Billions of people use social media platforms every day, and among all of them, WhatsApp is one of the most used networks which provided the end-to-end encryption in 2016 for all forms of communications such as text message and voice calls. It kept them private and ensured users that they have a safe conversation, and no one could access them, even the company itself.
Despite all we mentioned, Forbes
published several posts recently that were written about Facebook, which is the
WhatsApp’s owner. They told about having a change in end-to-end encryption;
Facebook plans to detect abuse by implementing a feature to scan messages
directly on WhatsApp users’ phones before they are encrypted.
Surprisingly, Facebook has denied it and stated:
“To be crystal clear, we have not done this, have zero plans to do so, and if we ever did, it would be quite obvious and detectable that we had done it.”
It is crystal clear that any end-to-end
encrypted app can backdoor its own code without people knowing about it, which
is totally unfair.
By scanning WhatsApp users’ messages,
the moderation would be performed by content classifiers, which is not a human
and it is a machine or artificial intelligence that reacts according to models
to recognize specific images and decides whether it is violating the terms or
not. Moreover, it keeps contents that violate Facebook’s policy such as hate
speech, nudity, and pornography.
But it has also been said that the content and image filtering has nothing to do with WhatsApp and they were going to do it for Facebook, but as Facebook and WhatsApp belong to the same person, it is predicted that the change is for both of them.
The content and image filtering are about preventing them from being sent in the first place before they are posted. To be clear, it would detect a hate speech and simply prevent the WhatsApp user from sending it.
In general, the end-to-end encryption is the only way to secure user’s data and privacy, and this is an important issue that we shouldn’t overlook because users will have no privacy while they are using Facebook or WhatsApp and such famous platforms may lose millions of their users by scanning messages.
LinkedIn
is a professional social network enabling recruiters and job-seekers to
connect. In this platform, users are invited to create contents, showcase their
skills and expertise, build connections, or create a company page.
Because
of its high rank in Google, LinkedIn is an excellent place to establish
credibility for yourself or your company. So, start with a bang by investing in
your LinkedIn profile and do your best to stand out and
make important business connections.
Below
you’ll find a guide to optimizing your LinkedIn profile and making a good
impression:
1.Cover Photo
Your cover photo
or background should represent your brand’s identity or show off your
personality. You can find great free images in StockSnap.io, Unsplash, Pexels, etc., or use Canva for free banner templates.
Many people underestimate the power of a good cover photo and
decide to ignore it for good. If you go through profiles on LinkedIn, you’ll
see that most users have not uploaded any. I advise you not to be like everyone
else with the boring blue backgrounds. Do not miss any opportunity that
elevates your presence on LinkedIn.
Some tips on choosing the right cover photo are as the
following:
If you are a member of the management team, a founder or an entrepreneur, use your company’s colors, name, and logo in your background.
John Lee Dumas LinkedIn cover photo
If you are an employee, you can either put your skills and interests on view or have a quote on your favorable background, which can be nature, books, or abstract images.
Georgia Tildesley LinkedIn cover photo
Some people go for an appealing photo that sparks others’ interest and add a deep and thoughtful tone to their cover photo. There’s no harm in doing that, too.
An example of an inspiring LinkedIn cover photo
Your
cover photo says a lot about you, so try to choose it wisely and avoid driving potential
clients, investors, and hiring managers away at first glance.
2.Profile Photo
For your personal profile, choose a headshot in which you have a natural smile on your face and are looking at the camera. It is recommended that your photo shows your head, neck, and top of your shoulders. Avoid wearing dresses which are too revealing because it doesn’t seem fit for LinkedIn as a professional network.
Examples of good LinkedIn profile photos
Other tips on deciding on a good profile photo for your
LinkedIn account are as below:
Be consistent across all social media
channels, especially if you are a personal brand or have a business page. This
way, visitors will recognize you instantly. So, put the same profile photo as
other social accounts.
Keep away from photoshoots with strange
facial expressions, complicated body gestures, or casual poses.
Use a high-quality image.
Look as normal and welcoming as possible.
Make sure you don’t have too much makeup on.
Pick a solid background.
Shoot a natural light photo
3.Headline
Your headline is what appears just below your name and can be up to 120 characters. It should include your current position and highlight your expertise and career accomplishments. If you want to land a job with a company, hiring managers should be able to find you as easily as possible, so include your desired job post in your headline.
Kyle Elliott LinkedIn headline
For having a more impactful headline, factor in below
points:
Find powerful keywords in your field and use
them.
Be sincere.
Bragging too much can ruin your chances of
impressing recruiters. Don’t do it excessively.
4.Contact Information
Try
to fill in as many elements as you can in the Contact Info section so
that LinkedIn rewards you with more visibility.
You can add up to three clickable links in the profile URL section. They can be links to your company, blog, or your career portfolio.
You can put phone number and address of your home, workplace and your mobile number.
Your primary email address is added by default
LinkedIn supports some instant messengers, including Skype, ICQ, Google Talk, QQ, WeChat. Add the accounts you have.
You can add your birth date, and it’s up to you to make it visible to your connections only, your network, or all LinkedIn members.
LinkedIn contact info section
5. Profile section
As mentioned earlier, you’ll get more search visibility for a complete profile. So, take the time to fill in as many fields as you can in this section.
LinkedIn profile section
Your profile section has the following elements:
About
Craft
your LinkedIn summary here. Show visitors what you do at the present time and
what you aspire to do in the future. Tell it in 3-5 short paragraphs clearly
and simply to make it more readable. Avoid using slangs, jargons, acronyms, or
abbreviations, which are confusing and out of the average’s depth and repels
visitors.
Background
Bring
your background into the spotlight by putting information about your work
experience, education, licenses & certifications, and volunteer experience
in it.
Skills
Your
profile is more likely to get viewed if you highlight skills relevant to your
career goals and your circle endorse you for your strongest assets. Don’t
undervalue this section.
Accomplishments
There
are several fields in this section, such as patents, projects, honors &
awards. Check this part carefully and make sure not to leave any part you could
have filled empty. Your accomplishments can project a highly professional image
to professional contacts, and most ordinary users have nothing to offer in this
section. So use this opportunity to rocket to stardom.
