Best Way to Use Social Media for Multiple Affiliate Marketing Programs

Best Way to Use Social Media for Multiple Affiliate Marketing Programs

Marketing, social media, Tips

Using social media for affiliate marketing is one of the easiest and quickest ways to start making money online. Affiliate marketing is a partnership between a brand and an external website, where the external party helps promoting a product or service, and the brand pays them a commission for each click that drives into an actual sale.

While using social media for affiliate marketing can be the most efficient method, you have to make sure your social media posts not only spread your affiliate and website links but include actual value as well.

Posts without value are the ones that will cause your followers to lose interest in you. And without your audience, you can’ be successful in affiliate marketing. For example, on my social accounts, I like to have 75% of my posts as education or entertainment purposes only, and only 25% of my posts are promotional.

Facebook for affiliate marketing

Many influencers are focusing on Instagram, but we should have Facebook in our minds too. The average user spends 35 minutes per day on Facebook, compare that number to 15 minutes per day on Instagram. Additionally, based on my personal experience of running multiple affiliate programs, Facebook produces higher conversions for affiliate marketing campaigns.

Multiple affiliate marketing programs

Organizing and maintaining affiliate links on a single website can be a task one person can manage. If you own multiple affiliate programs, though, managing links without an effective strategy can waste so much of your time that leaves little to no time for creating new content and building relationships with your audience. To manage our affiliate links efficiently across different websites, you can use the platforms which can help you convert your multiple links into one short link.

  • Create a fan page: yes, fan pages can be challenging when it comes to audience reach. However, only fan-pages can boost a post on Facebook, so your affiliate blog should be seen on your fan page at first.
  • Boost your post: A Facebook boost is required if you want To catch some fresh eyes on your post,  The first type of boost I suggest is to your existing followers. Because they have already Liked your page. It is the most modest and top converting boost.
  1. To get started, just click on the Boost Post button.
  2. Once you click, select users Who Like Your Page, Your Total Budget and Duration.

 I recommend beginning with a small budget and duration until you have endorsed your return on investment. If you got your Likes authentically and chose a product your audience responds to, your ROI will be high. If you do not have a substantial ROI, test different titles and content.

  • Share on personal pages: Don’t forget to share your Page post to your personal Profile too. Facebook’s algorithms do not affect personal Profiles. Personal profiles are an excellent way to reach out to family and friends who want to support your business.

YouTube for affiliate marketing

Videos are a fantastic way to engage your audience on a personal and relatable level. Every top converting affiliate creates both a regular blog post as well as a video review.

  • Keep your YouTube videos under 5 minutes if possible. The shorter, the better.
  • Begin the video with your key selling points.
  • Ask your subscribers to click on the affiliate links for more information and to purchase.
  • Include multiple calls to action throughout the post.
  • Titles are the first impression. Your video title should include keywords and be engaging.
  • Include your script in the Closed Caption for optimization goals.

Instagram for affiliate marketing

Instagram is an excellent tool for affiliate marketing. The challenge with Instagram is persuading your followers to click on a link. Instagram has only one place for clickable links, and that is just in the bio. Remember; it is absolutely okay to change your bio link frequently.

  • Use a URL shortening platform for your affiliate links like iLink.
  • Use a unique and personal photo whenever possible.
  • Direct followers to your blog where you have included your affiliate link.
  • Use Instagram to drive traffic to your website and develop your email list.
  • Do not purchase followers. Organic engagement equals conversions. Don’t be seduced by offers of cheap followers or fake likes and comments through “comment pod” groups.
  • Use related hashtags and be consistent with them.
  • Reach for influencers in your niche and take notes.

Multiple affiliate marketing on one social media account

As you may know, every social media platform has its own flows. For Example, Instagram doesn’t let you use more than one link on your profile bio. Or in some social networks, links you share would not be clickable. So as for Instagram, you should consistently change the link on your bio to be able to affiliate for different brands.

But don’t worry.

I have the best solution to this problem. Just keep reading.

Have as many affiliate links as you want

You can be an affiliate to different brands by using short link generators or creating a landing page for your affiliate links. This way you don’t have to spend your precious time on replacing links all the time. Instead, you can focus on creating engaging content to attract new followers from your target audience, therefore make more money, right?

Best platform for URL shortening

iLink

iLink is a full-service URL shortener that helps you convert multiple links into one short link. Part of the appeal is that iLink is simple and easy to use. It has a comprehensive dashboard where you can track and analyze the statistics about your links like click-through numbers and rates. Tools for trailing campaigns are easy to use as well.

