Category Archives: social media

It’s good to be aware of new features, algorithm, and latest changes of all social media that help you to show your products, better. All in all, everything about Social Media.

WhatsApp Threats that every one Should Know

WhatsApp Threats that every one Should Know

Information, more, social media, Tips

WhatsApp Messenger is an online freeware texting platform which attracts a large number of people around the world, especially in Brazil, India, United Kingdom, and France.

It may surprise you to hear who the owner of WhatsApp is?

Mark Zuckerberg who almost everyone knows him released WhatsApp in January 2009 which created the client application, and it could reach to the high level to be the most popular massaging application in 2018 with over 1.5 billion users.

Being big enough doesn’t make a platform flawless, and WhatsApp is not exception too. There are some weaknesses and threats that it’s better for users to know.

Malware threats

Every application that has a vast number of users are always in a danger of hacking, especially when there be a web version of it. Because it makes it easy to compromise your computer.

There some application that is mostly the same as WhatsApp web version which people get confused, but you should be aware of the threats which can get all your data and accounts. The other way to get your information is to design some similar website same as the web version of WhatsApp and people are not aware of that. They ask you to enter your phone number to abuse the information. So the safe way to use this application is the official web version.

Unencrypted backups

WhatsApp texting system is end-to-end encryption, which means the only device that can decode your messages is yours.no one can understand your content during the transmission, not even the company’s headquarter. This is a great option that you can back up your all messages in Google Drive for Android system and iCloud for iPhone users.

Now imagine you have deleted some Important parts of your messages, and you need them, what should you do? This WhatsApp backup option will give you the opportunity to restore your deleted data such as massages, videos, or pictures. Everything was fine so far, So why do we mention this option as a threat. What’s wrong?

A problem is a place you store your data because none of Google drive or iCloud are encrypted, which is against the backup system itself, the backup location is not safe because there are no encryption possibilities.

Facebook’s Data sharing plan

The deal between WhatsApp and Facebook break the agreement.

After Facebook decision to get WhatsApp, Facebook had a contract with the EU to separate their companies and all the statements. But after a while, things have changed, and Facebook forgets their agreements. In the new version of WhatsApp’s privacy policy in 2016, the data shared between both platforms. But the reaction was not the thing they want; Facebook decided to create a combined network structure for all its texting platforms (Facebook, Instagram, WhatsApp). In this new system, all your messages will share and store over the same network.

What do you think about this option? Is it good or bad?

Fake News

Recently WhatsApp put some limits into forwarding messages. You can only forward messages to 5 people or group which was 20 in the past. Turning 20 to 5 is not something that happens by chance or personal favor. So, why they choose to limit the number of forwards?

You cannot always guess what will happen if you run one theory; it doesn’t matter how big you are.

Here is the theory that Facebook used. Facebook allowed users to post fake news and information on their platform to increase traffic on their platform, which destroyed everything. Facebook was convicted because of spreading fake news through the presidential campaign in 2016.

WhatsApp was also one of these social media platforms that cause misinformation in Brazil and India. That was easy to spread the fake news with just your phone number; people abuse this situation and created campaigns against a candidate in Brazil 2018. The same thing happened in India, but that was about child kidnapping through 2016, 2017, and 2018.

Because of that 2018 was a terrible year for Facebook, Cause misinformation annoys the most especially when it is in digital space, which is tough to handle and control.

Facebook should have rapidly solved the problem, because of that, they add two options that I mentioned one of them, the other one allows users to choose who can add them to a group.

These two options could make them get back to their safe place.

WhatsApp Status

Creating one powerful platform that provides users need is one big step to be successful, But you cannot count on that for a long time, your users are growing, and of course, their need will grow too. Besides, there are a lot of competitors that are trying to attract your audience by giving them more options.

WhatsApp was no exception. First, it just gave users the right place to start texting with each other, but as time goes on, thing have changed, and people wanted more. So WhatsApp added new features which allow users to share their photos, texts, and videos with others.

You may say this option is the thing that Instagram and Snapchat gave too. But WhatsApp is the right place for those who care about private life. Cause WhatsApp gives you more option to choose your contact.

  • Go to setting
  • Click the Account option
  • Tap Privacy policy

There are three options under Who Can See My Personal Info

  1. My contacts
  2. My contacts Except…
  3. Only share with…

The wind-up of the topic, Should we use WhatsApp?

To be honest, there are no whys in this field; there are a lot of people that have their own reasons to use and select one platform. They may think about the design or content or features that it gives to them, each one of these options can be a main factor to choose their favorite platform. Above this question, all the platforms have their own weak points and power points. It’s better to consider all your targets and needs then choose your suitable platform.

8 Unwritten Twitter Rules you May not Be Following

Information, social media, Twitter

Every social media has its own rules and regulations, and Twitter is no exception. You need to adhere to these rules if social media is a part of your business strategy. Otherwise, you may be driving followers away, and all that’s left is the wondering.

There are some unwritten Twitter rules that come into existence as a result of the way its users share contents or interact with each other in it. Below overview will shed light on some of these rules to help you share and connect more confidently on Twitter.