Additional information
As
you may already know, testimonials are highly influential. So, ask colleagues
or employees for glowing recommendations. It can be nice to return their favor
by offering to write for them.
Supported languages
Add
your language skills here to grab the attention of international corporations.
6.Profile URL
LinkedIn
gives you a Public Profile URL, which is a combination of your name and random
numbers & characters. You can create a customized URL for your page by
clicking on the pencil icon next to “Add profile section”. At the bottom of the
page that appears, you can edit your profile link as you want.
7.Broaden your network
Communication
is the lifeblood of social networks, and so you have to have a quality network.
Request to connect to your colleagues, employers, or employees and accept
others’ requests. Don’t be afraid to have people of the same profession in your
circle as they may be beneficial to you in the future.
To
sum up
LinkedIn
has a professional environment in which you can grow your business, seek job
opportunities, and reach millions of executives in decision-making positions.
Leverage your LinkedIn profile and stand out from the crowd by implementing the
above-mentioned recommendations.Feel
free to share other points that help improve LinkedIn profile in the comments
below.
Almost in all period of time people have something to make them have fun. It is not always just about having fun, sometimes these kinds of challenges cause an excellent event happens, like a charity. They invited people or celebrities to do the challenge to understand a special group of people, like the cold water challenge. The cold water challenge started on July–August 2014 to promote awareness of the disease amyotrophic lateral sclerosis. And then the 10-year challenges started. It may not remind us of a particular group of people, but it profoundly reminds us of ourselves and how we get through our life during these ten years? Where are we now? And is that a place we always wanted to be in these ten years.
After these exciting challenges, we get to this new one:
“Bottle Cap Challenge”
This challenge is in a way that you should unscrew a bottle cap with your foot. But the question is when does it start? By who? There is no reliable source, but the researchers show that Farabi Davletchin, a Taekwondo instructor and fighter, was the first person who started this challenge on June 25. After that, the game started, and even celebrities followed him same as Max Holloway, who challenged John Mayer. That was just a beginning; here are the top Bottle Cap challenge on social media. Some celebrities take it seriously, but there are always a group of people that love to make fun of everything.
Take a look at some celebrity’s challenges :
Kendall Jenner
Jason Statham
Donnie Yen
Justin Bieber
Here are
some funny celebrity’s challenges
Blake Shelton
Shaq
Lizzo
What do you think? Are you able to meet this challenge?
Let’s give it a try
Those familiar
with online marketing are most likely
to know about landing pages because they are closely related to each other. A
landing page is a page dedicated to encouraging visitors to take a particular
action such as filling a form, downloading an app, attending an event, starting
a free trial, etc. The more visitors complete the action after landing on the
page, the higher the conversion rate will be.
While it matters
a great deal where you put the link to your landing page (it can be via
Google ads, Facebook ads, …), there is no
denying that its design is of great importance in getting more users to convert.
Below tips will
help you get the most out of your landing page by designing it effectively:
1-Use minimal navigation
The main reason why businesses create a landing page is to convince visitors to click on the call-to-action (CTA) button or buttons, not making them wander aimlessly through the page in a hope to find other valuable information. Depending on your landing page’s primary purpose, remove navigation items as much as possible to more highlight your main goal and offer.
The landing page of Progressive Corporation – an American insurance company
As illustrated in
the above example of an insurance landing page, people should only fill in the
two fields: “Zip Code” and a service or product and then press “Get a Quote”,
nothing else. People rarely click on privacy or terms of use and as you see
they are not prominent enough to attract attention. Progressive company has
decreased navigation buttons to the least possible to eliminate all confusion.
2-Stick to short and clear texts
Your unique value
proposition (UVP) should be expressed as clearly as possible. UVP tells
visitors why they are on your landing page, what you are
offering to them, how you can solve their problems or what the benefits are. It
is the key element of your online marketing strategy when you are promoting a
product or service.
Below image shows the upper part of the landing page for a website which offers free answers to your legal questions. As you see, the UVP is expressed clearly both in the heading (which is “Get answers from lawyers 24/7) and subheading (which is “Unlimited chat – one-week trial membership for $5. Cancel anytime”).
‘askalawyeroncall.com’ landing page design
The heading is the
first thing that catches the eyes of a visitor to your page, so it should be
written in such a way that people can grasp it in a second and askalawyeroncall.com
couldn’t be better at it. Otherwise, people will bounce from your page as soon
as they got there. Subheadings are used to complement heading and show people transparently
what they can do to get the available benefits. Both heading and subheading
should be placed in such a way that get noticed without scrolling the page.
There are also
other items that are worthy of attention for the above-mentioned landing page.
If you scroll down the page, you come across more information about their
service and what the experts can do for you. It is up to you if you want to
include other pieces of information in your own landing page; however, try not
to make them as showy as heading and subheading and aim not to make your
visitors confused.
If you have a lead generation landing page and aim to collect leads’ data, it’s recommended not to get obsessed with collecting extra information. As per below, just name and email address will do. It’s frustrating for many to go to the effort of filling out long forms or they might even think you are violating their privacy.
an example of the design for a lead generation landing page
3-Use appealing visuals
It is widely
known that humans respond to visual data much better than any other types, so
take advantage of this feature and invest in the image or images you choose in
your landing page. They should be striking, unique, and of high quality.
Many high-converting
landing pages have opted for using larger images to make themselves stand out
and be more attractive. But pay attention to your page’s loading time and avoid
using excessively large photos. Use tools to compress your images, adjust their
size, add effects and do not neglect to write proper Alts for them. Short
videos or slide shows are also popular to be used in landing pages if you want
to make thing clearer to your prospects.See below samples and come up with a clever idea for your own landing page.
an example of the design for a lead generation landing page landing page design an example of a landing page design using video
4-Make it mobile-friendly
The growing importance of smartphones cannot be
overemphasized. Many people have their phone with them everywhere and it’s
unimaginable for them to live without it, so you cannot underrate optimizing
your landing page design for mobile phones at any cost. By doing this, you are
making sure you are getting traffic from all possible sources and also you are
getting more support from Google. Note that your page should load fast enough on
cell phones to be effective and prevent causing friction for users.