  • You can also set beautiful themes for your iLink page
  • You can add your contact information to your iLink bio
  • You can also add your social media accounts to your home page so that people can reach you online.
  • iLink is entirely free! So you can enjoy using it without paying anything.

That’s it

Have you tried link shorteners before? What do you think about affiliate marketing on social media?

10 Awesome Instagram Christmas Campaign Ideas to Boost your Engagement

Fun, Instagram, social media, Tips,

Here comes the Christmas and there is magic in the air! One may think that it’s the season to be jolly, but brands are probably thinking it’s time to begin engaging people by spreading some Xmas cheer. One of the best ways of doing so is by launching interesting contests relevant to the upcoming holidays.

Many brands have performed this in the past and are proceeding with it. Organizing interesting and interactive contests and campaigns is an excellent way to get people’s attention. If you are a new startup, you should consider making the most out of the holiday season by investing in contests, games, and promotional competitions.

If you are wondering how to perform that, I have got a few ideas to help you use the holiday spirit to engage the audience and gain their loyalty.

Run a holiday-themed campaign

By this time of the year, you can run a campaign to use the holiday spirit for promoting your brand on Instagram. Consider adding elements from the holidays into your campaign and marketing strategy. Tie up with charities and offer to donate a part of your holiday sales to their cause. This is really useful in bringing about a sense of harmony, unity and good cheer. Also, this sort of contest is excellent because they target families and not just a restricted section of your audience.

Run a Christmas quiz

Enter social media to create and run an interactive quiz. This way, you can find out what your audience is looking forward to during the Christmas and employ this information to your own advantage. Ask different questions to let them select the answer they feel most related to. Make sure to use simple participation rules to encourage maximum engagement. Ask questions in a way that enables you to get insights into customer’s preferences.

Make a wish come true

The holiday season is the time when we all like to send gifts to the ones we love. Use this information to your advantage by running a campaign around this idea to show off your good intentions. Ask your followers to reveal their holiday wishes to their loved ones in comments. Announce that for every wish sent, your brand will donate a specific amount of money to a good cause.

For example, UPS produces millions of gift packages, which start with a wish. In keeping with this, UPS began the “your wishes delivered” campaign, through which they inspire their followers to share their Christmas wishes. For every wish shared on their website with the hashtag #wishesdelivered, UPS donates $1 to charitable organizations.

Holiday selfie contest

Who doesn’t like taking selfies? You can turn this fun activity into a contest, right? You can ask your followers to get into the holiday spirit and take selfies with their Christmas tree, snowman or a Santa Claus while showing off your product. Ask them to share their selfies to your Instagram page with your branded-hashtags and win prizes.

A Christmas gift with a message

You can use the holiday season to spread the message of preserving the environment. This is an excellent time to get your works to protect our planet noticed. This will not only bring you enormous customer goodwill and trust but also improves your brand credibility. You can do this by a simple, direct message campaign.

Name your favorite Christmas movie campaign

We all have at least one specific Christmas movie that we like so much. This is the movie we watch every year on holidays. Your followers will definitely love to talk about their favorite Christmas movie. All they should do is tell you the name of the movie with the reason to be able to sin some great prizes from you.

Caption contest

A good caption can promote your campaign as nothing else can. Are you having trouble coming up with a good one? Get your followers to create one for you, as you keep them engaged with your brand at the same time. Just post an engaging photo on your Instagram account and ask your followers for an exciting caption, which will qualify them for winning a good prize.

Video sharing contest

The holiday time is when most people fill their Instagram accounts with holiday videos about the celebrations at their office and home. Focus on this and ask your followers to share a video of their Christmas decorations to win prizes.

Christmas game campaign

An excellent way to use Instagram to keep followers engaged during the holiday season is by getting them to participate in holiday-themed online games that are related to your brand.Ted baker’s Instagram game for the Christmas has been a great hit. It features Santa’s seven elves, who have gone missing. They were last seen in an #elfie taken by Santa.

Users can find the elves by visiting @tedsElfie on Instagram and participating in the game therein. The three-week campaign offers many chances to win prizes.

Vote contest

You can set up a new vote contest every day and ask your audience to choose between two products and mention the reason for their choice in the comment section. The product can be related to the Christmas, such as eggnog vs. hot chocolate, stocking vs. Santa hats, or candy cane vs. gingerbread man.

Conclusion

Running a good Instagram campaign can help brands and audiences connect better. Holiday campaigns can be beneficial in not only keeping followers’ engaged but also in sneaking to their emotional side and capturing their heart. Christmas serves as the perfect chance to get in touch with your existing followers and gain new ones.

