules and the content were unique and
straightforward, but that was out of date, and of course, it won’t get the
number of users they want. Nowadays, people are up-to-date and love to learn
new Information and news.
Choose the best page design
After managing the excellent content, your page design is
the next thing you should focus on. People are always nagging about the
infographic images in blogs and websites. Pay attention to choose the design
that best suits your content.
The design of one page or blog is the first thing that
attracts the majority of your audience, whether they are educated or not. Make
your infographics eye-catching and easy to understand. A good infographic post
is the one that supports your content and helps you send your message easier.
Stop Begging your audience to increase your engagement
Marketers want to promote their job and get to their high
level, so they decide to choose some methods that help them, but unfortunately,
they mostly destroy everything.
“Follow us,” “tweet this,” “like us,” these are the expressions that cause a negative impression on your audience. These are some examples that shows you are begging them to increase your engagement, and it sucks.
So, STOP
Irrelevant content annoys your audience the most
All the people who are on your page or website seek a goal and want to get something. So, when they find your content irrelevant to their need, they prefer to leave than stay. Keep searching about your target audience’s need and stay on that field. Do not forget that there are lots of exciting and funny stuff on social media to entertain them. Until you can provide their need, they will stay at your site.
conclusion
As a conclusion, try to consider the above issues and find
the best solution to solve them. Because nobody knows their content sucks. Review
your text. Avoid using synonyms and antonyms when it is not really necessary.
Before you publish your content, ask an expert to check your content, or you
can review your text after one or two days. It would help you to see another
aspect of your mind.
Social media has changed business trends in recent years
because People who want to buy from a brand first check their social media
profile. It is true that it is challenging to rise out of millions of pages,
but it well worth it. In this article, I have explained some of these social
media marketing tips about posting photos and videos, days and time, audiences,
posts performance, and so on.
Social media marketing tips
If you have just started your business and you are
considering social media, as a platform to grow your business read these ten
tips.
1- Start with a vision
Social media is one of the strategies of business to achieve their vision. So, you know why are you using social media. After giving some explanation about business vision, I would write about the marketing plan and social media strategies.
First, I would tell you the
difference between vision and mission very briefly, so you might better write
your business vision and mission. The vision shows where would you go,
and the mission shows what would you do to get there. For example, if
your vision is to make people healthier, your mission can be to teach them how
to exercise by themselves. Having vision and mission would help you to stick to
one thing and don’t feel lost.
If you see the picture
below, the flag is like your vision: the place you would reach, and the ladders
are the mission.
Having a vision will
always help you to know what way are you going, and you don’t get lost in the
middle of the way. If you have a vision for your business, you can set long
term goals and short term goals, and for each purpose, you can take actions or
set any habits.
You should connect your
social media to your business vision. I would explain this part in the next
section. The social media insight will help you to have a particular aim and action
to grow your business. A vision is especially useful if you have recently
started your business, or consider your business as small. There are lots of
examples, how having a vision could help people grow their brand or business using
social media. For example, a friend of mine’s company there was about theater
and making films. His business vision was about making people laugh, and he
started to use social media as a strategy to achieve his goal. He started posting
funny videos, about hot topics. Within three months he could grow his pages from
zero to about 20 k.
It is true that you would make money from the business, but a vision could not necessarily tell people you want to make money. It says people that you want them to be happier, closer together, more productive, etc. so, create a vision and keep it up.
If your business has an
image, you can choose that one for your social media profiles too. Write
your vision in your bio because it is the first thing people would read
about you while they visit your profile. If you see many people write nothing
on their bio and they have millions of followers, you should know that they
might start a long time ago, or their story might be different. Some people
work on branding, and you should not compare yourself with others. Try to
select a vision which is not too specific. I brought some of the examples
above. In the next section, I will tell you how to use social media to achieve
your business goal.
2- Using the right platform
Top social media that are
useful for businesses these days are Facebook Instagram Twitter. If you spend
time on these social media as a business strategy, you will get the results.
Studies show that people who want to buy a product from a brand, they first
check their social media page. So, even if you don’t have a website, having a
social media page is a must for you. People have the opportunity to see your
latest updates, contact you, or see people reviews about it.