  • Keep your followers-followings list realistic

When users come into your profile, they notice the number of your followers and followings. Note that it’s not natural if you have a followers count the same as your followings. People might think that you are either a robot or obsessive about keeping them the same. If you ever decide to buy followers then make sure to buy real Twitter followers.

What is more, it’s not OK if the number of your twitter followings is more than fifth as many as your followers, especially if you are a business. Users may suppose you are desperate to get others to follow you, and you won’t look professional to them.

  • Don’t be overfamiliar

Although on Twitter, you are free Tweeting at celebrities, friends of friends, or any verified persona, it doesn’t mean they should respond to you every single time. Sometimes they don’t even bother reading or seeing your Tweet let alone replying.

Do not fool yourself into having a close friendship that doesn’t exist. Be cautious when you want to send a message to someone and think more about the contents and the tone of your texts.

  • Be respectful

You can never rule out social care and reciprocity. Be approachable when users want to reach out to you. Respond to their DMs, especially queries if you are a brand. Moreover, it’s not moral to respond publicly if they sent you a private message.

Another thing that shows a lack of respect is when you unfollow someone right after they followed you back. It’s just a mean and unfair way for gaining followers and will not work for you in the long run.

The last point in terms of showing respect is about your real-life friends or colleagues. Do not give them the cold shoulder and follow them back instantly.

  • Avoid snitch-tagging

Snitch-tagging may not seem a well-known word to you. I can explain it to you in simple terms, but first, you should know the meaning of subtweeting. It is making a Tweet that talks about an individual without directly mentioning them. Subtweeting can be fun, can be mean, can be annoying, can be risky. Seems ironic. Doesn’t it?

Snitch-tagging is tagging the person who is being addressed explicitly in a subtweet to notify and alert them that someone is talking behind their back. Be aware that when you blow the whistle on the subtweeter, problems might arise under certain conditions both for them and the target. And I’m sure you don’t want to be the trouble maker.

  • Don’t misuse hashtags

Hashtags help categorize your contents and be easily discoverable. While they are undoubtedly useful and can be included anywhere in a Tweet, it’s not wise to stuff your Tweets with them. Since character count matters, it’s considered good practice not to use more than two hashtags in a single Tweet.

Below you can find some tips about using hashtags:

  • Use capital letters at the beginning of each word to make your hashtags more readable. For instance, #SocialMediaMarketing or #TwitterRules.
  • Use hashtags relevant to your Tweet as well as branded or trending ones.
  • Save more valuable character space in your Tweet by avoiding to use words that are already mentioned in the text of your Tweet.
  • In addition to a web link and details about yourself, you can include one or two hashtags in your Twitter bio to attract more followers or showcase your field of activity or your niche.
  • Don’t steal others’ well-established hashtags.
  • Don’t Tweet all the time

It surely bugs people if you’re tweeting unceasingly or oversharing. Give others the chance to reflect on your Tweet and have their say. It’s also to your own advantage for you have more time to read others’ replies or messages or surf Twitter. Do not sacrifice quality for quantity.

  • Never retweet your own Tweet

Some people mistakenly think that they can encourage others to retweet their Tweets if they do it for themselves too. Do not behave like a desperate attention seeker by retweeting your own Tweet.

  • Don’t self-promote too much

Bombarding people with Tweets about your brand sounds like an awkward idea to spark your audience’s interest. Change your mindset, act more like a human, and add more non-promotional interesting Tweets to your page to attract new fans, and retain your current followers. And besides, people will engage with you more eagerly. Can you think of other unofficial rules on how to use Twitter? Feel free to share them with us.

How to Avoid Annoying your Audience by your Content?

Landing page, social media

As everyone knows, digital marketing is like a root for every business. Things have changed, people are more into social media, and so they spend more hours of their life in it rather than real life.

So, every marketer finds social media and its tools the best place to promote their business. But the important things are people. People are the ones who can make you the most Successful businessman or vice versa … you should make them your loyal, active audience which can turn to your customers.

Some tips to avoid annoying your audience by your content

  • Choose simple content to avoid annoying your audience

 The majority of people Think professional and difficult words are showing the high range of their knowledge, but unfortunately you are all wrong. Researches show that the simpler a text is, the better people can understand it, so avoid wordy and complicated content.

Be clear and honest. Do not push yourself to use and write tricky words to seem more knowledgeable. People love to read fast and get a lot of Information in a short time.

“We don’t have time to read a 5,000-word article – or a long video or big volume of images on social media.”Connie Chi, CEO, The Chi Group

“Unnecessarily twisting an article by adding useless and irrelevant words to make the post-2,000-plus words to satisfy Google. It comes at the cost of bad audience experience.” Yogesh Jain, founder, Concept Allies

  • Do not use Repetitive content

We all spend hours searching and finding a solution to solve our problems. Imagine all the data and materials are repetitive. All the websites are the same as each other. Put yourself in your consumers’ shoes for a while. What would be your reaction? The most annoying thing in our life is repetition, especially when you tend to find new things. It makes people exhausted.

In this industrial world that all the brands try to get the best result, being unique and fresh is the key to unlock the success path lock. Try to create new content rather than copying the existing ones. The more unique a content is, the more loyal customers you will have. People Will visit your site for two reasons:

1:  They want to learn something that they don’t know before

2: They are looking for a product and want to buy something.