7 Creative ways to Add Christmas Spirit to Your Social Media

Fun, Tips

Holiday shopping Is not a marathon; it’s something that happens in the moment. Instead of going to different shopping malls and searching for the best offers, marketers are turning to their social media channels during the holiday season.

In 2015 over 90% of holiday sales took place in malls and stores, but 57% of them were influenced by social media. According to researches around 65% of shoppers are signing up to social media to find some inspiration for purchase.

Such trends are expected to continue growing in 2019. So, it’s essential for every brand to be present on social media to capture the attention of their target customers and trigger the holiday shopping. So if you haven’t done anything about it yet, you can use these tips that makes your social media more festive and merry for this Christmas.

Decorate your profile and cover picture

Your cover photo should always represent the personality and values for your brand, but if you want to get your customers in the holiday spirit, you have to change it to reflect the season. People are using social media all the time, so a new cover picture will motivate them to check your account and look for exclusive offers or gift ideas.

To start, try to think of the cover picture as your billboard and wonder what information you like to promote during the holiday season. Maybe you have a unique holiday product you want to showcase or some special holiday discounts that your audience would love to hear about? Share that with your customers by a simple and beautiful design that includes bold background color and a right combination of serif and sans-serif fonts.

Even if your brand cannot offer any specific holiday discounts, post a photo of your office Christmas decorations and brand it with your logo to create an inviting and pleasant vibe for your social media.

According to researches, each person owns an average of 6 social media accounts but actively uses three so don’t limit your posts on using just one social media. Share similar holiday-themed cover photos to all your other social media channels to create consistency and allow people to quickly find and recognize your brand on their preferred social media network platform. This will tie in all your social accounts together and help customers who are using Instagram or Twitter to research your offer in more detail.

Create a Christmassy offer!

Christmas is one of the biggest shopping seasons of the year during which most marketers earn as much as 30% of their annual income, so they try a lot to attract people to choose a particular brand.

Messages such as one day only, buy-one-get-one-free, limited quantity sales, holiday coupons or special discounts are among the most common deals used. To drive attention to the message, make sure you put the text on a background that will not be too distracting for your audience. Apply the principle of font hierarchy and use bigger font size for more essential pieces of the information, such as your discount value.

Share the joy of Christmas

Social media is meant to be social, so use the holiday season to give your content some festive vibe. You will get people excited not only about the holiday season but also about your brand!

You can begin by creating content that ask users what’s their favorite thing about Christmas or what’s their most memorable holiday moments, favorite Christmas food, favorite Christmas present, etc. Whatever you want to write about, make sure that your text doesn’t invade the photo. Use background shapes as a text holder to make them easier to read.

  • Make a wish come true

An excellent way to encourage engagement is to create a prize game on your page or through platforms. Multiple giveaways, in which you give out rewards every day for a certain period (maybe “the 12 days of Christmas”) have the best engagement rate because they make customers come back again and again. Your contest mechanism could be as simple as creating a quiz with holiday-related topics or inviting your followers to share pictures in their worst Christmas sweaters.

Do you have other ideas on how to get your social media accounts ready for the Christmas? Will you try the ones we have recommended? Let us know in the comments below!

Social Media Marketing Trends 2019

Information, Marketing, social media

These days, social media is playing an important role on every business strategy. If a brand isn’t active on social media, they are making things very harder on their business than they need to be. Social media is consistently changing and improving, so it can be hard to understand how social media is changing the game. In this article, I am going to break down the top social media marketing trends of 2019 that entirely changed our perception of social media.

1-   Augmented reality

Augmented reality is already being used in a few small ways, but it’d leaving a great impact that can last into the future. One of the most obvious examples is facial filters of snap chat. Many of them have sponsors in the corner of screen and users can create their own geo filter as well, you can take advantage of these features to build a better brand awareness on other platforms to further your reach while personalizing interaction.

2-   From text-first to visual-first

2019 is all about visuals. In addition to temporary content, video content in general, including live video, is the crucial section that brands need to focus on. Videos will continue to dominate social network and can be a massive trend for 2019, as it was, for 2018. According to digital marketing expert Marcus Sheridan, 80% of what we share and consume online will be video content, by 2019. Even YouTube continues to grow as platform, giving more opportunity to YouTubers to create authentic video content for their subscribers. By making their presence stronger on these video platforms, brands can benefit from the productive effects of owning and engaging an audience.