5-Choose catchy call-to-action (CTA) buttons
Pay attention to the placement and design of the CTA button. It should instantly grab the attention of users and encourage them to click on it. That’s the final goal of your landing page. Isn’t it?
What is more, the message
of the CTA button should be consistent with your purpose and your heading.
Different landing pages choose different texts depending on the action they
want users to take. Some examples are as below:
For signing up landing pages:
Get started
Create account
For apartment booking pages like Airbnb:
Start hosting
For eBook landing pages:
Download now
Download your guide
Get the eBook
Some landing pages instill
creativity into their CTA button to be more alluring to their audience, for
instance, by using “I’m In” instead of “Join Now”, or color-changing or
animated buttons. If you search on the Internet, you can get inspiration from
many samples available to create a stronger CTA.
6- Show social proof
Social proof has
the power to convince visitors that others are valuing your service or product,
and your landing page is trustworthy. Showcase testimonials, reviews, trust
badges, received endorsements, etc. to reassure users that their decision is
worth, persuade them to convert, and boost your brand image. Bear the burden of
background check for them!
7-Analyze your performance
You will not know
if your page is working well if you do not monitor your page’s metrics such as
conversion rate, traffic source, average time on page, bounce rate or other
factors depending on what you want to measure. Analytic tools, such as Google
analytics, help you test and try everything possible to reach the maximum
efficiency on the landing page. It is recommended to create a ‘thank you’ page
to better measure your performance. The more people directed to that page, the
higher the conversion rate!
Final Thoughts
When it comes
to creating great landing pages, you will have a larger impact by sticking to minimalistic
designs. Be transparent and do not overwhelm users by too much confusing
information as it will drive them away and leave you wondered what’s wrong.
Convince visitors that your offer is worth pursuing by taking above tips into
account and we will be pleased if you comment us below for other components of
a good landing framework.
Being one of the top users with a considerable number of followers is the thing that all the people want to catch, these enthusiasms will be double if you’re going to promote one business, so you should put lots of effort and knowledge to be the top…
What is the best time to tweet?
The first thing you need to know is the reason, why you choose Twitter? There are a lot of new platforms, even more popular than Twitter, but there are also people who prefer Twitter. Why? Here are some tips that will make it clear for you. Maybe you will be the next fan, too. So please pay attention to the list below to know it better…
Supportive third-party tools
Quick access analytics and monitoring for brands
Powerful customer service
Real-time search engine
Searchable conversation
More controllable timeline
There are lots of factors that would help you to make a splash:
Time to post
What to post
Your target audience
Your location
Especial events and days
Unexpected events in society
There are many sources to help you find the best time to post on different social media platforms, it may have some useful information but it would be better if you try your own Twitter analytics, which will give you the information that is specific and only for you.
The Twitter analytics page is one of the most helpful tools that will give you all you need about your page and your users for free; you should do some research and find out how to use Twitter. Now, it’s time to test your activity by choosing the right time to post, but how? One of the ways that you can is to share your post in different hours during the day, and a day contains three central part morning, afternoon, and night.
Choose the exact time in these three periods of time, then test it for one week. Then you will find out which time is more valuable than others, So you can change to post, after passing one month you will have a complete test. You may wonder what the benefit is? You can understand your average engagement for each post.
The time you choose to
post in these three parts of the day is also essential, so have a planned time
schedule, some factors will help you to get the correct time.
Whom you interact with: the age and gender of your audience are so useful.
Users free time: you can find out this item by checking their activity.
Twitter’s peak time: Twitter, same as other social media platforms has peak hours which will give you the chance to open up your posts for more engagement (retweets, replies and follows).
Here is some information about Twitter’s peak time that would help your engagement rate. According to powerful analytic tools and pages, the best times of day to post on Twitter are between 11 a.m. to 3 p.m. as I research more about day and time; Wednesday and Friday at 9:00 AM are the best time to post and Wednesday and Tuesday are the best day to post on twitter. There also some information about the safest time to post (Monday through Friday from 8 a.m.-4 p.m.) may these times be useful for you but you can make difference and explore different hours by analyzing people’s routine life. think about this question. what is the best time that many people want to check out their cyberspace?
If we ignore special situations the majority of people check their social media platforms in the morning when they wake up or when they are on their way to work, the next time is their lunchtime in the noon. So the next time will be when they are on their way back to home, and the last time can be their sleeping time when they are on the bed…
This is the general, suitable time to post on twitter, but we can be more specific and divide it into some main parts.
The best time to post on
Twitter for:
Final goods
This diagram gives you some helpful information about the highest and lowest final goods engagement days and hours on twitter.
If you are a part of Twitter, you can feel that it’s one of the best platforms to run your business, because people are still active during the weekend rather than falling off. It means that users are online to answer and help others about goods and complete their shopping process. now take a look at the peak times for consumer goods to post
Sunday 11:00a.m.
Saturday 3:00p.m.
Wednesday 1:00p.m.
✍🏻 The lowest engagement time is between 10:00 p.m_6:00 a.m, and the lowest engagement day is Friday.
Media
This diagram gives you some helpful information about the highest and lowest media engagement days and hours on twitter.
Twitter became an
excellent launch pad for writers, specialists, actors, and …. To share their
ideas. These ideas may stay for hours or days on this platform, and people
eagerly follow them, so this can be the other kind of peak time for Twitter
users. Here is the best time for media companies to post
Thursday 9:00 a.m. and 8:00 p.m.
Thursday 4-8 p.m. Friday 7-11a.m.
✍🏻 The lowest engagement day on Twitter is Saturday.
Non-profits
This diagram gives you some helpful information about the highest and lowest nonprofit engagement days and hours on twitter.
Social media platforms
prepare a suitable atmosphere for nonprofits to make their community on Twitter
and start their business by interacting with audiences. Share posts and retweet
their posts to catch a high level of engagement. These are the key times for
nonprofits.
Wednesday 7:00 a.m. and 6-4 p.m.