So, focus. Boring content is worse than no content at all.

“Blog posts that just sum up what you can find through Google searches. Regurgitation of basic Information that’s reformatted on a company blog with a lot of injected ads, unnecessary links, and keyword stuffing in hopes of achieving a high SERP rank. If all your blog post does is tell me the same Information I can find through a simple Google search, then it’s (weak).” Dew-Smith, managing editor, Vendasta

  • Use update and fresh topics

As I mentioned in the first two paragraphs, the importance of simplicity and unique content. The next step is being updated.

A couple of days ago, I was searching for one topic that was too old. There were lots of websites that have newly released articles about that topics. Although they obey all the rules and the content were unique and straightforward, but that was out of date, and of course, it won’t get the number of users they want. Nowadays, people are up-to-date and love to learn new Information and news.

  • Choose the best page design

After managing the excellent content, your page design is the next thing you should focus on. People are always nagging about the infographic images in blogs and websites. Pay attention to choose the design that best suits your content.

The design of one page or blog is the first thing that attracts the majority of your audience, whether they are educated or not. Make your infographics eye-catching and easy to understand. A good infographic post is the one that supports your content and helps you send your message easier.

  • Stop Begging your audience to increase your engagement

Marketers want to promote their job and get to their high level, so they decide to choose some methods that help them, but unfortunately, they mostly destroy everything.

“Follow us,” “tweet this,” “like us,” these are the expressions that cause a negative impression on your audience. These are some examples that shows you are begging them to increase your engagement, and it sucks.

So, STOP

  • Irrelevant content annoys your audience the most

All the people who are on your page or website seek a goal and want to get something. So, when they find your content irrelevant to their need, they prefer to leave than stay. Keep searching about your target audience’s need and stay on that field. Do not forget that there are lots of exciting and funny stuff on social media to entertain them. Until you can provide their need, they will stay at your site.

conclusion

As a conclusion, try to consider the above issues and find the best solution to solve them. Because nobody knows their content sucks. Review your text. Avoid using synonyms and antonyms when it is not really necessary. Before you publish your content, ask an expert to check your content, or you can review your text after one or two days. It would help you to see another aspect of your mind.

How to Promote your Brand on Social Media?

Marketing, social media, Tips,

In this digital age where social media is a big part of everyone’s life, the importance of social media marketing cannot be overestimated. Whether you are a personal brand or a business one, it’s critical that you leverage social networking platforms to promote yourself, your products, or your services.

They are proved to increase your brand awareness and generate revenue for you or your company. So outline your goals carefully now and enhance your brand’s social media presence to reap the many benefits available.

Below you can find some tips to help build and promote your brand on social media:

  • Choose the right platform

At first, you might be asking yourself which social media platform works best for you. To better find the answer, just check out on which platform your target audience, as well as your competitors, are the most active. The second parameter that you should consider when deciding on a platform is whether or not it is consistent with your purpose. For instance, if your field of activity is more visual, it’s better to pick Instagram or Pinterest. However, YouTube is the perfect choice for video-based activities, Facebook for community building, and LinkedIn for B2B lead generation and general networking.

It is recommended to focus your efforts on one single platform at the beginning and then gradually turn to other best-suited ones.

  • Write an appealing bio

The bio is the place where you can clearly define yourself. In fact, you showcase in it who you are, what your interests are, how you can help or which services you provide. An engaging bio can work wonders for you since you are making the first impression through it, so try not to make viewers bounce off your profile as quickly as they got there.

To make your brand’s bio shine, pay attention to the following points:

  • Choose a profile photo that is specific to you and can be used everywhere in online environments.
  • Highlight your achievements by using the best keywords, hashtags, or emojis if possible.
  • Put your contact details including your email address, phone number and your location.
  • Provide a short description about the nature of your brand.
  • Put the link to your website or other social media accounts to drive traffic and generate leads. To add multiple links to bio use iLink to convert them all into a single one. Entice people to click on your bio link by using it in your contents such as captions whenever it fits in.
  • Create great contents in a quality design

Make sure to achieve a good balance of promotional and interesting contents. Interesting contents are those shareable ones that inspire, educate or entertain your viewers.

Utilize branded hashtags as well as befitting and relevant ones to further increase your exposure and help your audience find you more easily. Try not to misuse hashtags for they will make your brand look desperate for attention and likes. Act professionally from the very beginning by choosing them wisely so that they clarify what your post is about.

While you are paying attention to the quality of your posts, do not forget about the quantity and the time at which they are posted. Do not stuff your profile with too many information at short intervals in a way that your follower cannot catch up with you. Take advantage of scheduling tools to save yourself the headache and better manage your posting time for the selected social media platform or platforms.

Another point that I should mention here is the importance of the visual appeal of your social media profile. It humanize your brand and people feel much more comfortable working with you or following you. In fact, a great content built in a boring environment fails to attract the masses, so try your best to invest in making your brand aesthetically pleasing by using relevant tools or apps as well as being creative and unique.