“With organic social media for brands slowly trending towards zero across all social media platforms, businesses in 2019 will have to focus on two things to be able to continue to be seen in the newsfeed of their fans and target audience: 1. Engage and build relationships with influencers and invest in a comprehensive and long-term influencer relations program, and 2. Invest exponentially more in newer content mediums such as Stories and live streaming, as well as more traditional visual content mediums such as photo and video.

Brands need to move from a text-first approach to a visual-first mentality when communicating, and similar to how every business became a media company with the advent of social media, they now must transform themselves into a visual magazine if not a television station in order to continue to be heard by the audience that matters to them.”

Neal Schaffer – Renowned author, CEO & Principal Social Media Strategy Consultant at Maximize Your Social.

3-   Social data _ transparency and trust

Data privacy and security across social media has been a critical matter of policy debate during 2018. In fact, social media has made it much easier to create, collect, and collect people’s data on a big scale. Marketers have to find more authentic and interactive ways of communicating with their audience, instead of one-sided marketing discussions twirling around gathering masses of user data without giving any value proposition to the audience.

4-   Changing organic reach

Finally, organic reach on social media is also changing. Earlier this year, Facebook published significant changes to its algorithm, to ensure users see more posts from their friends and family and less from pages and brands. As a result, companies that had powerful methods of organic reach set in place did not face drastic declines in views and engagement due to this change and brands that did not make use of organic reach found themselves at a more significant loss. These highlights are the main area to focus in 2019, maybe one that brands take for granted on social media, to improve their organic reach over social media platforms.

That’s it for today. There are more trends that I will talk about them later on the next blog.

The Best Twitter Memes of 2018

Fun, social media, Twitter

If you feel like there is only bad news on social media and it bums you out, you are not alone. Especially, going on twitter can be really overwhelming, with constant drama, argument and snitch tagging. Memes are the only thing holding social media together at this point. Its been a stressful year so far, but at least we have these funny memes! Let’s take a walk down the memory (or should I say meme-ory!) lane If you like.

1- Eating tide pods

The Tide Pod eating craze started in 2017, but its effects remained well into 2018. The forbidden meals will always have a place in our hearts for the endless memes and cursed foods it inspired.

2- What your child is really texting about?

It looks like texting lingo will always be a mystery to the parents. Luckily, a useful guide to common acronyms became a meme. What are your children texting about? Apparently Olive Garden.

3- Change my mind

Sometimes you see a meme that makes you think there is still hope for humanity. When a conservative expert troll set up a table encouraging people to change his mind about “male privilege,” Twitter got to work and transformed him into a meme. It became a platform to share your real opinions, from putting pineapple on pizza to the plot of Bee Movie.

4- American Chopper hot takes

American Chopper came back this year, helping Twitter to bring back an iconic scene from the original show. The unfavorable father-son duo became a meme for the hottest takes.

5- Build your perfect man

Is there even a perfect man alive? This meme encourages women to build their ideal man. There is only one catch, and you have limited choices. Maybe you will just settle for Paul wisely. LOL

6- Who killed Hannibal?

The “who killed Hannibal” meme is perfect for when you have done something awful and want to shift to blame it to someone else. Some people just refuse to be responsible like Eric Andre in his show!

7- Is this a pigeon?

This picture has been on internet since 2011, but the blow up in 2018 to convey total confusion.

8- Imagine your best life, ladies

A Twitter movement reversed a romanticized version of provincial life by asking ladies about their most ideal life. The meme covers it all, from the plot of Bee Movie to imagining a marriage with Stuart Little.

9- Laurel or Yanny?

The audio illusion tore apart the twitter, with friends turning against each other over whether a recording said: “Laurel” or “Yanny.”It was fun until the Trump administration jumped on and destroyed the meme forever. RIP.

10- By age of 35

By the age of 35, there is no need to have your life figured out. The meme works off a report by Marketwatch telling people that by the age of 35, they should have twice their payroll saved. Twice. Who even has the time for that??

11- I am: straight/gay/bi

The straight/gay/bi meme has it all: nods to classic Vines, pop-punk lyrics and punching fun at tired gender sexuality labels and binaries.

12- Distressed LeBron

Poor LeBron. His reaction after the Cavaliers lost to the Golden State Warriors turned to an iconic meme for, how can I say, when you are so stressed for words.

13- Melania’s awful jacket

Dear Melania, what are you up to? The First Lady wore the worst possible coat for a visit to meet kept immigrant children at the US border. Was she messing with the social media? Was she trolling her husband? Either way, the awful Zara jacket will presumably be recognized as one of the memes defining this presidency.