Tuesday to Friday 8:00 a.m.-3:00 p.m.
✍🏻 The least engagement days are Saturday and Sunday.it is also about every day between 10 p.m. – 4 a.m.
Technology
This diagram gives you some helpful information about the highest and lowest technology engagement days and hours on witter.
You cannot even think
about separating social media and technology. Technology is getting more and
more involved with these popular platforms such as Twitter. Businesspeople and
the whole tech industry are consistently active on Twitter. They promote their
brands and interact with their audience and competitors. The best times for
tech companies are:
Tuesday at 9:00 a.m.
Wednesday 8-10 a.m.
Tuesday to Friday, 8:00 a.m. – 1:00 p.m.
✍🏻 The least engagement times are from 6:00 p.m. to 5:00 a.m. every day, and the least engagement days are Saturday and Sunday.
To Sum Up
The matter of time is not deniable for anyone. Moreover, all social media platforms have their own peak times. However, if you don’t choose suitable content and hashtags you won’t get the best result .so all the factors together will make your business and activity successful the lack of each one of them won’t let you find your own position.
What is personal branding? It is creating a unique, strong image for yourself in online environments. So, how you visually represent yourself in your blog or social media accounts is of vital importance. A freelancer is defined as someone who prefers working independently for several companies to sticking with one single company. I’m here to help you better start building youronline personal brand as a freelancer and stand out from others in your niche in this competitive world.
How to start your online branding as a freelancer?
If you are thinking about starting
your activity as a freelancer, below, you’ll find a summarized overview of what
you have to do basically:
Choose
your niche
Identify
your target audience
Craft
your bio
Decide
on a domain name and build your blog
Join
best-suited social media platforms
Create
contents and start interacting with people
Since you can find numerous
articles on how to be successful in personal branding, I’m not here to expand
on the points mentioned above. The focus here is on the importance of your
brand’s visual identity.
Actionable tips
for your personal brand’s visuals
Because humans are visually oriented, invest in showcasing your brand by paying attention to the design elements of your blog or social accounts such as images, colors, and fonts.
Images
As you may already know, high engagement matters for social networking apps or sites, and you need a strong brand impression to achieve it. Data visualization is a powerful tool to attract your prospects and retain your current customers.
Customize the design of your
social media profile or your blog by choosing the best backgrounds, cover
photos, banners, and profile images in terms of dimension, quality, and color
theme. Infographics are also very sharable, and that’s why marketers like to
use them. Use image editing tools to better craft your photos and pay attention
to each platform’s standards before displaying your visual contents to the
public. For more information on these standards, visit Tips for Social
Media Image and Video Size.
It is also recommended to stick
to your own aesthetic across all platforms to make yourself memorable and
easily recognizable.
Colors
There is no denying that colors
affect how we feel. Each color influences us in a certain way, and sometimes we
may unconsciously judge people based on the color they choose for their
clothes, cars or their blog! So do not underestimate this element and increase
your knowledge of its effects.
“Color is uncontainable. It effortlessly reveals the limits of language and evades our best attempts to impose a rational order on it… To work with color is to become acutely aware of the insufficiency of language and theory – which is both disturbing and pleasurable.”
David Batchelor
How do you want
others to perceive you? What colors should you choose for your website scheme,
logo design, or infographics? Consider color psychology and choose those that
are more consistent with your purpose.
Green
This color is relaxing and conveys the ideas of wealth.
It also refers to nature, the environment, and protection of environmental
causes. So it is a good choice for natural products.
Pink
Pink is associated mostly with friendship, affection, and
softness.
Yellow
Yellow is associated with warmth (the sun), summer, and
hospitality. It is the color of youth and optimism.
Black
This color is sleek and is often found in the marketing
for luxury items.
Orange
Orange is aggressive and works very well for Call To
Action (CTAs).
Red
Red is a lively color which means energy or love and
passion. It increases your heart rate.
Blue
Blue can create a sensation of trust and security and are
a favorite for banks and health care organizations and also social media
(Facebook and Twitter, for example).
White
White color shows peace and purity. It represents
cleanliness, and that’s why it is used for medical professions.
Fonts
After
you have figured out your brand’s personality, think about using eye-catching
typography to better convey your messages and evoke your desired responses or emotions
in your audience. Keep up with the latest trends in typography while you are
taking your brand’s identity and purpose into account.
If
you are a freelance web developer, pick the font style that will convince viewers
that you are an expert and ready to share your valuable information with
confidence. Or else, if you are a freelance artist, make sure that the choice
of fonts effortlessly blends with the rest of the design elements of your blog
to communicate in every respect what your brand or artworks stand for. Fancy
fonts may be a good choice for art freelancers, but do not use fonts that are
difficult to read.
To Conclude
At the end of the day, to differentiate your personal brand in this highly competitive digital world, try not to underestimate your visual identity while you are paying attention to the basics. Take advantage of the visual nature of the human brain to reinforce your position and capture your audience’s attention.
WhatsApp Messenger is an online freeware texting platform
which attracts a large number of people around the world, especially in Brazil,
India, United Kingdom, and France.
It may surprise you to hear who the owner of WhatsApp is?
Mark Zuckerberg who almost everyone knows him released WhatsApp in January 2009 which created the client application, and it could reach to the high level to be the most popular massaging application in 2018 with over 1.5 billion users.
Being big enough doesn’t make a platform flawless, and WhatsApp is not exception too. There are some weaknesses and threats that it’s better for users to know.
Malware threats
Every application that has a vast number of users are always
in a danger of hacking, especially when there be a web version of it. Because
it makes it easy to compromise your computer.
There some application that is mostly the same as WhatsApp web version which people get confused, but you should be aware of the threats which can get all your data and accounts. The other way to get your information is to design some similar website same as the web version of WhatsApp and people are not aware of that. They ask you to enter your phone number to abuse the information. So the safe way to use this application is the official web version.
Unencrypted backups
WhatsApp texting system is end-to-end encryption, which means the only device that can decode your messages is yours.no one can understand your content during the transmission, not even the company’s headquarter. This is a great option that you can back up your all messages in Google Drive for Android system and iCloud for iPhone users.