  • Engage with your followers effectively

Every brand is surely looking for some sort of engagement or in other words seeking to increase its social signals. Social signals refer to likes, comments, shares, votes, views or any other kind of engagement depending on the type of social media platform. As shares and conversations boost on your profile, more and more people start to introduce you to each other or hear about you by word of mouth. And guess what! You are building mutual trust and respect for your brand.

So get people to socialize with you by following below tips to stand out from your competitors and develop your brand trust:

  • Getting personal with them
  • Asking for their feedbacks
  • Responding to comments or messages
  • Running contests, campaigns or giveaways
  • Using live videos

Take advantage of your social profile reports or utilize tools to track your engagement stats and always be ready to adjust your strategy if you find something does not pay off as you expected.

  • Use influencer marketing

Nowadays people rarely turn to companies directly to get what they need or want. Instead, they focus more on individuals with a high follower count and engagement rate to decide on which product or service to use or which online persona to follow. These individuals are called influencers.

Influencers can pave the way for your online marketing since they already access to your target audience and boast established credibility. This way, you can save considerable amount of time. Choose influencers that are interested or expert in your niche to put your name out there. Note that a high engagement rate is worth much more than a high follower count because it shows the better quality of an influencer’s presence and his or her stronger community.

Wrap it up

If you don’t want to fall behind the competition, consider social media a must to promote your brand. It is regarded as an inexpensive way to reach the desired demography effectively, improve awareness or increase sales. Take into account the above mentioned points to get the most out of social media platforms for your brand.

How Often to Post on Social Media?

Information, social media

Social media trends are now increasing day by day. So, it is essential for businesses and people who want to stand up among this ever growing trend. Many critical aspects contribute to your success into social media including the number of post and time you should care about once you want to be an active user.

How often to post on social media?

First of all, we need some categorization about social media, then the reason why you need to know the number of posts and the exact number of your social media posts.

The most popular social media that people are struggling with to become famous are Facebook, Twitter, and Instagram. These are the top three, but how often you should post on social media? The difference between social media is about their algorithm. The number of posts on these social media is slightly different. The studies show while the number of posts is vital in Facebook and Twitter, the consistency matters once you post on Instagram. I would explain in the following paragraphs why you should care about the number of posts per day and the actual number of post you should use, then the best time to posts on social media.

Why should you consider the number of your posts on social media?

First of all, is your audience active time. If you want your post reaches to many people, you should post it at a peak time, when most of your viewers are engaged. It seems that the peak time to post is about 9:00 am to 9:00 pm, but according to my research on the best time to post, 3:00 and 9:00 pm is the time that most of the users are active. It makes sense, because 3:00 pm is a break time, and people have time to check their mobile phones. Another matter is that you should keep in your mind is that most of the users are mobile users. So, when you are posting, you should consider that people are going to watch it through phones. Thus, the dimension is essential too.

The second reason is about the psychological part of this story. If you post less than required times, you seem inactive, and people don’t have the chance to know you or your products more. On the other hands, if you post more than required, people recognize you as disturbing, they might mute your stories or posts. So, you should post as much as needed, not less and not more.

The Number of posts if you have big fans

Now, after understanding the reasons, it is time to talk about the frequency you need to post on your social media. Did you know that the number of posting depends on the number of your followers? Many articles mention the frequency, but not all of them explain how your friends’ circle is essential. It is different if you have a small group of friends around hundreds or a big fan like more than 10k.

If your followers are more than 10k, so you need 1-2 posts per day on your Facebook account. In the twitter account, the number of posts doesn’t matter 5-30 posts per day on twitter doesn’t affect your audiences, but what is essential is the engagements. If you post around five a day, your engaged followers would be more. 1-3 post per day on your Instagram account lead to having more actions and profile visits. You can also see this in your analytics. However, studies show that on Instagram the trend is different. The number of posts doesn’t matter, but consistency is essential. It means you should not change the posting habit suddenly. If you post ten times a day, and suddenly decrease this to one post per day, your follower may fall.

It does make sense, imagine you have a fixed number of followers. Does anyone able to engage each time you post? Most probably no, but if you have a quite enough quantity of posts, it doesn’t make your followers tired to take actions when you post.

Number of posts if you have a small group of fan

The studies show if you have followers less than 10k, post three times a week on Facebook, 1-2 times on Instagram, and up to five times on Twitter best suits you. Along with the number of times you need to post on your social media account, the time you post is also essential which I would explain in the following.

best times to post on social media

The best time to post is from 9:00 am to 9:00 pm, according to our research and the best is 3:00 pm. Wednesday to Friday is the best days to post. Thursday is the best and Sunday is the worst. Also, when you are posting on Instagram, you can get help from your social media analytics. For example, if you have a personal Instagram account, switch that one to a business account. Now, you can see, the best days and hours that your audiences engage more. 

Social media posting tools

Now, you could understand the timing of your posts. Though, it sometimes becomes difficult. Hopefully, there are some tools that you can use to schedule your posts and make a plan for your posts. These remarkably help you to plan and post at the right time.