14- Alexa, play Despacito

This is a nice shitpost. Recollective of the world’s smallest violin meme, “Alexa, play Despacito” is the excellent reaction for overdramatic. Why is this so funny? It is not just about the situation, but telling Alexa to play Despacito is a perfect sign of not feeling anything. It’s art guys.

15- Wholesome memes

People had a knack for seeing the good in anything, and as dark as 2018 was, the wave of wholesome memes brought us a little hope.

16- Selfie kid from the super bowl

Ok, guys, I laughed a lot with this meme on February. I can’t stand it anymore. But seriously, who is Justin Timberlake?

17- The buff Kim Kardashian

You should send this meme to all “gym” selfie guys! What’s up with that? Just go to gym Kim! Go!

18- Left exit 12 off ramp/highway exit meme

This is so true! Have you seen those vague cries online? I should we all should take the right exit.

19- When the wrong song comes up

This is something we all can relate to. Who doesn’t like shower karaokes?

20- Meryl streep at the Oscars looking like fairy godmother from Shrek

I really think celebrities are watching too much animations. Or their stylists at least! This just can’t be an accident!

That’s it for now guys. I will get back to you as soon as I find something trendy for this year. Comment us below if you have a funnier meme on your mind.

Twitter Bio Ideas to Get more Followers

iLink, social media, Tips, Twitter, ,

Twitter Bio Ideas to Get more FollowersAfter wondering a lot between a lot of twitter bio ideas, I found one that actually worked for me. Or at least, my followers loved it when I changed my twitter bio.In this article, I will show you how to nail you twitter bio to get some eyes on you and make yourself unforgettable.

1-   Use keywords

The best twitter bios contain industry targeted keywords. Identify your top keywords and use them organically. You should think about what your audience is going to search and then include those words as keywords in your bio to be more transparent.

Instead of using general hashtags like #blogging and #social media in your bio, just tell them about what you do. Don’t make them figure it out by themselves.

Keywords are useful for people who are trying to build a twitter following.

2-   Embrace the space

A good bio is a combination of professional and personal information. Share something that will connect you to your follower.

The hardest thing about writing a good Twitter bio is fitting all your information into 164 characters. But you should remember that you will rarely write the perfect Twitter bio the first time. So keep trying. For instance, my current bio has gone through at least 15 re-writes.

3-   Mention what you do or believe in

Use your twitter bio to inform people of what you do or what you believe in and are passionate about!Instead of telling us about your work, tell us about what you do. You can save some time for people by writing your skills as brief as possible. This will make you different from others in your industry. Richard Branson has nailed it in this case.

4-   Include the name of your employer

If your Twitter bio has your employer’s twitter handle, you will appear in the search results when people search for the brand or business on the twitter.This way people can send you a personal note just in case, they need some help or have a particular question about your work.

5-   Avoid meaningless buzzwords

Every professional uses buzzwords these days, but your customers don’t. You can never stand out by using the same old ways.

  • Marketing expert (guru)
  • Growth hacker
  • Networking Ninja!
  • Entrepreneur
  • Hustler or something like that!

Let me tell you something; these buzzwords are cute. But they are too old to use, get rid of them. Because everyone is using them these days, you should be unique, not another one of those. I am sure that you can come up with something much more better!

6-   Use humor

A little humor is always helpful if you want to be remembered by other people. Yes, people will never forget the funny ones, ain’t true? So don’t waste the opportunity to let your personality shine, on Twitter at least! Humor shows that you have take some time to write a good bio, do it like a pro, just like tom hanks here!

7-   Add social proof

What are your greatest achievement and accomplishments?

Mention some of your significant awards and recognition in your Twitter bio. This social proof can be great start for your conversion. You can write about your successes, your awards, books you have written, lists you have been in, etc.

Wrapping up

Although you can utilize the best Twitter bot to get people’s attention, your bio is your best opportunity to catch some eyes and get new followers on twitter, don’t waste it. It is the first thing people see when they are deciding whether to follow you or not.

So have in mind that you only have 160 characters to get their attention.

Try to be creative and leave us a comment that no one has ever did!

20 Celebs Who Nailed their Twitter Bios

Fun, social media, Twitter,

Sharing your life story in roughly 160 characters is impossible.

Celebrities do it easier on Twitter. They’re already famous. They don’t need to introduce themselves—we are coming to them.

Here are 20 of the very best Twitter bios of celebrities. You will laugh. You will cry. You will instantly follow them if you are not already.