Now imagine you have deleted some Important parts of your messages, and you need them, what should you do? This WhatsApp backup option will give you the opportunity to restore your deleted data such as massages, videos, or pictures. Everything was fine so far, So why do we mention this option as a threat. What’s wrong?
A problem is a place you store your data because none of
Google drive or iCloud are encrypted, which is against the backup system
itself, the backup location is not safe because there are no encryption
possibilities.
Facebook’s Data sharing plan
The deal between WhatsApp and Facebook break the agreement.
After Facebook decision to get WhatsApp, Facebook had a contract with the EU to separate their companies and all the statements. But after a while, things have changed, and Facebook forgets their agreements. In the new version of WhatsApp’s privacy policy in 2016, the data shared between both platforms. But the reaction was not the thing they want; Facebook decided to create a combined network structure for all its texting platforms (Facebook, Instagram, WhatsApp). In this new system, all your messages will share and store over the same network.
What do you think about this option? Is it good or bad?
Fake News
Recently WhatsApp put some limits into forwarding messages.
You can only forward messages to 5 people or group which was 20 in the past.
Turning 20 to 5 is not something that happens by chance or personal favor. So,
why they choose to limit the number of forwards?
You cannot always guess what will happen if you run one
theory; it doesn’t matter how big you are.
Here is the theory that Facebook used. Facebook allowed
users to post fake news and information on their platform to increase traffic
on their platform, which destroyed everything. Facebook was convicted because
of spreading fake news through the presidential campaign in 2016.
WhatsApp was also one of these social media platforms that
cause misinformation in Brazil and India. That was easy to spread the fake news
with just your phone number; people abuse this situation and created campaigns
against a candidate in Brazil 2018. The same thing happened in India, but that
was about child kidnapping through 2016, 2017, and 2018.
Because of that 2018 was a terrible year for Facebook, Cause
misinformation annoys the most especially when it is in digital space, which is
tough to handle and control.
Facebook should have rapidly solved the problem, because of
that, they add two options that I mentioned one of them, the other one allows
users to choose who can add them to a group.
These two options could make them get back to their safe
place.
WhatsApp Status
Creating one powerful platform that provides users need is
one big step to be successful, But you cannot count on that for a long time,
your users are growing, and of course, their need will grow too. Besides, there
are a lot of competitors that are trying to attract your audience by giving
them more options.
WhatsApp was no exception. First, it just gave users the
right place to start texting with each other, but as time goes on, thing have
changed, and people wanted more. So WhatsApp added new features which allow
users to share their photos, texts, and videos with others.
You may say this option is the thing that Instagram and
Snapchat gave too. But WhatsApp is the right place for those who care about
private life. Cause WhatsApp gives you more option to choose your contact.
Go to setting
Click the Account option
Tap Privacy policy
There are three options under Who Can See My Personal
Info
My contacts
My contacts Except…
Only share with…
The wind-up of the topic, Should we use WhatsApp?
To be honest, there are no whys in this field; there are a
lot of people that have their own reasons to use and select one platform. They
may think about the design or content or features that it gives to them, each
one of these options can be a main factor to choose their favorite platform. Above
this question, all the platforms have their own weak points and power points.
It’s better to consider all your targets and needs then choose your suitable
platform.
As everyone knows, digital marketing is like a root for
every business. Things have changed, people are more into social media, and so
they spend more hours of their life in it rather than real life.
So, every marketer finds social media and its tools the best
place to promote their business. But the important things are people. People are the ones who
can make you the most Successful businessman or vice versa … you should make
them your loyal, active audience which can turn to your customers.
Some tips to avoid annoying your audience by your content
Choose simple content to avoid annoying your audience
The majority of
people Think professional and difficult words are showing the high range of
their knowledge, but unfortunately you are all wrong. Researches show that the
simpler a text is, the better people can understand it, so avoid wordy and
complicated content.
Be clear and honest. Do not push yourself to use and write
tricky words to seem more knowledgeable. People love to read fast and get a lot
of Information in a short time.
“We don’t have time to read a 5,000-word article – or a long video or big volume of images on social media.”Connie Chi, CEO, The Chi Group
“Unnecessarily twisting an article by adding useless and irrelevant words to make the post-2,000-plus words to satisfy Google. It comes at the cost of bad audience experience.” Yogesh Jain, founder, Concept Allies
Do not use Repetitive content
We all spend hours searching and finding a solution to solve our problems. Imagine all the data and materials are repetitive. All the websites are the same as each other. Put yourself in your consumers’ shoes for a while. What would be your reaction? The most annoying thing in our life is repetition, especially when you tend to find new things. It makes people exhausted.
In this industrial world that all the brands try to get the
best result, being unique and fresh is the key to unlock the success path lock.
Try to create new content rather than copying the existing ones. The more
unique a content is, the more loyal customers you will have. People Will visit
your site for two reasons:
1: They want to learn
something that they don’t know before
2: They are looking for a product and want to buy something.
So, focus. Boring content is worse than no content at all.
“Blog posts that just sum up what you can find through Google searches. Regurgitation of basic Information that’s reformatted on a company blog with a lot of injected ads, unnecessary links, and keyword stuffing in hopes of achieving a high SERP rank. If all your blog post does is tell me the same Information I can find through a simple Google search, then it’s (weak).” Dew-Smith, managing editor, Vendasta
Use update and fresh topics
As I mentioned in the first two paragraphs, the importance
of simplicity and unique content. The next step is being updated.
A couple of days ago, I was searching for one topic that was
too old. There were lots of websites that have newly released articles about
that topics. Although they obey all the rules and the content were unique and
straightforward, but that was out of date, and of course, it won’t get the
number of users they want. Nowadays, people are up-to-date and love to learn
new Information and news.
Choose the best page design
After managing the excellent content, your page design is
the next thing you should focus on. People are always nagging about the
infographic images in blogs and websites. Pay attention to choose the design
that best suits your content.
The design of one page or blog is the first thing that
attracts the majority of your audience, whether they are educated or not. Make
your infographics eye-catching and easy to understand. A good infographic post
is the one that supports your content and helps you send your message easier.