3- Social media Marketing plan
A marketing plan is a
written document that shows how you can achieve your goal. It consists of three
main parts. Your business vision, goals, strategies, and actions.
How to write a marketing
plan? After writing your vision, and mission, you should write which strategies
you can use to achieve that. Social media itself is a strategy to meet one of
your business goals. Here is an example:
Your business is about selling sport’s nutrition products, or anything related to sports, such as swimsuits, or sportswear. Now, your business vision could be making people healthier or making the sport more enjoyable for people. Your mission, as I explained, is what you would do to make people healthier? Of course, you are going to provide them some healthy nutrition for after and before workout time. OK, but what is your strategy to offer them this product? Your approach is using social media like Facebook, twitter and Instagram because sportswear most probably uses by young people, and most Instagram users are between 18-34, so an excellent platform for you. Now it is time to write an action plan for your social media like Instagram.
You can write your social
media vision, goal, and actions separately. For example, your imagination is selling
10,000 swimsuits or having one million followers. It means so many people know
your brand or products.
Your action is like this: open an account, write a bio, quality content, 10 k followers in the first two months, likes, comments, to promote the account, 20k followers in fourth months, and so on. You can prepare this in a table, and for each part, write its detail. For example, quality content can be making some motivational sports videos. You can check this complete guide to make Instagram videos.
4- Your audiences are important
I have already stated
that most of the social media users are young people, so if your business is
about young people that is good. However, you can check the audience in the
insight section of your profile, in the audience section, you can check their
age, gender, country. Social media allows you to know who are interested in
your content, and compare to whom you are selling your products. For example,
if you are selling your sportswear to women, and your audiences are mostly men,
you can take some actions to attract more women to your profile. This action
will increase the chance of selling your products. Even the language you can
use for your content if your audience is mostly local, so better to use a
language that they understand more.
5- Schedule your posts
In the previous section, I explained that taking actions includes posting regularly, keep the right number of posts, and schedule your posting on social media. In this case, you can prepare a table and schedule your posts, or you can use tools to do so. A strength of this software is that you can see analytics too. You can search to find the one you are most comfortable.
6- The best content
You sometimes are
wondering what types of content you should share. In another article, I have mentioned
with reasons that you better share videos more. People are enjoying watching
video more than pictures. Thought, for the types of content it depends on your
business goal, I suggest you do trial and error method. You can share a photo
and video and see how people react to that one. Within a few weeks, you become
familiar with the types of content people likes more. If you have switched your
account into a business account, you can see it through the insight section in
your settings.
7- Do the surveys
Successful brands or business are always doing good research. You can conduct analysis using your insight section on your Instagram account, or another survey by asking people questions. Hopefully, there are some good features like question stickers on Instagram, that you can use to see what people like most. You should always pay attention to what people need, or what they are comfortable with or they enjoy. Research would help you to gain reputations. buy modafinil reddit https://www.methanol.org/
8- Make documentaries
As I have mentioned above,
analytics, show that people like videos more than pictures. You can take
advantages of this, and make some documentaries, especially for your business.
For example, a movie about how you make your products, or how people buy from
you, or some amazing or useful information about your products. Even a movie
about the uniqueness of your products. Making documentaries will help people to
understand the reason why they should buy that product from you only.
A result sheet Make a time to review your plan or update it. You have to do
it at least once a month because of the ever-changing trends of social media.
Another point is to make a separate sheet to analyses and see the results of
your actions. For example, you can write the date, the name of the posts, its
keywords, time and day of posting, number of views, likes, comments, number of
direct message you receive on that day, the question people ask you more, the
words or reactions that they used on specific posts more, and all other things
you can see. You can draw a diagram showing the stage of your goal
achievements.
10- Monitor the results
Monitoring the results
would help you to grow your business, and once you see the results, it gives
you the motivation to continue. However, you make attention if you see no
results, you have to be patients, or change the methods you use. I mentioned
before that trial and error is a good way to find what best suits you and your
business. You should know which day and time are best for you. You should be
aware of your wording, or social media marketing tips.
Conclusion
Don’t expect overnight success. It takes time and effort to achieve your goal. If you don’t see the favorite results on using some of social media marketing tips, don’t be afraid of changing content or wording. I believe you are the best person that knows your business and you should trust your analysis and Keep it up, It well worth it.