  • Hillary Clinton

  • Shaquille O’Neal

  • Andy Murray

 

  • Amanda Bynes

 

  • Tom Hanks

  • Weird Al Yankovic

  • Anna Kendrick
  • Rain Wilson

  • Josh Groban

  • Katy Perry

  • Joel McHale

  • Sarah Silverman

  • Jimmy Fallon

  • Jimmy Kimmel

  • Ellen Page

  • J. Novak

  • Jennifer Love Hewitt

  • Patton Oswalt

  • Miley Cyrus

  • Olivia Munn

What Should your Social Media Intern Do?

Information, social media

Perfect Tasks for Your New Social Media Intern

Many companies like to have a few extra hands on building their social presence.As a former social media intern myself, I can relate to the lack of transparency within companies about what a social media intern should actually do.

Hiring a social media intern without a project for them to do doesn’t work for everyone. To prevent you from going through this with your interns, here are a few things that you can do which will help your brand and provide your intern for some actual hands-on experience!

Costumer or product research

The best thing about working for a social media analytics company that helps social media marketers is that when they hire a social marketing intern, they are a perfect opportunity for testing and receiving feedback on their re products.

You can ask your new intern to dive into the measured apps to observe use cases, as well as receiving any other qualitative feedback they might have.

The cooperation of intern and target audience might not be a good idea for you, but you can have your intern conduct customer and product research in different ways.

For instance, ask your intern to do a competitive audit. Go through the social strategies of your competitors, learning takeaways and new ways that you can use to improve your social media strategies.

Create content or schedule calendars

Another thing you can ask your social media intern to do is social media content calendars.

When I was new to social media, one of my favorite tasks to do was planning out content. This is something your new social media intern can get busy doing. Just before telling them, make sure they get some information on the product, the company and the language of your brand.

Plan campaigns

Yep, that’s true.

You can even ask them to plan some campaigns for you. Whether you want them to map all of it or just give some input, there is no reason why your social media intern shouldn’t ask for help here.

You can always use fresh eyes for your campaign. Hopefully, your Social Media Intern shows an ability for creative social planning and marketing.

Community management

Another task your social media intern could do is to get on social every now and then. I know it can be scary, but you can allow them to collaborate on all things related to publishing. You can add a layer of permissions, requiring all posts to be approved by yourself.

Reporting

One of the good ways for a social media intern to learn about the company’s presence is to report on their performance. You can either ask them to come up with their own analysis or method or have them use yours.

This is really helpful for tracking your performance and measure their improvement at the same time.

Don’t leave your social media intern hanging. They have come to you to learn, not just to fill their resume. So give them something they can involve in.

The Secret to How Facebook Make Money from your Data

Facebook, Information, social media

With more than $1 billion per quarter in advertising revenue and 1.2 billion monthly active users, few realize that Facebook is more than just a social networking platform. It is a deceptively run corporation, worth more than $100 billion.

We should start by saying that you could assume that Facebook is not indeed a free service because users provide Facebook with data every day in exchange for the ability to use the site. In turn, Facebook can translate your likes, photos, locations, and other online activities into hard, cold cash.

Like, $40 billion in revenue in 2017, to be more specific. This how does it:

Ads, Ads, Ads

This is what the most of Facebook’s wealth comes from. This social network uses a lot of information; it knows about you to show you ads,  it believes you might like, and brands pay Facebook to display their products to the potential customers.

It’s called targeted ads, and it’s nearly the entire way that the company keeps the lights on; almost all of its $40 billion revenue comes particularly from targeted ads. Facebook doesn’t technically sell your data to strangers; it sells access to you based on your data.

Games and Other In-App Payments

In 2017, Facebook got $711 million off of different paid services, like purchases of desktop games offered in-app purchasing. This revenue stream has slowed down over the past several years.

“This decline is likely a reflection of the general shift away from desktop to mobile and mobile games,” Kristina Varshavskaya, a former Product Designer at Facebook.

Gift shop and virtual goods

Facebook currently makes a large amount of money from the Facebook Gift shop. Gift shop enables people to send virtual gifts to their friends. With $1 per gift, Facebook gifts have become a hugely profitable business, causing upwards of $100 million last year.

Facebook is opening up the gift shop to third-party developers to extend the quality of products traded through the shop.