Conclusion

Your goal or your company aim is vital to plan for your posting. Do you look for followers’ engagements? Know the size of your audience; if you have less than 10 k followers, you can keep three times a week posting. If you have more than 10 k followers, 1-2 posts a day is enough. Know your media that you are using; consistency is crucial once you are using Instagram.

Top Bio’s Minisite to Solve the Instagram Link problem

Fix the problem, iLink, Instagram, social media,

One of the issues in using Instagram for business and affiliate marketing is that you can’t post tap links on your captions, you can only use one clickable link on your bio.

There are some minisites available that let you create a customized landing page full of the links you want to share with your audience you don’t need to change your Instagram profile URL constantly; you can easily use these platforms and add your new blog links to the source page of yours.

What are link landing pages?

A landing page with proper design can increase conversions for your digital marketing campaigns, especially on Instagram where you can only use one link on your bio.

With a landing page, you can direct your audience to a specially-designed landing page where they can easily find what they’re looking for.

There are a bunch of landing page creators out there, so I have searched a lot and rank them based on:

  • Ease of use:

it should be easy to use. You should be able to set your landing page in less than 30 minutes.

  • Features:

Can you collect leads with it? It should get you analytics on your pages.

  • Price:

How much for using it monthly? It should have reasonable prices.

  • Support:

It should be easy to contact the company and get customer services when you have issues using it.

I have listed the top 5 link generators that you can use to create a landing page for your links and share it on your Instagram bio.

Top 4 sites to solve the Instagram link problem

1-iLink

iLink is a platform that lets you create a source page where you can store your multiple links via one link and use it anywhere you want to direct your audience to your new blog page, new product or your other social accounts.

  • It is effortless to use. You can create your source page on iLink without spending much effort and time.
  • You can upload a profile picture to your iLink and customize your profile.
  • You can add your email address, phone number and location to your profile so that people will be able to get in touch with you.
  • You can add a description about yourself and your brand so that people will know you better.
  • You can choose a theme for your page.
  • It provides you stats include numbers of clicks on every link.
  • You can add your social media accounts to the page so your audience will be able to contact you.
  • It has no limits; you can add as many links as you want.

It’s free!

2-Hubspot

HubSpot is a marketing solution that has a low tier solution for creating landing pages.

  • It has a user-friendly dashboard that makes things easier for you
  • Good customer support
  • Seo and content strategy
  • The price is 50$ per month
  • It has simple templates

3-Leadpages

If you want to create a simple and effective landing page without maxing out your marketing budget, this could be the tool for you.

  • You can Publish in Minutes with 150+ Free Page Templates
  • Mobile Responsive Landing Page Templates
  • Easy to use
  • The price is 25$ per month.

4-YOURLS

If you’ve got some experience coding and your own web server, this one could be for you.

  • It has link analytics dashboards that you can use.
  • Free and open source
  • It has Handy bookmarklets to shorten and share links easily
  • It has a friendly installer

What is Facebook history?

Facebook, Information, social media

Not all the story begins with the name of Facebook only! It is true that Facebook was founded in 2004 at Harvard dorm room, but still, there is a lot of stories, inspiration, efforts, and talent behind this name. if you want to know how Facebook was started, you need to back to Mark Zuckerburg’s childhood.

when was Facebook started?

From an early age, Mark Zuckerberg, co-founder, and CEO of Facebook had a keen interest in computer programming. His parents were working at a dental clinic. At age 12, he could facilitate his father’s dental office with his own written program called Zucknet using Atari BASIC. A program to send and receive a message from the receptionist to doctor, with the idea of connecting these two without walking around. Young and genius, as a school student Zuckerburg started writing all other amazing codes to connect people at a different place, even to connect their family at home. Zuckerburg’s father says that Mark grew up with no specific nurturing, and it seems Zuckerburg had the freedom to develop his idea. He was popular at school for his programming skills. Once he was so young, he had some offers from Microsoft and Google to sell his program, but he refused to sell it. It seems that he had the mission to bringing the world closer together even when he was a child. But most of the story of Facebook began with Facemash, a program which could recognize the college students’ face to rank their attractiveness. However, Facemash soon were shut down because of hacking the university system into finding students’ pictures. Though, Mark Zuckerberg did not stop thinking and creating!

Facebook was founded

It was February, 4th, 2004 when Mark Zuckerberg along with three others: Eduardo Saverin, Dustin Moskovitz, and Chris Hughes gathered at the Harvard dorm room, and they together could establish Mark’s idea of coding “theFacebook.com” and expand it to connect college students at Harvard. As he said in his interview with CNBC, thefacebook.com was for the Harvard students only to share their information, hobbies, their favorite movies, books and most important to see who their friends are! And in general, it was about finding interesting information about people. This connection was not limited to the Harvard but soon at other universities including Yale, Colombia, and MIT. thefacebook.com extended from college and colleagues to high school and connected millions of people within a year. In 2004, an amazing part of thefacebook.com started which was giving the public a wall to write and share their thoughts. A year later, after dropping “the” from thefacebook.com in 2005, and some changes in its features such as launching Facebook photos it could reach around six million users in that year only. For the very first time, through the facebook people could find their lost friends from all around the world! And It was all other attractive features, such as mobile app launches, adding work network, Facebook API, News Feed and Mini-Feed, the marketplace, video lunches which all made around 60 million users for Facebook. However, a change on Facebook was its “Like” bottom which soon becomes very popular, and it leads reaching 500 million active users on Facebook just from 2009 to 2010, which made him the man of the year on Times magazine. Six months after launching Facebook camera in May 2012 it hit the one billion users and become the world first social media. It also could be interesting for people and maybe from the business side to know why Facebook logo color is blue. As Mark Zuckerberg told the New Yorker magazine, he is red-green colorblind and the color he can see the best is blue. He explains that the blue is the richest color for him. 