In this digital age where social media is a big part of
everyone’s life, the importance of social media marketing cannot be
overestimated. Whether you are a personal brand or a business one, it’s
critical that you leverage social networking platforms to promote yourself,
your products, or your services.
They are proved to increase your brand awareness and generate revenue for you or your company. So outline your goals carefully now and enhance your brand’s social media presence to reap the many benefits available.
Below you can find some tips to help build and promote
your brand on social media:
Choose the right platform
At first, you might be asking yourself which social media platform works best for you. To better find the answer, just check out on which platform your target audience, as well as your competitors, are the most active. The second parameter that you should consider when deciding on a platform is whether or not it is consistent with your purpose. For instance, if your field of activity is more visual, it’s better to pick Instagram or Pinterest. However, YouTube is the perfect choice for video-based activities, Facebook for community building, and LinkedIn for B2B lead generation and general networking.
It is recommended to focus your efforts on one single
platform at the beginning and then gradually turn to other best-suited ones.
Write an appealing bio
The bio is the place where you can clearly define
yourself. In fact, you showcase in it who you are, what your interests are, how
you can help or which services you provide. An engaging bio can work wonders
for you since you are making the first impression through it, so try not to
make viewers bounce off your profile as quickly as they got there.
To make your brand’s bio shine, pay attention to the
following points:
Choose a profile photo that is specific to you and can be used everywhere in online environments.
Highlight your achievements by using the best keywords, hashtags, or emojis if possible.
Put your contact details including your email address, phone number and your location.
Provide a short description about the nature of your brand.
Put the link to your website or other social media accounts to drive traffic and generate leads. To add multiple links to bio use iLink to convert them all into a single one. Entice people to click on your bio link by using it in your contents such as captions whenever it fits in.
Create great contents in a quality design
Make sure to achieve a good balance of promotional and
interesting contents. Interesting contents are those shareable ones that
inspire, educate or entertain your viewers.
Utilize branded hashtags as well as befitting and relevant ones to
further increase your exposure and help your audience find you more easily. Try not to misuse hashtags for they will make your brand
look desperate for attention and likes. Act professionally from
the very beginning by choosing them wisely so that they clarify what your
post is about.
While you are paying attention to the quality of your
posts, do not forget about the quantity and the time at which they are posted. Do
not stuff your profile with too many information at short intervals in a way
that your follower cannot catch up with you. Take advantage of scheduling tools
to save yourself the headache and better manage your posting time for the
selected social media platform or platforms.
Another point that I should mention here is the importance of the visual appeal of your social media profile. It humanize your brand and people feel much more comfortable working with you or following you. In fact, a great content built in a boring environment fails to attract the masses, so try your best to invest in making your brand aesthetically pleasing by using relevant tools or apps as well as being creative and unique.
Engage with your followers effectively
Every brand is surely looking for some sort of engagement
or in other words seeking to increase its social signals. Social signals refer
to likes, comments, shares, votes, views or any other kind of engagement
depending on the type of social media platform. As shares and conversations
boost on your profile, more and more people start to introduce you to each
other or hear about you by word of mouth. And guess what! You are building
mutual trust and respect for your brand.
So get people to socialize with you by following below
tips to stand out from your competitors and develop your brand trust:
Getting
personal with them
Asking
for their feedbacks
Responding
to comments or messages
Running
contests, campaigns or giveaways
Using
live videos
Take advantage of your social profile reports or utilize
tools to track your engagement stats and always be ready to adjust your
strategy if you find something does not pay off as you expected.
Use influencer marketing
Nowadays people rarely turn
to companies directly to get what they need or want. Instead, they focus more
on individuals with a high follower count and engagement rate to decide on
which product or service to use or which online persona to follow. These individuals
are called influencers.
Influencers can pave the way for your online marketing since they already access to your target audience and boast established credibility. This way, you can save considerable amount of time. Choose influencers that are interested or expert in your niche to put your name out there. Note that a high engagement rate is worth much more than a high follower count because it shows the better quality of an influencer’s presence and his or her stronger community.