Oculus Rift (maybe someday)

That $711 million value above included the sales of Oculus stocks and products, Facebook’s VR headset and additional gear. Although an expensive purchase at $2 billion back in 2014, Oculus hasn’t been a big supporter so far. With Oculus Go, a new, cheap version of the Oculus product now accessible, Mark Zuckerberg might get closer to his dream of combining VR into the Facebook user experience — using his products, of course.

Facebook watch (also someday)

The Proceeding to grow Facebook’s video experiment is something that the social network behemoth has its eye one.

Expecting to partner with content creators to showcase episodic series, long-form, Facebook Watch is a savvy strategy for keeping users on the site for longer, as well as a new possibility for advertisers, who can run advertisements and commercials during shows.

At an income call in April, Zuckerberg echoed the sentiments that Facebook Watch is an exciting and interesting venture, tempering this by saying it’s a little early to tell how well the Watch is doing.

“We are trying to make it a different experience from what you can get on YouTube… A bunch of the content that has come onto Watch is good and is working,” he said.

10 Jobs that Pay you to Be on Social Media all Day

Marketing, social media

If you are one of those people who spend all of their time on Snapchat and Instagram, you should find a job that makes the most of your social media savvy.

Imagine a place where you don’t have to cover your phone screen when your boss walks by so he does not get you rechecking your Instagram or Facebook. Or a workplace where it is considered an obligatory to be stuck to your phone, tapping and scrolling through Instagram.

Well, this is not just a dream, it can be real, and you could be a part of it, getting paid to help businesses successfully market their services and products on social media.

We have found ten social media jobs in the digital marketing area where you would spend at least part of your 9-to-5 scrolling, sharing and liking with the society.

1- Marketing manager

Marketing managers used to run commercial campaigns in newspapers, magazines, television commercials and billboards. Now businesses are spending considerable amounts of their marketing budgets on website ads and social media.

2- Copywriter

You will be in charge of writing engaging copies for their social network posts. You should promote a brand in 150 characters or less.

  • You will need: it is helpful to have at least an undergraduate degree in English, communications or marketing.
  • Earnings: $60,500 per year

 

3- Art director

Art directors are the ones who are responsible for the aesthetic imagery you see in offline and online advertisements, such as social media content. They produce the photo and video shoots for campaigns on Instagram, Facebook, and Snapchat.

4- Graphic designer

Graphic designers produce creative photos and images using software such as Photoshop. They create illustrations, motion graphics like GIFs, designs and Cinemagraphs. Graphic designers know how to create informative, engaging social media content.

5- Public relations specialist

Public relations specialists have to help brands, and people perform a positive public image. They help to monitor brand perception on social media platforms and share press hits, and press releases on social media.

6- Customer service representative

People are likely to take to Instagram, Facebook, and even twitter when they have a complaint or question. Customer service agents spend time answering social network comments and messages to solve problems and increase customer satisfaction.

7- You will need:

A bachelor’s degree, or just a high school diploma. You can see a sample Customer service representative resume for here.

  • Earnings: $31,700 per year

8- Film and video editor

Videos can bring good engagements for you on social media platforms like Instagram, Facebook, Snapchat, and YouTube. Video editor would create brief content that lives exclusively on social media platforms.

  • You will need: a bachelor’s degree, preferably in broadcast journalism, film or marketing.
  • Earnings: $55,000 per year

 

9- Social media marketing manager (account manager)

They should work with in-house agent heads with an organization or at an agency; they will be responsible for being the main contact for the customer, social media team, content team and other people to conceive marketing strategies.

10- Promotion manager

It is said that social media is “pay to play” _ this means that a business or a brand should spend money to get more users to see it’s content on social media.

You have to produce purchased media strategies, as well as purchasing encouragements like sweepstakes, sales, contests, and coupons.
you can also use automation tools such as Instagram bots, to save more free time for yourself and automate the routine process.

  • You will need: a bachelor’s degree, in marketing or business.
  • Earnings: $124,000 per year

 

And that’s it.

We hope you enjoyed this article.

Please share our articles with your friends and leave us a comment below.

 

 

 

What are the Skills that Every Social Media Manager must have?

Information, Tips

A few years ago the social media manager role was not even a career or a job; it simply didn’t exist!

here we are now after a decade, and every organization is trying to have a social media manager, whether part-time or full time. Social media managing requires some skillsets to be able to manage many parts at the same time. Analytical, Technical and creative with a bit of project management thrown in. So:

What does the life of a social media manager look like?

It’s almost a 24 hour job. It means managing, updating, monitoring and getting new ideas from customers and other resources.

Essential skills of a social media manager

They should always be online and keep tabs on their community which involves being artistically creative but also be like a data scientist. In the digital world, the geeks may take over the world.