Facebook buys Instagram, WhatsApp, Atlas, and Oculus

Now the company is rich and worthy with offices in different states of America. In 2012, after three days of talk at Zuckerberg’s house to agree upon selling Instagram which mostly used for sharing pictures, the meeting was ended up at the price of $16billion. Facebook bought Instagram to show its connectivity using another powerful program. Instagram was founded by Mike Krieger and Systrom who was the first person to share a photo on Instagram. The very first picture uploaded on Instagram was the photo of a dog was sitting close to a taco stand in Mexico with the caption of “test” in 2010.  Like Facebook, attractive features such as live video, photo filtering, direct message, business profile soon made Instagram a favorite app in which people were keen to share their stories and pictures. With connecting these two, Facebook and Instagram, Zuckerburg’s dream of bringing people closer together become more real. There was more about Instagram, a popular personal or business application. Hashtag was another favorable feature on Instagram that made people able to send their voice to all over the world. Hashtag gave the power to the philanthropists, environmentalists, actors, musicians, and all other famous figures to achieve their goals. Of course, with the help of Donate option on Instagram, thousands of people all over the globe could take benefits of that. He did not stop expanding his company. A few years later, Facebook bought WhatsApp too, and other big names such as Atlas, Oculus and it made it one the most precious company in the world.

Now, Facebook worth $200 billion with 40 million active small business on it but there has been a debate on the future of this 15 years old social media, would it be a vibrant and attractive media even decades later? Or it would be replaced by other powerful social media coming soon?

How to Test Content Marketing and Digital Campaigns with Social Media?

Information, social media

The new social and digital world creates fantastic opportunities for digital marketers and brands to produce, test, and launch marketing plans, campaigns, products, and services to promote in less time than before.

You don’t need to wait for weeks and months to understand how a campaign works to receive feedback on how well the message and program were accepted and operated by your target audience.

Thanks to social network platforms such as Facebook, Twitter, LinkedIn, YouTube and Instagram, brands can get real-time audience insight in no time and start using them to create their digital and social media marketing strategies for more benefit and ROI.

Social media is similar to a greate market group that never rests. There is not a time of day that you can’t sit in your comfortable couch with your mobile and discover what others think of you and your business. It’s there for the catch. Smart brands understand how to tap into the analysis and examination power of the social network platforms without spamming.

How to test your marketing campaign using social media?

  • Use Twitter to Test Email campaigns

Email subject lines are similar to the wrapping of an excellent gift. Let’s confess; We get much more excited to open a beautifully wrapped gift over one that comes in a crumpled brownish paper bag.

Twitter is an excellent tool to test your subject lines before sending emails to your customers.

Here is how to do it:

Create a specific shortened URL to each Tweet to individually manage click-through (try il.ink)

Create an appealing subject line that will attract your target audience. Here’s a plan that outlines the features of a good subject line:

  • Use Facebook to test your marketing campaign

You can use Facebook to test your ad creative. Facebook lets you upload six pictures for each ad. It also automatically improves your campaign to represent the best performing ad for your marketing campaign.

Note! Test your promotion, not your audience and customers. As brand owners, you should already know your target audience. All you need to do is testing ad pictures and content based on your target customer.

Here is how to do it:

As a business owner, you can post two versions of a picture and ask your audience which image resonates with them. Since Facebook owns a high number of active users typically, it gives direct engagement. As a result, you can post this picture an hour before your marketing conference and come to that meeting provided with relevant insight.

That’s all!

  • Use YouTube to test your video campaign

People won’t forget the “Ship My Pants” Kmart commercial. The use of obscene wordplay brings observers into the ad. Great method! Kudos to the FCB Agency for thinking outside of the box and taking Kmart to green light this.

Usually, advertisements like these would get caught in the focus group hereafter. This one didn’t. And it definitely paid off.

Try taking a page like these playbooks. While testing your promotion campaign, start by examining your commercial on YouTube before spreading it on TV.

Conclusion

Using social media platforms is an excellent device for examining your marketing campaign themes, topics, construction, messaging, length, and anything else that should’ve been traditionally preserved by your focus group. The key is to examine just one part at a time so you can divide your variables for final results.

What Should Social Media Marketers Understand about TikTok?

Marketing, more, social media

New social media platforms and apps are launched frequently, but not all get the same coverage. We have been receiving comments about the hot new app TikTok. So, in this article, I am going to share my knowledge of what TikTok is, how it’s used, and if Social Media Marketers will be struggling to use it for their customers or brands.

What is TikTok?