Wrap
it up
If you don’t want to fall
behind the competition, consider social media a must to promote your brand. It
is regarded as an inexpensive way to reach the desired demography effectively,
improve awareness or increase sales. Take into account the above mentioned
points to get the most out of social media platforms for your brand.
Social media trends are now increasing day by day. So, it is
essential for businesses and people who want to stand up among this ever
growing trend. Many critical aspects contribute to your success into social
media including the number of post and time you should care about once you want
to be an active user.
How often to post on social media?
First of all, we need some categorization about social media,
then the reason why you need to know the number of posts and the exact number
of your social media posts.
The most popular social media that people are struggling with to become famous are Facebook, Twitter, and Instagram. These are the top three, but how often you should post on social media? The difference between social media is about their algorithm. The number of posts on these social media is slightly different. The studies show while the number of posts is vital in Facebook and Twitter, the consistency matters once you post on Instagram. I would explain in the following paragraphs why you should care about the number of posts per day and the actual number of post you should use, then the best time to posts on social media.
Why should you consider the number of your posts on social media?
First of all, is your audience active time. If you want your
post reaches to many people, you should post it at a peak time, when most of
your viewers are engaged. It seems that the peak time to post is about 9:00 am
to 9:00 pm, but according to my research on the best time to post, 3:00 and 9:00
pm is the time that most of the users are active. It makes sense, because 3:00
pm is a break time, and people have time to check their mobile phones. Another
matter is that you should keep in your mind is that most of the users are
mobile users. So, when you are posting, you should consider that people are
going to watch it through phones. Thus, the dimension is essential too.
The second reason is about the psychological part of this
story. If you post less than required times, you seem inactive, and people
don’t have the chance to know you or your products more. On the other hands, if
you post more than required, people recognize you as disturbing, they might mute
your stories or posts. So, you should post as much as needed, not less and not
more.
The Number of posts if you have big fans
Now, after understanding the reasons, it is time to talk about the frequency you need to post on your social media. Did you know that the number of posting depends on the number of your followers? Many articles mention the frequency, but not all of them explain how your friends’ circle is essential. It is different if you have a small group of friends around hundreds or a big fan like more than 10k.
If your followers are more than 10k, so you need 1-2
posts per day on your Facebook account. In the twitter account, the number
of posts doesn’t matter 5-30 posts per day on twitter doesn’t affect
your audiences, but what is essential is the engagements. If you post around
five a day, your engaged followers would be more. 1-3 post per day on your
Instagram account lead to having more actions and profile visits. You can
also see this in your analytics. However, studies show that on Instagram the
trend is different. The number of posts doesn’t matter, but consistency is
essential. It means you should not change the posting habit suddenly. If
you post ten times a day, and suddenly decrease this to one post per day, your
follower may fall.
It does make sense, imagine you have a fixed number of
followers. Does anyone able to engage each time you post? Most probably no, but
if you have a quite enough quantity of posts, it doesn’t make your followers
tired to take actions when you post.
Number of posts if you have a small
group of fan
The studies show if you have followers less than 10k, post
three times a week on Facebook, 1-2 times on Instagram, and up to five
times on Twitter best suits you. Along with the number of times you need to
post on your social media account, the time you post is also essential which I
would explain in the following.
best times to post on social media
The best time to post is from 9:00 am to 9:00 pm,
according to our research and the best is 3:00 pm. Wednesday to Friday
is the best days to post. Thursday is the best and Sunday is the worst.
Also, when you are posting on Instagram, you can get help from your social
media analytics. For example, if you have a personal Instagram account, switch
that one to a business account. Now, you can see, the best days and hours that
your audiences engage more.
Social media posting tools
Now, you could understand the timing of your posts. Though, it sometimes
becomes difficult. Hopefully, there are some tools that you can use to schedule
your posts and make a plan for your posts. These remarkably help you to plan
and post at the right time.
Conclusion
Your goal or your company aim is vital to plan for your
posting. Do you look for followers’ engagements? Know the size of your audience;
if you have less than 10 k followers, you can keep three times a week posting.
If you have more than 10 k followers, 1-2 posts a day is enough. Know your
media that you are using; consistency is crucial once you are using Instagram.