So here are the top skills every social media manager should have to excel and succeed:

1- Strategy planning

You should try to see the bigger picture here. How content, search and social media all work together. You need to define goals, outline your target audience and find out which platform works better for your business. Social media marketing can be too complicated so, you will need the right tool to perform “social at scale” and automate.

2- Execution and tactics

Tactical accomplishment is paramount to the success of any social media manager’s day to day work. This means you should pay attention to the detail or understand whom you need to hire to maintain day to day proper execution of the expected tactics.

3- Community management

Social media is about observing, creating and responding to discussions within your brand community. Monitoring comments, responding to Instagram posts and engaging with your followers. It means understanding how to respond to trolls and negative feedback. It is part PR and part common sense.4- Social content marketing

Social media produces and expands content. The social media manager has to know what content works and what doesn’t on social networks. It also means understanding which media format such as articles, videos, images, and podcasts resonate with your niche. It would help if you learned how to make content progress and maybe even go viral across Instagram, Facebook, Twitter, Pinterest, and the other social media platforms.

5- Creating and optimizing content

The social media is an ecosystem of search, content, and mobile. Making sure that you know how to drive a customer to a sales funnel from engagement, following and finally sales needs some particular skill sets.

  • Understanding the required for creating content for SEO so search engines will rank high for your phrases and keywords on Google
  • directing traffic to your landing pages, so followers register for webinars, download your ebooks and share your content on social media platforms.
6- Unique mindset

Social media marketing is not just about cold hard methods. It means flowing with the creative process that affords creative content that engages with your followers and impresses their hearts, not only their minds. Don’t underestimate the power of creative visual content and be willing to test and experiment. Artists are always pushing their limits further.

7- Writing skills

Pictures are essential on a visual social media platform, and images of cats, cute babies, and funny memes can be very attractive. But great writing is also crucial. Which includes:

  • The science and art of headline writing
  • Writing an excellent and engaging introduction
  • Structure of your writings, for easy reading online. People will be scanning and skimming, so that means bullet points, subtitles and numbering are a vital part of the skillset.
8- Communication skills

Try to keep the management informed, your team motivated and followers excited. Managed means to know the art of communication. This includes presentation skills both written and verbally. A social media manager should know how to manage things; this means they have to be a leader.

9- Analytical skills

You can use social media automation tools to monitor and schedule your social media activities. This way you can measure what works for you and what doesn’t in real time. These days you can even measure sentiment!

10- Be on the trend list

Social media is not just a singularity. The social media is made up of intersecting trends as it grows and evolves. These mean learning some of the following:

  • The rise and role of smartphones
  • The rise of visual marketing platforms as Instagram and Twitter
  • The growth of “pay to play” with facebook which is reducing its organic reach

Conclusion

These skills are the ones that will build the most effective social media manager. So, what are you waiting for? Comment us below and let us know about the skills you have as a social media manager.

The Potential of Social Media for B2B

Marketing, social media, Tips

Social media is the digital marketing tool with the potential to give you the most result for your business – and it doesn’t have to cost you a penny. What do you know about the benefits social media can provide to B2B brands?

B2B Benefits

Social media will help to generate leads for more than half of all B2B companies. However, that isn’t the only benefit to be had from a good social media strategy.

B2B marketers has reported these benefits for using social media:

  • 50% reduced their marketing expenses
  • 55% grew their business partnerships
  • 55% established thought leadership
  • 58% improved their search engine rankings
  • 69% developed loyal fans
  • 77% increased their traffic
  • 90% increased their exposure

Top social media sites for B2B

Facebook may be the best one with 1.59 billion users per month, but the best business platform of last year was Instagram, which increased its monthly active users to the tune of 400 million in 12 months– not even Facebook can grow that much. Other social media options include:

 

  • YouTube at 1.44 billion monthly users
  • Twitter at 320 million active users
  • Pinterest at 100 million active monthly users
  • LinkedIn has up to 400 million users, but only 25% use it monthly.

 

Challenges

  • 17% of B2B service businesses have not been able to determine the impact of social media on their business
  • Only 30% of B2B marketing projects use marketing analytics
  • 15% of B2B companies find it challenging to meet “the expectations of the always-connected ”

Tips and tricks

What should I do to get the most out of social media?

  • Include pictures in your posts
  • Start an employee promotion campaign
  • Invest in shareable content
  • Get into live streaming with Facebook Live
  • Try new platforms
  • experiment with 360-degree video