Stop Begging your audience to increase your engagement
Marketers want to promote their job and get to their high
level, so they decide to choose some methods that help them, but unfortunately,
they mostly destroy everything.
“Follow us,” “tweet this,” “like us,” these are the expressions that cause a negative impression on your audience. These are some examples that shows you are begging them to increase your engagement, and it sucks.
So, STOP
Irrelevant content annoys your audience the most
All the people who are on your page or website seek a goal and want to get something. So, when they find your content irrelevant to their need, they prefer to leave than stay. Keep searching about your target audience’s need and stay on that field. Do not forget that there are lots of exciting and funny stuff on social media to entertain them. Until you can provide their need, they will stay at your site.
conclusion
As a conclusion, try to consider the above issues and find
the best solution to solve them. Because nobody knows their content sucks. Review
your text. Avoid using synonyms and antonyms when it is not really necessary.
Before you publish your content, ask an expert to check your content, or you
can review your text after one or two days. It would help you to see another
aspect of your mind.
In this digital age where social media is a big part of
everyone’s life, the importance of social media marketing cannot be
overestimated. Whether you are a personal brand or a business one, it’s
critical that you leverage social networking platforms to promote yourself,
your products, or your services.
They are proved to increase your brand awareness and generate revenue for you or your company. So outline your goals carefully now and enhance your brand’s social media presence to reap the many benefits available.
Below you can find some tips to help build and promote
your brand on social media:
Choose the right platform
At first, you might be asking yourself which social media platform works best for you. To better find the answer, just check out on which platform your target audience, as well as your competitors, are the most active. The second parameter that you should consider when deciding on a platform is whether or not it is consistent with your purpose. For instance, if your field of activity is more visual, it’s better to pick Instagram or Pinterest. However, YouTube is the perfect choice for video-based activities, Facebook for community building, and LinkedIn for B2B lead generation and general networking.
It is recommended to focus your efforts on one single
platform at the beginning and then gradually turn to other best-suited ones.
Write an appealing bio
The bio is the place where you can clearly define
yourself. In fact, you showcase in it who you are, what your interests are, how
you can help or which services you provide. An engaging bio can work wonders
for you since you are making the first impression through it, so try not to
make viewers bounce off your profile as quickly as they got there.
To make your brand’s bio shine, pay attention to the
following points:
Choose a profile photo that is specific to you and can be used everywhere in online environments.
Highlight your achievements by using the best keywords, hashtags, or emojis if possible.
Put your contact details including your email address, phone number and your location.
Provide a short description about the nature of your brand.
Put the link to your website or other social media accounts to drive traffic and generate leads. To add multiple links to bio use iLink to convert them all into a single one. Entice people to click on your bio link by using it in your contents such as captions whenever it fits in.
Create great contents in a quality design
Make sure to achieve a good balance of promotional and
interesting contents. Interesting contents are those shareable ones that
inspire, educate or entertain your viewers.
Utilize branded hashtags as well as befitting and relevant ones to
further increase your exposure and help your audience find you more easily. Try not to misuse hashtags for they will make your brand
look desperate for attention and likes. Act professionally from
the very beginning by choosing them wisely so that they clarify what your
post is about.
While you are paying attention to the quality of your
posts, do not forget about the quantity and the time at which they are posted. Do
not stuff your profile with too many information at short intervals in a way
that your follower cannot catch up with you. Take advantage of scheduling tools
to save yourself the headache and better manage your posting time for the
selected social media platform or platforms.
Another point that I should mention here is the importance of the visual appeal of your social media profile. It humanize your brand and people feel much more comfortable working with you or following you. In fact, a great content built in a boring environment fails to attract the masses, so try your best to invest in making your brand aesthetically pleasing by using relevant tools or apps as well as being creative and unique.
Engage with your followers effectively
Every brand is surely looking for some sort of engagement
or in other words seeking to increase its social signals. Social signals refer
to likes, comments, shares, votes, views or any other kind of engagement
depending on the type of social media platform. As shares and conversations
boost on your profile, more and more people start to introduce you to each
other or hear about you by word of mouth. And guess what! You are building
mutual trust and respect for your brand.
So get people to socialize with you by following below
tips to stand out from your competitors and develop your brand trust:
Getting
personal with them
Asking
for their feedbacks
Responding
to comments or messages
Running
contests, campaigns or giveaways
Using
live videos
Take advantage of your social profile reports or utilize
tools to track your engagement stats and always be ready to adjust your
strategy if you find something does not pay off as you expected.
Use influencer marketing
Nowadays people rarely turn
to companies directly to get what they need or want. Instead, they focus more
on individuals with a high follower count and engagement rate to decide on
which product or service to use or which online persona to follow. These individuals
are called influencers.
Influencers can pave the way for your online marketing since they already access to your target audience and boast established credibility. This way, you can save considerable amount of time. Choose influencers that are interested or expert in your niche to put your name out there. Note that a high engagement rate is worth much more than a high follower count because it shows the better quality of an influencer’s presence and his or her stronger community.
Wrap
it up
If you don’t want to fall
behind the competition, consider social media a must to promote your brand. It
is regarded as an inexpensive way to reach the desired demography effectively,
improve awareness or increase sales. Take into account the above mentioned
points to get the most out of social media platforms for your brand.
One of the issues in using Instagram for business and affiliate marketing is that you can’t post tap links on your captions, you can only use one clickable link on your bio.
There are some minisites available that let you create a customized landing page full of the links you want to share with your audience you don’t need to change your Instagram profile URL constantly; you can easily use these platforms and add your new blog links to the source page of yours.
What are link landing pages?
A landing page with proper design can increase conversions for your digital marketing campaigns, especially on Instagram where you can only use one link on your bio.
With a landing page, you can direct your audience to a specially-designed landing page where they can easily find what they’re looking for.
There are a bunch of landing page creators out there, so I have searched a lot and rank them based on:
Ease of use:
it should be easy to use. You should be able to set your landing page in less than 30 minutes.
Features:
Can you collect leads with it? It should get you analytics on your pages.
Price:
How much for using it monthly? It should have reasonable prices.