TikTok is the newest video-sharing app growing popularity in the United States. It’s indeed not all that new of an app; it’s only been re-branded.  TikTok used to be musically before but was taken by ByteDance, who previously had an app called TikTok. So, they joined musically and TikTok into one platform and held the name TikTok.

TikTok is the once trendy Twitter-owned app, Vine, which allows people to post funny short videos. Yet, TikTok is a bit more sturdy in that it will enable you to watch music videos, lip-sync to tunes, and edit your videos with filters, effects, and stickers. There’s also a feature called “duet” in which you can create a new video next to an existing video.

The New York Times explained TikTok as “a quirky hybrid of Snapchat, the defunct video app Vine, and the TV segment, Carpool Karaoke.”

How Popular is it?

TikTok currently has more than 700 million users worldwide. It has skyrocketed to the top of the charts in Apple’s App Store, YouTube, hitting Instagram, and Snapchat as the top free app. Celebrities like Khloe Kardashian, Jimmy Fallon,  and Nick Jonas have promoted the app, too, which has clearly increased its popularity.

The Top Social Media News Updates for March 2019

Press, social media

In the mood of the first month of spring, social media platforms mostly improved their features and rolled out new ones. There were no violent wrongdoings, and even Facebook somehow managed to stay out of trouble. Still, there were a lot of tiny adjustments that can influence your social media marketing strategy, particularly, social media promotion. Let’s dip into them and see how businesses are going to spend their funds differently from now on.

  • Facebook

Facebook Page Admins are now able to reply to Instagram Messages from their Page Inbox

The Feb 2019 update from Facebook is concentrating on simplifying the messaging process for page admins. Eventually, Facebook Page admins can reply to Instagram direct messages (DMs) from their Facebook messenger inbox.

This update is a good opportunity for all social media admins that want to join all messaging under one platform, and a piece of good news to those who wish to respond to private messages from Facebook and Instagram Ads.

  • Instagram

Allow sharing on multiple accounts

Earlier, to share the same post using the Instagram app, you needed to switch between your personal and business account back and forth all the time, and this was not practical.

With this update, you can share posts to multiple accounts simultaneously. No more using the third-party management tools like Buffer and Hootsuite to post.

  • LinkedIn

Eventually, it’s their turn for live streaming

All the new features in LinkedIn are precisely as same as Facebook feeds, Instagram Stories, and somewhat similar to YouTube in the same way. The launch of the LinkedIn live streaming platform is long expected since videos usually get the highest engagement rate.

As the most extensive professional network on the internet, live streaming on LinkedIn is useful for live events, workshops, gatherings or corporate related videos. From Instagram Live Facebook Live,  YouTube Live, Twitter Periscope and now LinkedIn Live, you can be sure that live video streamings would be a big hit in 2019 for social media marketing.

  • YouTube

To all YouTuber users, YouTube is improving its community guidelines with a different policy for rule breakers.

The new disciplines after getting a strike are as follows:

  • “The first strike will result in a one-week freeze on the ability to upload any new content to YouTube, including live streaming, and other channel activities. Strikes will expire after 90 days.
  • The second strike in any 90 days will result in a two-week freeze on the ability to upload any new content to YouTube.
  • The third strike in any 90 days will result in channel termination.”

In summary, all content uploaded to YouTube must remain by YouTube’s policies and community guidelines.

How to Create High Engagement LinkedIn Posts?

Linkedin, social media, Tips,

Company pages on LinkedIn are so crucial for brands to be able to build relevance, credibility, and showcase services mainly if that company is a start-up.

But, how can you increase your company page engagement on LinkedIn? It looks much easier on other social media platforms such as Twitter, Instagram, or Facebook where your brand can have its own account and directly connect with other users’ content. In this article, we are going to share our tips for how to improve your engagement on LinkedIn.

1- Try out different messaging strategies to see what works

LinkedIn is a business-focused platform, so it has a different target audience than other social networks.

To understand what works out best with your LinkedIn audience, you’ll want to try different messaging approaches. Using these:

  • Your style and tone. Is it serious, playful, educational?
  • The text length. Is it compact or long-form?
  • Your valuable media. How do visuals support the text?

It’s necessary to test—instead of making theories—because the results will amaze you.

2- Use your ad budget to reach your target audience

If you’re running with a budget, you should be more selective. Try to boost your organic posts such as product launches and campaigns often to make sure that you reach your target audience.

By generating highly targeted ads, you can increase your engagement during the campaign periods and receive greater conversions.

3- Examine your publishing volume to increase engagement

Here’s why publishing volume imports: If you post too short, you’ll get less engagement, on the other hand, if you post too much on LinkedIn, you may run the risk of spamming your readers.

You have to notice that magic posting number to increase your engagement without spamming.

4- Create high-quality content stand out from competitors

You’ll experience a significant increase in engagement and conversions when you produce our own content—this is because you focus on creating quality content that gives immediate value for your audience.

5- Extend your content mix to influence a broader audience

LinkedIn is so much more than just a marketing platform. It also lets you reach administrators, introduce your company experience, and hire top talent.

So, consider sharing:

  • leadership quotes from your own managers
  • Business news and updates
  • Job perks and postings
  • HR advices on the workplace

Follow these tips to start getting more engagement on LinkedIn. You will be on your way to producing your best content yet.