Support:
It should be easy to contact the company and get customer services when you have issues using it.
I have listed the top 5 link generators that you can use to create a landing page for your links and share it on your Instagram bio.
Top 4 sites to solve the Instagram link problem
1-iLink
iLink is a platform that lets you create a source page where you can store your multiple links via one link and use it anywhere you want to direct your audience to your new blog page, new product or your other social accounts.
It is effortless to use. You can create your source page on iLink without spending much effort and time.
You can upload a profile picture to your iLink and customize your profile.
You can add your email address, phone number and location to your profile so that people will be able to get in touch with you.
You can add a description about yourself and your brand so that people will know you better.
You can choose a theme for your page.
It provides you stats include numbers of clicks on every link.
You can add your social media accounts to the page so your audience will be able to contact you.
It has no limits; you can add as many links as you want.
It’s free!
2-Hubspot
HubSpot is a marketing solution that has a low tier solution for creating landing pages.
It has a user-friendly dashboard that makes things easier for you
Good customer support
Seo and content strategy
The price is 50$ per month
It has simple templates
3-Leadpages
If you want to create a simple and effective landing page without maxing out your marketing budget, this could be the tool for you.
You can Publish in Minutes with 150+ Free Page Templates
Mobile Responsive Landing Page Templates
Easy to use
The price is 25$ per month.
4-YOURLS
If you’ve got some experience coding and your own web server, this one could be for you.
It has link analytics dashboards that you can use.
Free and open source
It has Handy bookmarklets to shorten and share links easily
The new social and digital world creates fantastic
opportunities for digital marketers and brands to produce, test, and launch
marketing plans, campaigns, products, and services to promote in less time than
before.
You don’t need to wait for weeks and months to understand
how a campaign works to receive feedback on how well the message and program
were accepted and operated by your target audience.
Thanks to social network platforms such as Facebook, Twitter, LinkedIn, YouTube and Instagram, brands can get real-time audience insight in no time and start using them to create their digital and social media marketing strategies for more benefit and ROI.
Social media is similar to a greate market group that never
rests. There is not a time of day that you can’t sit in your comfortable couch
with your mobile and discover what others think of you and your business. It’s
there for the catch. Smart brands understand how to tap into the analysis and
examination power of the social network platforms without spamming.
How to test your marketing campaign using social media?
Use Twitter to Test Email campaigns
Email subject lines are similar to the wrapping of an
excellent gift. Let’s confess; We get much more excited to open a beautifully
wrapped gift over one that comes in a crumpled brownish paper bag.
Twitter is an excellent tool to test your subject lines
before sending emails to your customers.
Here is how to do it:
Create a specific shortened URL to each Tweet to individually manage click-through (try il.ink)
Create an appealing subject line that will attract your
target audience. Here’s a plan that outlines the features of a good subject
line:
Use Facebook to test your marketing campaign
You can use Facebook to test your ad creative. Facebook lets
you upload six pictures for each ad. It also automatically improves your
campaign to represent the best performing ad for your marketing campaign.
Note! Test your promotion, not your audience and
customers. As brand owners, you should already know your target audience. All
you need to do is testing ad pictures and content based on your target
customer.
Here is how to do it:
As a business owner, you can post two versions of a picture
and ask your audience which image resonates with them. Since Facebook owns a
high number of active users typically, it gives direct engagement. As a result,
you can post this picture an hour before your marketing conference and come to
that meeting provided with relevant insight.
That’s all!
Use YouTube to test your video campaign
People won’t forget the “Ship My Pants” Kmart commercial.
The use of obscene wordplay brings observers into the ad. Great method! Kudos
to the FCB Agency for thinking outside of the box and taking Kmart to green
light this.
Usually, advertisements like these would get caught in the
focus group hereafter. This one didn’t. And it definitely paid off.
Try taking a page like these playbooks. While testing your
promotion campaign, start by examining your commercial on YouTube before
spreading it on TV.
Conclusion
Using social media platforms is an excellent device for
examining your marketing campaign themes, topics, construction, messaging,
length, and anything else that should’ve been traditionally preserved by your
focus group. The key is to examine just one part at a time so you can divide
your variables for final results.
In the mood of the first month of spring, social media platforms mostly improved their features and rolled out new ones. There were no violent wrongdoings, and even Facebook somehow managed to stay out of trouble. Still, there were a lot of tiny adjustments that can influence your social media marketing strategy, particularly, social media promotion. Let’s dip into them and see how businesses are going to spend their funds differently from now on.
Facebook
Facebook Page Admins are now able to reply to Instagram
Messages from their Page Inbox
The Feb 2019 update from Facebook is concentrating on simplifying the messaging process for page admins. Eventually, Facebook Page admins can reply to Instagram direct messages (DMs) from their Facebook messenger inbox.
This update is a good opportunity for all social media
admins that want to join all messaging under one platform, and a piece of good
news to those who wish to respond to private messages from Facebook and
Instagram Ads.
Instagram
Allow sharing on multiple accounts
Earlier, to share the same post using the Instagram app, you
needed to switch between your personal and business account back and forth all
the time, and this was not practical.
With this update, you can share posts to multiple accounts simultaneously. No more using the third-party management tools like Buffer and Hootsuite to post.
LinkedIn
Eventually, it’s their turn for live streaming
All the new features in LinkedIn are precisely as same as
Facebook feeds, Instagram Stories, and somewhat similar to YouTube in the same
way. The launch of the LinkedIn live streaming platform is long expected since
videos usually get the highest engagement rate.
As the most extensive professional network on the internet,
live streaming on LinkedIn is useful for live events, workshops, gatherings or
corporate related videos. From Instagram Live Facebook Live, YouTube Live, Twitter Periscope and now
LinkedIn Live, you can be sure that live video streamings would be a big hit in
2019 for social media marketing.
YouTube
To all YouTuber users, YouTube is improving its community
guidelines with a different policy for rule breakers.
The new disciplines after getting a strike are as
follows:
“The first strike will result in a one-week freeze on the
ability to upload any new content to YouTube, including live streaming, and
other channel activities. Strikes will expire after 90 days.