How to Use Social Media to Build your Email List?

social media, Tips

Email marketing is one of the most successful and valuable methods of marketing; it’s practical, affordable, immediate, and estimable. One of the most critical aspects of email marketing is getting somebody to join your email list.

Maybe you’re already gathering email addresses offline with a paper sign-up sheet at your office or store. You may have also attached an online sign-up form to your blog or website.

Did you also know that using social media can help you grow your email list?

The best thing about using social media for business is that your social media pages can be public, meaning that anyone can find you and your page on the platform and become a fan.

The best thing about using social media for business is that your social media pages can be public, meaning that anyone can find you and your page on the platform and become a fan.

Here are three easy ways you can leverage the social media to build your email list:

1- Take advantage of social sharing

Resharing or reusing your valuable content on social media platforms provides your email campaigns a lasting life and extended reach to more consumers and prospects.

The users who follow you on social media, but haven’t yet subscribed to your email list, will now be able to find out about your email campaigns and subscribe right then and there. So, any shares and retweets of your email campaigns open up the opportunity of new email subscribers.

2- Run a contest or promotion

Planning contests or promotions is an excellent way to get your audience to sign up for your email list. Try hosting a campaign with a link to join your email list by giving the first 20 subscribers a 20% off or another excuse. Try running a promotion or contest every month or so and see what type of offer gives you the best results.

3-  Add social buttons to your emails

When you send out emails remember to include linking buttons to all of your social profiles.

Driving your current email contacts to share on social may look a bit backward, but because your current email subscribers already like your content, they are more likely to share it on their social network accounts. Their followers are seemingly like-minded and would find your content appealing as well, proceeding to build your following.

Once you reach these new followers on social media, you can ask them to subscribe to your emails.

Consider these things while turning your followers into email subscribers:

  • Are you making it easy for other people to subscribe to your emails on social media?
  • Are you sharing your emails on your social media account and inspiring your audience to like, comment and share?
  • Are you seeking opportunities to contribute an extra incentive to get people on social media to join your list?
  • Are you making it easy for your current audience to connect with you on socials and share your emails with their fans and followers using a single-click?

Do you have any recommendation on getting social media followers to join your mailing list? Let us know in the comments below.

Why you shouldn’t Focus on Only One Social Media Platform?

social media, Tips

There are too many social media platforms to choose from these days, and if you are concerned about which one to use, you should only concentrate on one social media platform. It is best to put most of your efforts on one platform, although we do recommend creating accounts on other social media platforms in case you want to change strategies down the line.

The question is, how do you choose that one social media platform?

Target a platform with more potential customers

You need to make sales. So while it is essential to stay in touch with your companions, it is more critical that you choose a platform where your potential and existing customers are.

How do we find out what platform they are using?

We’re living in the digital age; Google can easily find interests, age, gender, and other demographics. Find out where your target audience logs in and start signing up.

Don’t go into unknown territories

If your target customer is immature kids, then make a list of their preferred social media platforms. If you believe you don’t know anything about the platforms in that list, but you have better control over the second one, then we recommend you get there, pronto. You can rely on others’ professional help too, but in many cases, Brands like to know what they are paying for, so don’t force yourself to go into unknown territory. Pick the platform which you have good control over.

By now you realize that the case has been made to why you should hold to one social media platform at a time to get better results. Social media can make you win if you work smartly.

What is your main platform? Tell us in the comments below.

Facebook Sues Chinese Companies for Selling Fake Accounts

Facebook, Press, social media

Facebook and Instagram removed 2.1b inauthentic accounts from January 2018 to September. Facebook and Instagram sued four Chinese companies for promoting the trade of fake accounts, likes, and followers that the social network titan says can be used for destructive purposes.

The Chinese companies promoted and produced the fake accounts over the last two years and sold them on six websites, marketing them in mass quantities, according to a criticism listed Friday in San Francisco federal court.

“Fake and inauthentic accounts can be used for spam and phishing campaigns, misinformation campaigns, marketing scams, advertising fraud, and other fraud schemes which are profitable at scale,” Facebook and Instagram claimed. They declared fake accounts were also built on Amazon, Apple, Google, Twitter, and LinkedIn.

Facebook has come under close investigation over the use of private information and the impression of objectionable content on its 2.7 billion monthly users, with authorities around the world doubting the company’s policies. Friday’s lawsuit, which declares multiple violations of US trademark equity, is one way the company is struggling back against economic exploitation of its social networks.

By using artificial intelligence to detect fake accounts, Instagram and Facebook disabled 2.1 billion inauthentic accounts from January 2018 within September, “often within minutes of the accounts’ creation,” according to the complaint.

The companies named as offenders — 9 Xiu Shenzhen, 9 Xiu Feishu, 9 Xiufei, and Home Network — are based in Longyan and Shenzhen. They are affiliated companies of electronics and hardware, as well as providers of software and online promotion services, according to the complaint.

The defendants couldn’t quickly be located for comment.

Facebook is querying a court order enduringly barring the Chinese companies’ alleged policy and financial damages.