The second strike in any 90 days will result in a two-week
freeze on the ability to upload any new content to YouTube.
The third strike in any 90 days will result in channel
termination.”
In summary, all content uploaded to YouTube must remain
by YouTube’s policies and community guidelines.
Facebook and Instagram removed 2.1b inauthentic accounts from January 2018 to September. Facebook and Instagram sued four Chinese companies for promoting the trade of fake accounts, likes, and followers that the social network titan says can be used for destructive purposes.
The Chinese companies promoted and produced the fake
accounts over the last two years and sold them on six websites, marketing them
in mass quantities, according to a criticism listed Friday in San Francisco
federal court.
“Fake and inauthentic accounts can be used for spam and phishing campaigns,
misinformation campaigns, marketing scams, advertising fraud, and other fraud
schemes which are profitable at scale,” Facebook and Instagram claimed.
They declared fake accounts were also built
on Amazon, Apple, Google, Twitter, and
LinkedIn.
Facebook has come under close investigation over the use of
private information and the impression of objectionable content on its 2.7
billion monthly users, with authorities around the world doubting the company’s
policies. Friday’s lawsuit, which declares multiple violations of US trademark
equity, is one way the company is struggling back against economic exploitation
of its social networks.
By using artificial
intelligence to detect fake accounts, Instagram and Facebook disabled 2.1
billion inauthentic accounts from January 2018 within September, “often
within minutes of the accounts’ creation,” according to the complaint.
The companies named as offenders — 9 Xiu Shenzhen, 9 Xiu Feishu, 9 Xiufei, and Home Network — are based in Longyan and Shenzhen. They are affiliated companies of electronics and hardware, as well as providers of software and online promotion services, according to the complaint.
The defendants couldn’t quickly be located for comment.
Facebook is querying a court order enduringly barring the
Chinese companies’ alleged policy and financial damages.
Some Twitter users have been complaining that tweets that were retweeted by users they don’t follow are now displaying in their timeline. The issue, thankfully, is not related to a new Twitter algorithm, as some had worried. Instead, the company said that a bug affecting Android users was mislabeling the “social proof” tag on Retweets.
This is the section of
the Retweet that tells you who, among the users you already follow, had
retweeted your post in question.
The company said that the social proof label is wrong, so
the Android users were observing tweets that looked like they had been retweeted by people they don’t know.
Twitter states the Retweets that showed up were actually tweeted by users the people knew,
but their social proof label was wrong, which made them look out of place. The
designers of Twitter are aware of the query and are working to fix this now.
The bug has been on for a few days, Twitter also confirmed.
The company’s @TwitterSupport account had not yet replied to people asking about this issue, which may have caused some user confusion. After all, Twitter has been known to put what some consider irrelevant information in the timeline — like posts that show you when many users you follow have now all followed another Twitter user or posts that show you that some people have shared the same link, for instance. But even in those cases, that was in-network action — not something like placing random retweets in your main feed.
Until the bug is fixed, Twitter users who don’t like the seemingly random retweets can tap on down arrow to tell Twitter they want to see less content like this.
Some of us are a lot more sensitive than others. Make a bad
or negative comment, and some people will
break into tears. Some will take that on board and change their behavior; others will turn into a werewolf and bite
right back!
Dealing with negative comments on social media is a lot more different than dealing with usual complaints, received y chat, email or phone. And there is one reason for it: it is too easy to turn a social media complaint into a complete disaster.
Why should I care about negative comments and complaints
on social media?
Social media is a public place. Every time a user writes something wrong about your product or service, the whole audience on social media can see it. They will judge you based on different criteria:
How quickly did you reply?
What was your reaction?
What was your customer’s
reaction?
How did the whole thing
end?
Social media is all about immediate reaction and quick
response. People present on Instagram, Facebook and Twitter literally live there and can post in the
morning, while having breakfast, after dinner or even in the middle of the
night.
If you choose to have a business profile, you should be
ready to do the same. You might think that no one will notice one negative
comment, but they definitely will! And if
you don’t get response, they’ll get the idea of you not caring about your PR and
your customers.
How am I supposed to reply social media complaints if I
don’t see them?
It’s simple to reply to a complaint that was sent directly to your email, right? In the case of social media, it isn’t that easy! If you are lucky enough, users will tag your brand in their posts, and you will get notifications about it. Things start to get more complicated when people are sharing a lousy word of mouth about your brand, and you can’t respond to it because you can’t see it.
Enter your Brand’s name and optimize your settings. Remember you can choose more than one keyword alert for the search to get more specific information. This way you will get notified immediately when your keyword was mentioned, once a day or once a week. You can choose the language, region, and source (e.g., blogs, news, videos.)
How quickly should I response?
You should reply as soon as you’ve received a negative comment. Try to aim for responding in at least15 minutes to make a good impression, but if you can’t do that, try to answer in an hour. According to researches, 43% of your customers will expect a “one hour” response time and 30% of them expect a reply within 30 minutes.
The faster you reply, the better you will look in the eyes
of the social media community. Yes, there is no mercy!
How should I react to negative comments?
If you let yourself discharge in public, you’ll be judged by your behavior. You might find yourself discussing with other people who will stand in the trolls’ defense and trust me, that’s the last thing you want! So, whether you’re speaking with an angry troll or customer, make sure you are doing the following:
appreciate them for their
opinion (try not to be too formal, just a “thanks for reaching out to us”
should be excellent)
apologize for the
inconvenience (“sorry to hear that you didn’t like our services/ you’re having
problems with our product”)
inspire them to send you a
private message.
The last thing is essential: whatever happens, you want the
unsatisfied customer to send you a private message.
Should I delete negative comments?
No!I know, you might be intrigued to delete them, but you
should never, ever do that.
The thing is, if you delete a real comment from an angry customer, you can be sure they’ll come back: louder, more upset and more frustrated. Also, negative comments show that you’re a genuine, honest brand. You shouldn’t think about dealing with negative trolls and complaints on social media as an offensive obligation but more as an opportunity.
Opportunity to turn your customers’ lousy experience into a
good one and to turn complaints into compliments.
